upLynk’s single video format ensures ads play across all devices and platforms LOS ANGELES - upLynk, a video streaming technology provider, announced free ad integration, insertion and analytics capabilities as part of its…
Marketers Can Now Better Understand Ad Effectiveness on Mobile Apps and Across Platforms New York, NY – Nielsen, a global provider of information and insights into what consumers watch and…
Edge Computing service improves transparency and maximizes yields for private ad exchanges TEWKSBURY, Mass. - Mirror Image®, a leading Dynamic Delivery Network (DDN) that enables global organizations to deliver content intelligently…
Second Global Tracker Report Confirms Dramatic Growth of Tracking Ecosystem and Proliferation of Tracker Redirect Chains Evidon Insight Central™ is the Industry’s First Information Hub Focused Specifically on Analysis of…
Groundbreaking Initiative Creates Measurement Tool That Improves Efficiency, Effectiveness and Cost of Optimizing Digital Campaigns. NEW YORK – Solve Media (www.SolveMedia.com), the leader in guaranteed, performance-based online branding, today announced…
Celtra Selected to Participate in IAB Digital Video Rising Stars Ad Control Bar Working Group, a Collaborative Effort That Will Set Industry Standards for Digital Video CAMBRIDGE, MA - Celtra Inc.,…
DoubleVerify granted MRC accreditation for its online suite of Verification and Viewability services Accreditation certifies DoubleVerify’s proprietary technology and products in delivering online media transparency and accountability solutions
First-of-its-Kind Capabilities Allow Marketers to Measure User Behavior Across Multiple Devices to Determine Effectiveness of TV and Online Ad Campaigns SANTA MONICA, Calif. - Convertro, which optimizes ad campaign effectiveness using…
Online advertising start-up Reduce Data is an advertising analytics and optimization platform that leverages the power of big data to provide deeper insights into ad campaigns. Their declared aim is to…
New offering boosts buyer confidence with independent verification London – Adap.tv introduced Certified Viewability – an industry-first feature that independently verifies the viewability of video ads in real-time and blocks…
