Google’s AdMob is now live, serving ads, on The Steve Dahl Show Android App. AdMob is the largest mobile advertising network with over 300 billion global impressions. The latest Android version of Wizzard’s App adds the popular iPhone App feature, audio playback, with full background and multitasking support. The combination of the features will allow for an elegant and improved user experience that encourages interaction with the App and the ability for consumers to navigate to advertiser sites from within the App due to the interactive capabilities.

According to Millennial Media, ad impressions for Android devices tied Apple’s iOS for the first time last month as each claimed 37 percent of the U.S. market based on revenue.

The Android smartphone continues to grow in popularity, outselling its closest rival, Apple’s iPhone, by a nearly two-to-one margin in the third quarter of 2010 as reported by NPD, a market research firm. Additionally, NPD reported that Android, Google’s mobile operating system, was installed on 44% of all smartphones sold in the US. Wizzard Management believes that expanded support for the Android platform will drive increased consumption and new audiences. Android’s popularity and growth can be attributed to the variety of devices offered, from the high-end corporate-like devices to the medium-range consumer devices, across various carriers.

Wizzard aims to convert the 700 Apps it currently offers through Apple’s App Store to also be available in the Android Marketplace over the next month, in time for the post Christmas sales jump from the surge in new devices hitting the market. The standard base-price for Wizzard’s App for Android will be $1.99, with additional features, paid in-App upgrades and ongoing subscription packages offered in the near future. Revenue from downloadable mobile Apps is predicted to surge from $6.8 billion worldwide this year to $29.5 billion by 2013, according to the research firm Gartner Inc.

The latest Wizzard Apps now live in the Android Marketplace include: 1938 Media, 58% Geek Podcast App, A WindowtotheMagic, Anime Pulse – News and Reviews, Are We Alone, BEST OF THE LEFT, Books and Ideas, Brain Burps About Books, Brain Science App, Duct Tape Marketing, Filmspotting – movie reviews+, Gamertag Radio App, Grammar Girl – Podcast App, Inspire Podcast – Zig Ziglar, Jim Harold’s Campfire, Motion Traxx Radio, Paranormal Podcast, Photography 101, Pod F. Tompkast, Skepticality– Skeptic Magazine, Smart Mouths, Spanish 2 Go, The Cell Phone Junkie, The History of Rome, The Murverse, The New Republic, The Paranormal Report, The Steve Dahl Show, IBDeditorials Daily Podcast, Low Budget FM – Comedy Podcast, Meditation Oasis.

“We continue to extend our mobile media monetization efforts for our podcast publishers with the addition of Google’s AdMob for Android Apps. The expansion to the Android platform has been well-received by our network and we believe it will continue to attract new customers to our service,” says Chris Spencer, Wizzard Media CEO. “This is a natural progression in Wizzard’s strategy to become the leading mobile content distribution and monetization service. Our service provides serious mobile content publishers with state-of-the-art distribution services, unique monetization solutions and compelling audience engagement experiences that are extendible to future platforms.”

About Wizzard Media:

Wizzard Media provides podcast publishers with distribution and monetization services. Our clients include Microsoft, National Geographic, Harvard Business Review, Usher, NPR and more than 16,700 others who use Wizzard Media products to measure their podcast audience, deliver popular audio and video entertainment and monetize their content through advertising and App sales. In 2009, the Wizzard Media Network received over 1.4 billion podcast requests from approximately 50 million people worldwide through iPods, iPhones, iPads, iTunes, Blackberrys, Zunes and many other devices and destinations. We are part of a publicly held, Pittsburgh based company with thousands of shareholders and a world-class team. Visit us on the web at www.wizzardsoftware.com/media, email us at contact@wizzard.tv.

ABI Research practice director Neil Strother says, “A survey conducted by ABI Research in February found that 28% of the mobile subscribers queried accessed the mobile Internet daily. This is a huge increase over the number doing so just 14 months ago, and is a powerful driver for the mobile marketing and advertising market.”

Mobile display ads – essentially similar to online banner ads – are only one method available to aspiring mobile marketers. The others are:

- Text messaging
- Search advertising
- Ads within applications (in-app)
- Video (streaming and on-demand)

While smartphone usage is a primary driver of this new and still fragmented industry (smartphone penetration in the US currently stands at about 20%), mobile marketing’s potential extends to mobile devices of all kinds.

“Marketers have increasingly been shifting budgets into mobile campaigns,” Strother reports. “This became evident during our research interviews with advertising agency executives, technology vendors and mobile ad network operators, who said they have been seeing year-over-year increases of 25% to 30% in campaign spending.”

Big technology firms are now getting involved, as demonstrated by Apple’s acquisition of Quattro Wireless and Google’s takeover of AdMob. But independent ad networks are also serving this market, companies such as Millennial Media, Jumptap, and Greystripe. “Each of these networks is focused on a somewhat different part of the market,” says Strother, “but in principal they’re open to anybody with money who wants to reach a mobile audience.”

A new ABI Research Market Data product, “Mobile Ad Spending” (http://www.abiresearch.com/research/1005172), provides market data and projections for spending on commercial mobile messaging, mobile display advertising, mobile search, mobile in-application advertising and ad-supported mobile video. The forecast database also examines user adoption for these various types of mobile marketing engagements, and includes five-year forecasts for the advertising inventory for each type of method.

It is a component of the firm’s Mobile Marketing Strategies Service (http://www.abiresearch.com/mobile_marketing.jsp) which also includes Research Reports, ABI Insights, and analyst inquiry support.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 28 research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, compares unique devices running the Android and iPhone Operating Systems (OS) in its network in the April 2010 AdMob Mobile Metrics Report. The Android OS had its greatest concentration of unique devices in North America (75 percent) in April 2010, followed by Asia (12 percent) and Western Europe (11 percent). iPhone OS devices are more broadly distributed worldwide, but also had its greatest concentration in North America (49 percent), followed by Western Europe (28 percent) and Asia (14 percent).

In the US there was a 2 to 1 ratio of iPhone OS devices to Android OS devices; worldwide, that ratio expanded to 3.5 to 1. In AdMob’s network there were 8.7 million unique Android OS devices and 10.7 million unique iPhones in the United States in April 2010. But when non-phone devices running the iPhone OS – the iPod touch and iPad – are included, the number of unique devices jumps to 18.3 million in the US. Worldwide, there were 11.6 million unique Android OS devices, 27.4 million unique iPhones and 40.8 million unique iPhone OS devices.

Highlights from the April 2010 AdMob Mobile Metrics Report include:

- The top five countries with the most unique iPhone OS devices were the United States (44 percent), United Kingdom (nine percent), France (six percent), Canada (five percent), and Japan (four percent).
- Over the past 12 months, unique iPhone OS device growth was strongest in Asia (474 percent), followed by Oceania (367 percent) and Western Europe (269 percent).
- The top five countries with the most unique Android OS devices were the United States (75 percent), China (eight percent), United Kingdom (three percent), France (two percent), and Germany (two percent).
- There were more Android devices than iPhones in China in April 2010 in the AdMob network. The top three Android devices in China were the HTC Hero, HTC Magic, and HTC Dream.

AdMob stores and analyzes handset and operator data from every ad request in its network of more than 23,000 mobile Web sites and iPhone, Android, webOS, and Flash Lite applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. AdMob defines a unique user as an individual device that has sent at least one ad request to the AdMob network in a given month. See additional detail on the methodology of the report at http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

Visit AdMob’s Metrics Report blog (http://metrics.admob.com) to access the full April 2010 report, view past reports, or sign up to get an email notification when future reports become available.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

The report forecasts that mobile internet users via handsets in the US will rise to 158m in 2015, and smartphone owners will rise to 194m in the same year. In view of this, prospects for revenues from mobile advertising and mobile eCommerce are considerable, and the report predicts each will increase by +37% CAGR and +65% CAGR respectively, between 2009 and 2015.

This 36 page report examines mobile advertising and eCommerce via handsets in the US to 2015, and is divided into two sections. The first section provides analysis and forecasts for ad revenues across SMS, Display and Search, and for mobile eCommerce revenues up to 2015.

The second section is given over to an analysis of the following drivers to mobile eCommerce and mobile advertising:

Smartphone subscribers (with forecast to 2015)
3G subscribers (with forecast to 2015)
Mobile internet users (with forecast to 2015)
Applications (including in app advertising)
Location based services, eCommerce, and advertising
Mobile coupons and payments
Social networking
Video (including in video advertising)
Music

Key Topics Covered:

Methodology

eCommerce via mobile handsets

Opportunities
Revenue forecasts to 2015
Mobile advertising

Opportunities
Mobile ads served in the US: Feb 2009 to Feb 2010
Top devices served with mobile ads in the US: Feb 2010
Revenue forecasts to 2015
Drivers to mobile ad and eCommerce revenues

Smartphones
4G roll out
Mobile internet usage
Applications
Location based services and advertising
Mobile payments
Video
Social networking
Music
Bibliography

About Coda Research Consultancy

Companies Mentioned:

ABC.com
ABI
AdMob
Amazon
Apple
AT&T
CFI Group
Clearwire
Compete
comScore
Distimo
eBay
eMarketer
Facebook
Fandango
Federal Communications Commission
Federal Trade Commission
Foursquare
Gartner
Google
HTC
iPhone
Microsoft
MobileCoupons.com
MobiQpons
Morgan Stanley
Motorola
MySpace
+ many more
For more information visit http://www.researchandmarkets.com/research/a548b3/us_mobile_advertis

SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, separates the traffic in its network into three categories – smartphones, feature phones, and mobile Internet devices – to examine the growth rates of each over the past year in its February 2010 AdMob Mobile Metrics Report.

In February 2010, smartphones accounted for 48 percent of AdMob’s worldwide traffic, up from 35 percent in February 2009. The strong growth of iPhone and Android traffic, fueled by heavy application usage, was primarily responsible for the increase. Although the share of feature phone traffic in AdMob’s network declined from 58 percent to 35 percent year-over-year, absolute traffic from feature phones still grew 31 percent. Mobile Internet devices experienced the strongest growth of the three categories, increasing to account for 17 percent of traffic in AdMob’s network in February 2010. The iPod touch is the top mobile Internet device and is responsible for a vast majority of this traffic; other devices include the Sony PSP and Nintendo DSi.

Highlights from the February 2010 AdMob Mobile Metrics Report include:

iPhone OS increased its share of smartphone requests from 33 percent in February 2009 to 50 percent in February 2010.
Symbian’s share of smartphone requests fell from 43 percent in February 2009 to 18 percent in February 2010.
Android increased its share from two percent in February 2009 to 24 percent in February 2010.
The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ. The Google Nexus One only generated one percent of total Android traffic in February 2010.
Samsung, Nokia, Sony Ericsson, Motorola, and LG were the top manufacturers of feature phones. Top feature phones from each manufacturer in AdMob’s network were the Samsung SCH R350, Nokia 3110c, Sony Ericsson W200i, Motorola RAZR V3, and LG CU920.
For the purpose of categorization, AdMob considers a smartphone to run an identifiable Operating System, a feature phone to be mobile phone that does not fit into the smartphone category, and a mobile Internet device to be a handheld device that connects to the mobile Internet but is not a phone. AdMob has changed the format of the country pages in the February 2010 Report to include the top 10 smartphones and additional trended data.

AdMob stores and analyzes handset and operator data from every ad request in its network of more than 15,000 mobile Web sites and iPhone, Android, webOS, and Flash Lite applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. See additional detail on the methodology of the report at http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

Visit AdMob’s Metrics Report blog (http://metrics.admob.com) to access the full February 2010 report, view past reports, or sign up to get an email notification when future reports become available. AdMob also recently conducted a survey of publishers in its network to gain insight into their future development plans and the results of that survey can also be accessed on the Metrics Report blog.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com

SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, is expanding the ability of publishers and application developers to effectively and easily monetize their mobile traffic across platforms with the launches of new SDK’s for Android, Flash Lite and iPhone platforms. The company is also launching a number of new tools to enable publishers to manage their mobile business including a new Publisher Dashboard, an enhanced Reporting UI, a new Reporting API (beta), and new Server Side SDK Controls.

