<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Ad Operations Online &#187; Adconion</title>
	<atom:link href="http://www.adoperationsonline.com/category/ad-networks-platforms/adconion/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.adoperationsonline.com</link>
	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
	<lastBuildDate>Thu, 09 Feb 2012 13:26:30 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Adconion Media Group Bolsters Financial Prowess by Adding FD All-Star Robert Dighero to the Board</title>
		<link>http://www.adoperationsonline.com/2012/01/12/adconion-media-group-bolsters-financial-prowess-by-adding-fd-all-star-robert-dighero-to-the-board/</link>
		<comments>http://www.adoperationsonline.com/2012/01/12/adconion-media-group-bolsters-financial-prowess-by-adding-fd-all-star-robert-dighero-to-the-board/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 15:49:02 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[neil v sunderland]]></category>
		<category><![CDATA[robert dighero]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=15822</guid>
		<description><![CDATA[SANTA MONICA, Calif. &#8211; The Adconion Media Group announced today that Robert Dighero will join its board of directors, effective immediately. Robert will become a non-executive director and chairman of Adconion’s Audit Committee. Robert Dighero has over 20 years operational experience, the last 15 working with internet companies. He is a partner at Passion Capital [...]]]></description>
			<content:encoded><![CDATA[<p>SANTA MONICA, Calif. &#8211; The Adconion Media Group announced today that Robert Dighero will join its board of directors, effective immediately. Robert will become a non-executive director and chairman of Adconion’s Audit Committee.<br />
<span id="more-15822"></span><br />
Robert Dighero has over 20 years operational experience, the last 15 working with internet companies. He is a partner at Passion Capital and White Bear Yard and an active investor across Europe focused on early stage e-commerce, payment and marketplace businesses. He has led several investment syndicates and taken on a number of board and advisory roles.</p>
<p>Robert was CFO of QXL ricardo plc from 1998 to 2008, overseeing development from start-up to the company’s sale to Naspers. He managed a wide range of corporate actions including the company’s dual listing IPO, consolidating the European online auction market with nine acquisitions, the largest over $1 billion, and launching an MBO. The QXL Group was the best performing share on the London Main Market in both 2004 and 2005 and in the All-Share in 2007 with an over 35,000% share price increase in 5 years. Robert was short-listed for CBI / Real FD, “FD of the Year” in 2007 and the following year negotiated the £1 billion sale of QXL via a public take-over offer. Prior to QXL, Robert was CFO of AOL UK and previous roles included that of M&amp;A at Bertelsmann USA and at Verulam Investments. Robert started his career at Bain &amp; Co, having left Cambridge with a First class degree and a post-graduate degree in Engineering. He has an MBA from Insead.</p>
<p>Dr Neil V. Sunderland, Chairman of Adconion Media Group, commented:</p>
<p>“Robert Dighero is an outstanding independent director and entrepreneur who brings insight, vision and a wealth of experience from a commercial and investment perspective to the Adconion board. He is well respected amongst the investment community with comprehensive knowledge of corporate governance issues in both public and private markets. His extraordinary performance as the CFO of the QXL Group speaks for itself. Robert will play a key role in supervising the further development of our corporate infrastructure.”</p>
<p>The Adconion board comprises distinguished figures from the digital and investment community. The enlarged board of directors will continue to support Adconion’s global growth and investment in technological innovation within the online digital advertising space.</p>
<p><strong>ABOUT ADCONION MEDIA GROUP US</strong></p>
<p>Adconion Media Group (<a href="http://www.adconion.com">www.adconion.com</a>) is one of the largest independent global audience and video content networks, reaching over 325 million unique users – or one-quarter of the total global Internet population – every month. Dedicated to true partnerships with agencies and marketers, Adconion arms agencies with customized solutions and innovative products designed in-house while delivering significant global reach across multiple platforms through a single network. As a digital media holding company, it manages a portfolio of brand and performance solution businesses worldwide. Adconion US wholly owns Adconion Direct, a multi-channel distribution platform spanning display, email and social media; Joost Media, a digital media company devoted to video and content syndication; RedLever, a global studio specializing in developing and producing brand-integrated and associated content; and smartclip, Europe’s leader in digital video advertising.</p>
<p>Adconion has 24 offices in 12 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks &amp; Exchanges Quality Assurance program in the US and is a founding member of IASH Europe. For more information, visit <a href="http://www.adconion.com">www.adconion.com</a>.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2012/01/12/adconion-media-group-bolsters-financial-prowess-by-adding-fd-all-star-robert-dighero-to-the-board/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adconion Direct Taps TRUSTe to Achieve Compliance with Ad Privacy Self-Regulatory Requirements</title>
		<link>http://www.adoperationsonline.com/2011/07/29/adconion-direct-taps-truste-to-achieve-compliance-with-ad-privacy-self-regulatory-requirements/</link>
		<comments>http://www.adoperationsonline.com/2011/07/29/adconion-direct-taps-truste-to-achieve-compliance-with-ad-privacy-self-regulatory-requirements/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 07:37:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad and Media Verification]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[User Privacy]]></category>
		<category><![CDATA[ad privacy]]></category>
		<category><![CDATA[adconion direct]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[adxpose]]></category>
		<category><![CDATA[brain baumgart]]></category>
		<category><![CDATA[chris babel]]></category>
		<category><![CDATA[oba compliance]]></category>
		<category><![CDATA[ryan polley]]></category>
		<category><![CDATA[truste]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=15092</guid>
		<description><![CDATA[SANTA MONICA, Calif. –Adconion Direct (www.adconiondirect.com), the standalone performance solutions business unit of Adconion Media Group, announced it will use TRUSTe’s OBA compliance platform to ensure brand safety and adherence to the ad privacy self-regulatory requirements. This will be done via TRUSTe’s partnership with AdXpose to deliver a best-in-class OBA compliance solution for ads in [...]]]></description>
			<content:encoded><![CDATA[<p>SANTA MONICA, Calif. –Adconion Direct (<a href="http://www.adconiondirect.com">www.adconiondirect.com</a>), the standalone performance solutions business unit of Adconion Media Group, announced it will use TRUSTe’s OBA compliance platform to ensure brand safety and adherence to the ad privacy self-regulatory requirements. This will be done via TRUSTe’s partnership with AdXpose to deliver a best-in-class OBA compliance solution for ads in the U.S.<br />
<span id="more-15092"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;">
<script type="text/javascript"> 
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
</script>
</div>
<p>By partnering with TRUSTe’s TRUSTed Ads compliance platform, Adconion Direct actively seeks and employs industry best practices regarding online advertising and tracking in its quest to adhere to the high standards as outlined in the OBA self-regulatory guidelines. As the largest provider of OBA compliance services, TRUSTe offers the most recognized privacy brand, 14 years of deep privacy expertise and the most comprehensive compliance monitoring platform. This combination of capabilities will allow Adconion Direct to deliver accurate privacy notices reliably across billions of ad impressions while at the same time offering easy-to-understand privacy information and choices to consumers.</p>
<p>“Ad verification and delivery are an integral aspect of our business” said Brian Baumgart, President of Adconion Direct. “We are pleased to leverage TRUSTe’s OBA solution so that we can provide our advertisers and consumers alike with enhanced campaign transparency, choice and accountability.”</p>
<p>“We are excited to work with Adconion Direct to enable OBA compliance capabilities across their diversified and global media footprint,” said Chris Babel, CEO TRUSTe. “Our research has shown that transparency and choice can serve as powerful tools to help advertisers build deeper trust with their consumers. Through our partnership with AdXpose, we can uniquely position Adconion Direct to deliver this trust to advertisers through a blend of high quality media and the most advanced compliance and brand safety technologies.”</p>
<p>“We are extremely pleased that our partnership to date with Adconion Direct has blossomed,” said Ryan Polley, COO of AdXpose. “Continuing the relationship with our OBA solution further demonstrates Adconion Direct’s commitment to providing its customers with the industry’s leading technology for the verification and delivery of ad campaigns across its network.”</p>
<p>Adconion Direct’s partnership with AdXpose has improved the safety and performance of digital ad campaigns. AdXpose helps block suggestive keywords and prevents ads from appearing on inappropriate sites. It also provides insights and analytics that help the advertisers and agencies who work with Adconion Direct to make more informed media buying and campaign planning decisions.</p>
<p>About Adconion Direct<br />
Adconion Direct (www.adconiondirect.com) is a multi-channel digital distribution platform spanning Display, Email and Social Media, for agencies and advertisers looking for quality and scalable results, backed by a global media company with significant worldwide reach. Committed to continuously deliver results, deep insights and innovative distribution options to market, Adconion Direct is an ideal performance partner of choice for agencies and advertisers alike.</p>
<p>Adconion Direct is the standalone performance solutions business within Adconion Media Group, (www.adconion.com), one of the largest independent global audience and video content networks, reaching nearly 325 million unique users worldwide – one-quarter of the total global Internet population. Currently, Adconion has 16 offices in 8 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its first ever Ad Networks &amp; Exchanges Quality Assurance program and is a founding member of IASH Europe.</p>
<p>About TRUSTe<br />
TRUSTe is the largest provider of OBA compliance services, serving notices on more than 10 billion ad impressions per month and the leading provider of online privacy solutions with a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels – including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,000 web properties including those from top companies like Apple, AT&amp;T, Disney, eBay, Facebook, HP, Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe’s mission, based on a “Truth in Privacy” framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe’s privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit <a href="http://www.truste.com/ads">http://www.truste.com/ads</a>.</p>
<p>About AdXpose<br />
