New video capability is powered by unique retailer, manufacturer and e-commerce data BOSTON - OwnerIQ, the inventor of Path to Purchase Media, has announced the launch of its new pre-roll product,…
Programmatic buying is the not-so-new, technology-based form of ad buying that’s changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in the form of RTB or…
Company Gains Momentum, Plus Hundreds of New Customers Around the World, Thanks to Advanced Engineering That Brings Buyers and Sellers Close Together LOS ANGELES - Rubicon Project (http://www.rubiconproject.com), which operates REVV,…
Product Provides Advertisers with Unparalleled Access to Premium, Brand-Safe Inventory Across More than One Hundred of Canada’s Top Media Properties TORONTO - Xaxis, the world’s largest audience buying company, announced the…
European ad tech platform to assign AdTruth ID for more accurate RTB decisioning SAN JOSE, CA – AdTruth, the global leader in securing digital relationships, today announced Adform, a leading…
AdJuggler, a long-time supply-side platform has been quietly expanding it business into intelligent monetization, mobile application support, and mediation across heterogeneous demand sources. John Shomaker, CEO of AdJuggler, reports that…
Drives Double-Digit Revenue Growth and Increased Impressions by 725%, Recognized as Colorado Company to Watch and Denver Post’s Top Places to Work DENVER - SpotXchange, Inc., the largest global marketplace of digital…
Former Head of Sales at 24/7 Real Media to be first employee in Italy LONDON – Leading advertising automation company Rubicon Project® has selected Patrizio Zanatta, to drive the company’s publisher…
Key Findings Show Impressions with Third Party Data Drives Pricing, While Retail and Financial Services Industries Top Advertising Spenders NEW YORK - Index, a division of ad technology veteran Casale Media,…
Partnership sparks dynamic video ad ecosystem; new low-latency offering eliminates time-outs, improves campaign performance and boosts ad revenue SAN FRANCISCO and REDWOOD CITY, Calif. — Equinix, Inc. (Nasdaq: EQIX), the…
