Ad Operations Online » MySpace

Myspace Partners With Gucci On New Gucci Sync

Otilia Otlacan — Thu, 25 Apr 2013 15:00:27 +0000

New Timepiece Launches With Music-Focused Digital Platform on Myspace

GUCCI partnered with Myspace, a place where people connect, discover and share to create an online community for the new GUCCI SYNC, a timepiece made for a connected, young music-loving audience.

The GUCCI SYNC Myspace profile taps into the site’s sleek new platform, focused on music and discovery by featuring a special Myspace-produced GUCCI SYNC video, which depicts real-world connections based on music and the creativity inherent in youth culture. The profile will also feature a multimedia mix of dynamic artists – including Gothic Tropic, Plum and Austin Brown.

GUCCI seeks to champion emerging talent and will collaborate with Myspace to help promote new artists via a specially curated list of musicians. Artists highlighted within the GUCCI SYNC profile will contribute to the SYNC music mix, as well as serve as ambassadors for the watch.

Available in two sizes, XXL (46mm) or large (36mm), GUCCI SYNC comes in four colors: white, red, black and blue. Each colored dial displays Gucci’s iconic interlocking ‘GG’ symbol. The Gucci logo is etched around the stainless steel case at 9 o’clock and also appears on the dial at 12 o’clock.

Breaking away from brick & mortar sales platforms, GUCCI SYNC will only be sold through online channels. For more information about Gucci Timepieces & Jewelry, please visit www.gucciwatches.com

The GUCCI SYNC community can be found on Myspace at https://new.myspace.com/guccisync

GUCCI SYNC will be available for pre-order from Amazon.com at amazon.com/guccisync, beginning April 24th, 2013 and will be available to ship from Gucci.com and Amazon.com at the end of August 2013.

About Myspace:
Myspace (new.myspace.com) is a place where people come to connect, discover, and share. Showcasing artists and their work, the site gives people access to 53 million tracks and videos—the world’s largest digital music library. With roots in music and social, the platform is built to empower all artists—from musicians and designers to writers and photographers—helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace fosters a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what’s next.

The New Myspace Attracts Heavy-Hitters from the Creative Community

Otilia Otlacan — Thu, 28 Mar 2013 12:00:45 +0000

Christian Parkes, Vice President of Global Marketing, and Joseph Patel, Vice President of Content + Creative, Join the Team Working to Re-Launch the New Platform

LOS ANGELES – Myspace (new.myspace.com), a place where creative people come to connect, discover and share, has named key executives from the creative community to oversee global marketing operations and editorial content.

Christian Parkes, Vice President of Global Marketing

A brand marketer by trade and a passionately curious observer by nature, Christian Parkes has spent the past 16 years on a journey of keen learning from consumers all over an ever-shrinking planet. The award-winning marketer was most recently celebrated by Fast Company as one of the Top 100 Most Creative People in Business.

An avid wearer of blue jeans and black t-shirts, Parkes is based in Los Angeles where he leads the team at Myspace, creating change and applying non-traditional thinking to a constantly evolving business.

Prior to joining Myspace, Parkes helped shape and lead the resurgence of the globally revered Levi’s brand. As Global Senior Director of Marketing, his accomplishments included the award-winning ‘We Are All Workers’ Go Forth campaign, supporting the rebuilding of Braddock, Penn., birthing Water

Pre Levi’s, Parkes was instrumental in creating, launching and building Nike Sportswear, the sport behemoth’s $6BN lifestyle category. This work saw Parkes blur the lines between sport and culture, leading to creative programs featuring Lance Armstrong, Kaws, Kobe Bryant, Mister Cartoon, HBO’s Entourage, LaDainian Tomlinson and Shepard Fairey.

Joseph Patel, Vice President, Content + Creative

As Vice President of Content + Creative, Joseph Patel is driving the production, editorial, and development of original content for the new Myspace. Prior to joining the Myspace team, Patel spent four years as a Senior Producer for Vice Media, creating short- and long-form documentaries, overseeing branded content and facilitating strategic partnerships for clients including Heineken, Nike, Red Bull and Intel. Patel also served as Supervising Producer on Vice television franchises for MTV and HBO. During this period, Patel was detained by Yemen’s National Security Office and had to sneak his crew out of the country.

Patel began his career as a pop culture journalist writing for various publications, and spent six years as Senior Producer with MTV News & Documentaries. In this position, Patel led production for the channel’s acclaimed Choose or Lose presidential election program in 2008.