AdXpose is the leader in digital advertising analytics solutions. The company’s SaaS technology provides advertisers and publishers with greater transparency and confidence in the quality, safety, and performance of their digital advertising campaigns. The actionable optimization metrics captured by AdXpose solutions help its customers realize increased ROI, more profitable margins, and measurable ad effectiveness. AdXpose is headquartered in Seattle, WA, with offices in New York City, and is backed by Draper Fischer Jurvetson and Ignition Partners. For more information, visit <a href="http://www.adxpose.com">www.adxpose.com</a>.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2011/07/29/adconion-direct-taps-truste-to-achieve-compliance-with-ad-privacy-self-regulatory-requirements/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adconion Media Group Launches Digital Distribution Platforms</title>
		<link>http://www.adoperationsonline.com/2011/07/25/adconion-media-group-launches-digital-distribution-platforms/</link>
		<comments>http://www.adoperationsonline.com/2011/07/25/adconion-media-group-launches-digital-distribution-platforms/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 13:49:47 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[adconion audience network]]></category>
		<category><![CDATA[adconion direct]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[adxpose]]></category>
		<category><![CDATA[brand advertising]]></category>
		<category><![CDATA[direct response advertising]]></category>
		<category><![CDATA[joost]]></category>
		<category><![CDATA[matthew hunt]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=15064</guid>
		<description><![CDATA[Restructures around direct response and brand marketing LONDON &#8211; Adconion Media Group (http://www.adconion.com/uk/index.html) confirmed a restructure of its UK business and announced the launch of its two digital distribution platforms (DDP); Adconion Direct and Joost. Announcing the launch, Matthew Hunt, Adconion Media Group’s UK Managing Director commented that the development of the two digital distribution [...]]]></description>
			<content:encoded><![CDATA[<p>Restructures around direct response and brand marketing</p>
<p>LONDON &#8211; Adconion Media Group (http://www.adconion.com/uk/index.html) confirmed a restructure of its UK business and announced the launch of its two digital distribution platforms (DDP); <strong>Adconion Direct</strong> and <strong>Joost</strong>.<br />
<span id="more-15064"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;">
<script type="text/javascript"> 
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
</script>
</div>
<p>Announcing the launch, Matthew Hunt, Adconion Media Group’s UK Managing Director commented that the development of the two digital distribution platforms sends a clear signal to the market that Adconion has truly evolved from the traditional ad network business model.</p>
<p>“Adconion Media Group has built a reputation as one of the most successful independent global audience and content networks but we look at our achievements to date as the path leading to today’s announcement. Adconion Media Group is now an integrated digital marketing services organisation, with platforms that distribute content and advertising to three out of five people in the UK across display, email, video, connected TV, mobile and social channels. We have proprietary technology, a comprehensive range of products and services and have the team, expertise and scale across these channels to deliver leading solutions to the UK’s most demanding advertisers.”</p>
<p>“Advertisers today are extremely knowledgeable when it comes to understanding the complexity of multi-channel advertising distribution depending on whether the goal is to promote direct response or to broadcast a brand. As a result, skills, services and product lines have become more specialised and we have restructured accordingly.”</p>
<p>“The industry is experiencing radical change as media buying becomes more automated across multiple digital mediums. The game is changing and we’re proud to say we are ready and are ahead of the curve.”</p>
<p>Adconion Direct is a Direct Response DDP, which merges Adconion’s Audience Network with Adconion’s email solutions and social marketing capabilities. The result is a dedicated multi-channel solution that supports all pricing metrics and offers advanced optimisation and targeting technology. Data integration builds profiles of audiences for tighter targeting and connects campaign assets to the audience, re-targeting in real time, with behavioural recognition and response underpinned by Adconion Media Group’s optimisation engine and new social algorithm. The right audience is identified across multiple digital channels including display, email and social; and the right creative is selected to drive purchasing intent within that channel.</p>
<p>Joost is Adconion Media Group’s brand marketing DDP and operates on a separate platform. It brings the online properties and significant audience base of the video network and portal, together with the reach and scale of the Adconion advertising network and the creative resources of RedLever. The result is a dedicated multichannel platform supporting in-stream video, in banner video, premium display and rich media, mobile, connected TV combined with our in house creative services team. Joost is specifically developed to shift brand metrics and prove that television is no longer the only effective medium for reaching, engaging and affecting consumer mindsets.</p>
<p>Both DDPs will set new standards for brand protection through third party verification via AdXpose and Truste, compliance as a signatory to the recently announced European EU Framework for Behavioural Advertising and IASH standards across every campaign.</p>
<p>Adconion Direct and Joost will sit alongside Adconion Media Group business units RedLever and Adconion Platform Services. RedLever is a branded entertainment and creative production house specialising in sourcing, developing and negotiating sponsorship and funding agreements for high quality and entertaining content, while Adconion Platform Services allows third party use of Adconion Media Group’s proprietary technologies and workflow systems and licenses them for use.</p>
<p>ABOUT ADCONION MEDIA GROUP</p>
<p>Adconion Media Group is an integrated digital marketing services organisation with platforms that distribute content and advertising to three out of five people in the UK across display, email, video, connected TV, mobile and social channels. Adconion Media Group has a single minded proposition; to become the world’s leading content distribution and monetisation platform.</p>
<p>In the UK we deliver brand and direct response marketing results through having operational focus across four distinct businesses: Adconion Direct is a digital distribution platform for direct response marketing, Joost is a digital distribution platform dedicated to building brands, RedLever is a digital studio and Adconion Platform Services is an enterprise technology services business.</p>
<p>Globally Adconion Media Group (www.adconion.com) is one of the largest independent global audience and video content networks, reaching over 325 million unique users – or one-quarter of the total global Internet population – every month. Adconion has 16 offices in 8 countries around the world, is a member of the Interactive Advertising Bureau (IAB) and is a founding member of IASH Europe.</p>
<p>For more information, visit: http://www.adconion.com</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2011/07/25/adconion-media-group-launches-digital-distribution-platforms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adconion Announces j-Series, the New Online Video Product Offerings from Its Joost Video Network</title>
		<link>http://www.adoperationsonline.com/2010/11/26/adconion-announces-j-series-the-new-online-video-product-offerings-from-its-joost-video-network/</link>
		<comments>http://www.adoperationsonline.com/2010/11/26/adconion-announces-j-series-the-new-online-video-product-offerings-from-its-joost-video-network/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 13:44:52 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Ads Taxonomy]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Monetization Strategy]]></category>
		<category><![CDATA[Social Media Advertising]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[expandable video ads]]></category>
		<category><![CDATA[interactive advertising bureau canada]]></category>
		<category><![CDATA[joost video network]]></category>
		<category><![CDATA[video ad unit]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=13927</guid>
		<description><![CDATA[TORONTO &#8211; Adconion Media Group (http://www.adconion.com), the largest independent global audience and content network, announced the new j-Series, the complete suite of in-banner video advertising products from its Joost Video Network. Each of the eight j-Series products provide a powerful tool for all advertisers and brand marketers looking to capitalize their online video campaigns in [...]]]></description>
			<content:encoded><![CDATA[<p>TORONTO &#8211; Adconion Media Group (http://www.adconion.com), the largest independent global audience and content network, announced the new j-Series, the complete suite of in-banner video advertising products from its Joost Video Network. Each of the eight j-Series products provide a powerful tool for all advertisers and brand marketers looking to capitalize their online video campaigns in effective, innovative and intuitive ways.<br />
<span id="more-13927"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;">
<script type='text/javascript'>
GA_googleFillSlot("SocialAdWorld-articles_MPU");
</script>
</div>
<p>With online video viewership and overall ad spending on the rise, Adconion is committed to delivering world class results for advertisers and marketers by offering world class video solutions with the j-Series. In Canada alone, online advertising continued to grow throughout the recession even though it slowed from 29% in 2008 to 14% in 2009, as estimated by the Interactive Advertising Bureau of Canada. However, in their most recent October 2010 report, eMarketer expects growth to rebound and peak at 19.8% in 2012. Thus, armed with the new j-Series products, Adconion can help advertisers and marketers achieve the best ROI on their initiatives in this growing market.</p>
<p>The j-Series will serve video ads on Adconion’s Joost Video Network of over 2,000 premium publishers in more than 70 markets worldwide. Coupled with Adconion’s unparalleled global sales force, account management and media teams as well as Adconion’s regional video specialists, j-Series is the “must buy” video ad offering for the upcoming heavy holiday shopping season.</p>
<p>New j-Series Products Include:</p>
<p><strong>j-Local</strong><br />
Allows geo-location display directly into the video ad unit<br />
Map locator connects to Google Maps for easy retail locator and directions<br />
Drive offline traffic with online traffic</p>
<p><strong>j-Commerce</strong><br />
Allows multiple products to be displayed and purchased directly from within the video ad unit<br />
Increase time spent as viewers browse the carousel</p>
<p><strong>j-Coupons</strong><br />
Unique coupon code display at the end of the video allows tracking ability of viewers who responded to the offer<br />
Give viewers an incentive to complete the purchase transaction started from the video ad unit</p>
<p><strong>j-Social</strong><br />
Offers various methods to share and “social media-ize” video content with others<br />
Opportunity to make the video content go viral on the Internet</p>
<p><strong>j-Gaming</strong><br />
Able to put games directly into the expanded banner so that viewers can play without ever leaving the ad<br />
Increases interactivity, engagement and brand awareness with the campaign</p>
<p><strong>j-Polling</strong><br />
Allows polling capabilities directly within the expanded video as unit<br />
Provides immediate poll results to viewers which increases engagement and brand awareness</p>
<p><strong>j-Multi-V</strong><br />
Able to view multiple videos all within one expanded video ad unit<br />
Allows viewers to consume more content, and thus increase brand awareness from just one expansion</p>