“Developers and publishers are building engaging services across multiple mobile platforms and need the tools to effectively monetize their traffic,” said Omar Hamoui, Founder and CEO, AdMob. “The explosive growth we’re seeing makes it an exciting time to be an important part of the mobile advertising industry. We’ve worked very hard to create innovative ways to help mobile developers achieve their goals and easily manage their business – whether on the iPhone, Android or other emerging platforms.”

Robust Cross Platform Support:

Updated Android SDK – Brings AdMob’s rich media ad units including expandable canvas and multi-panel banner to Android devices
Updated iPhone SDK – Features performance enhancements and gives developers additional server side flexibility
New Flash Lite SDK (beta) – Enables monetization with CPC text ads on this growing platform
New Adaptive Mobile Ad Unit – Innovative banner ad unit remains a constant size as consumers pinch and scroll through a Web site that’s designed for a PC screen on their mobile device
New tools for Publishers to Manage their Mobile Business:

New Publisher Dashboard – Customizable interface for publishers to view all the key statistics for their mobile Web sites and various applications in one location
Enhanced Reporting UI – Saves publishers time by giving them the ability to customize and save the reports they run on a regular basis
Reporting API (beta) – Enables publishers and advertisers to build their own tools and dashboards
Server Side SDK Controls – Gives publishers ability to dynamically control the display and format of the ads in their applications
AdWhirl for iPhone and Android applications – Open source mediation gives the developers of more than 1,500 mobile applications additional choice and control in monetizing their mobile traffic
“AdMob has been a most valuable partner for us on iPhone and we’re excited to continue to work with them as our business expands across other mobile platforms,” said Lauri Pratt, founding partner, SportsTap. “AdMob’s reach and sophisticated tool sets have been instrumental to our business success and strong growth.”

In a recent survey AdMob found that 31 percent of developers in its network are working across multiple mobile platforms today and almost half (47 percent) said they plan on developing on more than one platform in the next six months. Other findings from the survey include:

More than 70 percent of iPhone developers plan to develop for Android over the next six months and close to half of Android developers (48 percent) plan to develop for iPhone.
Developers also said they are generally satisfied with the success of their applications with 64 percent rating their app “very” or “somewhat” successful. Developers were most satisfied with the iPhone platform and least satisfied with RIM.
58 percent of developers said they currently develop mobile Web sites.
Many developers are new to mobile with 49 percent saying they have been developing for mobile less than a year.
About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

This report analyzes the worldwide markets for Mobile Advertising in US$ Million. The report provides separate comprehensive analytics for US, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region for the period 2006 through 2015.

The report profiles 43 companies including many key and niche players worldwide such as 4INFO, AdMob, Inc., Amobee, Inc., AOL Advertising, Enpocket, Inc.. Google, Inc., Greystripe, Inc., Jumptap, Inc., Medio Systems, Inc., Quattro Wireless, Rhytym New Media, Inc., Ringleader Digital, Velti, plc, and Yahoo! Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Please note: Reports are sold as single-site single-user licenses. The delivery time for hard copies is between 3-5 business days, as each hard copy is custom printed for the organization ordering it. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.

Key Topics Covered:

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
II. Executive Summary

1. INDUSTRY OVERVIEW

2. MARKET DYNAMICS

3. PRODUCT OVERVIEW

4. PRODUCT LAUNCHES/ DEVELOPMENTS

5. RECENT INDUSTRY ACTIVITY

6. FOCUS ON SELECT PLAYERS

7. GLOBAL MARKET PERSPECTIVE

III. MARKET

IV. COMPETITIVE LANDSCAPE

4INFO (US)
AdMob, Inc. (US)
Amobee, Inc. (US)
AOL Advertising (US)
Enpocket, Inc. (US)
Google, Inc. (US)
Greystripe, Inc. (US)
Jumptap, Inc. (US)
Medio Systems, Inc. (US)
Quattro Wireless (US)
Rhytym New Media, Inc. (US)
Ringleader Digital (US)
Velti, plc (UK)
Yahoo! Inc. (US)

For more information visit http://www.researchandmarkets.com/research/6094ae/mobile_advertising

NEW YORK CITY – -Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden the reach of the American Red Cross Haiti relief efforts via the organization’s text messaging mobile campaign.

These mobile partners donated their time and ad-serving fees to enable the campaign across multiple publisher sites that donated their inventory for the campaign. The publisher sites, including MSN Mobile, Hotmail, Windows Live Messenger Mobile and E! Online featured banner advertisements allowing consumers to click on the ad to learn more about how they can donate to the American Red Cross, and providing the number (Text “HAITI” 90999) to make a donation.

“We are thrilled to be a part of this campaign and supporting the American Red Cross relief efforts,” said Charles Johnson, general manager of mobile advertising at Microsoft. “By offering consumers the opportunity to donate to the relief fund via mobile advertising and text messaging campaigns, we believe we are enabling a faster and more direct option for consumers to donate to help those in time of need.”

The mobile campaign was designed exclusively for the convenience of consumers to donate via the device they carry with themselves at all times – their mobile phone. In fact, Gartner, Inc. recently reported that by 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and be greater than the installed base of PCs. This statistic highlights the increase in consumer use of the mobile medium to perform multiple tasks, including donating to a charitable cause.

“Through this targeted mobile advertising campaign, consumers are able to immediately act upon their will to donate via the same device they are using to keep up-to-date on the events in Haiti,” said Andrew Frank, research vice president at Gartner. “By providing consumers with a convenient avenue to donate to this cause, this campaign is aiding in the relief effort via a medium that continues to grow as the dominant avenue when accessing the Web.”

“When I heard about all of the struggles currently underway in Haiti I knew that I wanted to help out any way possible,” said Peggy Traut of North Andover, MA. “Through this mobile campaign, I was able to immediately act upon my will to donate via the same device that I was using to keep me updated on the events in Haiti. It is this convenience that will help continue to drive additional consumer support.”

The mobile advertising campaign is currently underway and will run over the next several weeks. This timeframe will provide consumers with the opportunity to continue to help donate to those impacted by the disaster.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

About Eyeblaster

In 1999, Eyeblaster was a pioneer of rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMind, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that simplify campaign process, enable cross channel analytics, and streamline integration with other technology components.

Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.

In 2009, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 8,500 brands serving approximately 3,400 agencies across over 5,200 global web publishers in 45 countries worldwide. Learn more at: http://www.eyeblaster.com\.

About Jumptap

Jumptap leverages its highly advanced, sophisticated algorithmic engine and unique IP to deliver the highest performance for advertisers and the best monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Jumptap operates the largest independent premium mobile advertising network in North America and Europe and has the largest unique user footprints with a penetration of approximately 44 million unique visits a month in the US alone. Jumptap’s proprietary technologies, which leverage search-based algorithms, understand the content of pages, resulting in dramatically increased revenues. Jumptap’s self-service marketplace, tapMatch, reduces operating costs and boosts price points through competition in its auction-based system. In addition, Jumptap’s tapLink software allows mobile operators to manage inventory distribution to third-party ad networks, optimize yield across such networks, and provide best ROI for advertisers. For more information, visit www.jumptap.com or contact: Julie.ginches@jumptap.com 617-460-2330.

About mGive and Mobile Accord

Mobile Accord is the innovator and leader in mobile technology for nonprofit organizations, powering mobile donations in the United States. Founded in 2005, Mobile Accord was the first company in the U.S. to offer mobile tools specifically built for nonprofit organizations. Mobile Accord serves more than 200 leading U.S. philanthropic organizations and has raised more 95% of all funds raised via mobile giving. The mGive Foundation is the charitable partner of Mobile Accord.

About Millennial Media, Inc.

Millennial Media is the proven leader in mobile advertising. With the largest mobile media audience in the U.S., Millennial Media uniquely offers brand advertisers the only set of specific, scalable audiences. Our ability to reach, target and engage consumers is unparalleled. As an innovative technology leader, our mobile decisioning, serving, and mediation platforms are powering some of the largest companies in the media business today. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. Millennial Media was named the winner of the AlwaysOn “OnMedia Top 100” best private companies in digital advertising in 2010. For more information, please visit http://www.millennialmedia.com or follow us on Twitter at www.twitter.com/millennialmedia.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest growing mobile advertising networks, focused its December 2009 AdMob Mobile Metrics Report on regional changes in manufacturer and smartphone Operating System (OS) share. The report found that Apple and the iPhone OS leads in Western Europe, North America, Latin American and Oceania behind strength of millions of iPhones and iPod touches sold this year and heavy application usage. Nokia and the Symbian OS continues to lead in Africa, Asia and Eastern Europe with its vast portfolio of devices.

The December 2009 AdMob Mobile Metrics Report breaks down, by region, trended manufacturer share across all mobile devices, smartphone OS share, and the top handsets and smartphones in the AdMob network. Regional highlights from the report include:

Africa: Nokia’s share remained fairly steady in 2009, generating more than 50 percent of requests throughout the year. In Q4, Samsung and Sony Ericsson devices generated 18 percent and nine percent of requests, respectively. Symbian was the dominant smartphone OS generating 87 percent of smartphone requests and accounting for nine of the top 10 smartphones in Q4 2009.
Asia: Nokia continues to be the leading manufacturer in Asia by a wide margin with 53 percent of requests in Q4 2009. After launching in several countries in Asia in 2009, the iPhone had a strong Q4 and doubled its share of smartphone requests to 27 percent.
Eastern Europe: Nokia’s share decreased slightly throughout the year to 35 percent in Q4 2009. Apple, Sony Ericsson, and Samsung devices generated 23 percent, 12 percent and nine percent of requests, respectively. Eight of the top 10 smartphones in the region were Nokia devices, including the 6300, N70, and N95.
Latin America: Several device manufacturers had significant share in Q4 2009, Apple led with 39 percent, Nokia had 15 percent and Sony Ericsson had 11 percent of device requests. The Sony PlayStation Portable was the number three device in December 2009. Although it only generated eight percent of smartphone requests, RIM had three of the top 10 smartphones in the region.
North America: In Q4 2009, Apple lead with 40 percent followed by Samsung with 17 percent and Motorola with 11 percent. The iPhone generated 54 percent of smartphone requests in Q4 2009. Android share grew throughout the year reaching 27 percent in Q4 2009, by far the highest penetration in any region.
Oceania: Apple’s share increased dramatically throughout 2009 and its devices are responsible for the vast majority of requests in the region. The top 10 smartphones in Q4 2009 included the Apple iPhone, HTC Magic, HTC Hero, BlackBerry 9000 and six different Nokia models.
Western Europe: Apple made strong gains in manufacturer share in 2009. In Q4 2009 the Apple iPhone and iPod touch generated more than half of total requests from the region at the expense of Nokia, Samsung, and Sony Ericsson. Android had a strong Q4 2009 and generated eight percent share of smartphone requests, second only to North America in penetration.

Regional data is influenced by the geographic distribution of requests within each region. To see the top countries by request in the AdMob network review page 12 of the December 2009 AdMob Mobile Metrics Report.

AdMob stores and analyzes handset and operator data from every ad request in its network of more than 15,000 mobile Web sites and iPhone, Android, and webOS applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. See additional detail on the methodology of the report at http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

Visit AdMob’s Metrics Report site (http://metrics.admob.com) to access the full December 2009 report, view past reports, or sign up to get an email notification when future reports become available.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

The report highlights that one of the major trends in 2009 has been the growing share of requests from smartphones and increasing usage of WiFi.