About Myspace:

Myspace (new.myspace.com) is a place where creative people come to connect, discover, and share. Showcasing artists and their work, the site gives people access to 53 million tracks and videos—the world’s largest digital music library. With roots in music and social, the platform is built to empower all artists—from musicians and designers to writers and photographers—helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace creates a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what’s next.

Myspace and Google Renew and Expand Search and Advertising Agreement

Otilia Otlacan — Wed, 22 Dec 2010 10:23:28 +0000

LOS ANGELES & MOUNTAIN VIEW, Calif. – Myspace and Google, Inc. announced a multi-year agreement to renew and expand their long-standing search and advertising relationship. Under the terms of the new agreement, Google will continue to power Myspace search and search advertising and will also provide additional display advertising services to enhance the rich entertainment content experience inherent on Myspace.

This agreement brings together Google’s expertise in search and advertising with Myspace’s strength in social entertainment. Specifically, the agreement provides Myspace with:

- Web search and search advertising
- Full display ad solutions (including participating in the Google Display Network and DoubleClick Ad Exchange)

“We’re thrilled about renewing our partnership with Google. Their best-in-class technology will continue to provide our consumers with a robust search experience,” said Nada Stirratt, Chief Revenue Officer of Myspace. “We look forward to participating in the Google Display Network and DoubleClick Ad Exchange to increase yield across our display ad inventory.”

“We’re excited to deepen our partnership with one of the largest social Web properties in the world, Myspace,” said Henrique de Castro, Vice President of Global Media and Platforms at Google. “We’re pleased that our technology will benefit Myspace’s users on its newly redesigned site, and that Myspace has chosen our display advertising solution to increase its returns.”

About Myspace

Myspace, Inc. is a leading social entertainment destination powered by the passions of fans. Aimed at a Gen Y audience, Myspace drives social interaction by providing a highly personalized experience around entertainment and connecting people to the music, celebrities, TV, movies and games that they love. These entertainment experiences are available through multiple platforms, including online, mobile devices and offline events. Myspace is also the home of Myspace Music, which offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent and unsigned artists alike with the tools to reach new audiences. The company is headquartered in Beverly Hills, CA and is a division of News Corporation. (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

About Google, Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

comScore Introduces Social Analytix for Social Media Monitoring

Otilia Otlacan — Fri, 24 Sep 2010 10:39:40 +0000

Powered by Radian6, New Monitoring Solution Allows Marketers to Measure What Consumers are Saying about their Brands across Digital Media

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of comScore Social Analytix™, a social media intelligence service for comScore clients, powered by the Radian6 social media monitoring and engagement platform.

The service will provide clients with detailed, real-time insights based on what consumers are saying about their brands and products on the web. The Radian6 technology, which operates independent of the comScore global consumer panel, captures mentions across more than 150 million social media sources worldwide including blogs, discussion boards, video and image sharing sites and popular social networking sites like Facebook, Twitter, MySpace and LinkedIn Answers.

“The emergence of social media in the past few years has helped usher in the era of the digital consumer, where one’s brand equity increasingly relies on what people are saying about it in the digital environment,” said Steve Dennen, comScore Vice President. “comScore Social Analytix leverages Radian6’s leading social monitoring technology to help us provide our clients with enhanced insights into an increasingly critical variable in the marketing mix equation: consumer word-of-mouth.”

comScore Social Analytix will enable clients to:

·         Monitor consumer-generated word-of-mouth brand mentions and gauge consumer sentiment toward their brands, products and/or competitors
·         Listen and respond quickly to potential customer service issues as they arise
·         Help identify key social media influencers, reach out to them and form strong relationships with their customers
·         Engage with social media users and scale listening and response across their organization
·         Track the lifecycle of campaigns, announcements and communication efforts
“At Radian6, we built our platform to analyze not only social media conversations, but also the metrics of the social web. We are excited to team up with comScore, a recognized global leader in measuring the digital world,” said David Alston, Vice President of Marketing & Community, Radian6. “Both companies share a common view around the value of measurement and are leaders in their respective markets. We look forward to providing customers with industry-leading solutions leveraging the unique strengths of each company.”