<p><strong>j-Pick 6</strong><br />
Allows a combination of any six functionalities listed above within the expanded video ad unit</p>
<p>For examples of each j-Series products and contacts, please visit: www.adconion.com/j-series.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2010/11/26/adconion-announces-j-series-the-new-online-video-product-offerings-from-its-joost-video-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Joost Is Now the Pre-Roll Advertising Network of Record and Video Advertising Platform for Demand Media</title>
		<link>http://www.adoperationsonline.com/2010/06/22/joost-is-now-the-pre-roll-advertising-network-of-record-and-video-advertising-platform-for-demand-media/</link>
		<comments>http://www.adoperationsonline.com/2010/06/22/joost-is-now-the-pre-roll-advertising-network-of-record-and-video-advertising-platform-for-demand-media/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 06:45:25 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Pre-roll Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[Ad Trafficking]]></category>
		<category><![CDATA[Demand Media]]></category>
		<category><![CDATA[in-stream advertising]]></category>
		<category><![CDATA[joost]]></category>
		<category><![CDATA[joost video network]]></category>
		<category><![CDATA[nick higgins]]></category>
		<category><![CDATA[online video ads]]></category>
		<category><![CDATA[Online Video Monetization;]]></category>
		<category><![CDATA[pre-roll ads]]></category>
		<category><![CDATA[pre-roll inventory]]></category>
		<category><![CDATA[yahoo content distribution]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=7442</guid>
		<description><![CDATA[SANTA MONICA, Calif. &#8211; Joost (www.joost.com), the world’s largest content distribution and monetization platform, announced a global sales and technology partnership with Demand Media. Under the terms of the exclusive agreement, pre-roll inventory on Demand Media owned and operated websites, including eHow.com, Cracked.com and Mania.com will become part of the Joost Video Network, powered by [...]]]></description>
			<content:encoded><![CDATA[<p>SANTA MONICA, Calif. &#8211; Joost (www.joost.com), the world’s largest content distribution and monetization platform, announced a global sales and technology partnership with Demand Media. Under the terms of the exclusive agreement, pre-roll inventory on Demand Media owned and operated websites, including eHow.com, Cracked.com and Mania.com will become part of the Joost Video Network, powered by Adconion’s complete suite of online video advertising products and services.<br />
<span id="more-7442"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;">
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script>
</div>
<p>“‘How To’ content is experiencing exponential growth that can be seen in the dramatic increase in users consuming sites such as eHow.com, one of the seven popular Demand Media properties. This site alone attracts over 61MM people seeking answers in areas of personal interest from Arts and Entertainment, to Electronics, to Health and Travel,” said Nick Higgins, Director of Global Video for Adconion Media Group. “Demand Media has an acute understanding of their audience needs just as Joost has an acute understanding of our audience behavior. This exciting partnership symbolizes the future of content creation and monetization that will benefit both users and advertisers.”</p>
<p>By joining forces, the Joost Video Network will be able to present Demand Media’s growing global audience to its premium brand partners around the world through audience and vertical channel sales packages. As a part of this agreement, Demand Media will leverage the Adconion video ad serving platform to deliver all premium video campaigns sold by the Demand Media sales force as well as deliver network advertising pre-roll inventory to the Joost Video Advertising Network. As part of this partnership, Adconion will exclusively provide the Adconion video technology platform to power all of Demand Media’s in-stream video advertising needs, including trafficking, optimization, and reporting. The Joost video platform delivers millions of in-stream video ads to millions of targeted end users. Joost offers the technology and the targeting needed to comprehensively monetize Demand Media’s in-stream video advertising opportunities.</p>
<p>“Joost was the obvious choice for two reasons. Firstly, its end-to-end distribution and ad serving platform and secondly their ability to monetize our video inventory by leveraging their impressive Global Sales Force,” said Jeff Quandt, Director of Ad Management for Demand Media. “The Joost premium advertisers, complemented with our extensive and growing audience seeking out video content on Demand Media properties, are a natural match.”</p>
<p>Collectively, Demand Media’s award-winning portfolio of owned and operated media brands make it possible for more than 80 million people each month to engage in conversations and form passionate communities around topics of shared interest. A comScore top 20 (U.S.) network, Demand Media has created a diverse and wide-reaching portfolio of sites, including golflink.com, eHow.com, LIVESTRONG.com, Mania.com, Cracked.com and Trails.com</p>
<p>About the Joost Video Network and Joost.com</p>
<p>Joost is a fully owned subsidiary of Adconion Media Group (www.adconion.com).</p>
<p>DoubleVerified and iASH compliant, the Joost Video Network is a complete suite of online video advertising products and services, including in-banner and in-stream video advertising. The Joost Video Network provides the reach and quality of a video portal with the scale and efficiency of a network.</p>
<p>The Joost Video Network leverages Adconion’s heritage of a global audience network to provide massive scale and expert targeting, including the ability to target both pre-roll and in-banner campaigns with BlueKai data.</p>
<p>Joost.com provides professionally-produced online video content to a global audience. Working with content copyright owners, Joost collects and curates thousands of videos to provide online viewers with a wide selection of music, TV, movies and more.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2010/06/22/joost-is-now-the-pre-roll-advertising-network-of-record-and-video-advertising-platform-for-demand-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adconion Launches Suite of Online Video Products with Joost Video Network</title>
		<link>http://www.adoperationsonline.com/2010/03/11/adconion-launches-suite-of-online-video-products-with-joost-video-network/</link>
		<comments>http://www.adoperationsonline.com/2010/03/11/adconion-launches-suite-of-online-video-products-with-joost-video-network/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 07:30:00 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Mid-roll Ads]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Post-roll Ads]]></category>
		<category><![CDATA[Pre-roll Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[cliff paulson]]></category>
		<category><![CDATA[global audience network]]></category>
		<category><![CDATA[in-banner video advertising]]></category>
		<category><![CDATA[in-stream video advertising networks]]></category>
		<category><![CDATA[joost video network]]></category>
		<category><![CDATA[midroll video ads]]></category>
		<category><![CDATA[online video ad inventory]]></category>
		<category><![CDATA[postroll video ads]]></category>
		<category><![CDATA[preroll video ads]]></category>
		<category><![CDATA[stephen hunt]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6828</guid>
		<description><![CDATA[Provides complete online video advertising solutions with reach and quality of a portal combined with the scale and efficiency of a network SANTA MONICA, Calif. &#8211; Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost [...]]]></description>
			<content:encoded><![CDATA[<p>Provides complete online video advertising solutions with reach and quality of a portal combined with the scale and efficiency of a network</p>
<p>SANTA MONICA, Calif. &#8211; Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost Video Network will provide agencies and brand marketers with global in-banner and in-stream video advertising capabilities, including pre-, mid- and post-roll video advertisements, with expert targeting and scale.<br />
<span id="more-6828"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;">
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script>
</div>
<p>“As consumers continue to spend more time online – and more time watching video online – agencies and brand marketers have more opportunities to use the power of video advertising to build brand awareness online,” said Nick Higgins, director of global video, Adconion. “With the Joost Video Network, agencies and marketers can design targeted campaigns that run exclusively against premium content on premium sites, and leverage the experience and power of our network to find targeted audiences and maximize the value of their campaigns. Adding this product offering gives Adconion a distinguished position among ad networks, as we are the only provider with in-banner and in-stream capabilities; an exclusive relationship with a branded entertainment studio; in-house creative services; and a video portal, Joost.com, that we own, operate and sell exclusively.”</p>
<p>The Joost Video Network streamlines Adconion’s entire video advertising product line, from pre-, mid- and post-roll video ads to a variety of in-banner video advertising executions, into one product line. All Adconion products, including the Joost Video Network, take advantage of Adconion’s proprietary ad serving and targeting technology. In addition, the Joost Video Network delivers both pre-roll and in-stream campaigns targeted with BlueKai data, thanks to a unique global partnership with the world’s highest-quality online data exchange. The Joost Video Network is DoubleVerified and IASH compliant, ensuring all video ads run in brand-safe environments.</p>
<p>The product launch marks an important step in Adconion’s evolution, as it is the first product and service from the combined entity formed when Adconion acquired Joost’s technology assets in November 2009. Since the acquisition, Adconion has integrated its ad server with the Joost video player and is the exclusive video ad provider for Joost.com and the Joost video player in its embedded form.</p>
<p>In addition to global pre-roll and in-banner video capabilities through the Joost Video Network, Adconion has an exclusive relationship with the branded entertainment and creative services studio RedLever. Together, Adconion and RedLever work with agencies and marketers to develop compelling video content, from advertisements to webisodes.</p>
<p>The Joost Video Network will serve video ads on Adconion’s network of 2,000 premium publishers in more than 70 markets worldwide. In addition to Adconion’s extensive sales, account management and media teams, participating advertisers and marketers also have access to Adconion’s regional video specialists. The team, led by Nick Higgins, includes Cliff Paulson in North America and Stephen Hunt in Australia. Paulson has more than 15 years of media experience, most recently at ScanScout, while Hunt has more than five years of experience in online advertising, marketing and video. Adconion, which has aggressive plans to grow by nearly 50 percent in 2010, will add a European video specialist to its team this month.</p>
<p>About Adconion</p>