In November 2009 in the US, smartphones accounted for 48 percent of mobile Web and application requests, up from 31 percent in November 2008. WiFi usage has also taken off, with 24 percent of requests in the US coming in over a WiFi network in November 2009, compared to eight percent in November 2008. A new class of devices that are not phones, but with the ability to connect to the Internet over WiFi, such as the iPod touch, Sony PlayStation Portable (PSP), and Nintendo DSi gained traction in 2009.

The report also examines growth in unique iPhone and iPod touch users since January 2009, finding more rapid growth outside of the US. In November 2009, 50 percent of unique users were located outside of the US, an increase from 39 percent in January 2009. Of its top markets, Apple devices experienced the strongest percentage growth in Japan, France, and Australia in 2009.

The launch of new Android devices in the second half of 2009 has accelerated the growth of the platform. Six months ago a single Android device, the HTC Dream (G1), generated 92 percent of Android traffic, while in November 2009 the same device accounted for only 37 percent of requests. The Motorola Droid, HTC Magic, and HTC Hero generated 22 percent, 21 percent and nine percent of Android requests worldwide in November 2009, respectively.

Highlights from the November 2009 AdMob Mobile Metrics Report include:

- 55 percent of ad requests in the US came from devices with WiFi capability, up from only 19 percent a year earlier.
The Top 5 US devices based on WiFi requests generated were the iPod touch, iPhone, Sony PSP, HTC Dream (G1), and Motorola Droid.
- 36 percent of iPhone traffic in the US was over WiFi, considerably higher than other WiFi capable devices. Less than 10 percent of traffic from the major Android devices came over WiFi.
- The iPhone accounted for 71 percent and the iPod touch accounted for 29 percent of total unique users from Apple devices.
- Android generated 27 percent of the requests from smartphones in the US in November 2009, up from 20 percent in October 2009.
- 88 percent of requests from Android devices came from the US in November 2009, the second largest Android market is the UK with four percent of requests.

AdMob stores and analyzes handset and operator data from every ad request in its network of more than 15,000 mobile Web sites and applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. See additional detail on the methodology of the report at http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

Visit AdMob’s Metrics Report site (http://metrics.admob.com) to access the full November 2009 report, view past reports, or sign up to get an email notification when future reports become available.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest growing mobile advertising networks, examines the major mobile Operating Systems and the distribution of requests across top devices that run on them in the October 2009 AdMob Mobile Metrics Report. The iPhone, Palm and RIM OS’s all run exclusively on devices manufactured by those companies, while the Android, Symbian and Windows Mobile OS’s run on devices from a variety of manufacturers.

New devices from RIM are generating an increasing percentage of the total number of requests for the platform. The recently launched RIM devices that are gaining traction are the Tour and new versions of the Curve (8900 and 8520). The older 8100 Pearl series has seen its share of RIM traffic steadily decrease from 28 percent in April to 16 percent in October. However, the 8300 Curve series has maintained approximately 44 percent share over the last six months.

The Android Operating System is a relative newcomer, having turned one year old in October.

Worldwide requests from Android devices increased 5.8 times since April 2009 in the AdMob network. The HTC Dream (G1) has continued to experience strong growth over the past six months and the launch of new devices is driving significant incremental growth in Android traffic. The Motorola Droid already represented 24 percent of all Android requests in AdMob’s network two weeks after it launched.

Highlights from the October 2009 AdMob Mobile Metrics Report include:

In October 2009, 70 percent of iPhone OS requests came from the iPhone while the remaining 30 percent came from the iPod touch.
In the US, the RIM 8300 Curve and 8100 Pearl series devices have consistently remained in the Top 20 devices over the last two years. In the UK, the 9000 Bold and 8900 Curve have seen strong growth and are now the number 10 and 11 devices, respectively.
In the US, Android had 20 percent share of smartphone traffic, up from seven percent six months before, and the HTC Magic (myTouch 3G) and HTC Dream were both Top 10 devices. In the UK, the HTC Dream, HTC Magic, and HTC Hero are all Top 10 devices in the AdMob network.
The Motorola CLIQ has also seen fast pickup since its launch at T-Mobile in the US and generated six percent of Android traffic on November 18.
The top Symbian and Windows Mobile devices have not changed in 2009 and both platforms have lost smartphone share. One of Nokia’s first touchscreen models, the 5800 XpressMusic, is the one of the few newcomers to the list of Top 20 Symbian devices in 2009.
AdMob stores and analyzes handset and operator data from every ad request in its network of more than 15,000 mobile Web sites and applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. See additional detail on methodology of the report at http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

Visit AdMob’s Metrics Report site (http://metrics.admob.com) to access the full October 2009 report, view past reports, or sign up to get an email notification when future reports become available.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving more than 7.1 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

REDWOOD SHORES, Calif & BERLIN – Smaato Inc. (www.smaato.com), the leading global mobile ad optimizer and mobile advertising company, announced that Madvertise, the leading regional ad network in Germany, Austria and Switzerland, has joined the Smaato network as its 33rd ad network partner. This cementsglobal position by having the largest network of advertising partners in the industry.

“This new partnership with Madvertise is a great added value to our secret sauce in being able to deliver the most far reaching services globally – with relevant, local mobile advertising for our publishers,” said Ragnar Kruse, CEO & Co-Founder of Smaato.

Carsten Frien, CEO of Madvertise stated: “We are glad to partner with Smaato. This partnership extends our reach in our core markets and enables us to run global advertising campaigns on the Smaato network.”

Smaato built its SOMA (Smaato Open Mobile Advertising) platform as a mobile advertising optimization platform with its first partner Third Screen (acquired by AOL) and leading ad network partners like AdMob (acquired by Google). It extended the number of partners internationally, including expansion into Asia with partners in India, Singapore, Philippines, Malaysia and Japan. With Madvertise (www.madvertise.de), Smaato has strengthened its presence in Europe and secured SOMA’s position as being the world’s largest platform for mobile advertising mediation.

Smaato has built a long-standing reputation in the mobile advertising market as an innovator for the mobile optimization segment delivering ads in over 215 countries for mobile web and mobile apps.

The SOMA platform supports all of the most popular handsets, including iPhone, Blackberry, Palm and Android – whether for in-application or mobile internet advertising. Providing a far greater reach for multi-platform developers.

The SOMA platform benefits publishers with:

- Connected to over 30 ad networks
- Automated data collection across networks
- eCPM optimization based on live revenue forecasts
- Manual override of house ads
- Dynamic campaign selection (not daisy chain)
- Rules engine: Traffic & targeting management.

Benefits for ad networks include:

- Extended reach (including moving from online ad networks towards mobile)
- Reach across all mobile platforms
- Target by location, gender, demographics, age (if provided by publisher)
- Extended reach in regions, and inventory beyond borders.

SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest-growing mobile advertising networks, continued its leadership in advertising on the iPhone with the launch of its new Interactive Video Ad Unit for the iPhone. This ad unit is the first to bring true interactivity to mobile video advertising with in-player actions that enable consumers to browse Web sites, view additional videos, and more while the video is playing. The first ads will start running this week in select applications across AdMob’s iPhone ad network that reached more than 20 million unique iPhones and iPod touch devices worldwide in 2009.

“AdMob’s new Interactive Video Ad Unit brings together consumers’ love of watching videos on their mobile device with advertisers’ goal of providing an interactive, social experience for consumers,” said Omar Hamoui, Founder and CEO, AdMob. “We are excited to create new ways for advertisers to engage with consumers on their mobile devices and for the developers behind the most popular and engaging iPhone applications to effectively monetize.”

AdMob’s new Interactive Video Ad Unit is the newest addition to the company’s portfolio of rich and engaging iPhone ad units, including Multi-Panel Banner, Scrolling Canvas, and Search. The Interactive Video Ad Unit will be sold primarily as an interstitial that will automatically play as an application loads. This auto-play implementation delivers a captive, engaged audience similar to video interstitials on the traditional PC web. It will also be available through a banner ad unit where consumers will click to play the video. The ad unit features customizable interactivity buttons within the video player, putting users a touch away from deeper brand engagement with an advertiser as they experience branded video content.

AdMob utilized its unique insight into consumer usage patterns on mobile devices and significant investments in mobile technology to create this new ad unit. For each ad AdMob creates multiple bitrate encodings of the video files and then dynamically streams the most appropriate file size based on the devices’ EDGE, 3G, or Wi-Fi connection. AdMob also utilizes its network of globally distributed servers to ensure the fastest possible video load times.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving more than 7.1 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

“The news that Google acquired mobile advertising player AdMob for $750 million confirms the legitimacy of the mobile advertising industry, and overcomes any skepticism of whether small screens can offer big opportunities to reach mobile consumers,” says Dave Gwozdz, CEO of Mojiva Inc., which operates a mobile ad serving platform and mobile ad network.

“The fact that Google has placed a premium on owning a mobile ad network is very notable. The market has definitely matured to the point where it makes sense for online behemoths to try to combine networks, analytics and delivery technologies in the hopes of capturing a share of this growing market.”

Gwozdz, one of the nation’s most qualified mobile ad experts, has tremendous insight into the mobile advertising industry and can speak directly to the Google/AdMob deal. Gwozdz was a founding member of the DoubleClick team, the largest acquisition ever made by Google.

SAN MATEO, Calif. – AdMob, the world’s largest mobile advertising platform, examined the rapid and global growth of mobile Web and application usage over the past two years in their September 2009 AdMob Mobile Metrics Report. This month marks the second anniversary of the Mobile Metrics Report and the growth in traffic since September 2007 demonstrates that mobile data usage is a truly global phenomenon. In September 2009 AdMob received more than 100 million ad requests from 14 countries, and more than 10 million ad requests from 64 countries.

The report also highlights the rapid growth in usage of mobile Web sites and applications on new devices in the past year. In September 2008, the Motorola RAZR was the top device in the US, and the iPhone was the only touchscreen device in the Top 10. In September 2009, the list of the top 10 devices includes five with touchscreens, six with Wi-Fi capabilities, and six with application stores. These devices are responsible for a much higher percentage of mobile usage than their share of handsets sold.1 However, feature phones like the Samsung R450 and Motorola RAZR V3 still represent 60 percent of ad requests in the US. The strong mobile Web usage on these feature phones is likely driven by unlimited data plans.

Highlights from the September 2009 AdMob Mobile Metrics Report include:

• In September 2007 AdMob had 1.6 billion ad requests, in September 2008 5.1 billion, and in September 2009 10.2 billion.
• Nearly every region of the world experienced immense growth in the past two years, with North America, Asia, Western Europe, Oceania and Latin America seeing a six-fold increase in traffic since September 2007.
• Worldwide iPhone and iPod touch traffic increased 19 times from September 2008 to September 2009 in the AdMob network.
• In September 2009 42 percent of requests in the US were made from Wi-Fi capable devices. 18 percent of actual US requests were made over a Wi-Fi connection in September 2009 compared to only 5 percent in September 2008.
• Devices running on the Android Operating System (OS) accounted for 17 percent of smartphone traffic in AdMob’s network in the US in September 2009, up from 13 percent in August 2009. The HTC Dream (G1) was the number three device and the HTC Magic was the number 10 device in September 2009 in the US. As with the iPhone OS, much of the Android traffic in AdMob’s network came from applications.

This data is based on usage of handsets and smartphone devices during the month of September 2009 in AdMob’s network of more than 15,000 mobile Web sites and applications. AdMob market share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. Additional details and regional data are available in the full September 2009 report.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. Visit AdMob’s Metrics Report site (http://metrics.admob.com) to access the full September 2009 report, view past reports, or sign up to get an email notification when future reports become available.

