Company Names Dr. Vincent Granville Chief Scientist AUSTIN, Texas – Click Forensics™, Inc., the industry leader in scoring, auditing and managing traffic quality for the online advertising community, today announced…
New Roadmap for Process Improvement and Discrepancy Reduction in Interactive Advertising NEW YORK, NY (September 22, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of “Ad Campaign Measurement Process…
Publishers Gain Valuable Insight into Audience Behavior for Maximizing Revenue Opportunities NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new Performance Tracking…
NEW YORK – August 27, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new application for its Open AdStream® ad management platform to…
Initial Integration is Expected to Add Approximately 20,000 Diverse New Advertisers CLEARWATER, Fla.–(BUSINESS WIRE)–Kowabunga!® (www.kowabunga.com)(AMEX:THK), a leading provider of interactive performance-based advertising networks and technology platforms, today announced that its…
ATLANTA–(BUSINESS WIRE)–Digital Element, the leading provider of IP Intelligence solutions, today announced that Broadband Enterprises (BBE), the premier online video network with more than 2000 affiliates and 150 premium brand…
New Super Banner Ads Increase Sales at Retail Stores and Call Centers SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing,…
Remember all the Yume – comScore drama going on in regard to YuMe’s ranking in the ad networks top? It all seems to have been resolved for YuMe and they’re…
Compete Webinar to Reveal Best Practices in Landing Page Effectiveness BOSTON–(BUSINESS WIRE)–Compete, Inc., a leading web analytics company and unit of TNS media, today announced it will host a webinar…
Leading digital measurement firm has quickly responded (even if only indirectly) to the can of worms opened by the YuMe story. You may still have it fresh in your memory…
