SinglePoint Announces Appointment of Gowri Shankar as President and CEO to Lead Expansion of its SingleBrand Marketplace for Mobile Advertising


Company Divests Its Messaging Aggregation Business to Exclusively Concentrate on the Burgeoning Mobile Advertising Market

BELLEVUE, Wash. – SinglePoint, the leading provider of mobile interactivity and SMS advertising services, announced that mobile and media industry veteran Gowri Shankar has been appointed president and CEO to lead the company as it greatly expands its focus on mobile advertising.
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Adconion Appoints Ramazan Demir and Patrick Meininger as Executives


SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), the largest independent global audience and content network, announced the appointments of Ramazan Demir as Chief Advisory Science Officer and Patrick Meininger as Chief Strategy Officer. Both men serve on Adconion’s executive management and advisory team.
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AdMeld Assembles Online Thought Leaders, Execs to Discuss Impact and Future of Real Time Bidding (RTB)


AdMeld Partner Forum Highlights Opportunities for Revenue and Innovation by Publishers, Agencies, Marketers

NEW YORK – During his opening address at the AdMeld Partner Forum 2010, Michael Barrett, AdMeld’s CEO, discussed rapid emergence of Real Time Bidding (RTB) as a platform for buying and selling ad inventory. Barrett cited factors such as enhanced pricing, efficiency, transparency and control of data as reasons for the technology’s growth and said it had the potential to bring billions of additional dollars to the display ad market.
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Brand.net Launches Video Advertising Solution


Online Media Network Embraces VAST, Accelerates Brand Advertiser Online Video Adoption, and Establishes True Video Guarantee™

SAN MATEO, Calif. – Brand.net, the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies, announced the launch of its Video advertising solution with a campaign for Unilever’s I Can’t Believe It’s Not Butter!® Brand.net’s video solution leverages VAST 2.0, the IAB’s newly released online video pre-roll advertising standard, to extend the company’s market-leading web-wide Branding capabilities across its growing network of high-quality video content.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Creative, Ads by Display, IAB, In-Stream Ads, Online Media, Pre-roll Ads, Rich Media Ads, Video Ads, Video PlatformsComments (1)

Marchex to Present on Small Businesses Marketing Opportunities and Reputation Management


Borrell’s Local Online Advertising 2010 Conference

SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading performance marketing company, announced that Matthew Berk, Executive Vice President of Product Engineering, will participate on two panels at Borrell’s Local Online Advertising: The ‘Business of Making Money’ 2010 Conference, Feb. 8-9, 2010 at the Grand Hyatt in New York City.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ads by Pricing, CPC, Digital Marketing, Events, Internet Strategy, Marketing Strategy, Online Media, Search Marketing (SEM)Comments (1)

AdSide Selected by AlwaysOn as an OnMedia Top 100 Winner


The Premium Content Ad Network Recognized for Creating New Opportunities for the Branding, Advertising and Publishing Industries

NEW YORK – AdSide, a premium pay-per-click ad network, has been selected as an OnMedia Top 100 Company, and has been honored at the AlwaysOn OnMedia event alongside fellow winners and peers, at the Mandarin Oriental Hotel in New York City.
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Break Media Launches Social Game and Opens Game Studio


“MMA FightPicker” will be first of several titles from new Shanghai-based studio in 2010

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the formation of a game studio to drive its expansion into social gaming. The studio, located in Shanghai, China, will launch its first game on February 1: MMA FightPicker, a mixed-martial-arts-themed social game that will be featured on Break’s MMA property, CagePotato.com.
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Mojiva Announces Industry’s First Ad Network for iPad and Other Tablet Devices


NEW YORK – Mojiva announced that it has expanded its mobile advertising network to support advertising on the newly announced Apple iPad, as well as other e-readers, netbooks, and tablet platforms. Advertisers will soon have the ability to place their ads on this new generation of mobile devices, targeting a growing mobile audience.
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