Quantcast, an audience measurement and targeting provider for advertisers and publishers, has launched a self-service interface for its brand targeting solution, Quantcast Advertise for Branding. This dashboard provides a new level of transparency for participating publishers and advertisers and allows them to transact directly based on specified audiences.
AdBrite, Inc., the leading independent online ad exchange, along with its new executive team led by CEO Hardeep Bindra, today announced new features and functionality for its all-inclusive exchange, benefiting both advertisers and publishers at no additional cost. These features include full URL-level transparency from its publishers, content classification into IAB ad categories powered by Peer39, click fraud monitoring by Adometry, a Publisher Floor Price Recommender developed in-house, and the AdBrite Intelligence campaign and audience measurement tool for advertisers.
Bizo, the global leader in business audience marketing, today announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their B2B social marketing and display ad retargeting campaigns in a single platform.
In its newly released October MobileSTAT, Jumptap, Inc., the leader in targeted mobile advertising, reports that mobile engagement rates and mobile audience temperaments are greatly impacted by time of day and seasonality. Among other statistics, the report illustrates that mobile click-through rate builds throughout the holiday season and peaks on New Year’s Day – 37 percent over average click-through rates.
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation of ad impressions delivered across TV, web (display and video), and mobile (smartphones and tablets). Designed for marketers and media companies who want to understand the accuracy of multi-platform ad campaign delivery, vCE MP quantifies the total combined advertising reach across platforms and incremental reach of each medium for a given campaign. Campaign reporting includes multi-platform person-based measures of demographics, reach/frequency and GRPs, establishing a metrics standard that is comparable across media channels.
C3 Metrics today announced the release of “Viewable Conversions: The Missing Link In Viewable Impressions,” a comprehensive market analysis of the current state of ad viewability, technology and proposed industry standards that are addressing the issues, and a look at the future question: Viewable Conversions™.
PulsePoint, a global digital technology company headquartered in New York City, today announced the appointment of Greg Bayer as senior vice president of product. In this position, Bayer oversees the company’s product strategy, planning, management and delivery. An industry veteran, Bayer has held product leadership roles in digital media for more than 15 years.
The talk du jour is certainly revolving around the seemingly endless issues of ad viewability and how to best measure viewable impressions across various environments. spider.io - a London-based ad tech…
spider.io provides the first service that demonstrably measures ad viewability across all major browsers, ad exchanges, ad networks and ad servers, even when the ad impressions are served in unfriendly (cross-domain) iframes. In particular, spider.io’s technology is the first to be able to measure the viewability of iframed ads across Chrome and Safari browsers.
Legolas Media has partnered with GfK Digital Market Intelligence (formerly Dimestore) to add survey-based brand research to every ad campaign bought through the Legolas Marketplace. Through this partnership and the unique technological integration of the two companies, brand advertisers for the first time will be able to use these survey results to optimize delivery in real-time on guaranteed inventory at both the target audience and publisher levels.