About AdMob

AdMob is the world’s largest mobile advertising platform, serving more than 8.5 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

1 Please see AdMob Monthly Metrics Report – April 2009 for more details.

AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players such as Third Screen Media and Doubleclick.

This report provides a concise and highly impactful analysis of AdMob’s business prospects, competitive analysis, SWOT analysis and proprietary analysis of the Mobile Advertising Network Vendor Landscape. This must read report will help anyone involved in mobile advertising better understand business strategies, competition and the direction of product offerings and solutions.

Key Findings:

This report finds that AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players like Third Screen Media and Doubleclick.

What differentiates AdMob from other networks is its unique marketing analytics and dashboarding capabilities that provide advertisers with real-time access to campaign metrics. AdMob could do more in the mobile marketplace to promote this capability that empowers advertisers with cost-cutting, game-changing mobile Web analytics.

In only three years, AdMob has amassed a network of thousands of mobile sites and developed substantial backbone server technology, advanced algorithms, and data analytics capabilities that enables it to produce a robust set of solutions for clients to reach today’s mobile network user.

AdMob is at a critical juncture in its short life due to the increasing maturity of the mobile marketing and advertising space that is resulting in big payoffs for brand managers, particularly those selling to a local consumer market.

Target Audience

Media Buyers at Marketing and Advertising Agencies, and Corporate Marketing Departments: Chief Marketing and Advertising Executives are determining how best to allocate their budgets for 2010 and mobile is certainly on their radar.

Mobile advertising networks: The suppliers enable different types of mobile ads to be broadcast over mobile networks, in videos, and in other mobile premium content.

Mobile search and content aggregators: Many are chasing Google but the smaller vendors offer localized search capabilities.

Cellular phone providers. They carry the millions of text messages, some of them sponsored, and are looking at ways to leverage mobile marketing campaign data for their own use.

Mobile platform developers: These suppliers create videos, games, downloadable applications for mobile that they in turn use to recruit sponsorship opportunities.

Traditional media outlets: Broadcast television stations and Internet properties are leveraging mobile to stream newscasts and other premium content

Smartphone and PDA manufacturers. They provide the hardware that enable next-generation mobile content possible

Key Topics Covered:

Executive Summary

Company Overview

Products and Services

Company News

Competitive Analysis

DoubleClick

Millennial Media

Greystripe

Third Screen Media

AOL’s Platform A

Mobile Advertising Network Vendor Landscape

Strengths, Weaknesses, Opportunities and Threats Analysis

Admob Strengths

Admob Weaknesses

Admob Opportunities

Admob Threats

Summary and Recommendations

Demand Customization

Create Realistic Measurement Plans

Optimize Direct Response and Local Search

For more information visit http://www.researchandmarkets.com/research/e3f5d0/admob_company_anal

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, examines the discovery, usage, and purchasing patterns of mobile applications in its July 2009 Mobile Metrics Report. This latest report combines AdMob network data with survey results from over 1,000 users of iPhone, iPod touch and Android devices.

The report finds that for both the Apple App Store and Android Market, user data indicates that the majority of application discovery takes place through browsing and searching directly on the mobile device, rather than from the user’s computer. Of users who have bought paid applications, the top reason cited for their purchase decision was that they liked the free version of the app, demonstrating that free-to-paid conversions are a key factor in the paid app market.

AdMob’s report also features an in-depth look at purchasing patterns of paid applications in the Apple App Store and Android Market. Nineteen percent of Android users regularly download one or more paid apps a month, compared to 50 percent of iPhone users and 40 percent of iPod touch users. However, users who do purchase paid apps on either platform exhibit similar downloading and spending habits.

Highlights from the July 2009 AdMob Mobile Metrics Report:

* Each month, Android and iPhone users download approximately 10 new apps, while iPod touch owners download an average of 18 per month
* Over half of Android and iPhone users spend more than 30 minutes per day using apps
* More than 90 percent of Android and iPhone OS users browse and search for apps directly on their mobile device
* Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month
* iPhone represented 60 percent of US smartphone usage in AdMob’s network in July 2009, followed by RIM and Android devices at 13 and 12 percent, respectively

This survey was conducted with 1,117 respondents over a one week period, spanning Android, iPhone and iPod touch users on the more than 7,000 mobile sites and 3,000 applications in AdMob’s network in July 2009. For full details on AdMob’s survey results, please see the supplemental report available in our Metrics blog.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. Visit AdMob’s Metrics Report site (http://metrics.admob.com) to access the full July 2009 report, view past reports, or sign up to get an email notification when future reports become available.

About AdMob

AdMob is the world’s largest mobile advertising platform, serving more than 7.1 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, announced that it has entered into a definitive agreement to acquire the assets of AdWhirl, the industry’s most widely utilized mobile ad mediation solution. The acquisition of AdWhirl is an important development in the growth of the mobile ecosystem, and further cements AdMob’s position in the mobile app developer community. Financial terms of the agreement were not disclosed.

“AdMob’s number one priority with this acquisition is to help maximize monetization opportunities for app developers and publishers,” said Omar Hamoui, CEO of AdMob. “By offering this first ever open source ad mediation solution, our goal is to provide a much needed open, unbiased and transparent tool for mobile publishers who would like to build financially rewarding businesses that are fueled by advertising.”

AdMob will expand on AdWhirl’s mediation product to create enhanced developer tools that will be offered as an open source mobile ad mediation solution. This will provide a transparent and unbiased solution for developers to allocate their inventory among multiple mobile ad networks and maximize the fill rates and revenue potential of their applications.

AdMob expects to make these offerings available in the coming weeks. In the interim, publishers will be able to continue utilizing AdWhirl’s tools just as they have done previously.

With more than 1,000 publishers, AdWhirl’s technology has become a leading tool for mobile ad mediation. “We share a common vision with AdMob of promoting the growth of mobile app developers,” said Sam Yam, co-founder of AdWhirl. “Through working with AdMob to address issues around mobile ad mediation, we believe that bringing an open source solution to the community is the right next step for the industry, giving developers flexibility and control over monetizing their own inventory.”

The coming launch of these new developer tools will mark the first open source mobile ad mediation solution, and will join the list of many industry firsts for AdMob – including its iPhone app ad units, download tracking, download exchange, and support for iPhone OS 3.0. With more than 100 Billion ads served and a network with more than 7,000 mobile sites and 3,000 apps, AdMob is in a unique position to offer a suite of publisher tools designed to help app developers increase monetization opportunities, and in turn grow the mobile ecosystem.

About AdWhirl

Founded in April of 2009, AdWhirl has become a leading provider of ad mediation solutions for iPhone developers. With more than one billion ads served per month to iPhone and iPod touch users through free applications, AdWhirl offers both advertisers and publishers the ability to leverage targeted and personalized mobile advertising.

About AdMob

AdMob is the world’s largest mobile advertising platform, serving more than 7.1 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, examines the geographic distribution of iPhone OS users in its June 2009 Mobile Metrics Report. AdMob’s latest report also uses this network data in combination with Apple disclosed figures to estimate the number of iPhone and iPod touch devices in various countries.

The report finds that worldwide adoption of Apple devices continues to grow. While North America leads with 58 percent of iPhone and iPod touch users, Western Europe and Asia have increasingly become popular geographic regions, representing 26 and seven percent of Apple device users, respectively. The worldwide ratio of iPhone to iPod touch users in the AdMob network was roughly two to one in June; although this varied from region to region, this ratio has remained relatively constant over the last several months, implying a similar growth rate for both devices worldwide.

Highlights from the June 2009 AdMob Mobile Metrics Report:

* 54 percent of iPhone and iPod touch users are in the United States
* Following the U.S., France, Germany and the UK each had more than five percent of all iPhone and iPod touch devices
* iPod touch users represent 38 percent of total iPhone OS devices in North America
* Requests from the Android OS increased 25 percent month over month. Android has five percent worldwide OS share and is slightly ahead of Windows Mobile for the first time

For the first time, AdMob’s June 2009 Mobile Metrics Report also features an estimated breakdown of the number of iPhone and iPod touch devices sold in various countries. Given Apple’s recent announcement that 45 million iPhone OS devices have been sold worldwide1, AdMob estimates that there have been 13 million iPhone and 12 million iPod touch units sold to date in the U.S. based on user data in AdMob’s network. Additional details and worldwide country estimates are listed in the feature section of the report.

This analysis is based on the 16.8 million unique users on iPhone and iPod touch devices on the more than 7,000 mobile sites and 2,500 applications in AdMob’s network in June 2009, the vast majority of which were free to download. Please see the notes section of the full report and the Metrics blog for more details on methodology.

Visit AdMob’s Metrics Report site (http://metrics.admob.com) to access the full June 2009 report, view past reports, or sign up to get an email notification when future reports become available. AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world’s largest mobile advertising platform, serving more than 7.1 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

1 Apple Q3 earnings call, July 21, 2009 http://www.apple.com/quicktime/qtv/earningsq309/

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, examines the distribution of consumer usage of iPhone applications in its May 2009 Mobile Metrics Report. In less than one year, the Apple App Store has grown to more than 50,000 applications and given consumers access to applications with broad consumer appeal as well as a long tail of niche applications that serve specific segments.

The report finds that, as is true with many other forms of media, the most popular applications generated the majority of usage by consumers. The App Store ranking system feeds the success of these top applications, some of which were accessed by more than 1 million users in May. Few applications may reach this blockbuster of success, but there is also a significant percentage of popular applications that have built a strong base of tens of thousands of users. The long tail of applications that make up the majority of the App Store generated a minority of the total usage.

Highlights from the May 2009 AdMob Mobile Metrics Report:

* 5 percent of applications had more than 100,000 active users in May 2009, representing 116 applications in AdMob’s iPhone network.
* 14 percent of applications had between 10,000 – 100,000 active users, representing 322 applications.
* 54 percent of applications had less than 1,000 active users, representing 1,244 applications.
* The average iPhone user in AdMob’s network accessed four applications in May.
* Five days after its launch, the iPhone 3.0 Operating System (OS) represented 44 percent of iPhone ad requests. In contrast, only 1 percent of iPod touch requests came from devices running the iPhone 3.0 OS.

AdMob reached 15.1 million unique users on iPhone and iPod touch devices on 2,309 applications in its network in May, the vast majority of which were free to download. Please see the notes section of the full report and the Metrics blog for more details on methodology.

Visit AdMob’s Metrics Report site (http://metrics.admob.com) to access the full May 2009 report, view past reports, or sign up to get an email notification when future reports become available. AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world’s largest mobile advertising platform, serving more than 6.3 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapjoy, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, released new research on the demographics and behavioral characteristics of iPhone and iPod touch users in the US. This research determined that while there are many similarities between users of the two devices, key differences in the demographic makeup of each group exist in areas such as age and household income. The research was conducted by comScore on AdMob’s iPhone network of mobile Web sites and applications, making it representative of AdMob but not necessarily of the mobile population overall.

“This research highlights how important it is for marketers to understand the mobile landscape and the characteristics of the users of a particular platform or mobile device,” said Loftlon Worth, vice president, comScore. “Putting a little extra effort into the planning process can help a mobile campaign be significantly more successful.”

The research also found that 5 in 10 consumers on both iPhone and iPod touch devices use the mobile Web more frequently than they read printed newspapers. More than 40 percent reported using the Internet on their mobile device more often than using the Internet from their computers or listening to the radio.