For more information about comScore Social Analytix, please email learnmore@comscore.com.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

MySpace and Fox Audience Network Announce Organizational Integration Plan

Otilia Otlacan — Mon, 30 Aug 2010 10:00:55 +0000

MySpace to Leverage FAN’s Team and Leading Advertising Platform; FAN President Adam Bain to Depart

LOS ANGELES – News Corporation’s MySpace (http://www.MySpace.com) and Fox Audience Network (FAN) announced a plan to integrate the FAN business directly with MySpace. The move will enable MySpace to leverage FAN’s team and its leading technology platform. In addition, FAN announced that its President, Adam Bain, will leave the company to pursue other opportunities.

“FAN and MySpace have worked together closely over the past several years and this integration will further align these two properties,” said Jon Miller, Chairman and CEO of Digital Media for News Corporation. “Adam has been an invaluable asset to News Corp, having led FAN’s growth from the ground up into one of the Web’s largest ad platforms, and we wish him well in the future.”

“By fully integrating FAN’s platform and team, we are in a great position to further leverage FAN’s technology, which allows advertisers to serve the right ad to the right person and apply that to content across MySpace to provide a more relevant experience for our users,” said Mike Jones, President of MySpace. “The FAN team is incredibly talented and we’re excited to welcome them to the MySpace family.”

Fox Audience Network was created in 2007 and currently reaches more than 150 million Internet users. The company leverages proprietary advertising technology to create highly-targeted advertising campaigns for a wide range of marketers, while also delivering cutting-edge tools and services to third-party publisher partners, advertising agencies and research companies.

About MySpace

MySpace is a technology company connecting people through personal expression, content, and culture. MySpace empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games, and the world’s largest music community. MySpace is a division of News Corporation. (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV)

About Fox Audience Network

The Fox Audience Network (FAN) is a unit of News Corporation that supports monetization efforts across the company’s online content portfolio, as well third-party publisher sites. FAN leverages proprietary advertising technology to create highly-targeted advertising campaigns for a wide range of marketers, while also delivering cutting-edge tools and services to third-party publisher partners, advertising agencies and research companies. FAN works directly with hundreds of advertisers to develop customized marketing programs that optimize both branded and performance-based strategies. The company also developed and manages a self-serve advertising platform, which is currently utilized by more than 30,000 advertisers. In all, FAN reaches more than 150 million consumers each month.

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Otilia Otlacan — Thu, 29 Oct 2009 08:15:47 +0000

DUBLIN – Research and Markets has announced the addition of John Wiley and Sons Ltd’s new report “Socialnomics: How social media transforms the way we live and do business” to their offering.

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future Social Media. You’ve heard the term, even if you don’t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren’t using social media in your business strategy, you are already behind your competition.

Explores how the concept of “Socialnomics” is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain.

Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it.

Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world’s largest private education firm.

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Through extensive research, Erik Qualman shares statistics explaining just how prevalent social media has become in our business and personal lives:

• Social Media has overtaken porn as the #1 activity on the Web
• If Facebook were a country it would be the 4th largest in population size
• Generation Y and Z consider e-mail passéIn 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
• 80% of Tweets happen on mobile devices
• 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
• More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook … daily.
• 78% of consumers trust peer recommendations; only 14% trust advertisements
• The fastest growing segment on Facebook is 55-65 year-old females
SOCIALNOMICS proves that social media is NOT a fad, yet merely a fundamental shift in the way we communicate. Qualman helps to share ideas on how to harness the power of the social sphere to help increase sales, cut marketing costs, and reach consumers directly. Rather than feel overwhelmed and beat by competing companies, SOCIALNOMICS shares the value of becoming part of this socioeconomic revolution.

Key Topics Covered:

• Section One: “World of Mouth”.
• Section Two: Macro Behavioral Shift #1 – Preventative.
• Section Three: Macro Behavioral Shift #2 – Braggadocian.
• Section Four: “Social Media Delivers Obama the White House”.
• Section Five: Socialommerce: Buying the right baby seat.
• Section Six: “Schizophrenia Killer”.
• Section Seven: “Winners and Losers in a 140 character world”.
Erik Qualman is Global Vice President of Online Marketing for EF Education, the world’s largest private educator. Over his fifteen-year career, Qualman has also helped grow the online marketing and e-business functions of Cadillac, AT&T, Yahoo, EarthLink, and Travelzoo. He is a columnist for the Web site Search Engine Watch and SES Magazine. He has been featured on various national radio, television, and Internet outlets.

