NEW YORK – Epic Advertising (www.EpicAdvertising.com) was named one of the worlds most effective rebrands in the fifth annual ReBrand 100® Global Awards. ReBrand 100 is the highest recognition for brand rebuilding and redesign in the business arena, and is the only global, juried program of its kind. Epic Advertising’s rebranding encompassed an entire corporate website redesign which included added functionality, better messaging and use of technology and expansion of pertinent information. The rebranding occurred on the heels of the company’s office renovation in New York City, which was completed in early 2008.

“With the value of branding no longer a secret, the world becoming borderless, and the rate of information travel unbounded, assessing brand distinction and leadership is no easy task. The range of excellence in this year’s global pool was inspiring, and demonstrated the value of effective rebrands and the global commitment evident in solutions,” said Thebe Ikalafeng, CEO of South Africa-based Brand Leadership Group and 2009 ReBrand 100 juror.
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Online performance marketing leader announces the promotion of Charles Nowaczek as Chief Operating Officer and Young Kim as SVP of Finance

NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced two key appointments within its executive suite. The announcement comes on the heels of a wave of recent positive news for the company, including the opening of its London office and strong 2008 revenue growth and business expansion.

The first appointment is the naming of Charles Nowaczek to the position of Chief Operating Officer. In this role, Mr. Nowaczek is responsible for Epic Advertising’s global business operations, including product development, program management, Sales support, facilities and administration, and oversight of the organization’s strategic and tactical initiatives. Additionally, he has successfully led the company’s first-ever Management Training Program, which has resulted in other key employee promotions internally. Previously, Mr. Nowaczek was the Senior Vice President of Operations for the company, and has been with Epic since March 2006. He is based in the New York City headquarters.
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NEW YORK, NY – December 12, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that the Bazaar Advertising name, business unit and assets have been formally retired. Bazaar Advertising, the former San Francisco-based business unit that offered agency-like Search Engine Marketing services, had a portfolio of a handful of international advertisers which were phased out several months ago.

Epic Advertising continues to hold a strong presence in the Bay Area, with no staff reductions or changes to the current employee base associated with this announcement.

About Epic Advertising: Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and the over 38,000 publishers in AzoogleAds, its highly-acclaimed performance ad network, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, branded marketing campaigns and a targeted, worldwide online reaction.
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Stellar performance marked by growth in revenue, profit, advertiser and publisher bases; new iPhone application & international expansion geared to keep up momentum

NEW YORK – Epic Advertising (www.EpicAdvertising.com), the privately held, New York-based online marketing leader, today announced strong September results, posting seven percent and 14 percent gains, respectively, in revenue and profit over last September. In an environment marked by tightening budgets and consolidation, the performance marketing company’s publisher and advertiser bases experienced robust growth.

Epic also announced its participation in ad:tech New York, from November 3-4, at the Hilton New York. The annual gathering is the industry’s premiere digital marketing event, providing brand advertisers, agencies, portals, online publishers and technology providers a forum to exchange ideas. Epic (booth #804) will showcase its industry-leading performance ad network business, and demonstrate its new iMobilePublisher, the first iPhone application enabling publishers to monitor critical performance data like cost per click, total clicks and payment history, in real time, wherever they are.
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First performance-based ad network to make marketing dashboard available on iPhone

NEW YORK – AzoogleAds (www.AzoogleAds.com), a division of the New York-based online marketing leader Epic Advertising, announced today the successful beta launch of its new iPhone Publisher Reporting Platform, iMobilePublisher. The beta launch represents the latest in a string of successes stemming from the company’s Product and Technology teams, and will initially include a small number of trusted publishers. The application demonstration is scheduled to make its public debut at the annual ad:tech New York show at booth # 804 in the Hilton New York hotel on November 3-4.

“We have found that our publishers increasingly use iPhones, and so this product was born out of marketplace opportunity,” said Greg Bayer, Senior Director of Product Management for Epic Advertising. “We wanted to build something that makes life even easier for the publishers that work with us, and we strive to deliver innovative tools to them which set us apart from other networks.”
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- Study by AOL’s Platform-A and OMD Finds that Today’s ‘Supermoms’ Pack 27 Hours of Activities Into 16-Hour Waking Day
The new trend in superpowers may be the ability to create time. At least that’s what the “Supermoms” are doing. Today’s moms have become champion multi-taskers who are using mobile phones, the Internet and other media to help them pack 27 hours of activities – including eight hours spent with media – into 16 hours of waking time each day, according to a new study by AOL’s Platform-A and global communications agency OMD. The study, called “Living La Vida Rapida: Today’s Parents Living a Double Life at Double Time,” explored online moms’ lifestyles and media preferences, as well as how advertisers and marketers can leverage these insights to communicate with them more effectively. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.

- Epic Advertising Appoints Rob Wilson
Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that it has appointed international online marketing veteran Rob Wilson to the position of Senior Vice President and General Manager, Europe. Mr. Wilson will be based in London, England, and will start his new post on October 16, 2008. In his position at Epic Advertising, Mr. Wilson is responsible for the further development and general strategic oversight of the company’s European-based businesses. He will also oversee all operational facets of the European-based division, including office expansion and staffing, as well as strategic oversight and P&L. Prior to joining Epic Advertising, Mr. Wilson served as Regional Director for the US and UK markets for Zanox, a performance marketing company headquartered in Berlin.

Formerly President and COO, Mathis earns the company’s top leadership post

NEW YORK – Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that the Board of Directors has appointed Don Mathis to be Chief Executive Officer. Mathis is based at the company’s headquarters in New York, NY. As CEO, he is responsible for the strategic vision and overall management of the enterprise.

“We are pleased and extremely excited to name Don Mathis as CEO,” said Brian Conway, a director of the company and a Managing Director with TA Associates, a global private equity firm with a significant investment in Epic Advertising. “Based on his outstanding leadership and extensive industry knowledge, we believe Don is the ideal choice to continue to grow Epic Advertising well into the future.”
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Former Yahoo! Sales veteran hired as Senior Director of Agency Sales

NEW YORK – Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, has appointed Keith Duncan to the position of Senior Director of Agency Sales. Duncan will be based at the company’s headquarters in New York, NY.

In his position at Epic Advertising, Duncan is responsible for overseeing agency sales efforts and forging key strategic partnerships with agencies of all sizes. He will manage current relationships with key agency contacts, as well as the development of new agency business partnerships.
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