Category: Ad Networks and Platforms
Operative Appoints Manu Warikoo As Chief Product Officer
Operative, a global software company, today announced that Manu Warikoo will assume the role of Chief Product Officer, leading the company’s product strategy and R&D roadmap. Previously serving as senior vice president of solutions at Operative, Warikoo will leverage his engineering and business experience in his new role to bridge product, strategy and engineering for Operative’s products and services, which simplify the buying and selling of ad inventory for media companies.
Robert Elder Joins GumGum as Senior Vice President, Sales
GumGum, the world’s largest in-image ad platform, announced today that Robert Elder has joined the company as Senior Vice President of Sales, a newly created position. Elder will oversee GumGum’s brand sales strategy and national sales team. He will be based in New York.
Centro Partners with Krux to Create the Safest Ad Exchange Environment for Quality Publishers and Trusted Brands
Centro, the leading provider of media logistics software and services, today announces its partnership with Krux to provide the most secure, exclusive advertising exchange for premium publishers. An advanced platform connecting the highest quality publishers with the best content and brands, the Centro Brand Exchange is a private, invitation-only exchange platform supported by Krux’s leading publisher data management technology.
Adform Continues International Expansion with Opening of Portuguese Office
Display advertising specialist Adform has today announced that it is opening a new regional office in Lisbon, Portugal. The move comes as a result of an increase in media agencies and online advertisers looking for local support in running display marketing campaigns in the Portuguese market, which previously had been largely run out of Spain.
DMG Anti Click Fraud Solution Boosts Trust in Mobile Advertising
DMG (DSNR Media Group) – a leading provider of digital advertising solutions for online, mobile, and video, announced today that Traffiliate for Mobile, DMG’s platform that provides comprehensive real-time visibility of mobile campaigns,
now includes an anti click fraud solution for more accurate measurement of mobile ad effectiveness. Based on DMG’s extensive
experience in mobile advertising, serving over 10 billion impressions monthly, this anti click fraud capability identifies unwanted clicks that can result in savings of tens of thousands of dollars every month for mobile advertisers. In addition to reducing costs, this software provides a more accurate assessment of clicks, leading to better planning and more effective campaign results.
Xaxis Launches Asia-Pacific Headquarters to Provide Global Advertisers with Audience Targeting Capabilities Across Region’s Largest Markets
Xaxis, the world’s largest audience buying company, announced today the opening of a headquarters in Singapore to serve the Asia-Pacific region. With this launch, Xaxis is initiating an aggressive plan in the region with nine market roll-outs planned over the next 6 months – these new markets will include India, Malaysia, Taiwan, Vietnam, Indonesia and Hong Kong. The existing Xaxis operations in Australia will also come under the umbrella of the new headquarters, which represents the industry’s most comprehensive network of digital endpoints across online, mobile, social and video platforms.
![[x+1] Makes Management Changes to Extend the Ecosystem Connections of its Digital Marketing Hub](http://www.adoperationsonline.com/wp-content/themes/wp-clear/scripts/timthumb.php?src=http://www.adoperationsonline.com/wp-content/uploads/2012/02/training_w-150x150.jpg&w=150&h=150&zc=1 "[x+1] Makes Management Changes to Extend the Ecosystem Connections of its Digital Marketing Hub")
[x+1] Makes Management Changes to Extend the Ecosystem Connections of its Digital Marketing Hub
[x+1], www.xplusone.com, announced that as part of its focus on strengthening its business partner relations to extend the ecosystem connections of [x+1] Origin, its leading digital marketing hub, David Skinner has been named to the new position of Senior Vice President, Corporate Development.
Internet Ad Revenues Hit $31 Billion in 2011, Historic High Up 22% Over 2010 Record-Breaking Numbers
The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. The report, released by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., also unveils that fourth quarter revenues for 2011 hit a best-ever at $9 billion, marking a 15 percent increase over the third quarter 2011, which came in at $7.8 billion, and a 20 percent growth year-over-year in comparison to 2010’s $7.4 billion.
Nielsen and AdSafe Strike Alliance to Integrate AdSafe Media Data into Nielsen Online Campaign Ratings(TM)
Nielsen, a leading global provider of information and insights into what consumers watch and buy, and AdSafe Media, a leading source of brand protection and ad viewability data, announced an agreement to integrate AdSafe’s ad safety ratings, contextual analysis and viewability measurement into Nielsen Online Campaign Ratings.
Swoop Dramatically Improves User Engagement and Increases Revenue Opportunities for Leading Food and Lifestyle Publishers
Swoop, a service that seamlessly integrates relevant information about products and services — at times in the form of sponsored content or advertising — into web content, today announced that the company is providing its innovative service to leading online food and lifestyle publishers, including: Cooking.com, iFood.tv and a number of food blogs including CinnamonSpiceandEverythingNice.com and Drinkoftheweek.com. Swoop helps publishers increase engagement with users by providing consumers with relevant information – integrated directly into website content – which they would normally seek in a secondary search, or may not have even known was available. As a result, publishers enjoy the benefit of keeping users more engaged and on their sites longer.
TRUSTe Partners With BrightTag to Expand EU Privacy Management Suite
Joint Solution Combines Industry-Leading Privacy and Tag Management Platforms to Provide Businesses With an Integrated Solution to Address the EU Cookie Directive SAN FRANCISCO, CA – TRUSTe, the leading global privacy management solutions provider, and BrightTag, a technology platform provider for the digital marketing industry, today announced a technology partnership to expand the TRUSTe EU [...]
GumGum Expands to Canada in Agreement with Oboxmedia
GumGum, the world’s largest in-image ad platform, today announced an agreement which will introduce in-image advertising in Canada for the first time. GumGum is partnering with Montreal-based Oboxmedia, a media company with more than 40 websites targeted to over 8 million online entertainment conscious Canadians aged 18 to 44 yrs. old. This is the first time GumGum has been offered outside the US where it pioneered in-image advertising which turns publisher photographs into interactive user experiences by placing contextual ads on part of the images.
4,143 Fans Like
13,172 Followers Follow
479 Subscribers Subscribe