<p>Adconion Media Group (www.adconion.com) is the largest independent global audience and content network, reaching more than 350 million unique users – or one-third of the total global Internet population – every month. Combining the power of global reach with local presence, Adconion helps advertisers reach customers throughout the marketing funnel with its breadth of products, from video and display advertising to search retargeting. Adconion is dedicated to providing advertisers and publishers with the best products, technology and data analysis to create successful online campaigns. Adconion has 16 offices in 7 countries, sits on the board of the Interactive Advertising Bureau (IAB) and is a member of IASH Europe. For more information, visit http://www.adconion.com.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2010/03/11/adconion-launches-suite-of-online-video-products-with-joost-video-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adconion Appoints Ramazan Demir and Patrick Meininger as Executives</title>
		<link>http://www.adoperationsonline.com/2010/02/09/adconion-appoints-ramazan-demir-and-patrick-meininger-as-executives/</link>
		<comments>http://www.adoperationsonline.com/2010/02/09/adconion-appoints-ramazan-demir-and-patrick-meininger-as-executives/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 07:30:26 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[global audience network]]></category>
		<category><![CDATA[global content network]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[patrick meininger]]></category>
		<category><![CDATA[ramazan demir]]></category>
		<category><![CDATA[Tyler Moebius]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6674</guid>
		<description><![CDATA[SANTA MONICA, Calif. &#8211; Adconion Media Group (www.adconion.com), the largest independent global audience and content network, announced the appointments of Ramazan Demir as Chief Advisory Science Officer and Patrick Meininger as Chief Strategy Officer. Both men serve on Adconion’s executive management and advisory team. “Ramazan and Patrick are important additions to our executive team, as [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com/"><img src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/adcon.jpg" alt="" title="Ad Operations Online" width="237" height="107" class="alignleft size-full wp-image-339" /></a>SANTA MONICA, Calif. &#8211; Adconion Media Group (www.adconion.com), the largest independent global audience and content network, announced the appointments of Ramazan Demir as Chief Advisory Science Officer and Patrick Meininger as Chief Strategy Officer. Both men serve on Adconion’s executive management and advisory team.<br />
<span id="more-6674"></span><br />
“Ramazan and Patrick are important additions to our executive team, as together they will improve our business by leading our growth in video and technology licensing while enhancing our capabilities in data interpretation and monetization,” said Tyler Moebius, CEO, Adconion Media Group. “We are committed to providing agencies and advertisers with the best technology, products and information in the marketplace so their cross-channel campaigns achieve maximum effectiveness.”</p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;">
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script>
</div>
<p>Demir has published numerous articles on optimization methods and applications and filed a number of pending patents in online advertising solutions for search and display. At Adconion, Demir will be advising Adconion&#8217;s Science Team in designing and developing innovative targeting capabilities to best manage consumer experience and to provide better return on investment for advertisers.</p>
<p>Prior to joining Adconion, Demir held managerial roles in the marketplace design group at Yahoo!. He also serves as Vice President of Strategy and Business Development at Turk Telecom. A native of Turkey, Demir received a B.S. in industrial engineering from Bilkent University, and a Ph.D. in operations research from the Massachusetts Institute of Technology Sloan School of Management.</p>
<p>Meininger has been promoted to Chief Strategy Officer after having served as the Adconion’s Vice President of Global Corporate Development since 2007. In his new role, he will be responsible for strategic partnerships and mergers and acquisitions as well as new business and efficiency initiatives. He also will be closely involved in determining appropriate partners for Adconion technology licensing. In November of last year, Goldbach Media Group, the leading marketer for private electronic, interactive and mobile media in Switzerland and Austria, became the first company to license Adconion’s ad serving technology.</p>
<p>Meininger has nearly 15 years of experience in different corporate strategy and corporate finance roles in the media and high tech space. Prior to joining Adconion, Meininger was the Vice President of Strategy and Planning at T-Systems (Deutsche Telekom group) where he oversaw strategic planning and accompanied several mergers and acquisitions initiatives at the company’s headquarters. He also served as Principal at Wellington Partners, one of Europe’s leading venture capital firms, where he led numerous investment transactions in European IT, telecommunications and media companies. A native of Germany, Patrick graduated with a master’s in information systems from the University of Münster and holds an M.B.A. from the University of California at Berkeley.</p>
<p>In addition to these executive additions, Adconion expects to increase its global headcount across all functional areas by nearly 50 percent in 2010.</p>
<p>About Adconion</p>
<p>Adconion Media Group (www.adconion.com) is the largest independent global audience and content network, reaching nearly 300 million unique users – or one-third of the total global Internet population – every month. Dedicated to true partnerships with agencies and marketers, Adconion arms agencies with customized technology and products designed in-house while delivering massive global reach across multiple platforms through a single network. Adconion has 16 offices in 7 countries around the world, sits on the board of the Interactive Advertising Bureau (IAB) and is a member of IASH Europe. For more information, visit http://www.adconion.com.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2010/02/09/adconion-appoints-ramazan-demir-and-patrick-meininger-as-executives/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>comScore Releases December 2009 Ranking of Top Ad Networks</title>
		<link>http://www.adoperationsonline.com/2010/01/18/comscore-releases-december-2009-ranking-of-top-ad-networks/</link>
		<comments>http://www.adoperationsonline.com/2010/01/18/comscore-releases-december-2009-ranking-of-top-ad-networks/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 08:30:26 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Advertising Reports and Studies]]></category>
		<category><![CDATA[Collective Media]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Digital Intelligence]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[interCLICK]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Specific Media]]></category>
		<category><![CDATA[Tribal Fusion]]></category>
		<category><![CDATA[Yahoo APT]]></category>
		<category><![CDATA[adconion media]]></category>
		<category><![CDATA[aol advertising]]></category>
		<category><![CDATA[audience science]]></category>
		<category><![CDATA[collective network]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[fox audience network]]></category>
		<category><![CDATA[google ad network]]></category>
		<category><![CDATA[Jeff Hackett]]></category>
		<category><![CDATA[microsoft media network]]></category>
		<category><![CDATA[targeted advertising]]></category>
		<category><![CDATA[top ad networks]]></category>
		<category><![CDATA[Turn]]></category>
		<category><![CDATA[ValueClick Networks]]></category>
		<category><![CDATA[www.247realmedia.com]]></category>
		<category><![CDATA[yahoo network]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6552</guid>
		<description><![CDATA[AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com/"><img class="alignleft size-full wp-image-408" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/comscorelogo.gif" alt="" width="243" height="59" /></a>AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network</p>
<p>RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million). The fastest growing ad network by audience reach among the top 15 was Microsoft Media Network U.S., which grew 31 percent versus year ago, followed by Collective Network (up 22 percent) and Audience Science (up 16 percent).<br />
<span id="more-6552"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;">
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script>
</div>
<p><strong>Top 15 Ad Networks</strong></p>
<p>December 2009 vs. December 2008 Total U.S. – Home/Work/University Locations</p>
<p>Source: comScore Media Metrix</p>
<p>Total Unique Visitors (000)</p>
<p>Dec-2008    Dec-2009    % Change</p>
<p><em>Total Internet : Total Audience  190,650     205,709         8</em></p>
<p>AOL Advertising                                173,804     187,023         8</p>
<p>Yahoo! Network                                 165,879     180,909         9</p>
<p>Google Ad Network                              157,131     178,134        13</p>
<p>ValueClick Networks                            159,420     170,774         7</p>
<p>Microsoft Media Network US                     126,158     165,470        31</p>
<p>Specific Media                                 153,079     165,230         8</p>
<p>FOX Audience Network                               N/A     156,981       N/A</p>
<p>24/7 Real Media                                142,448     155,856         9</p>
<p>Collective Network                             126,294     153,905        22</p>
<p>interCLICK                                     137,076     148,989         9</p>
<p>Tribal Fusion                                  139,778     147,169         5</p>
<p>AudienceScience (formerly Revenue Science)     126,261     146,428        16</p>
<p>Traffic Marketplace                            147,024     144,115         -2</p>
<p>Adconion Media Group                           142,133     141,235         -1</p>
<p>Turn, Inc                                      123,150     138,297        12</p>
<p>“Ad networks continue to be a powerful mechanism for delivering a large audience online, with eight different networks reaching at least 75 percent of the entire U.S. online population,” said comScore senior vice president Jeff Hackett. “Increasingly, however, ad networks are improving their capability for reaching more targeted audiences as well, which delivers enhanced value to advertisers and helps sustain higher CPMs for the channel. 2010 should bring us continued innovation and performance from this growing online sector.”</p>
<p>About comScore<br />
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2010/01/18/comscore-releases-december-2009-ranking-of-top-ad-networks/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2009</title>
		<link>http://www.adoperationsonline.com/2009/10/01/comscore-media-metrix-ranks-top-50-u-s-web-properties-for-august-2009/</link>
		<comments>http://www.adoperationsonline.com/2009/10/01/comscore-media-metrix-ranks-top-50-u-s-web-properties-for-august-2009/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 09:00:58 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Advertising Reports and Studies]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Digital Intelligence]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[back to school season]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[digital marketing intelligence]]></category>
		<category><![CDATA[internet audience measurement]]></category>
		<category><![CDATA[Jack Flanagan]]></category>
		<category><![CDATA[top 50 ad focus ranking]]></category>
		<category><![CDATA[top 50 us web properties]]></category>
		<category><![CDATA[us web activity]]></category>
		<category><![CDATA[web demographics]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5461</guid>
		<description><![CDATA[Education Sites Gain as Students Head Back to School; Americans Need a Good Laugh as Summer Rolls to an End RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for August 2009 based on data from the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com/"><img class="alignleft size-full wp-image-408" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/comscorelogo.gif" alt="Ad Operations Online" width="243" height="59" /></a>Education Sites Gain as Students Head Back to School; Americans Need a Good Laugh as Summer Rolls to an End</p>