For more information visit http://www.researchandmarkets.com/research/5cd901/socialnomics_how

2 Million More Australians Go Social in 2009

Otilia Otlacan — Mon, 24 Aug 2009 08:30:50 +0000

Social Networking Audience in Australia Jumps 29 Percent in Past Year as Use of Facebook and Twitter Soars; Report Finds Social Networking Critical to Media Landscape in Australia

Sydney, Australia – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study on social networking usage in Australia, which found that more than 70 percent of Internet users in Australia visited a social networking site in June, up 29 percent from the previous year. Facebook continued to show significant growth, while Twitter came onto the social networking scene with a bang in 2009, quickly amassing a significant following. The study also found that social networking users are ubiquitous across the Web, comprising nearly 90 percent of the audience base of the top Internet properties in Australia in June.

“Social networking continues to grow in popularity both across Australia and throughout the world,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “Social networking is now an essential part of peoples’ daily online routine, providing a level of engagement and reach that far exceeds most other content categories. Understanding how to leverage this audience successfully is both a challenge and significant opportunity for most digital marketers today.”

3 out of 4 Australians Visited a Social Networking Site in June

Nearly 9 million Australians visited a social networking site in June, making it one of the most popular content categories on the Web. Facebook led as the most visited social networking destination with more than 6 million visitors and growing 95 percent from the previous year. MySpace Sites ranked second with 3.5 million visitors, up 5 percent, followed by Windows Live Profile with nearly 2 million visitors. Twitter witnessed the most substantial growth, surging to 800,000 visitors in June, up from just 13,000 visitors a year ago. Orkut also achieved significant growth reaching 252,000 visitors, up 607 percent.

__________________________________________________________________________
Top Social Networking Sites in Australia Based on Unique Visitors
June 2009

Total Australian Internet Audience*, Age 15+ – Home & Work Locations
Source: comScore World Metrix

Total Unique Visitors (000)
Jun-08 Jun-09 % Change

Total Internet: Total Audience 11,044 12,386 12

Social Networking 6,862 8,857 29

FACEBOOK.COM                        3,125        6,102         95
MySpace Sites                       3,369        3,530          5
Windows Live Profile                  N/A        1,962        N/A
Bebo                                1,627        1,475         -9
TWITTER.COM                            13          800      6,122
DEVIANTART.COM                        259          505         95
DIGG.COM                              329          494         50
TAGGED.COM                            246          475         93
Buzznet                               269          409         52
Orkut                                  36          252        607
__________________________________________________________________________

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Audience of Largest Online Properties are Heavy Social Networkers

According to comScore Segment Metrix, a marketing segmentation tool, visitors to the top properties in Australia displayed a strong skew towards also visiting social networking sites. Though less than 72 percent of the total Internet audience in Australia visited social networking sites in June, approximately 90 percent of visitors to the top 20 most popular properties were among this group. Similarly, while 14 percent of the total Internet audience can be classified as “heavy social networkers” (i.e. the top 20 percent of visitors to the social networking category by time spent), approximately 25 percent of visitors to the top 20 properties were among this group.

__________________________________________________________________________
Top Properties in Australia Based on Unique Visitors with Social Networking User Composition
June 2009

Total Australian Internet Audience*, Age 15+ – Home & Work Locations
Source: comScore Segment Metrix

Total Unique     % of Audience      % of Audience
Visitors (000)       that are        that are Heavy
Social Networkers   Social Networkers

Total Internet 12,386 71.5 14.3

Google Sites                  10,674            78.1               16.4
Microsoft Sites                9,470            81.7               18.0
Facebook.com                   6,102           100.0               26.0
Yahoo! Sites                   5,563            85.2               23.4
eBay                           4,857            84.7               23.7
Fox Interactive Media          4,271            97.7               29.9
Apple Inc.                     4,048            88.5               26.6
Telstra Corporation Limited    3,977            82.8               23.6
Wikimedia Foundation Sites     3,848            91.3               27.3
AOL LLC                        2,955            95.1               31.1
News Interactive Pty Limited   2,939            89.1               28.5
Fairfax Media                  2,921            88.1               27.0
Ask Network                    2,764            87.0               27.4
CBS Interactive                2,653            90.9               27.8
Amazon Sites                   2,170            92.4               31.3
Commonwealth Bank of Australia 2,083            85.4               23.3
Glam Media                     1,861            94.2               35.4
WordPress                      1,766            95.1               35.4
New York Times Digital         1,728            93.6               33.4
Viacom Digital                 1,654            92.5               32.0
__________________________________________________________________________

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Google Sites ranked as the most visited property in Australia in June with 10.7 million visitors, 78 percent of whom were visitors to social networking sites and 16 percent of whom were heavy social networkers. Microsoft Sites ranked as the second largest property with 9.5 million visitors, followed by Facebook.com at #3 with 6.1 million visitors.

