Powerful New Capability Predicts Social Content Performance to Maximize Engagement

LONDON - Adobe Summit EMEA, The Digital Marketing Conference - Adobe Systems Incorporated (Nasdaq: ADBE) announced a powerful new predictive publishing capability for Adobe® Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. The initial version offers Facebook integration, and additional social platforms will be added later this year. Adobe Social, a key element of Adobe Marketing Cloud, enables marketers to scale social marketing across their organizations, listen and respond to customer conversations, and connect the dots between social interactions and business results.

“Now we can smarten up social by unlocking the power of predictive analytics.”

Traditionally, social posts are composed without a measurable, data-driven connection to how they will be received, and many marketers release big news or compelling content through social channels only to find that it falls flat in terms of engagement. Social marketers are left wondering if they posted at the wrong time or if the wording somehow discouraged participation.

The new predictive publishing feature in Adobe Social helps social teams deliver content that will best resonate with their audience. The tool makes engagement predictions and timing recommendations using advanced sentiment analysis and predictive text mining algorithms based on historic data around engagement, post time, and sentiment. And because the solution learns as it goes, it continually refines recommendations and gets smarter with each action.

“Social marketers have largely had to rely on instinct to uncover not only what resonates but what will maximize future engagement on social platforms,” said Bill Ingram, vice president, Adobe Social and Adobe Analytics, Adobe. “Now we can smarten up social by unlocking the power of predictive analytics.”

Adobe Social Demonstrates and Delivers Business Results

Marketing leaders cite ‘increasing engagement’ and ‘proving social ROI’ as two of the most important objectives of social marketing strategy. Adobe Social now provides insight into the projected performance of social content and recommendations to boost that performance, giving marketers a tool that allows them to improve content engagement, increase valuable customer interactions and conversions, and maximize the value of their social efforts.

“As a company with a significant global social presence, including more than 20 European markets, it’s a daunting task to effectively manage our fans and followers across the various languages and countries. Adding a social predictive publishing capability to our Adobe Social workflow is a welcome feature that will make our jobs easier and save loads of time. More importantly it will help achieve our social engagement goals while maximizing the value of our social efforts,” said Simon Nicholson, Social Media Manager, Honda Motor Europe Ltd.

Availability

The new predictive publishing capability in Adobe Social is currently in beta and is expected to be available this summer. The initial version offers Facebook integration; other social platforms will be added later this year.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot. It’s called Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting and web experience management solutions and a social-enabled UI that brings together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever. Visit www.marketing.adobe.com to learn more.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Acxiom’s interest and behavior data help ads be more relevant to actual consumer needs

LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics, and software-as-a-service company, and Facebook, today launched partner categories, enabling advertisers on Facebook to select specific audiences based on Acxiom’s interest and behavioral data. By leveraging insights beyond social personas, partner categories allow marketing to perform better, agencies to deliver more value, and advertising to be more relevant to the actual needs of consumers, all in full compliance with privacy best practices.

“Acxiom data, responsibly used in connection with Facebook’s extensive network, creates more effective marketing practices and compelling consumer experiences.”

Partner categories help Facebook’s advertisers to better connect with people more inclined to buy certain products or services. For example, a car dealership could select an audience on Facebook who is in-market or has an affinity towards a certain car brand using Audience Propensities™, Acxiom’s portfolio of statistically-validated propensity models. The result is media more scientifically selected and a greater level of success in reaching intended audiences.

Additionally, partner categories extend Acxiom’s cross-channel partnerships between advertisers and publishers. It lets advertisers select their intended audience once, then effectively reach and measure that audience across social, digital, mobile, television, print and email. Privacy best practices are central to this capability: personally identifiable information is anonymized and never shared between the advertiser and publisher.

“Partnering with Acxiom gives marketers a more accurate and effective way to reach the right groups of real people, which makes for a better ads experience on our platform,” said Yvette Lui, Director of Global Marketing Solutions, Global Data & Audience Partnerships at Facebook. “Targeting features like partner categories and custom audiences help make the ads people see on Facebook more relevant to their interests.”

“Partner categories and custom audiences help make the ads people see on Facebook more relevant to their interests,” said Dana Hayes Jr., Acxiom’s Global VP of Partner Development. “Acxiom data, responsibly used in connection with Facebook’s extensive network, creates more effective marketing practices and compelling consumer experiences.”

Click here for more information about how partner categories can improve online advertising relevancy and performance.

Acxiom is a registered trademark of Acxiom Corporation.

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.

Exclusive offering provides free six months of Total Defense Anti-Virus to safeguard users worldwide from online dangers

REDWOOD SHORES, Calif. – Cloud security leader Total Defense, Inc. announced its expanded partnership with Facebook to assist in the launch of the international sites of AV Marketplace to help safeguard users worldwide from cyber-criminals and online threats. Under this partnership, Total Defense will provide Facebook users six months of Total Defense Anti-Virus for free. The company will also remotely install and setup the software to ensure it is installed and configured correctly.

“We are thrilled to partner with Total Defense to help ensure the online safety of our international users.”

“The number of online attacks has increased dramatically over recent years and we are honored to be a part of a community that provides security and protection to the billion plus Facebook members worldwide,” said Lawrence Guerin, vice president, consumer business at Total Defense.

Facebook users can download a six-month version of Total Defense Anti-Virus directly from the Facebook AV Marketplace. With this offer, users are provided strong and fast protection to quietly safeguard against online dangers.

