Industry Collaborates on Mobile Advertising Campaign to Increase Awareness of American Red Cross Text Message Relief Campaign

NEW YORK CITY – -Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden the reach of the American Red Cross Haiti relief efforts via the organization’s text messaging mobile campaign.
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Apple and Nokia Leading Manufacturers in Different Regions

SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest growing mobile advertising networks, focused its December 2009 AdMob Mobile Metrics Report on regional changes in manufacturer and smartphone Operating System (OS) share. The report found that Apple and the iPhone OS leads in Western Europe, North America, Latin American and Oceania behind strength of millions of iPhones and iPod touches sold this year and heavy application usage. Nokia and the Symbian OS continues to lead in Africa, Asia and Eastern Europe with its vast portfolio of devices.
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SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest growing mobile advertising networks, examines the rise of smartphones, the global growth of the iPhone, and the immediate impact of new Android devices in its November 2009 AdMob Mobile Metrics Report.

The report highlights that one of the major trends in 2009 has been the growing share of requests from smartphones and increasing usage of WiFi.
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New Devices Running the RIM and Android Operating Systems Generating an Increasing Share of Requests

SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest growing mobile advertising networks, examines the major mobile Operating Systems and the distribution of requests across top devices that run on them in the October 2009 AdMob Mobile Metrics Report. The iPhone, Palm and RIM OS’s all run exclusively on devices manufactured by those companies, while the Android, Symbian and Windows Mobile OS’s run on devices from a variety of manufacturers.
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Partnership sustains Smaato’s lead as largest mobile advertising network

REDWOOD SHORES, Calif & BERLIN – Smaato Inc. (www.smaato.com), the leading global mobile ad optimizer and mobile advertising company, announced that Madvertise, the leading regional ad network in Germany, Austria and Switzerland, has joined the Smaato network as its 33rd ad network partner. This cementsglobal position by having the largest network of advertising partners in the industry.
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New Ad Unit Lets Brands Engage Consumers Socially and Creatively

SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest-growing mobile advertising networks, continued its leadership in advertising on the iPhone with the launch of its new Interactive Video Ad Unit for the iPhone. This ad unit is the first to bring true interactivity to mobile video advertising with in-player actions that enable consumers to browse Web sites, view additional videos, and more while the video is playing. The first ads will start running this week in select applications across AdMob’s iPhone ad network that reached more than 20 million unique iPhones and iPod touch devices worldwide in 2009.
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NEW YORK – Dave Gwozdz, CEO of Mojiva Inc. issued the following statement:

“The news that Google acquired mobile advertising player AdMob for $750 million confirms the legitimacy of the mobile advertising industry, and overcomes any skepticism of whether small screens can offer big opportunities to reach mobile consumers,” says Dave Gwozdz, CEO of Mojiva Inc., which operates a mobile ad serving platform and mobile ad network.
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According to AdMob September 2009 Metrics Report, New Devices with Touch Screens, Wi-Fi Connectivity, and Applications Are Driving Growth

SAN MATEO, Calif. – AdMob, the world’s largest mobile advertising platform, examined the rapid and global growth of mobile Web and application usage over the past two years in their September 2009 AdMob Mobile Metrics Report. This month marks the second anniversary of the Mobile Metrics Report and the growth in traffic since September 2007 demonstrates that mobile data usage is a truly global phenomenon. In September 2009 AdMob received more than 100 million ad requests from 14 countries, and more than 10 million ad requests from 64 countries.
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