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Category: Social Media Advertising
Facebook IPO and Beyond, MIT Sloan Expert Sees Rich New Revenue Source
Research finds “huge untapped potential” in social advertising CAMBRIDGE, Mass. – With Facebook’s initial public offering last week, the social networking giant can look ahead to a potentially huge new source of revenue from “social advertising,” according to new research by MIT Sloan School of Management Associate Professor of Marketing Catherine Tucker. Tucker says that [...]
MADE and Sonic Notify Give Fashion Week a Makeover; Debut App That Promotes Designers Looks to Mobile Phones and Beyond
MADE FASHION WEEK MADE to showcase design innovation MADE to partner art and commerce MADE to promote creativity across established and emerging platforms MADE to support the growth of New York’s fashion community New York, NY – When guests attend fashion shows or presentations at MADE Fashion Week with the MADE app on their mobile [...]
New PQ Media Forecast: U.S. Mobile & Social Media Revenue Surged 30% to $45.4 Billion in 2011
- Mobile Content & Access Was Largest Mobile & Social Media Sector in 2011 at $39.2 Billion, with Revenues from Business Segment Accounting for 58% of Total
SodaHead Poll Reveals Public’s Thoughts on the Facebook Timeline
With Facebook’s Timeline rolling out to all 800 million users, SodaHead.com, the web’s largest opinion based community, polled its users to get their thoughts on the new design. In a landslide, 70% of poll respondents stated that they did not like Timeline and hoped that Facebook would “lose it.” Only 20% indicated that they liked [...]
Interview: Mitchell Reichgut, Founder & CEO of Jun Group, Explains Earned Media Through Social Videos
“Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results. We have spoken to Mitchell Reichgut, Founder and CEO of Jun Group, [...]
OBJE: Crowd-Sourcing Could Change Online Advertising Forever
SARASOTA, Fla. – Could the click-ad era be drawing to a close? It certainly could be, if Obscene Jeans Corp. (OTCBB:OBJE) has its way. The company is exploring the development of new crowd-sourcing ad software and online technology platforms that could make online ads generate cash for both clients and consumers.
Global Consumer PR Experts Provide Insights on Social Media Trends in 2012
Partners from WORLDCOM PR Group’s Consumer Practice Group Point to Five Important Emerging Trends to Watch in New Report NEW YORK – Social media has dramatically altered the way that agencies and their clients approach consumer engagement campaigns, and in most cases, changed the way in which businesses connect with their target audiences. WORLDCOM Public [...]
Infographic Highlights Pre-Super Bowl Online Buzz for Teams / Players
A new infographic issued by Banyan Branch tells us more about the buzz around the Giants and the Patriots. The data was collected between December 30, 2011 and January 29, 2012.
Jun Group Puts Value on Earned Media, Study Finds Average Social Video Campaign Earns More Than 30% Additional Media Value-to-Spend
NEW YORK – “Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, today announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results.
Break Media Announces Rollout of New Social Video Accelerator, Guarantees Quality Views and Viral Pass-Along
Digital content leader unveils new Cost per View video advertising technology, delivers guaranteed quality views along with social sharing and advanced tracking LOS ANGELES – Break Media, a leading creator and publisher of digital video content for men, today announced its Social Video Accelerator, an innovative new advertising technology which combines guaranteed video distribution with [...]
comScore: Facebook Blasts into Top Position in Brazilian Social Networking Market
Facebook Audience Triples in the Past Year while Engagement Grows Nearly Sevenfold São Paulo, Brazil – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com attracted 36.1 [...]
MediaBrix Adds Manny Berrios as CTO and Sandro Camarao as VP of Product Management
Rapid Growth Leads to Senior Staff Expansion New York – MediaBrix (www.mediabrix.com), the leading social media advertising platform offering the most powerful way to simplify and optimize brand advertising across the social web, today announced that it has hired Manny Berrios as its Chief Technical Officer and Sandro Camarao as Vice President of Product Management. [...]
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