Highlights from this new research include:

* iPhone users are generally older. 69 percent of iPod touch users are between 13-24 years of age, while this same age segment represents just 26 percent of iPhone users. 31 percent of iPhone users are 35-49 years old, while only 12 percent of iPod touch users fall in this age segment. In total, 74 percent of iPhone users are over the age of 25, compared to 31 percent of iPod touch users.
* More than 70 percent of users on both the iPhone and iPod touch are male.
* In line with the older demographic composition of iPhone users, they also have higher incomes. 78 percent of iPhone users have an annual household income of at least $25,000, compared to only 66 percent of iPod touch users.
* iPhone users are more likely to have children than iPod touch users, most likely due to the age difference in the two groups. 46 percent of iPhone users have children, compared to only 28 percent of iPod touch users.
* In the next six months, iPhone users plan to purchase clothing (57 percent), entertainment (47 percent), and travel (45 percent), while iPod touch users plan to purchase clothing (61 percent), entertainment (53 percent), and cell phones (36 percent).

comScore and AdMob conducted this primary research into the demographics and behavioral characteristics of iPhone and iPod touch users in the first half of 2009. Participants were visitors to domains within the AdMob iPhone network who were shown survey invitation banners rather than banner ads. Those who clicked through the survey banner were presented with the mobile survey. The total sample size of iPod touch participants is 3,848, while the total number of participants in the iPhone sample is 3,454. All results were tested for statistically significant differences at the 95 percent confidence level.

About AdMob

AdMob is the world’s largest mobile advertising platform, serving more than 6.2 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapjoy, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

MENLO PARK, Calif. – AdWhirl, the most popular ad platform solution among iPhone application developers, announced that it has closed a one million dollar seed round led by Foundation Capital, with additional participation by several angel investors.

Founded in April of 2009, AdWhirl has quickly become the leading open ad platform for iPhone developers, with over 1,000 publishers and more than one billion ads served per month to iPhone and iPod Touch users through otherwise free applications. AdWhirl offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries.

“Mobile advertising has seen tremendous growth as more and more advertisers are discovering how to leverage the mobile medium,” said Charles Moldow, General Partner at Foundation Capital, who will join the AdWhirl board. “With AdWhirl’s unique mobile platform and growing lead in publisher adoption, we’re excited that AdWhirl will be well positioned to lead the way as the mobile ad market continues to explode.”

AdWhirl gives iPhone application developers a flexible platform to make money by managing and serving ads to their free apps from all of the top ad networks, including AdMob, Quattro Wireless, Videoegg, and Jumptap, with Millenial Media and Google’s Adsense coming soon.

“Our goal as a platform has always been to give developers full control over their ad space,” said Ra Roath, Co-Founder of AdWhirl. “In addition to adding new advertisers and optimizing ad revenues for developers, we intend to expand to other ad solutions such as offer-based rewards, so that developers have the flexibility to maximize revenues through multiple channels.”

AdWhirl’s platform also allows developers to cross-promote apps with free custom ads to gain distribution and boost sales of paid apps.

“With over 50,000 apps now in Apple’s App Store, it’s becoming more and more difficult for individual developers and small companies to get the attention of users,” said Sam Yam, Co-Founder of AdWhirl. “AdWhirl is committed to helping developers obtain mass distribution of their apps through free custom ads and a proper ad exchange where developers can help one another reach the top 100 in the App Store.”

The company says that it will use the funds to expand out to other platforms such as Android, Blackberry, and Palm Pre, while developing new solutions for developers to more effectively monetize their ad space and obtain better distribution for their apps.

About AdWhirl:

Founded in April 2009, AdWhirl (www.adwhirl.com) is the world’s first dynamic ad platform for Apple’s iPhone, allowing developers and publishers to serve advertisements from different ad networks or create their own advertisements for cross-promotion purposes. AdWhirl’s rollover technology ensures that publishers always serve a paid advertisement when possible, optimizing ad networks’ inventory. AdWhirl offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries.

SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, announced new social, search, and rich media ad units for the iPhone. These new ad units will be available in early July and build on the unmatched reach of AdMob’s iPhone ad network. AdMob serves ads on high-quality sites and applications reaching more than 19 million unique iPhones and iPod touch devices worldwide in 2009. AdMob is actively working with application developers to help them prepare for the new iPhone 3.0 Operating System (OS) and is launching a version of its iPhone software development kit (SDK) on June 5.

“Mobile advertising is rapidly maturing, and we believe the iPhone is leading the industry forward. Advertisers are excited to connect with consumers in new ways on the iPhone through social and rich media ad units that deliver increased impact and engagement,” said Jason Spero, Vice President and General Manager, North America, AdMob. “AdMob is helping application developers build a business model by making it easy for them to instantly monetize their iPhone applications. All the hard work by developers to create great applications is a major driving force behind the massive growth in consumer usage of applications.”

AdMob’s new ad units build on the high-performing iPhone ad units the company launched last year and take advantage of the advanced capabilities of the device to deliver rich and engaging experiences for consumers. The new ad units introduced today are:

* Mobile Social Networking – Connect consumers with the advertiser’s social content on popular networks, including their Twitter feed, Facebook page, Digg, MySpace account, Flickr photos, and Linkedin with the new Mobile Social Networking ad unit.
* Search – Easily enable searching of your mobile site by allowing users to type a query directly into an ad unit.
* Multi-Panel Banner – Deliver compelling motion and interaction with multiple calls to action in a single rich media ad unit.
* Scrolling Canvas – Provide instant access to more in-depth information without requiring users to click away from a site or application with a dynamic, scrolling ad unit.

New AdMob iPhone SDK for Developers

AdMob is actively working with application developers to help them prepare for the new iPhone 3.0 Operating System (OS). The new version of AdMob’s iPhone SDK enables the new ad units announced today and delivers a better experience for consumers through the ability to dynamically update a given advertisement’s look and feel, which in turn helps developers better monetize their applications. Ads from AdMob monetize more than 1,500 iPhone applications, including BrainTeaser, SportsTap, and Tap Tap Revenge II, and reach more than half of all iPhone and iPod touch devices, giving developers an instant business model for the fun and compelling applications they create.

About AdMob

AdMob is the world’s largest mobile advertising platform, serving more than 6.2 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapjoy, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

The MAMAs conference and awards dinner was a resounding success at the prestigious Charing Cross hotel with AdMob taking home the overall winner trophy.

Jumptap, gold winner for the category of Best network for delivery of mobile advertising and marketing were thrilled with their taking: “Mobile advertising’s ROI and future success are tied directly to the ability to target audiences with relevant ads,” commented Dan Olschwang, President and CEO of Jumptap. “ This gold award acknowledges our key differentiators – search heritage, deep trusted relationships with global operators, and laser focus on developing advanced targeting technology built specifically for mobile.”

MAMAs award winners for 2009 are:

Best creativity or innovation in mobile marketing and advertising

Gold – Turkcell
Silver – 2ergo
Bronze – Prim’Vision

Best use of mobile in driving new revenue and sales

Gold – Upstream
Silver – UNKASOFT ADVERGAMING
Bronze – IMI Mobile

Best ad-enabled application

Gold – Prim’Vision
Silver – IMI Mobile
Bronze – Javna Mobile Media Network

Best network for delivery of mobile advertising and marketing

Gold – JumpTap
Silver – Turkcell
Bronze – BuzzCity

Best location-based advertising technology

Gold – Useful Networks
Silver – Marvellous Mobile
Bronze – Incentivated

Best Integrated & cross platform strategy utilising mobile marketing

Gold – 2ergo
Silver – Netxcell
Bronze – Javna Mobile Media Network

Best billing provider
Winner – txtNation

Best use of mobile in brand building
Winner – Marvellous Mobile

Best viral aspect to a campaign
Winner – Inside Mobile

Best mobile advertising & marketing company of the year
Winner – AdMob

About visiongain

visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Pharmaceutical and Defence sectors.

The economic crisis gives us a timely opportunity to look at the current state of mobile advertising – particularly the players. Mobile advertising companies will have to work harder to grow their business and many of the small players will struggle.

Executive summary
In a nutshell
The impact of the economic crisis on the competitive landscape
Be prepared for a bumpy ride
Brace yourself for further change
Is mobile advertising stacking up for operators?
Don’t lose sight of the real progress made by mobile advertising
Mobile advertising player case studies
Approach and objectives

Player selection

Google
Ovum view
Strategy
Understanding the bigger picture
Adding mobile to the mix
Google’s mobile inventory
The importance of Android

Yahoo
Ovum view
Strategy
Fitting the pieces together

Nokia
Ovum view
Strategy
Enpocket is where it starts to get serious
MOSH: an advertising sandpit

Blyk
Ovum view
Company credentials
Strategy
A targeted, desirable demographic for advertisers
Blyk needs to evolve to remain competitive

AdMob
Ovum view
Company credentials
Strategy
Continuous improvement, fast to act on new opportunities

Velti
Ovum view
Company credentials
Strategy
Building on a strong technology background
Partnering for growth in emerging markets

Amobee
Ovum view
Company credentials
Strategy
Championing an operator-centric model

List of Tables

Table 1: Sample response rates from Blyk campaigns

List of Figures

Figure 1: Top level topography of mobile advertising players

Figure 2: Sample Nokia mobile advertising campaigns

Figure 3: AdMob advertiser base

Figure 4: Sample metrics, AdMob January 2009

Figure 5: Sample campaigns supported by Velti

To order this report:

Mobile advertising players: ones to watch

http://www.reportlinker.com/p0116547/Mobile-advertising-players-ones-to-watch.html

LAS VEGAS – AdMarvel, a leading provider of mobile advertising mediation services, announced the availability of its iPhone Advertising Toolkit. Leveraging experience from a broad portfolio of mediation services for mobile advertising, the toolkit enables iPhone application developers to easily integrate advertising from virtually any ad network into their applications. Advertising metrics and analytics are provided via a web console giving a near real-time view of the application’s advertising performance. To answer the diverse needs of iPhone developers with an expanding international user base; AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising.

“Mobile advertising is becoming an increasingly important monetization vehicle for iPhone developers,” said, Jan ten Sythoff, Manager of the Mobile Content Practice at Pyramid Research, providing research and analysis on the global mobile data services opportunity. “Providing an open platform that allows developers to easily place and manage advertising inside their applications is an important evolutionary step in this fast growing market.”

“The iPhone is an amazingly innovative platform, attracting the very best developers around the world,” said Mahi de Silva, AdMarvel CEO. “We are excited to bring these developers a compelling path to revenue with a comprehensive platform to enable, manage and analyze the effectiveness of advertising.”

AdMarvel works on behalf of mobile publishers to source and manage advertising from a variety of global and regional ad Networks including AdMob, Admoda, BuzzCity, Google, JumpTap, Millennial Media, mKhoj, Mojiva, Movoxx, Nokia, Quattro Wireless, Ringleader Digital, RingRing Media, Smaato, Third Screen Media, and Zestadz.

About AdMarvel

AdMarvel makes mobile advertising work by enabling mobile publishers and operators to easily source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, carriers, ad networks and advertisers to optimize advertising inventory and deliver higher revenue. AdMarvel services work across mobile web, WAP, SMS, MMS, in-application, idle-screen and video modalities. For more information, visit www.AdMarvel.com.

SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, is addressing one of the biggest challenges facing iPhone application developers with the launch of the AdMob iPhone Download Exchange. This new service gives developers a unique way to increase consumer awareness and downloads of their iPhone applications. AdMob already works with a network of more than 1,000 iPhone applications to help them effectively monetize and engage with consumers.

“iPhone developers are clamoring for new ways to increase consumer discoverability of their applications,” said Omar Hamoui, Founder & CEO, AdMob. “Everyone we talk to tells us the same thing, making this a great opportunity for us to extend another valuable service to developers. So starting today, application developers in AdMob’s network can allocate a portion of their ad inventory to our new iPhone Download Exchange and begin helping each other drive downloads.”