<p>RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for August 2009 based on data from the comScore Media Metrix service. Education sites gained as students headed back to school, while Humor sites attracted heavy visitation as many looked to laugh in the waning days of summer vacation. Home sites also grew as Americans sought to redecorate their homes, furnish new apartments, or harvest their backyard gardens.<br />
<span id="more-5461"></span><br />
“August is back-to-school season for students, and many turned to the Web to prepare for the upcoming school year,” said Jack Flanagan, comScore executive vice president. “Others made use of their last days of summer pursuing leisure activities online, including visiting humor sites and tending to their homes and gardens.”</p>
<p><strong>Back-to-School Season Drives Gains at Education Sites </strong><br />
Back-to-school season propelled gains at education sites in August, with the category growing 10 percent to 97.5 million visitors. Pearson Education led all Education sites with 12 million visitors (up 14 percent), followed by HotChalk with 7.7 million visitors (up 31 percent) and ClassesUSA with 7 million visitors (up 2 percent). Blackboard.com also saw strong gains, growing 67 percent to 2.4 million visitors.</p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;">
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script>
</div>
<p><strong><br />
Laughter is the Best Medicine</strong><br />
Americans turned to Humor sites for entertainment as summer vacation came to an end. The category grew 21 percent in August to 33.7 million visitors, representing a high for the category in the past year.  Break.com led the category with nearly 5.6 million visitors, followed by Comedy Central with 4.4 million, and National Lampoon Humor Network with 4.3 million (up 7 percent). Wimp.com saw significant growth during the month with a 58-percent increase.<br />
<strong><br />
Home Improvement on the Minds of Many Americans </strong><br />
Many Americans find new apartments in August, or enjoy refreshing a home’s look as the season changes, resulting in an 18-percent increase in visitation to Home sites. About.com Home &amp; Garden led the category with 3.5 million visitors during the month. Ehow Home and Garden grabbed the #2 position with 3.5 million, followed by AOL Home with 3.4 million (up 14 percent). iVillage Home and Garden surged 326 percent in August to 3.3 million visitors.</p>
<p><strong>Getting Down to Business </strong><br />
Business-to-Business was another fast-gaining category in August, growing 17 percent to 38 million visitors. MerchantCircle.com led the category rankings with 6.9 million visitors. Reed Business Information sites (including Hotfrog.com, and BuyerZone.com) grabbed the #2 position with 4.7 million visitors (up 6 percent). Yahoo! Small Business was another trusted source of information during the month with more than 3 million visitors, up 83 percent.</p>
<p><strong>Top 50 Properties </strong><br />
Google Sites once again led as the most visited property in August with 161 million visitors, followed by Yahoo! Sites with 158 million visitors and Microsoft Sites with 130 million visitors. Facebook.com held its #5 ranking with 92 million visitors, up 5 percent from the previous month. The Mozilla Organization ascended 6 positions to #24 with 32 million visitors, while iVillage.com also jumped 6 spots to #41 with more than 21 million visitors.</p>
<p><strong>Top 50 Ad Focus Ranking </strong><br />
AOL Advertising (renamed from Platform-A) led the August Ad Focus ranking, reaching 91 percent of all Americans online. Yahoo! Network ranked second, reaching 88 percent of the population, while Google jumped one spot to #3 with an 84-percent reach. Adconion Media Group climbed 5 positions to the #20 spot with 129.6 million unique visitors, reaching nearly 66 percent of the U.S. Internet audience.</p>
<p>_________________________________________________________________________<br />
Table 1<br />
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)<br />
August 2009 vs. July 2009<br />
Total U.S. &#8211; Home, Work and University Locations<br />
Source: comScore Media Metrix<br />
Total Unique Visitors (000)<br />
Jul-09      Aug-09     % Change     Rank by<br />
Unique<br />
Visitors<br />
Total Internet : Total Audience  195,538     197,311           1          N/A<br />
NFL Internet Group                 7,862      14,812          88           66<br />
NameMedia                          5,576       9,905          78          105<br />
Internet Brands, Inc.              8,936      12,805          43           76<br />
Sugar, Inc &#8211; PopSugar Network      3,289       4,452          35          250<br />
CafeMom Network                    7,441       9,963          34          104<br />
EVERSAVE.COM                       4,231       5,623          33          199<br />
HotChalk                           5,885       7,688          31          146<br />
The McGraw-Hill Companies, Inc.    4,290       5,463          27          206<br />
American Express                   7,061       8,937          27          122<br />
STACK Media                        3,668       4,559          24          244</p>
<p>*Ranking based on the top 250 properties in August 2009. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 hybrid audience measurement.<br />
_________________________________________________________________________</p>
<p>_________________________________________________________________________<br />
Table 2<br />
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)<br />
August 2009 vs. July 2009<br />
Total U.S. &#8211; Home, Work and University Locations<br />
Source: comScore Media Metrix<br />
Total Unique Visitors (000)<br />
Jul-09      Aug-09     % Change<br />
Total Internet : Total Audience     195,538     197,311           1<br />
Entertainment – Humor                27,758      33,691          21<br />
Lifestyle – Home                     26,125      30,805          18<br />
Business to Business                 32,608      38,286          17<br />
Career &#8211; Training and Education       7,084       7,905          12<br />
Finance &#8211; News/Research              58,220      64,278          10<br />
Education                            88,517      97,490          10<br />
Weather                              69,524      76,482          10<br />
Religion/Spirituality                20,394      22,419          10<br />
Lotto/Sweepstakes                    28,264      30,890           9<br />
Pharmacy                              4,820       5,194           8<br />
_________________________________________________________________________</p>
<p>To view tables three and four, please visit the following link: http://comscore.com/Press_Events/Press_Releases/2009/9/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_August_2009</p>
<p>About comScore Media Metrix<br />
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.</p>
<p>About comScore<br />
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2009/10/01/comscore-media-metrix-ranks-top-50-u-s-web-properties-for-august-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Adconion Places as Highest Ranking European Company in Business Week&#8217;s List of Top 50 Technology Start-Ups</title>
		<link>http://www.adoperationsonline.com/2009/07/14/adconion-places-as-highest-ranking-european-company-in-business-weeks-list-of-top-50-technology-start-ups/</link>
		<comments>http://www.adoperationsonline.com/2009/07/14/adconion-places-as-highest-ranking-european-company-in-business-weeks-list-of-top-50-technology-start-ups/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 08:30:43 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Advertising Events]]></category>
		<category><![CDATA[business week]]></category>
		<category><![CDATA[online audience network;]]></category>
		<category><![CDATA[technology startups]]></category>
		<category><![CDATA[younoodle]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4778</guid>
		<description><![CDATA[Adconion Media Group, the world’s largest independent online audience network, is the top European technology start-up in a recent survey conducted by Business Week and market research company YouNoodle. The list includes the top 50 technology start-ups in Europe, the U.S., China, India, Israel and Russia that are attracting buzz and seem poised to grow [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com/"><img class="alignleft size-full wp-image-339" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/adcon.jpg" alt="Ad Operations Online" width="237" height="107" /></a>Adconion Media Group, the world’s largest independent online audience network, is the top European technology start-up in a recent survey conducted by Business Week and market research company YouNoodle.</p>
<p>The list includes the top 50 technology start-ups in Europe, the U.S., China, India, Israel and Russia that are attracting buzz and seem poised to grow beyond their respective regional or product markets.<br />
<span id="more-4778"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><script type="text/javascript">// <![CDATA[
    GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// ]]&gt;</script></div>
<p>The rankings are based on a YouNoodle Score – a 0-100 measurement of a start-up&#8217;s progress as an early-stage company. The score is based on a sophisticated algorithm using information from thousands of online sources: traffic, level of mainstream media coverage, funding, blogosphere activity, and other key factors.</p>
<p>Adconion has scored 64, making it the highest ranked European company on the list, ahead of Spotify (which scored 51); the score indicates that the company has experienced very strong growth (through traffic, funding or revenue).<br />
Adconion, placed 18 in the overall list, is the only online advertising network to make the top 50. In funding terms, Adconion ranks 5th on the overall list with a total of $80 million (approx £49m) and has secured the most funding of any European start-up.</p>
<p>Tyler Moebius, Adconion CEO, says, “We’re really pleased to be the top ranking European tech company, ahead of big names like Spotify and Spain-based WiFi community Fon – both of which have generated a lot of noise in Europe. It’s great to see Adconion making waves beyond the online world; we hope to continue our successful growth through 2009 and beyond.”</p>
<p>You can see the entire list at: http://bwnt.businessweek.com/interactive_reports/tech_startups_you_should_know_2009/</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2009/07/14/adconion-places-as-highest-ranking-european-company-in-business-weeks-list-of-top-50-technology-start-ups/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks</title>
		<link>http://www.adoperationsonline.com/2009/05/22/comscore-releases-april-2009-us-ranking-of-top-25-ad-networks/</link>
		<comments>http://www.adoperationsonline.com/2009/05/22/comscore-releases-april-2009-us-ranking-of-top-25-ad-networks/#comments</comments>
		<pubDate>Fri, 22 May 2009 08:55:21 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Advertising Reports and Studies]]></category>
		<category><![CDATA[Burst Media]]></category>
		<category><![CDATA[Collective Media]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Digital Intelligence]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Right Media]]></category>
		<category><![CDATA[Specific Media]]></category>
		<category><![CDATA[Tribal Fusion]]></category>
		<category><![CDATA[Turn]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo APT]]></category>
		<category><![CDATA[24/7 Real Media]]></category>
		<category><![CDATA[adbrite]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[Adify]]></category>
