Increase Revenue with Expanded Ad Inventory via Auto AdJust Poway, CA – As of January 2013, Ad-Juster, Inc has launched another ground breaking product for ad operations industry, called Auto…
Delivers insight and drives app marketing campaigns for more than 500 million users BOSTON - Localytics, the leading provider of app marketing and analytics solutions, announced results for 2012. The company…
BRISBANE, Calif. - Glam Media, Inc. (www.GlamMedia.com), a leading vertical social media company with the largest online global reach in lifestyle, today announced it has partnered with Moat Inc., (www.moat.com), a SaaS analytics…
Key to Doritos Three-Year Super Bowl Ad Domination MOUNTAIN VIEW, Calif. - Information from Ace Metrix®, the new standard in television and video analytics, shows that nearly every top 10 Super…
Best Buy, Ford, Infiniti, Liberty Mutual, M&Ms, and Samsung Each Earn Several Honors MOUNTAIN VIEW, Calif. - Ace Metrix®, the new standard in television and video analytics, announced the top TV…
Company Significantly Expands Client Roster with New Clients in Key Market Segments MOUNTAIN VIEW, Calif. - Ace Metrix®, the new standard in analytics for television and video advertisers, announced the completion…
The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013.
The Interactive Advertising Bureau (IAB) released for public comment SafeFrame 1.0, specifications that provide advertisers with the ability to measure viewability, as well as obtain new insights and more accurately assess an ad campaign’s success. Developed by a working group of digital technology experts from 21 IAB member companies belonging to the IAB Technology Council, SafeFrame 1.0 is a set of technical protocols that enable website publishers to safely manage content served from external sources, such as ads, while preventing external access to potentially sensitive consumer data.
As the mobile advertising marketplace evolves and expands in line with consumer demand, the primary mobile industry trade groups – the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, and the Mobile Marketing Association (MMA), in conjunction with the Media Rating Council (MRC) – today issued updated “Mobile Web Advertising Measurement Guidelines” for public comment.
As the promise of “Big Data” plays an increasingly significant role in the digital marketing landscape, the Interactive Advertising Bureau (IAB) and Winterberry Group released “The Data Management Platform: Foundation for Right-Time Consumer Engagement,” a white paper revealing that DMPs could potentially serve as a principal technology solution for multichannel data aggregation, integration, management and deployment. DMPs are technology tools that normalize disparate data sets so that marketers can better understand and utilize data from multiple sources.