AdMob has leveraged the capabilities of its powerful mobile technology platform and its market leadership position to enable the new AdMob iPhone Download Exchange to:

* Drive application downloads for developers in a new way
* Maximize effectiveness of exchange ads by ensuring they only run on devices that do not already have the same application installed, as well as by targeting the correct Operating System (OS) version, geography, and device (iPhone vs. iPod touch)
* Simplify the ad creation process by automatically developing the ad creative
* Provide reporting on the ad impressions allocated by developers to the exchange and the number of downloads generated
* Give developers detailed control over the ratio of exchange ads to paid ads running in their application

“Consumers love free games, they download them by the millions per title,” said Jonathan L. Zweig, CEO, Jirbo, Inc. / EpicTilt. “AdMob is a valued partner and the perfect company to help us get more of our games in users’ hands.”

“We’ve built TapDefense into one of the most popular iPhone games with an avid community of players, but to keep growing we need to find and engage with new fans,” said Lee Linden, Co-Founder of TapJoy. “We are excited about AdMob’s new iPhone Download Exchange and plan to start using it as soon as it goes live.”

AdMob will allocate Download Exchange ad inventory among the exchange members based on the quantity and quality of the inventory each member contributes, as well as the “installiness” of an application. AdMob will closely monitor and optimize the exchange to deliver the best possible results for all members.

For more information on AdMob’s new iPhone Download Exchange visit http://www.admob.com/exchange.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.1 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

Mobile World Congress 2009

BARCELONA, Spain – AdMob, the world’s largest mobile advertising marketplace, announced it has experienced strong growth over the past year and added a number of new publisher partners and advertisers to its network. In January 2009, worldwide requests in AdMob’s network increased 8 percent to 6.8 billion, led by double digit growth in Western Europe and Asia. Over the past year, traffic from Western Europe more than doubled to total 550 million requests in January 2009, with strong growth in France, Germany, Italy, and Spain.

“The combination of explosive growth in consumer usage of mobile Web sites and applications and AdMob’s recent product advancements – from new French, Spanish, and German language interfaces, to iPhone download tracking and ad units for Android applications – has played a significant role in the enormous growth we’re seeing in our network worldwide,” said Thomas Schulz, Vice President and Managing Director, AdMob. “Both the size and quality of our mobile ad network continue to gain momentum as we add more publishers that offer engaging services for consumers and more advertisers run successful mobile advertising campaigns.”

AdMob has extended its relationships with a number of mobile publishers and added new publisher partners to its network including Flirtomatic, MADS, peperonity.com, Taptu, and WYAN. These partners, combined with AdMob’s more than 6,000 mobile Web sites and 700 iPhone and Android applications, reinforce AdMob’s position as the largest mobile advertising network in the world.

The number of brand and performance advertisers running campaigns on AdMob’s network also continues to grow worldwide. In December 2008, more than 60 brand advertisers ran campaigns on AdMob’s global network including Adidas, Kodak, MTV, Nokia, O2, and Paramount, more than doubling the number that ran in the same period one year prior.

As revealed in AdMob’s January 2009 Mobile Metrics Report released last week, the iPhone is now the number one device by usage in Western Europe with 21 percent share of total requests. This strong share reflects dramatically higher mobile Web and application usage by consumers and AdMob’s strength on this device. Nokia and Sony Ericsson are the number two and three manufacturers in Western Europe, with 22 percent and 17 percent share, respectively. Nokia continues to dominate the smartphone category with 11 of the top 15 devices.

SAN MATEO, Calif. – AdMob, the world’s largest mobile advertising marketplace, announced that it has launched its first advertising unit for Android applications, enabling developers to monetize their applications on this new device platform. The first developers to leverage AdMob’s new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy.

AdMob’s new Android ad unit will also allow brand and performance advertisers to reach the rapidly growing base of consumers engaging with applications on their Android devices. Advertisers will be able to use these ad units to drive customer actions such as going to the Android Market to download an application.

“Android’s open platform enables developers to build rich mobile applications that provide a great experience for users,” said Ali Diab, Vice President of Product Management for AdMob. “We are already seeing strong interest in developing applications for Android-based devices, similar to what we saw with the iPhone last summer, and are very excited to take the lead in helping developers monetize their applications on this fast-growing device platform.”

AdMob already serves ads on mobile Web sites on the Android platform and received more than 27 million requests in December 2008. Building on the initial success of the G1 device, Google’s new mobile platform looks to become a major force in the mobile industry with several new devices expected to come to market in 2009.

“We’ve partnered with AdMob to monetize our mobile services for several years now and continue to get great results working with them on our mobile Web site and in our iPhone application,” said David Mitchell, Director, Wireless Services, AccuWeather. “We are excited to extend this successful relationship with AdMob and start monetizing our new Android application.”

More than 6,000 mobile sites and 450 iPhone applications are a part of AdMob’s publisher network worldwide, giving the company unparalleled reach.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.6 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising marketplace, launched Download Tracking for iPhone applications. For the first time, advertisers can accurately monitor App Store conversion rates – clicks on an ad that lead to a completed download of the advertised application – enabling them to precisely measure their return from advertising on AdMob’s network. AdMob has an unparalleled reach of more than 8.4 million unique iPhones and iPod Touch devices worldwide, as of December 2008.

“Advertisers have been clamoring to get more detailed information from the iPhone App Store and want to use it to maximize the value of their mobile ad campaigns,” said Jason Spero, Vice President and General Manager of North America for AdMob. “AdMob’s new iPhone Download Tracking gives advertisers the information they need to accurately assess marketing effectiveness, including the return from advertising spent.”

Advertisers can use Download Tracking to view and track multiple applications and drill down to look at conversion rates by specific ad and for specific dates. AdMob’s advertisers are already using this new information to write better ads, calculate their return on ad spend, tune their App Info pages, and develop better pricing strategies.

A limited group of iPhone applications began testing AdMob’s Download Tracking in December, and the aggregate data already highlights some interesting trends:

* Free applications have an average conversion rate of 10 percent, significantly higher than the average 1 percent conversion rate for paid applications.
* Games generally have higher conversion rates than other categories of applications, up to a 100 percent improvement over non-game applications at similar price points.
* The App Store is an effective distribution platform for free applications. The average acquisition cost for free applications is under $1.00, significantly less than average application download costs on the PC Web.

“AdMob’s conversion tracking has solved a major problem for TapJoy. Previously we were playing guess-and-check with our TapDefense ad purchases; some ads did better than others and it was hard to know which was which,” said Lee Linden, Co-Founder of TapJoy. “With conversion tracking we now know exactly which ads to show, when to show them, and how much we can afford to bid.”

“We’ve had great success with our Urbanspoon application on the iPhone, but it has been challenging to precisely track the success of our mobile marketing efforts,” said Ethan Lowry, Co-Founder of Urbanspoon. “AdMob’s new conversion tracking allows us to truly analyze our marketing spend and increase the return on our investment for every mobile ad campaign.”

AdMob served its first ad unit on an iPhone in September 2007 and launched its new global iPhone ad marketplace, with ads specifically designed for the device, in July 2008. AdMob has seen explosive growth in advertiser interest over the past several months and in December 2008 ran campaigns for companies including JC Penney, Marriott Courtyard, and Sony’s Seven Pounds. AdMob’s iPhone advertising network has more than 700 sites and applications, including Flixster, Shazam, and Jirbo.

For more information on iPhone conversion tracking visit AdMob’s Developer Wiki at http://developer.admob.com/wiki/AppStoreDownloads.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. and LONDON, January 8, 2009 — AdMob, the world’s largest mobile advertising marketplace, today highlighted explosive iPod Touch growth and smartphone Operating System (OS) market share in its December 2008 Mobile Metrics Report.

iPod Touch requests more than tripled worldwide from November to December, with a particularly large spike in requests the week after Christmas. The iPod Touch is now the #2 device in the AdMob Network with 4.7 percent share.While 70 percent of iPod Touch requests in December came from the US, it experienced strong growth across other major markets including Canada, United Kingdom, Mexico, Germany, and France. Combined, the iPhone and iPod Touch represent 15.5 percent of all worldwide requests.

Other highlights from the December 2008 report:
-Smartphone share increased from 22 percent of total requests worldwide in May to 33 percent in December.
-Symbian is the #1 smartphone OS worldwide with 41 percent share.In Asia and Africa it has more than 90 percent share, however the iPhone is challenging its dominance in Latin America and Europe.
-The iPhone OS had 32 percent worldwide share in December, up from 6 percent in May.(1)
-Worldwide RIM has 10 percent and Windows Mobile has 9 percent OS share.Both are strongest in North America and Latin America.
-Palm has 4 percent of smartphone OS share worldwide with more than 95 percent of its requests generated in North America. In the US, Palm had 9 percent share in December, declining from 20 percent in July.
-Android already leads Symbian in North America with 2 percent of OS share.

Visit AdMob?s Metrics Report site (http://www.admob.com/metrics) to access the full December 2008 report, view past reports or to sign-up to get email notification when future reports become available.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving.Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

(1) Although it runs the iPhone OS, the iPod Touch is not included in this number because it is not a smartphone.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.6 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising marketplace, highlighted growing WiFi usage in the US and the UK in its November 2008 Mobile Metrics Report. Worldwide iPhone requests grew 52 percent month over month to 359 million in November, giving the iPhone 6.3 percent of total requests. In the US the iPhone is now the #1 device with 9.9 percent of requests.

The iPhone has by far the most WiFi usage, with 42 percent of US requests coming in over WiFi instead of a mobile operator network. The inclusion of WiFi on popular new smartphones such as the G1 and BlackBerry Bold indicates WiFi usage will continue to grow in the coming months. WiFi only devices such as the iPod Touch and Sony PlayStation Portable also generated significant traffic.

Other highlights from the November 2008 report:

* In the US, 8 percent of total requests in November were on WiFi networks, up from 3 percent in August. 42 percent of iPhone requests are made from WiFi, notably higher than most other WiFi capable phones which average between 10-20 percent. iPhone WiFi usage is generally higher on iPhone specific sites and applications than on normal mobile sites.
* In the UK, 8 percent of requests in November were on WiFi networks, up from 4 percent in August. After the iPhone and iPod Touch, the Nokia N95 and other N series phones are the leading WiFi devices.
* Worldwide requests were flat in November at 5.8 billion. Requests from North America, Western Europe, Latin America, and Eastern Europe each increased more than 10 percent month over month. These increases were offset by a decline in Indonesian inventory.
* The G1 (HTC Dream) generated 15 million requests in November and already represents 7 percent of all T-Mobile traffic. Android had a 2 percent share of smartphone operating system traffic in the US.

The full November 2008 report with additional data and all previous reports are available for free download at: http://www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.0 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising marketplace, announced the iPhone is now the #1 device worldwide, displacing the Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America and the Caribbean has more than doubled in the last year in the October 2008 AdMob Mobile Metrics Report. The iPhone experienced strong traffic worldwide to become the #1 device, with 37 percent of requests coming from outside of the US.

The iPhone experienced particularly explosive growth across AdMob’s network after the company launched its unique ad units for iPhone sites and applications in July 2008. There are currently more than 400 applications and sites in the AdMob’s iPhone Network. In October 2008, AdMob reached more than 4.5 million iPhones, 1 out of every 3 on the market.*

Other highlights from the October 2008 report:

* 17 percent of iPhone requests came from Western Europe and 8 percent from Asia. Top markets worldwide include the US, UK, France, Germany, Italy, Japan, Singapore, and Switzerland.
* In the US the iPhone is the #2 device behind the Motorola RAZR and in the UK it is the #3 device, behind the Nokia N95 and Sony Ericsson K800i.
* Traffic from Latin America and the Caribbean doubled in the past 12 months to 109 million requests in October 2008. The fastest growing countries in the region include Puerto Rico, Guyana, Costa Rica, Brazil, and Mexico.
* Motorola, Nokia, and Sony Ericsson all have more than 20 percent market share in Latin America and are leaders in different markets. The Motorola RAZR is the top device in the market, followed by the iPhone.
* Worldwide requests grew 13.8 percent month over month to 5.8 billion. US requests grew 7.9 percent to 2.2 billion and UK requests grew 16.0 percent.
* Sony Ericsson passed Motorola to become the #2 handset manufacturer worldwide. Apple jumped ahead of LG and RIM to become the #5 handset manufacturer worldwide.
* The top 10 devices worldwide, in order, are the Apple iPhone, Motorola RAZR V3, Nokia N70, Motorola KRZR K1c, Motorola W385, Nokia 6300, Nokia 3110c, Nokia N73, Motorola Z6m, and RIM BlackBerry 8300.