“Security and safety are two of Facebook’s top priorities and we are dedicated to creating an environment where people can connect and share comfortably,” said Joe Sullivan, chief security officer at Facebook. “We are thrilled to partner with Total Defense to help ensure the online safety of our international users.”

To learn more about Total Defense consumer products available, visit: http://www.totaldefense.com

About Total Defense

Total Defense is a global leader in malware detection and anti-crimeware solutions. Tens of thousands of businesses across a wide spectrum of industries have deployed the Company’s solutions, including some of the most sophisticated buyers of security technology worldwide, and over four million consumers worldwide use Total Defense’s products.

Total Defense’s solutions include the industry’s first complete cloud security platform, providing fully integrated endpoint, web and email security through a single Web-based management console with a single set of enforceable security policies. The Company also offers a broad portfolio of leading security products for the consumer market. Total Defense is a former business of CA Technologies, one of the largest software companies in the world, and has operations in New York, California, Europe, Israel and Asia.

Hashcaster Named Official Twitter Wall Partner

ad:tech San Francisco 2013

DALLAS - ad:tech, the largest digital marketing show in the world, announced that it has partnered with Hashcaster, a real-time content marketing platform built around hashtags, to support the Twitter Wall during ad:tech San Francisco.

Using Hashcaster, ad:tech San Francisco exhibitors and attendees will be able to connect, engage and share content in real-time via Twitter, staying up to date on the latest news and conversations out of the show within the session rooms. Exhibitors are invited to use the #adtechsf hashtag before and at the show to give attendees a glimpse of what they have to offer and a taste of what they’ll see at the show.

“We are very excited about this partnership because Hashcaster’s platform will allow all ad:tech San Francisco attendees, exhibitors and speakers to engage in real-time conversations,” said Nicole Buraglio, Marketing Director at ad:tech. “As social media continues to redefine the business of marketing, ad:tech prides itself on being on top of the latest trends within the space. In using Hashcaster’s technology, no one will miss a beat on the news coming out of the show and will be able to interact with one another at a deeper level.”

“Hashcaster is very pleased to be providing ad:tech with its hashtag curation and measurement platform. More and more leading events such as ad:tech are recognizing the power of building a social community around a hashtag and engaging this community before, during and after their event,” said Geoff Clendenning, Hashcaster CEO. “Hashcaster gives event organizers the ability to elevate their brand and the brands of their sponsors above the chatter of a noisy hashtag while given their audience a curated stream of the content that alleviates that all-too-common feeling of drinking from a fire hose when trying to follow a noisy hashtag stream on Twitter.”

ad:tech San Francisco’s All Access Pass includes access to 20+ hours of education in nine tracks – including: Mobile, Brand, Display, Performance, Innovation, Social, Video, Tablets and Sponsored Workshops, as well as four keynote sessions. Attendees also get the chance to see cutting-edge technology and products from over 250 exhibitors in the Expo Hall and utilize the Networking Pub Crawl for creating and renewing business connections.

More Information:

• For more information on ad:tech, visit na.ad-tech.com/sf/
• To register for ad:tech San Francisco 2013, visit na.ad-tech.com/sf
• Follow @adtech on Twitter and join the conversation using #adtechsf

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.

About Hashcaster

Hashcaster is a real-time Twitter curation and measurement platform for marketers and publishers. Launched in September 2011 Hashcaster initially focused on the live event industry securing more than 22 clients in its first year and implemented the platform at 38 events throughout North America. Since then the company has expanded its focus to television, live sporting events, music as well as supporting hashtag marketing campaigns for major brands around the world.

Case Moves Forward for Wholly-Owned Subsidiary of Lexington Technology Group with the Markman Hearing Scheduled for October 2^nd, 2013

MCLEAN, Va. - Lexington Technology Group, Inc., an intellectual property management firm that has announced plans to merge with Document Security Systems, Inc. (NYSE MKT: DSS) pursuant to a pending merger transaction, learned that the company’s wholly-owned subsidiary, Bascom Research, LLC, has received a date of October 2, 2013 for the Markman hearing in its patent infringement cases against five defendants, including Facebook, Inc.

The five cases being heard in United States District Court for the Northern District of California are:

• Bascom Research, LLC v. Facebook, Inc.
• Bascom Research, LLC v. Linkedin Corporation
• Bascom Research, LLC v. Novell, Inc.
• Bascom Research, LLC v. Broadvision, Inc.
• Bascom Research, LLC v. Jive Software, Inc.

Additionally, on March 12 the District Court gave Bascom Research the opportunity to file an amended complaint by March 29 to re-allege the claims for indirect infringement of certain method claims. The claims for direct infringement were not at issue in that motion and are proceeding forward in the case independent of this issue.

Bascom Research believes defendants are in violation of key patents covering this technology, and is seeking a judgment of infringement and appropriate damages. Bascom’s innovations cover the manner in which users and application developers on the Facebook platform make connections between “objects” such as photos, people, events and pages – which is the very essence of Facebook’s business.

About Lexington Technology Group

Lexington Technology Group, Inc. is an intellectual property management firm that invests business experience, legal expertise and capital to monetize pioneering inventions. LTG’s goal is to identify and capitalize on opportunities for return, while rewarding highly qualified innovators. The firm typically engages with companies that have identified important innovations but that may lack the experience, relationships or capital to succeed on their own, and have not been fairly rewarded in the marketplace. LTG’s initiatives contribute to an intellectual property market that enables innovators to benefit from their discoveries and investors to profit from prudent risk. LTG’s management team is comprised of experienced patent managers and strategists that have collectively generated over $1 billion licenses, settlements and damages awards to date. www.lex-tg.com