Social networking users made up 83 percent of Telstra Corporation visitors, while other local sites also saw their audience base favor social networking, including Fairfax Media (88 percent social networkers) and Commonwealth Bank of Australia (85 percent social networkers). Glam Media and WordPress had the highest composition of heavy social networkers at 35.4 percent each, followed by New York Times Digital (33.4 percent), Viacom Digital (32.0 percent), Amazon Sites (31.3 percent) and AOL LLC (31.1 percent).

“Knowing that the vast majority of a site’s visitors are social networking users should be a wakeup call to any marketer trying to understand its audience,” continued Mr. Hodgman. “Engaging your audience is not only about how you interact with them when they are on your site, but also about how you reach out and interact with them through other online channels, including social networks. As social networking sites increasingly become one of the Internet’s most popular destinations, it is especially critical for media companies to engage their audience where they are spending the majority of their time online.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in January 2009, comScore was rated the ‘most preferred online audience measurement service’ by 50% of respondents, a full 25 points ahead of its nearest competitor. comScore’s capabilities are based on a massive, global cross-section of approximately 2 million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital behavior and attitudes, helping clients design more powerful marketing strategies that deliver superior ROI. With its acquisition of M:Metrics, comScore is also a leading source of data on mobile usage. comScore services are used by more than 1,100 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin. For more information, please visit www.comscore.com.

Nine Out of Ten 25-34 Year Old U.K. Internet Users Visited a Social Networking Site in May 2009

Otilia Otlacan — Mon, 03 Aug 2009 08:30:34 +0000

Internet Users Age 55 and Older More Likely to Visit Social Networking Sites than Business & Finance, Technology and Travel

LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study into U.K. social networking site usage by age of visitor, based on data from the comScore World Metrix audience measurement service. The study found that 29.4 million people accessed at least one social networking site in the U.K. in May, averaging 4.6 hours per visitor during the month, with Facebook.com ranking as the most visited social networking site.

Social Networking Reach High Among All Age Groups

Social networking has become a mainstream online activity among all age groups, with 80 percent of the total U.K. online population having visited a site in the category in May. Penetration was highest amongst 25-34 year old Internet users, 89 percent of whom visited the category during the month, followed by 15-24 year olds (86 percent). Category penetration was somewhat lower among the older age groups, but remained relatively high, reaching two thirds of the total online population age 55 and older.. Comparatively, slightly more people from this age group visited a social networking site in May than visited a business & finance (63 percent), technology (62 percent) or travel site (52 percent).

Engagement also skewed more heavily towards the younger age segments, with 15-24 and 25-34 year olds averaging 5.4 hours per user per month compared with 3.7 hours per month among users age 55 and older. Overall, social networking was the second most popular online activity in the U.K. based on average time spent per user (4.6 hours), trailing only instant messaging (8.6 hours).

____________________________________________________________
Age Profile of U.K. Social Networking Site Category Visitors
May 2009
Total U.K., Age 15+ – Home & Work Locations
Source: comScore World Metrix
____________________________________________________________

Age Segment % Reach Average Hours
per Visitor

Total U.K. Internet Audience       80%                4.6
Persons: 15-24                 86%                5.4
Persons: 25-34                 89%                5.4
Persons: 35-44                 79%                4.3
Persons: 45-54                 77%                3.9
Persons: 55+                   67%                3.7
____________________________________________________________

*Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.

“Accurate demographic profiling is the crux of effective digital media planning and advertising,” said Mike Read, SVP and managing director, comScore Europe. “Understanding audience composition is particularly important in a category such as social networking, as there continues to be a misconception that social networking is the preserve of the young. While those under 35 years old are certainly the more prevalent users, there is both a sizeable and heavily engaged audience of those 35 and older as well. In fact, advertising on social networking sites has a better chance of reaching these older demographics than site categories such as business and finance, which is a critical insight that might be lost for those trying to optimize their campaign against target audience segments.”

Top 10 Social Networking Sites in U.K.