The full October 2008 report with additional details and all previous reports are available for free download at: http://www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 5.0 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

*AdMob can determine an individual iPhone by a unique identifier that is composed of various hardware properties such as the device serial number. This identifier is guaranteed to be unique for every device.

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest and fastest growing mobile advertising marketplace, today announced it has achieved cash flow positive results and secured a new $15.7 million Series C investment round, led by Sequoia Capital’s Growth Fund with existing investor Accel Partners participating, to expand its global leadership position. The company has experienced strong growth over the past year, more than tripling the number of ads served on a monthly basis to 4.5 billion in September 2008.

Fueled by this funding, AdMob will make significant strategic investments to increase the company’s clear lead in mobile advertising, including:

- Accelerating the growth of worldwide operations by hiring local staff in key markets and adding new language interfaces, with an emphasis in Western Europe, India, South Africa and Japan
- Deepening the investment in the company’s mobile technology platform, including its targeting, optimization and ad serving algorithm
- Expanding the breadth of offerings for both publishers and advertisers
- Increasing leadership position in the U.S. by growing AdMob’s sales and business development teams

“Today AdMob reaches more consumers on their mobile phones through our publisher network than any of the major Internet portals or search services, and this is just the beginning,” said Omar Hamoui, Founder and CEO, AdMob. “We chose to raise this new round of funding to continue to grow both the mobile advertising market and AdMob’s clear advantage in it by investing in the technology, operations and team that have set the bar for the mobile industry.”

AdMob also announced its publisher network now includes more than 6,000 partners worldwide, giving it an unmatched scale. New publishers in 2008 include MySpace and MovieTickets.com.

“AdMob has surpassed the largest names in digital advertising to become the world’s biggest mobile ad network in just two short years,” said Jim Goetz, Partner, Sequoia Capital. “AdMob has tapped into the exploding market of publishers creating great mobile content for consumers and the advertisers eager to interact with those engaged users. AdMob is well capitalized and has achieved cash flow positive results, giving them a unique opportunity in this difficult economic climate to aggressively capture market share. They have some of the same qualities that we saw in Google, Yahoo!, YouTube and Apple, including their exceptional team and powerful technology platform.”

AdMob also continues to see a steep increase in the number of brand and performance advertisers running campaigns on its network, with especially strong demand for iPhone inventory. In September 2008, AdMob ran more than 25 campaigns for brand advertisers including CoverGirl, Toshiba, and Comedy Central.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.5 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

About Sequoia Capital

Sequoia Capital provides startup venture capital for very smart people who want to turn ideas into companies. As the “Entrepreneurs Behind the Entrepreneurs,” Sequoia Capital’s Partners have worked with innovators such as Steve Jobs of Apple Computer, Larry Ellison of Oracle, Bob Swanson of Linear Technology, Sandy Lerner and Len Bozack of Cisco Systems, Dan Warmenhoven of Network Appliance, Jerry Yang and David Filo of Yahoo!, Jen-Hsun Huang of NVIDIA, Michael Marks of Flextronics, Larry Page and Sergey Brin of Google, Chad Hurley and Steve Chen of YouTube, Steve Goldman and Sujal Patel of Isilon Systems and Dominic Orr and Keerti Melkote of Aruba Networks. To learn more about Sequoia Capital visit www.sequoiacap.com.

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising marketplace, today highlighted the rapid and global growth of mobile Web and application usage over the past year in their September 2008 AdMob Mobile Metrics Report. The growth is widely distributed with 34 countries sending more than 10 million ad requests to AdMob’s network in September 2008, compared to only 16 countries in September 2007.

This month marks the one year anniversary of the report and in that time the number of monthly ad requests in the AdMob network tripled from 1.6 billion in September 2007 to 5.1 billion in September 2008. According to the report, the increase is attributable to a combination of organic growth from AdMob’s legacy publishers and addition of thousands of new mobile sites and applications to the company’s publisher network. The number of mobile sites and applications in AdMob’s network increased to more than 6,000, with 4,308 publishers requesting ads in September 2008.

Other highlights from the September 2008 report:

* Worldwide, the Apple iPhone is now the number 4 handset after the Motorola RAZR, Nokia N70, and Motorola KRZR. There were 103 million ad requests from iPhones worldwide in September 2008.
* In the US, 16 of the current Top 20 devices are new from September 2007. These new devices, such as the Samsung Instinct and Apple iPhone, deliver an improved mobile Web browsing experience including larger screen sizes, faster network connections, and other enhanced capabilities. However, the Motorola RAZR and KRZR are still the top two handsets in the US today.
* In the UK, the Nokia N95 gained share steadily throughout the year and is now the leading handset with 9.7 percent share of requests. The SonyEricsson K800i and W810i, the number 1 and number 5 handsets respectively in September 2007, both remain in the Top 5 a year later.

Worldwide ad requests fell 0.8 percent month over month to 5.1 billion, while ads served increased 26 percent to 4.5 billion. U.S. requests grew 8.8 percent to 2.0 billion in September 2008. As part of AdMob’s ongoing quality initiatives, the company implemented certain minimum thresholds and stopped serving ads in low performing inventory, leading to the decline in worldwide requests.

The full September 2008 report with additional details and all previous reports are available for free download at: www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.5 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN FRANCISCO – From CTIA Wireless I.T. & Entertainment 2008, Medio Systems, the leader in mobile search, today announced a partnership with AdMob, the world’s largest mobile advertising marketplace. As part of this agreement, AdMob will deliver targeted mobile search ads to consumers using Medio’s analytics-driven mobile search service.

This partnership brings Medio’s strength as the leading mobile search provider and relationships with major mobile operators together with AdMob’s unmatched, diverse ad traffic to deliver highly targeted and relevant ads to consumers on the mobile phone. Medio is partnering with AdMob to ensure consumers see high quality ads and make it easier for advertisers to reach consumers on their mobile phones.

“We’re proud to partner with AdMob, the largest mobile advertising network in the world,” said Brian Lent, CEO of Medio. “Our partnership is a critical step in the new world of mobile search advertising. AdMob’s unmatched quality advertising traffic means we can present the industry’s most targeted and relevant ads to both our operator partners and publisher network, while enabling AdMob’s advertisers to reach consumers in that ‘last mile’ with analytics-driven, targeted search ads.”

“We’re excited to partner with Medio, the leader in analytics driven mobile search. Their decision to work with AdMob validates our clear leadership position in mobile advertising and the strength of our technology platform,” said Omar Hamoui, founder and CEO of AdMob. “We serve billions of targeted ads on the mobile Web every month and this new relationship with Medio will make it even easier for our advertisers to reach their target audience.”

With this alliance, Medio consolidates its advertising business as a search advertising provider, delivering ads on-deck with its operator partners as well as off-deck with mobile publishers like CBS, ABC and more.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, Ford, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 3000 mobile web sites including AccuWeather, CBS, Weather Underground, Maxim and Peperonity.

To learn more about AdMob, visit www.admob.com.

About Medio Systems

Medio Systems delivers best-in-class mobile search and advertising solutions, helping mobile operators and publishers to offer the best customer experience and advertisers to reach their target audiences. Created specifically for mobile, Medio Mobile Search combines an intuitive, effortless user interface with powerful recommendation and personalization technologies. Medio’s search platform has been adopted by leading operators and publishers worldwide.

Using the precise targeting capabilities of the mobile search platform, the Medio MobileNow Search Advertising Network enables advertisers to identify and reach audiences that are interested in what they are selling—at just the right time—to achieve the best results for their campaign. Through Medio’s unique partnerships with mobile carriers and publishers, ads are integrated into the consumer mobile search experience where increased relevance drives maximum response.

Medio was selected as a Technology Pioneer 2008 by the World Economic Forum, named one of IDC’s 10 Wireless Entertainment Players to Watch in 2008 and was a recipient of Frost & Sullivan’s 2008 North American Mobility Award. For more information, visit http://www.medio.com.

SAN MATEO, Calif. – AdMob, the world’s largest mobile advertising marketplace, demonstrated the explosive growth in advertising on the iPhone by announcing the company served more than 35 million ads on this popular device in August. The company’s new rich media ad units designed for the iPhone have been live for just over a month and now have a reach of more than 100 million impressions worldwide each month. Ads on the iPhone deliver strong engagement for advertisers with triple, on average, the already high click-through-rates seen on mobile.

“The iPhone clearly demonstrates how mobile advertising is evolving to become a rich, interactive environment for advertisers to engage with consumers. Advertisers want to reach this valuable audience of consumers on the iPhone and are looking for a partner with the quality reach, scale and technology necessary to help them take advantage of the unique capabilities and context of this device,” said Omar Hamoui, founder and CEO, AdMob. “We are seeing a real impact across our larger mobile ad network as advertisers discover mobile through the iPhone, run successful campaigns and come back again with even more of their budget.”

Many brand and performance advertisers have run campaigns on AdMob’s iPhone network since launch, including:

• Brand: EA Mobile, Herbal Essences, Universal Studios’ The Mummy 3, Land Rover, It’s Always Sunny in Philadelphia, Fox Searchlight’s Choke, MGM’s College, Summit Films’ Sex Drive, Toshiba, CBS News, Luxor Hotel, and DirecTV

• Performance: vSNAX Videos, Stitcher, Loopt, Moblyng, SnapMyLife, Zkout, Whrrl, and HappyAppy’s Expando, ClockBlock, and Word Whirl

“Land Rover wanted to reach the valuable audience of consumers on the iPhone and AdMob’s new iPhone-specific ad units allowed us to create a uniquely engaging campaign,” said Joao Machado, Associate Media Director, MEC Global. “AdMob brings the quality reach and built-for-mobile technology that makes it easy for us to connect with our target audience on their iPhones.”

AdMob’s innovative new iPhone ad formats take advantage of the context and capabilities of the device to blend graphical display ads with one of eight iPhone-specific actions such as one-touch access to the app store, maps to view relevant locations, audio to listen to content, or the ability to view video. The ads are designed to function in either the browser environment or native applications built for the iPhone and come in both brand and performance formats. The two most used iPhone-specific ad actions in the first month were one-touch access to the Apple apps store and to play a video.

The explosive growth in both mobile Web usage on and application downloads for the iPhone has fueled the growth of this marketplace. More than 1,000 sites and applications, including AccuWeather, MovieTickets.com, TapTap Revenge, SportsTap, and BubbleWrap, have joined AdMob’s iPhone advertising network and run ads since it launched just over a month ago.

“AdMob was the clear choice for us to partner with to effectively monetize our new version of Tap Tap Revenge,” said Bart Decrem, CEO of Tapulous. “They made it easy for us to integrate ads into the Tap Tap Revenge application for the iPhone and we are excited about the revenue AdMob is already helping us generate.”