		<category><![CDATA[ADSDAQ]]></category>
		<category><![CDATA[audience science]]></category>
		<category><![CDATA[Casale Media]]></category>
		<category><![CDATA[collective network]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[cpx interactive]]></category>
		<category><![CDATA[fox audience network]]></category>
		<category><![CDATA[google ad network]]></category>
		<category><![CDATA[Kontera]]></category>
		<category><![CDATA[microsoft media network us]]></category>
		<category><![CDATA[pulse 360]]></category>
		<category><![CDATA[top ad networks]]></category>
		<category><![CDATA[Traffic Marketplace;]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[vibrant media]]></category>
		<category><![CDATA[yahoo network]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4195</guid>
		<description><![CDATA[AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-full wp-image-408" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/comscorelogo.gif" alt="Ad Operations Online" width="243" height="59" /></a>AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network</p>
<p>RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).<br />
<span id="more-4195"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><script type="text/javascript"><!--
   GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script></div>
<p>______________________________________________________________________________<br />
<strong>Top 25 Ad Networks</strong></p>
<p>April 2009 vs. April 2008</p>
<p>Total U.S. – Home/Work/University Locations</p>
<p>Source: comScore Media Metrix</p>
<p>Total Unique Visitors (000)<br />
Apr-2008        Apr-2009       % Change</p>
<p>Total Internet: Total Audience          190,728         192,875           1</p>
<p>Platform-A                              170,508         176,455           3<br />
Yahoo! Network                          160,206         167,129           4<br />
Google Ad Network                       155,882         164,518           6<br />
ValueClick Networks                     140,930         160,307          14<br />
Specific Media                          144,773         158,012           9<br />
FOX Audience Network                        N/A         149,249         N/A<br />
24/7 Real Media                          99,959         147,668          48<br />
Traffic Marketplace                     114,682         143,519          25<br />
Microsoft Media Network US              119,595         139,674          17<br />
Tribal Fusion                           135,113         138,274           2<br />
Casale Media – MediaNet                 127,184         137,884           8<br />
interCLICK                              107,961         134,834          25<br />
Turn, Inc                                60,617         134,028         121<br />
Adconion Media Group                    117,965         133,498          13<br />
CPX Interactive                          69,178         130,370          88<br />
Collective Network by Collective Media   88,279         129,808          47<br />
ADSDAQ by ContextWeb                     93,815         123,534          32<br />
AudienceScience (formerly Revenue Science)  N/A         121,001         N/A<br />
Burst Media                              89,670         116,727          30<br />
Undertone Networks                       72,940          97,053          33<br />
AdBrite                                  81,838          91,033          11<br />
Pulse 360                                   N/A          82,574         N/A<br />
Vibrant Media                            72,351          80,779          12<br />
Adify                                       N/A          73,467         N/A<br />
Kontera                                  52,159          72,870          40<br />
______________________________________________________________________________</p>
<p>“Underscoring the growing importance of ad networks to the digital advertising economy, each of the top 25 ad networks has expanded its reach during the past year,” commented Jack Flanagan, comScore executive vice president. “It almost seems that new ad networks are emerging every day, each aimed at helping advertisers achieve their campaign objectives, whether it’s to deliver reach and frequency or to target a specific audience segment.”</p>
<p>About comScore<br />
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2009/05/22/comscore-releases-april-2009-us-ranking-of-top-25-ad-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adconion Wins Investor AllStars Award for Most Enviable Venture Capital Deal of 2008</title>
		<link>http://www.adoperationsonline.com/2008/10/03/adconion-wins-investor-allstars-award-for-most-enviable-venture-capital-deal-of-2008/</link>
		<comments>http://www.adoperationsonline.com/2008/10/03/adconion-wins-investor-allstars-award-for-most-enviable-venture-capital-deal-of-2008/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 13:00:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Advertising Events]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[Advent Ventures;]]></category>
		<category><![CDATA[Amadeus Capital;]]></category>
		<category><![CDATA[Atlas Venture;]]></category>
		<category><![CDATA[Balderton Capital;]]></category>
		<category><![CDATA[Credit Agricole;]]></category>
		<category><![CDATA[digital communications]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[Dominique Vidal;]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Frank Boehnke]]></category>
		<category><![CDATA[Fund of the Year;]]></category>
		<category><![CDATA[GBP]]></category>
		<category><![CDATA[online audience network;]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Oscars;]]></category>
		<category><![CDATA[prestigious venture capital awards events;]]></category>
		<category><![CDATA[semiconductor]]></category>
		<category><![CDATA[semiconductor manufacturer;]]></category>
		<category><![CDATA[Tyler Moebius]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[venture capital community;]]></category>
		<category><![CDATA[venture capital deal;]]></category>
		<category><![CDATA[venture capital investment;]]></category>
		<category><![CDATA[Wellington Partners]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2326</guid>
		<description><![CDATA[Adconion Media Group, the world’s largest independent online audience network, has won the Investor AllStars award for ‘Deal Envy of the Year’. Investor AllStars is considered one of Europe’s most prestigious venture capital awards events and has been called the ‘Oscars of the European venture capital community’. The awards ceremony is attended by more than [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-339" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/adcon.jpg" alt="" width="237" height="107" /></a>Adconion Media Group, the world’s largest independent online audience network, has won the Investor AllStars award for ‘Deal Envy of the Year’.</p>
<p>Investor AllStars is considered one of Europe’s most prestigious venture capital awards events and has been called the ‘Oscars of the European venture capital community’. The awards ceremony is attended by more than 600 investment professionals from across Europe, including leading private equity houses such as Balderton Capital, Index Ventures, Accel, Advent Ventures, Atlas Venture, Amadeus Capital,<br />
Wellington, and Credit Agricole.</p>
<p>Adconion was nominated for the award for having successfully secured $80 million (£40.9 million) Series C funding in February 2008, in what was the largest venture capital investment in digital media in European history. The funding was led by Index Ventures, which won the award for Venture Capital Fund of the Year in both 2007 and 2008.<br />
<span id="more-2326"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--><br />
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script><br />
<!-- END OF TAG FOR SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--></div>
<p>The category is voted on by industry peers, with the award going to the nominee that completed the most exciting venture capital deal in Europe in the past 12 months. Adconion beat eight entries – ranging from a Swedish semiconductor manufacturer to a digital communications company – to secure the award.</p>
<p>Tyler Moebius, CEO Adconion, said, “We are really honoured to have received this prestigious award. Index Ventures and Wellington Partners made European history with their investment in Adconion – and we’re delighted to see them being recognised by the investment community for this support.” Dominique Vidal from Index Ventures, who also sits on the Adconion board, said, “We believe that Adconion has the expertise and cutting edge technology needed to become a market leader in one of technology’s hottest growth sectors. The Investor AllStars award demonstrates that this belief is shared by Europe’s wider private equity and venture capital community.”</p>
<p>Frank Boehnke of Wellington Partners added, “Adconion has done a truly fantastic job of building a world-class online audience network. We’re proud to be a part of what is one of the most exciting growth stories in online marketing.”</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2008/10/03/adconion-wins-investor-allstars-award-for-most-enviable-venture-capital-deal-of-2008/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Adconion Launches its AMG-TV Video Content Syndication Network, Announces Distribution Deals Including EMMY-Nominated Vuguru New Media Studio</title>
		<link>http://www.adoperationsonline.com/2008/09/30/adconion-launches-its-amg-tv-video-content-syndication-network-announces-distribution-deals-including-emmy-nominated-vuguru-new-media-studio/</link>
		<comments>http://www.adoperationsonline.com/2008/09/30/adconion-launches-its-amg-tv-video-content-syndication-network-announces-distribution-deals-including-emmy-nominated-vuguru-new-media-studio/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 13:18:49 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Mid-roll Ads]]></category>
		<category><![CDATA[Overlay Ads]]></category>
		<category><![CDATA[Post-roll Ads]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[advertising agencies]]></category>
		<category><![CDATA[advertising network]]></category>
		<category><![CDATA[AMG-TV;]]></category>
		<category><![CDATA[Announces Distribution Deals Including EMMY-Nominated V]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Emmy]]></category>
		<category><![CDATA[Hamburg]]></category>
		<category><![CDATA[in-house technology]]></category>
		<category><![CDATA[International Advertising Bureau]]></category>
		<category><![CDATA[Internet population]]></category>
		<category><![CDATA[Keith Kaplan]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Madrid]]></category>
		<category><![CDATA[massive global network;]]></category>
		<category><![CDATA[media studio;]]></category>
		<category><![CDATA[Melbourne]]></category>
		<category><![CDATA[Michael Eisner's The Tornante Company;]]></category>
		<category><![CDATA[Munich]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[quality media]]></category>
		<category><![CDATA[recognizable sports;]]></category>
		<category><![CDATA[San Diego]]></category>
		<category><![CDATA[Santa Monica]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Tyler Moebius]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[video solution]]></category>
		<category><![CDATA[Web video]]></category>
		<category><![CDATA[Web Video Creators;]]></category>
		<category><![CDATA[www.adconion.com]]></category>
		<category><![CDATA[www.vuguru.com;]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2330</guid>
		<description><![CDATA[Adconion’s AMG-TV Provides Both Global Distribution and Monetization for Web Video Creators via Adconion’s Global Ad Network Santa Monica, Calif. – September 30, 2008 – Adconion Media Group, (www.adconion.com) the independent global advertising network, today announced the launch of its new video content syndication offering, AMG-TV which allows creators and studios access to Adconion’s massive [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-339" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/adcon.jpg" alt="" width="237" height="107" /></a>Adconion’s AMG-TV Provides Both Global Distribution and Monetization for Web Video Creators via Adconion’s Global Ad Network</p>
