Category: Social Media Advertising
Wildfire Data Shows Sizable Engagement Boost for Early Brand Adopters of Facebook Timeline
Wildfire, the global leader in social media marketing software, today shared results of an analysis of early brand adopters of Facebook’s Timeline, which launched on February 29, 2012. Wildfire’s research shows that for the majority of brands, the switch to Timeline had a very large, positive impact, with double-digit increases in metrics such as Likes Per Brand Post, Comments Per Brand Post and “People Talking about This” (PTAT). It also showed that the new layout boosted performance of rich-media content such as photos and videos.
Adobe Unifies Ad Campaigns Across Social, Search, and Display
Adobe Systems Incorporated (NASDAQ:ADBE) announced that technology acquired from Efficient Frontier is now available as part of the Adobe® Digital Marketing Suite, unifying social, search and display campaigns and creating true multi-channel optimization from disparate campaigns. This is a departure from multi-channel campaigns that are often operated with separate budgets, distinct data sets and unique workflows. The struggle to unify campaigns has often left digital marketers, who will collectively spend almost $100 billion globally this year on digital marketing and advertising*, in the dark as they allocate their digital ad budgets to deliver the best return.
Interview: John Manoogian III, Co-founder and CTO of 140 Proof, Reveals How Political Campaigns Can Leverage Social Media
Social ad platform 140 Proof (www.140proof.com) announced, earlier this month, a new solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. Co-founder and CTO John Manoogian III gave us further insights into how political campaigns can best leverage the opportunities offered by social media.
Wildfire Delivers Social Engagement for Enterprise and Consumer Brands through YouTube Video Contests
Wildfire, the global leader in social media marketing software, today announced it will now offer enterprise and consumer brand customers the ability to run video contests on YouTube, the world’s largest video platform. With this announcement, Wildfire is the first social marketing company to integrate with Facebook, Twitter, Linkedin and now YouTube that enables brands to drive engagement with consumers utilizing YouTube video contests. Wildfire has seen 100 percent annual growth in the use of video contests over the last two years, as brands leverage contests to engage with consumers and to tap the power of user-generated video content. Wildfire customers ran more than 7,000 video contest campaigns in the last 12 months, generating more than 6.5 million visits.
World Economic Forum Names Banyan Branch Principal Dave Hanley to Young Global Leaders Class of 2012
Banyan Branch today announced that co-founder Dave Hanley has been honored as a Young Global Leader by the World Economic Forum, which each year recognizes distinguished leaders under the age of 40 from around the world. Hanley joins an exclusive group of top advertising industry professionals who have recently been honored with recognition as Young Global Leaders, including David Jones, global CEO of Havas and Euro RSCG; Tara Comonte, CFO of McCann Worldgroup; and Scott Spirit, chief strategy officer of WPP.
Wildfire, the World’s Largest Provider of Social Media Marketing Solutions, Reports Record Growth
Wildfire, the global leader in social media marketing software, announced that over 13,000 paying customers are using its Social Marketing Suite, making it the largest social media marketing platform in the world. The Wildfire Platform has powered over 200,000 social marketing campaigns. More than half of the world’s top 50 most valuable brands, including Facebook itself, use the Wildfire platform to engage with audiences across the mobile and social web.
CPX Interactive Rolls Out Social Media Advertising Solutions
Digital advertising company CPX Interactive today announced the second in a series of 2012 product launches – a suite of social media display advertising strategies. CPX leverages its unparalleled online reach to deliver social media solutions that include a dedicated social media network vertical, custom social integrated ads, in-app and in-game display units, and a managed cost per fan program for the Facebook platform. The packaging of these services is designed to help advertisers better understand new options, metrics and ROI strategies in the emerging social media landscape.
Wildfire Hires Industry Veteran Doug Laird as CMO to Drive Growth and Leadership in the Social Media Market
Wildfire, the leading provider of social media marketing software with over 13,000 paying customers, today announced that veteran enterprise software executive Doug Laird has joined the company as its chief marketing officer. Laird will be responsible for leading all global marketing efforts for Wildfire, defining the global market strategy and vision, branding, product positioning and segmentation, and demand creation.
Banyan Branch Launches Media Buying Practice with Executive Hires from MEC and JWT
Banyan Branch, a full-service social media agency that provides end-to-end marketing services for the world’s leading brands, today announced it has launched a media buying practice, enabling global brands to amplify their social media programs through paid advertising. To lead the new practice and support the company’s significant expansion, Banyan Branch has appointed Matt Haynes as Director of Director of Social Strategy and Media Planning, and Kerry Antezana as Director of Agency Services. The company announced a $1.7 million series A funding round and almost 100 percent year-over-year revenue growth in October of 2011 as well as additional senior executive hires in December 2012. It also has an annual client retention rate of 85% and works with brands such as Amazon, Clarisonic, FOX, Gilt Groupe, Microsoft, Porsche, Parallels and T-Mobile.
Jun Group and King.com Strike Social Video Advertising Partnership
More Than 30 Million King.com Players on Facebook Now Able to Earn Virtual Rewards by Opting-In to Watch Social Video Ads
BrightEdge Raises $12.6 Million to Fund Market and Company Expansion
BrightEdge, the leading site, search and social management platform for global enterprises, announced today that it has raised $12.6 Million in a series C round led by Intel Capital and joined by existing investors, Battery Ventures,Altos Ventures and Illuminate Ventures.
Facebook’s Mobile Ad Strategy Is a Risk for Facebook and Its Advertisers (analysis)
Facebook has a strategy to turn brand content into ads that show up in your mobile news feed, thus tapping into a previously unused ad revenue stream. Facebook’s strategy is similar to Twitter, which announced yesterday that it would be inserting promoted tweets into the timeline on its iPhone and Android apps.
4,143 Fans Like
13,172 Followers Follow
479 Subscribers Subscribe