AdMob served its first ad unit on an iPhone in September 2007 and launched its new global iPhone ad marketplace with ads specifically designed for the device in July 2008. AdMob has served more than 38 billion ads in 160 countries and territories since the company was founded in 2006, including more than 3.6 billion ads in August 2008. More than 5,500 publishers are a part of AdMob’s network worldwide, giving the company unparalleled reach.

iPhone Developer Program

AdMob also announced the first members of the company’s $1 million developer program to fuel the growth of a new wave of mobile publishers. Loopt, Stitcher, Tapulous, Pandora, iRovr, Avantar, Trism, Wixi, AppCubby, and TinyPictures (Radar) have all been selected and will receive $5,000 in AdMob advertising credit to acquire traffic for their web site or application. Developers can continue apply to be included in the program at http://admob.com/iphone.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif., September 10, 2008 — AdMob, the world’s largest mobile advertising marketplace, today highlighted the rapid and global growth of smartphone usage in their August 2008 AdMob Mobile Metrics Report.The anticipated launch of new smartphones in the coming months, including the first of Google?s Android phones, the RIM Bold, and the Nokia N96, is a strong indication that this growth is likely to continue throughout the year.

According to the report, the Apple iPhone was the fastest growing device in the world last month and ended August with more than 2.9 million requests per day.Worldwide Smartphones accounted for 25.8 percent of traffic in August, up 3.4 percent since May 2008. The top five smartphones in the US- the BlackBerry Pearl, Palm Centro, BlackBerry Curve, Apple iPhone, and Samsung Instinct – generated 12.9 percent of all US traffic in August, a 2.4 percent increase over July.

Other highlights from the August 2008 report:
-Nokia has 62.4 percent of worldwide smartphone traffic in August, with more than 50 percent in every region except North America.In the US, Nokia does not have a top 20 ranked smartphone.
-RIM is in second place worldwide with 10.8 percent of smartphone traffic with the large majority of that coming from North America.RIM leads in the US with 31.2 percent of smartphone traffic and manufactures three of the top 10 devices.
-Motorola and SonyEriccson have a large share of overall mobile traffic, but neither has a smartphone ranked in the top 20 worldwide.
-Smartphones continue to increase marketshare in the US, accounting for 23.7 percent of traffic in August, up 3.5 percent since May 2008.

The full August 2008 report with additional details and all previous reports are available for free download at: www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving.Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. AdMob classifies a device as a smartphone when it has an identifiable operating system and continually updates the list as new phones with advanced functionality enter the market.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. & NEW YORK & LONDON – AdMob, the world’s largest mobile advertising marketplace, announced today that it has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device’s capabilities and mobile context. The new ads include Brand and Performance formats that will function in both the browser environment as well as native applications built for the iPhone. AdMob also announced that it will give $1 million in advertising to developers to promote their iPhone applications, sites and services.

AdMob is launching the developer program to fuel the growth of a new wave of mobile publishers. AdMob has fielded strong demand from advertisers for iPhone ads. As part of the program, AdMob will give $1 million to developers to promote their applications and services. The program is available worldwide. Beginning today, developers can apply to be included in the program at http://admob.com/iphone.

“AdMob has seen enormous growth in both our iPhone traffic and advertiser interest. This new class of device, led by the iPhone, is pivotal to the future of mobile browsing and of mobile media business models,” said Omar Hamoui, CEO and Founder of AdMob. “We are excited to leverage our platform to take advantage of the uniquely mobile connected experiences that the iPhone makes possible.”

AdMob’s new iPhone ads are available immediately to advertisers on www.admob.com and through AdMob’s sales organization. The ads blend graphical display with one of eight iPhone-specific actions. These actions take advantage of the integration of applications on the iPhone to provide one-click access to:

* iTunes: open the iTunes store and purchase music or video content from iTunes
* App Store: visit the App Store and download applications
* Audio: listen to recorded or streaming audio content
* Video: view video and share video with friends
* Call: initiate a voice call
* Maps: launch maps and display relevant locations near that user’s location
* Web: visit iPhone websites
* Custom: interactive user experiences

For video examples of the ads, visit http://www.admob.com/iphone/video.html.

Launch Advertisers and Publishers who are currently working with the new ad formats include:

Brand Advertisers: Ford, Electronic Arts, Land Rover, Jaguar and Universal Pictures “The Mummy”

Performance Advertisers: vsnax, Stitcher, Loopt and Shozu

Publishers: AccuWeather.com, MovieTickets.com, Mippin, Flirtomatic and Loopt

“The iPhone audience represents the most influential and affluent demographic of mobile phone users,” said Brian Bos, Senior Vice President, Convergence Director for Mindshare, ad agency for the Ford, Lincoln and Mercury brands. “AdMob has leveraged its mobile expertise to deliver these users rich, interactive and engaging ads that Ford is excited to utilize to reach these consumers.”

These partners join thousands of existing advertisers and publishers across the AdMob network that have leveraged AdMob’s initial iPhone advertising solution over the last 11 months.

“The iPhone allows us to provide users of MovieTickets.com a new level of mobile experience,” said Joel Cohen, Executive Vice President and General Manager of MovieTickets.com. “AdMob worked with publishers to build ad formats that fit well with our site, iphone.movietickets.com, fit well with our business model. They have been a great partner as we build out our mobile services.”

AdMob is no stranger to iPhone advertising, having pioneered its first iPhone-specific ad unit in September 2007. AdMob served 51.8 million iPhone ads in June 2008 alone, a 30% month-over-month increase versus May, and has served 249 million ads to iPhone users since launch. More than 1,000 of AdMob’s 5,500 publishers served iPhone ads in June. AdMob’s new iPhone network will be available across this existing traffic base.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample Q2 AdMob customers include MTV, Marriott, Jaguar, P&G, American Express, Adidas, Electronic Arts, MSN, Paramount Pictures, Warner Home Video and many more.

To learn more about AdMob, visit www.admob.com.

San Mateo – July 10, 2008 – AdMob, the world’s largest mobile advertising marketplace, today released metrics on their iPhone ad unit. The company has seen an explosive increase in traffic over the past few months, faster then the rate of mobile browsing worldwide.
- Since the announcement of the iPhone ad network back in July 2007, AdMob as served over 249 million advertisements worldwide.
- AdMob’s iPhone network served 51.8 million ads in June Worldwide, a 32 percent increase from the 39.1 million ads served in May.
- AdMob served 34 million ads in the US in June, up by 31 percent from the 25.9 million ads in May.
- The most traffic on the iPhone has come from the following countries in order of magnitude – United States, Philippines, United Kingdom and France (see chart below).
- Major advertisers that have run iPhone ads exclusively with AdMob include Land Rover, Jaguar and Fox (see video links below).

Video: Jaguar ad and Landing Page: http://www.vimeo.com/828648
Land Rover iPhone Landing Page: http://awwdev.com/LandRover
- Popular consumer features of the iPhone advertisements include the store locator with integration of Google maps, and click to call and click to play video.

“The usage patterns on next generation devices are terrifically exciting – we served nearly a quarter-billion ads on the iPhone in its first year in the market. We expect that the iPhone and devices like it will be an enormous catalyst for the mobile media business.” said AdMob CEO Omar Hamoui.
The iPhone ads leverage AdMob’s targeting capabilities, enabling advertisers to reach users based on their behavior and demographics. Initial data show users hitting typical mobile sites, including weather, news, entertainment and sports.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and
publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample Q2 AdMob customers include MTV, Marriott, Jaguar, P&G, American Express, Adidas, Electronic Arts, MSN, Paramount Pictures, Warner Home Video and many more.
AdMob’s global mobile metrics report has become a standard by which the mobile Internet is being measured. A free copy of the report can be accessed by visiting www.admob.com/metrics.
To learn more about AdMob, visit www.admob.com.

(San Mateo, CA) – April 30, 2008 – The mobile Web is taking the next step in maturity as AdMob today announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile Websites and advertising campaigns.

AdMob Mobile Analytics, which runs independent of the company’s other services, can be set up in less than 10 minutes and does not require advertising spend or publishing activity with the company’s flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.

“AdMob has invested heavily in user, device and carrier detection to fuel our statistical modeling and optimization efforts. We’ve been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile Web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile Web.” said Omar Hamoui, Founder and CEO of AdMob.

AdMob Mobile Analytics will help mobile site owners understand their audience, optimize their content and improve usability. The AdMob Analytics suite allows mobile site owners to track site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics. This information will help mobile site owners tune their sites to the specific consumers visiting their mobile Web presence. Mobile Websites can use the insights they gain from AdMob Mobile Analytics to offer more of what consumers want and make it easier to find and interact with content.

“The mobile Web has grown significantly in the past year thanks to device, network and billing catalysts,” said Linda Barrabee, Program Manager Wireless at Yankee Group. “Analytics tools are critical for Web publishers and the availability of these solutions will assist in driving a better user experience on the mobile Web.”

AdMob Mobile Analytics will also provide visibility into a site’s sources of traffic including search engines, direct traffic and advertising. Combined with the ability to track conversion of the specific events and actions that the campaign seeks to drive, this enables measurement of campaign performance. With AdMob Mobile Analytics, advertisers can track the success of campaigns run on any mobile ad network.

AdMob has leveraged its existing user identification technology and global infrastructure in building its analytics offering. AdMob Analytics is a free service that works for any size business and is not limited by visitors or page views.
AdMob Analytics is accepting limited private beta sign ups starting today at the following link: http://analytics.admob.com.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 4000 mobile web sites including CBS, Weather Underground, Maxim and Peperonity.
To learn more about AdMob, visit www.admob.com

AdMob’s 20 billionth ad impression was from financial services conglomerate HDFC. The ad was served in India at 1:56am GMT on Tuesday, March 25, while a visitor was browsing Cricinfo’s mobile web site on a Nokia N70.

“This is an exciting milestone, but we’re most encouraged by the progress we’ve made on the underlying platform and technology that powers our marketplace. Our relevance and optimization efforts led by our team of statisticians and researchers have already yielded double digit gains in our ability to monetize our publisher’s sites. I’m very confident that over the next two quarters we will be making significant product enhancements and releasing entirely new solutions that will further unlock the true potential in mobile.” said Omar Hamoui, AdMob’s founder and CEO.

AdMob has grown its ecosystem on the back of technology built to optimize relevance and targeting for the mobile environment. Hundreds of advertisers create and run ads through the marketplace on www.admob.com every day and AdMob serves ads to mobile web users in over 160 countries daily. AdMob recently launched a Japanese language version of its online marketplace to serve the Japanese market, which is among the most developed country markets for mobile web browsing.

“Mobile is a key part of Cricinfo’s multi-platform offering. AdMob has worked with us to deliver highly relevant and valuable ads on Cricinfo’s mobile site wap.cricinfo.com across geographies and their platform has helped us track and manage our ad inventory effectively. We wish AdMob success in achieving their next milestone,” said Anil Nair, Head of Wireless Media, CricInfo.

AdMob has seen a dramatic increase in both the number and size of brand-focused campaigns in the last 9 months.

“The AdMob network has demonstrated consistent, significant reach, and has proven to be a valuable customer acquisition method for EA Mobile,” said Adam Sussman, VP of New Business Development. “We constantly test and evaluate innovative ways to connect with consumers. Banner and text ads served via AdMob have worked well for us in North America. We congratulate them on their significant milestone, and look forward to our continued collaboration.”

AdMob also serves agencies and brand advertisers through full serve sales efforts in San Mateo, California, New York, London, Los Angeles, and Chicago.

“Ford believes mobile marketing is an important and engaging way to reach consumers,” said Brian Bos, SVP, Convergence Director of Mindshare – Team Detroit. “AdMob has provided us with an efficient and highly targeted way to engage potential customers in the mobile environment. We congratulate them on their momentum and leadership in this medium.”

AdMob publishes network statistics on countries and devices on a monthly basis at www.admob.com/metrics.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 3900 mobile web sites including ESPN, CBS, Weather Underground, Maxim and Peperonity.

To learn more about AdMob, visit www.admob.com.