Consumers, specifically women, are interacting on social media via advertising cues to show support for favorite brands BURLINGTON, MA - Burst Media, (http://burstmedia.com), a leading online media company and wholly owned…
FrogDog, a national marketing strategy and execution firm, this week released the results of a three-year national longitudinal research study on social media. The study shows how social media use has changed over time.
RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today released a new Shopping Insights™ study that benchmarks the performance of major social channels – Facebook, Twitter, and Pinterest – in driving traffic to retail sites. The research drills into nearly 700 million shopping sessions on leading U.S. retail sites to uncover which channels are driving the most traffic and sales.
GroupM Next, the forward-looking innovation unit of GroupM, has signed a licensing agreement with visual social media marketing startup Curalate to provide clients of GroupM media agencies (Maxus, MEC, MediaCom and Mindshare) with engagement analytics on the social platform Pinterest.
Snapguide, the new iOS app and web service for those that want to create and share step-by-step “how to guides,” today announced that any Snapguide users with the Pinterest mobile app installed can now easily “pin” their favorite guides to Pinterest with just the tap of a button. This is the first mobile Pinterest integration of its kind and makes sharing seamless between the apps.
Pinterest is quickly establishing itself as a must-go destination for online marketers looking for a fresh approach to reach the desired audiences. Pinterest has been around for two years but it is the very recent growth spur that caught the attention of users and marketers alike. With millions of consumers signing up, brands are scrambling to develop strategies for marketing on Pinterest and efficiently engage with those who are pinning their interests.