<p>Santa Monica, Calif. – September 30, 2008 – Adconion Media Group, (www.adconion.com) the independent global advertising network, today announced the launch of its new video content syndication offering, AMG-TV which allows creators and studios access to Adconion’s massive global network of publisher sites, advertiser and agency partners to broadly distribute and effectively monetize their premium Web video content.</p>
<p>Adconion’s launch of AMG-TV signals its innovative evolution from the traditional ad network model pairing advertisers with publisher sites, to a truly global distribution platform designed to monetize all types of audience-targeted, multimedia content. For Adconion’s ad agency partners, AMG-TV provides a scalable branded video solution paired with highquality original content and the ability to optimize campaigns across video, display and email. In addition, Adconion will provide advertisers and brands with a range of data on the performance of their campaigns and how new and existing customers are interacting with their messages.<br />
<span id="more-2330"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--><br />
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script><br />
<!-- END OF TAG FOR SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--></div>
<p>Vuguru (www.vuguru.com), the Emmy®-nominated new media studio backed by Michael Eisner’s The Tornante Company, is the first production studio using Adconion’s AMG-TV to syndicate its new show Back on Topps beginning today. Back on Topps, a hilarious, behind-the-scenes journey into one of the world’s most recognizable sports companies, will premiere new episodes twice weekly online.</p>
<p>“AMG-TV is a boon to both creators and agencies and brings Adconion closer to fulfilling our vision of becoming the largest IPTV network by 2010,” said Tyler Moebius, Founder and CEO, Adconion. “We are breaking the stranglehold that YouTube and other video platforms have had on professional video creators and giving them broader, global distribution and a sales force dedicated to pairing their content with brand advertisers for greater monetization opportunities. We are essentially meeting Web video’s two greatest challenges to date: audience and monetization.”</p>
<p>&#8220;The partnership with Adconion&#8217;s AMG-TV will provide an optimal platform for Back on Topps to achieve an instant global footprint through Adconion&#8217;s network of publishers,&#8221; said Michael Eisner, The Tornante Company. &#8220;As Vuguru continues to create high-quality professionally-produced content for the Internet, it becomes vital to develop measurement platforms and distribution models that will help move the space forward.&#8221;</p>
<p>“AMG-TV offers agencies a one-stop solution that unites hard-to-find quality content with massive distribution for instantly scalable video campaigns,” said Keith Kaplan, President of North America, Adconion. “We understand that many of our agency partners – both digital and traditional – are not interested in sponsoring user-generated content, and we will continue to add premium branded video content that will be syndicated across our worldwide network of publishers.”</p>
<p>Adconion’s network reaches over 240 million unique users, or nearly one-third of the global Internet population, according to comScore.</p>
<p>About Adconion<br />
Adconion Media Group is the only independent global advertising network. The company completed a record $80 million Series C round of funding led by Index Ventures in February 2008. Since its founding in 2005 Adconion has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion&#8217;s clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners’ campaign objectives. The company has offices around the world in London, Munich, Hamburg, Paris, Madrid, Melbourne, Sydney, New York, Toronto, Santa Monica, San Diego, Chicago and Detroit. Adconion is a member of the International Advertising Bureau (IAB) and a founding member of IASH Europe. Visit Adconion at www.adconion.com.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2008/09/30/adconion-launches-its-amg-tv-video-content-syndication-network-announces-distribution-deals-including-emmy-nominated-vuguru-new-media-studio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adconion Media Group Grows U.S. Reach by 94 Percent in One Year</title>
		<link>http://www.adoperationsonline.com/2008/07/22/adconion-media-group-grows-us-reach-by-94-percent-in-one-year/</link>
		<comments>http://www.adoperationsonline.com/2008/07/22/adconion-media-group-grows-us-reach-by-94-percent-in-one-year/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 12:53:02 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Advertising Reports and Studies]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Digital Intelligence]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[advertising agencies]]></category>
		<category><![CDATA[advertising network]]></category>
		<category><![CDATA[audience network;]]></category>
		<category><![CDATA[audience targeting technology]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[direct marketer]]></category>
		<category><![CDATA[Frontline Direct]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hamburg]]></category>
		<category><![CDATA[in-house technology]]></category>
		<category><![CDATA[International Advertising Bureau]]></category>
		<category><![CDATA[Internet users]]></category>
		<category><![CDATA[Keith Kaplan]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Melbourne]]></category>
		<category><![CDATA[Munich]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[quality media]]></category>
		<category><![CDATA[San Diego]]></category>
		<category><![CDATA[Santa Monica]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Tyler Moebius]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[ValueClick Networks]]></category>
		<category><![CDATA[www.adconion.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2324</guid>
		<description><![CDATA[—Only Independent Global Ad Network Now Ranked Eighth in the U.S. According to comScore— Santa Monica, Calif. – July 22, 2008 – Adconion Media Group, the only independent global advertising network, today announced it nearly doubled its U.S. audience reach year over year, posting 94 percent growth for a rate outpacing every top 10 network [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-339" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/adcon.jpg" alt="" width="237" height="107" /></a>—Only Independent Global Ad Network Now Ranked Eighth in the U.S. According to comScore—</p>
<p>Santa Monica, Calif. – July 22, 2008 – Adconion Media Group, the only independent global advertising network, today announced it nearly doubled its U.S. audience reach year over year, posting 94 percent growth for a rate outpacing every top 10 network for which comScore data are available including Google, Specific Media, ValueClick Networks and Tribal Fusion. According to the same data, Adconion’s reach grew 27.4 percent from January-June 2008.</p>
<p>Adconion is now the eighth largest network in the United States reaching over 125 million unique Internet users in June 2008, or 66 percent of the market, according to comScore. Globally, Adconion reaches over 244 million unique users.<br />
<span id="more-2324"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--><br />
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script><br />
<!-- END OF TAG FOR SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--></div>
<p>“Expanding our audience network’s reach is a crucial piece of our mission to be a true partner to agencies and marketers by offering both an independent, global perspective and tailored services to protect their brands and reach the right consumer across platforms” said Tyler Moebius, founder and chief executive officer of Adconion, based in Santa Monica.<br />
“Adconion’s vastly increased reach both in the U.S. and globally contributed to revenue growth of 35 percent from Q1 to Q2 this year.”</p>
<p>Since completing a record $80 million Series C round of funding in February 2008 and subsequently acquiring leading direct marketer Frontline Direct in March, Adconion has invested heavily in the North American market, opening offices in Santa Monica, New York, Toronto, San Diego, Chicago and Detroit, in addition to steadily growing its dedicated global sales team. Adconion now employs nearly 250 people in 12 offices worldwide. “We are committed to closely collaborating with agencies and marketers to build lasting relationships with them and their brands,” said Keith Kaplan, Adconion’s President of North America, based in New York. “Our focus continues to be on growing our audience network by working with high quality publishers, developing proprietary audience targeting technology and further broadening our global footprint to enable our clients to reach their audience in the U.S. and around the world.”</p>
<p>About Adconion<br />
Adconion Media Group is the only independent global advertising network. The company completed a record $80 million Series C round of funding led by Index Ventures in February 2008. Since its founding in 2005 Adconion has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion&#8217;s clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners’ campaign objectives. The company has offices around the world in London, Munich, Hamburg, Paris, Melbourne, Sydney, New York, Toronto, Santa Monica, San Diego, Chicago and Detroit. Adconion is member of the International Advertising Bureau (IAB) and a founding member of IASH Europe. Visit Adconion at www.adconion.com.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2008/07/22/adconion-media-group-grows-us-reach-by-94-percent-in-one-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adconion Media Group Continues North American Expansion with Acquisition of Frontline Direct for $20 M</title>
		<link>http://www.adoperationsonline.com/2008/03/06/adconion-media-group-continues-north-american-expansion-with-acquisition-of-frontline-direct-for-20-m/</link>
		<comments>http://www.adoperationsonline.com/2008/03/06/adconion-media-group-continues-north-american-expansion-with-acquisition-of-frontline-direct-for-20-m/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 00:21:25 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[advertising agencies]]></category>
		<category><![CDATA[advertising landscape]]></category>
		<category><![CDATA[Avenue A]]></category>
		<category><![CDATA[ConsumerInfo.com Inc.]]></category>
		<category><![CDATA[data management ;]]></category>
		<category><![CDATA[data management technology]]></category>
		<category><![CDATA[email products]]></category>
		<category><![CDATA[Frontline]]></category>
		<category><![CDATA[Frontline Direct]]></category>
		<category><![CDATA[Hamburg]]></category>
		<category><![CDATA[in-house technology]]></category>
		<category><![CDATA[interactive advertising agencies]]></category>
		<category><![CDATA[International Advertising Bureau]]></category>
		<category><![CDATA[Keith Kaplan]]></category>
		<category><![CDATA[Kim Reed Perell]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Melbourne]]></category>
		<category><![CDATA[Munich]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[Online Advertising Network]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[quality media]]></category>
		<category><![CDATA[San Diego]]></category>
		<category><![CDATA[Santa Monica]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[technology solutions]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Tyler Moebius]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[www.adconion.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=25</guid>