Of the 36.9 million people in the U.K. age 15 and older who accessed the Internet from a home or work location in May 2009, 29.4 million visited at least one social networking site, representing an 80-percent reach and a 9-percent growth versus year ago. Facebook.com ranked as the most popular social networking site with 23.9 million visitors, followed by Bebo.com (8.5 million visitors), Windows Live Profile (6.9 million visitors) and MySpace Sites (6.5 million visitors). Micro-blogging site Twitter.com grew more than 3,000 percent during the past year to 2.7 million visitors in May 2009.

______________________________________________________________
Top 10 Social Networking Sites
Ranked by Total U.K. Unique Visitors (000)*
May 2009 vs. May 2008
Total U.K., Age 15+ – Home & Work Locations
Source: comScore World Metrix
______________________________________________________________

Property May-08 May-09 % Change

Total U.K. Internet Audience 34,489     36,855            7
Social Networking             27,118     29,444            9
Facebook.com                  15,195     23,860           57
Bebo                          11,895      8,546          -28
Windows Live Profile             N/A      6,891          N/A
MySpace Sites                  8,335      6,531          -22
Twitter.com                       80      2,670        3,226
Digg.com                       1,311      1,759           34
Friends Reunited Group         3,271      1,629          -50
Tagged.com                       669      1,625          143
Deviantart.com                   900      1,453           61
Buzznet                          939      1,370           46

______________________________________________________________

*Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.

MySpace and Fox International Channels (FIC) Announce Multi-Territory Advertising Partnership

Otilia Otlacan — Mon, 20 Jul 2009 08:30:38 +0000

MySpace’s Local Operations in Brazil, Argentina, Spain, Italy, Poland, Mexico, and Turkey to Remain Active Through Partnership

LOS ANGELES – MySpace and Fox International Channels (FIC) announced a multi-territory partnership under which FIC will manage local advertising, marketing, and promotion across a number of territories. MySpace advertising and local sites in Brazil, Argentina, Spain, Italy, Poland, Mexico, and Turkey will remain active through the partnership.

“The new partnership with FIC allows MySpace to reduce operational costs and better leverage our local knowledge and relationships,” said Owen Van Natta, Chief Executive Officer of MySpace. “This initiative, which is the first result of our international operational review, will allow MySpace to continue serving the needs of our users, partners and advertisers across some of our fastest growing territories.”

Starting today, FIC – which operates 170 linear and non-linear television services, their respective websites and an international online advertising business – will manage marketing and advertising sales for MySpace in Argentina, Brazil, Spain, Italy, Poland, Mexico, and Turkey, effectively expanding the local reach of MySpace with advertisers in these territories.

“We’re delighted to work with MySpace’s international operations across Europe and Latin America. We look forward to jointly leveraging our Internet and advertising expertise to create meaningful experiences for MySpace’s international audience and its many global advertisers and affiliates,” said Hernan Lopez, Chief Operating Officer, FIC.

About MySpace

About Fox International Channels

FOX International Channels (FIC), a unit of FOX Entertainment Group, is the wholly-owned global pay television subsidiary of News Corporation. FIC develops and distributes wholly-and majority-owned entertainment, factual, sports, and movie channels in virtually all markets across Europe, Africa, Latin America, and Asia. Using a variety of strong brands, FIC broadcasts over 170 television services in 29 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 350 million subscribing households worldwide.

MySpace Reduces Staff by Nearly 30%

Otilia Otlacan — Mon, 22 Jun 2009 08:15:15 +0000

Return to Start-Up Culture a Focus for Company Moving Forward

LOS ANGELES – As part of a plan to restructure itself into a more innovative, efficient, and entrepreneurial business, MySpace announced that it will reduce its staff by nearly 30%. This restructuring plan crosses all U.S. divisions of the company and lowers the total number of domestic staff at MySpace to 1,000 employees.

“Simply put, our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company,” said MySpace Chief Executive Officer Owen Van Natta. “I understand that these changes are painful for many. They are also necessary for the long-term health and culture of MySpace. Our intent is to return to an environment of innovation that is centered on our user and our product.”

“MySpace grew too big considering the realities of today’s marketplace,” said Jonathan Miller, News Corporation’s CEO of Digital Media and Chief Digital Officer. “I believe this restructuring will help MySpace operate much more effectively both structurally and financially moving forward. I am confident in MySpace’s next phase under the leadership of Owen and his team.”

About MySpace

Ad Operations Online » MySpace

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