		<description><![CDATA[Proprietary Technology and Relationships Enables Ad Agencies and Marketers to Reach Consumers Across Platforms New York, N.Y. – March 6, 2008 – Adconion Media Group, the global independent online advertising network, today announced it has acquired Frontline Direct, a leading data management and direct marketing solutions provider for $20 million in cash and equity. Frontline [...]]]></description>
			<content:encoded><![CDATA[<p>Proprietary Technology and Relationships Enables Ad Agencies and Marketers to Reach Consumers Across Platforms</p>
<p>New York, N.Y. – March 6, 2008 – Adconion Media Group, the global independent online advertising network, today announced it has acquired Frontline Direct, a leading data management and direct marketing solutions provider for $20 million in cash and equity. Frontline has longstanding relationships with leading companies – including ConsumerInfo.com, Inc., an Experian® company and Reunion.com – as well as top interactive advertising agencies.</p>
<p>“Beginning with my days as one of the first employees of Avenue A and through the founding of Adconion the vision has always been to enable advertising agencies and marketers to reach the same consumer across platforms,” said Tyler Moebius, founder and chief executive officer of Adconion. “Integrating Frontline’s technology with our own and taking it global as part of our independent network is a significant step towards that goal.”</p>
<p>The acquisition of Frontline, including its proprietary data management technology, email products and 25 employees, fuels Adconion’s rapid expansion into North America, including the planned opening of a new office in San Diego; Adconion currently has offices in New York and Toronto in addition to North American headquarters in Santa Monica. Globally, Frontline further enhances Adconion’s offering of global performance branded solutions to advertising agencies and marketers worldwide, including audience targeting, video and email.</p>
<p>“Adconion arms agencies with the technology solutions necessary to compete in the evolving media and advertising landscape, and we recognize that audience targeting is an important element of campaigns that advertising agencies are designing on behalf of their clients’ brands,” said Keith Kaplan, Adconion’s president of North America. “Nevertheless, we are extremely committed to respecting personal privacy; we already adhere to the stringent European privacy standards and will continue to respect those high standards wherever we do business.”</p>
<p>“Adconion is technologically and strategically a natural partner for Frontline,” said Kim Reed Perell, chief executive officer of Frontline Direct. “As part of Adconion’s independent global network we can instantly enhance our existing offerings for our clients and enable them to reach a much broader audience both here in the U.S. and abroad.”<br />
Frontline Direct was represented by KPMG Corporate Finance in the transaction.</p>
<p>About Adconion:<br />
Adconion Media Group is an international, independent Advertising Network which completed a record $80 million Series C round of funding led by Index Ventures in February 2008. Since its founding in 2005 the company has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion&#8217;s clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners’ campaign objectives. Adconion has offices around the world in London, Munich, Hamburg, Paris, Melbourne, Sydney, New York, Toronto and Santa Monica. Adconion is member of the International Advertising Bureau (IAB) and a founding member of IASH Europe.</p>
<p>Visit Adconion at <a rel="nofollow" href="http://www.adconion.com" target="_blank">www.adconion.com</a>.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2008/03/06/adconion-media-group-continues-north-american-expansion-with-acquisition-of-frontline-direct-for-20-m/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adconion Media Group Raises Record $80M Venture Round</title>
		<link>http://www.adoperationsonline.com/2008/02/25/adconion-media-group-raises-record-80m-venture-round/</link>
		<comments>http://www.adoperationsonline.com/2008/02/25/adconion-media-group-raises-record-80m-venture-round/#comments</comments>
		<pubDate>Mon, 25 Feb 2008 08:22:34 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Adconion Astaro]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising agencies]]></category>
		<category><![CDATA[advertising space]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[Avenue A]]></category>
		<category><![CDATA[Avenue A. An]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Deutsche Telekom]]></category>
		<category><![CDATA[Dom Vidal]]></category>
		<category><![CDATA[DoubleClick]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[EUR]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Frank Boehnke]]></category>
		<category><![CDATA[Geneva]]></category>
		<category><![CDATA[Hamburg]]></category>
		<category><![CDATA[IAC]]></category>
		<category><![CDATA[in-house technology]]></category>
		<category><![CDATA[information technology]]></category>
		<category><![CDATA[International Advertising Bureau]]></category>
		<category><![CDATA[Internet media]]></category>
		<category><![CDATA[Internet users]]></category>
		<category><![CDATA[Israel]]></category>
		<category><![CDATA[Jersey]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Melbourne]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Munich]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[online ad network]]></category>
		<category><![CDATA[Online Advertising Network]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[quality media]]></category>
		<category><![CDATA[Questico]]></category>
		<category><![CDATA[Santa Monica]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[technology venture investing]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Truphone]]></category>
		<category><![CDATA[Tyler Moebius]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[venture capital firms]]></category>
		<category><![CDATA[Wellington Partners]]></category>
		<category><![CDATA[www.adconion.com]]></category>
		<category><![CDATA[www.indexventures.com]]></category>
		<category><![CDATA[www.wellingtonpartners.com]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Zurich]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=305</guid>
		<description><![CDATA[New York, N.Y. – February 25, 2008 – Adconion Media Group, the global independent online advertising network which has established operations in three North American markets, today announced it has closed an $80 million Series C round of funding led by Index Ventures and existing investor Wellington Partners, the largest European internet media venture investment [...]]]></description>
			<content:encoded><![CDATA[<p>New York, N.Y. – February 25, 2008 – Adconion Media Group, the global independent online advertising network which has established operations in three North American markets, today announced it has closed an $80 million Series C round of funding led by Index Ventures and existing investor Wellington Partners, the largest European internet media venture investment in history and among the largest for an  independent online ad network.</p>
<p>In recent months, three year-old Adconion, which has existing operations throughout Europe and Australia, has assembled its North American management team from a roster of industry veterans responsible for creating and managing some of the world’s most-recognized Internet advertising companies including DoubleClick, MSN, Yahoo, IAC and Avenue A (now Avenue A/Razorfish). Adconion CEO and Founder, Tyler Moebius was himself a Series A investor and early employee of Avenue A. An undisclosed minority percentage of the total capital raised during this $80M round will fund Adconion’s continued global expansion throughout North America and Asia. The strategic decision by Index Ventures, which counts Skype, MySQL, Last.fm, Netvibes, Joost and Spot Runner among its portfolio of successful technology companies, to invest in Adconion was informed by the company’s unique value proposition to marketers seeking not only domestic, but global ad distribution through a single, independent network that reaches nearly 200 million unique Internet users worldwide (ComScore January 2008).<br />
<span id="more-305"></span><br />
“At the risk of sounding cliché, the modern business landscape is irrefutably global in scale and that is due primarily to the opportunities created by the Internet,” said Moebius. “Agencies choose to partner with Adconion because their clients are likely in a position where doing business internationally is either business as usual or a strategic opportunity for growth. This generous investment from Index and Wellington will position Adconion alongside the portals on marketer’s short-lists for global distribution partners.” “Adconion has the relationships, the industry expertise and the best-in-class technology becoming of a future market leader in technology’s hottest growth sector,” said Dom Vidal, Partner, Index Ventures. “Our experience as investors in the advertising space enables us to support Adconion in continuing its rapid expansion throughout North America and to further build its global presence.”</p>
<p>“Tyler and his team have done an outstanding job building a truly global online advertising network,” said Frank Boehnke, Wellington Partners. &#8220;We are very excited to continue to work with Tyler and Adconion on one of the most exciting growth stories in the global marketplace.”</p>
<p>About Adconion<br />
Adconion Media Group is an international, independent Advertising Network. Since its founding in 2005 the company has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion&#8217;s clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners campaign objectives. Adconion has offices around the world in London, Munich, Hamburg, Paris, Melbourne, Sydney, New York, Toronto and Santa Monica. Adconion is member of the International Advertising Bureau (IAB) and a founding member of IASH Europe. Visit Adconion at www.adconion.com.</p>
<p>About Index Ventures<br />
Index Ventures is a leading European venture capital firm active in technology venture investing since 1996. The firm is dedicated to helping top entrepreneurial teams in the Information Technology and Life Science sectors build their companies into market defining global leaders. The firm has offices in Geneva, London and Jersey and focuses on investments from seed through growth stage companies. Recent exits include Skype (the pioneering communications company acquired by eBay); MySQL (the world&#8217;s most popular open source database recently acquired by Sun), Last.fm (the world’s largest social music platform, recently acquired by CBS) and BioXell (BIOX, floated on the SWX in 2007). For more information, please visit <a rel="nofollow" href="http://www.indexventures.com" target="_blank">www.indexventures.com</a>.</p>
<p>About Wellington Partners<br />
Wellington Partners ranks among the most successful pan-European venture capital firms. With € 800 million under management and offices in London, Munich and Zurich, the firm invests into opportunities throughout Europe that have the potential to become global leaders, mainly in the areas of Information Technology, Media Convergence and Life Science. Wellington Partners has invested in more than 100 companies in Europe and Israel, including now publicly traded Actelion, SAF and XING, successful privately held companies like Alando (acquired by eBay) and ImmobilienScout24 (acquired by Deutsche Telekom) as well as current portfolio companies like Adconion Astaro, Questico and Truphone. For more information, please visit <a rel="nofollow" href="http://www.wellingtonpartners.com" target="_blank">www.wellingtonpartners.com</a>.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2008/02/25/adconion-media-group-raises-record-80m-venture-round/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

