SocialVibe Appoints Co-Founder Joe Marchese as CEO
Marchese Returns to His Roots to Lead SocialVibe to the Next Phase LOS ANGELES - SocialVibe announced that founder Joe Marchese will return to the company as Chief Executive Officer. Marchese…
Category Archives: Ad & Media Strategies
Marchex Announces New Product Solution for National Advertisers with a Local Presence; Early Data Show 30% Boost in Ad Campaign Performance
SEATTLE - Marchex, Inc. (NASDAQ:MCHX), a leader in mobile performance advertising, announced the launch of several new features to its award-winning Local Leads platform, which has focused exclusively on boosting customer…
140 Proof Hires Sales Ace as New Director of Business Development
Kim Stiefel Arrives at Social Advertising Company 140 Proof Ready to Build Out App Developer Partnerships and Expand Tumblr Base San Francisco, CA — The leading social advertising service, 140…
Rakuten MediaForge Reports Double-Digit Growth and Strong Results for Online Ad Engagement and Retargeting Clients
Fully integrates into Rakuten portfolio and grows client roster by 32 percent SALT LAKE CITY - Rakuten MediaForge, a leader in online display advertising and an innovator in post-engagement attribution technology,…
Rubicon Project Drives Automated Advertising Revolution to Next Level
Company Gains Momentum, Plus Hundreds of New Customers Around the World, Thanks to Advanced Engineering That Brings Buyers and Sellers Close Together LOS ANGELES - Rubicon Project (http://www.rubiconproject.com), which operates REVV,…
InsightExpress Research Supports Tablets as Promising Advertising Channel for Digital Campaigns
STAMFORD, Conn. - InsightExpress, a leading marketing research and data analytics firm, released research that indicates great promise for tablets as a powerful advertising channel. The InsightExpress analysis found that campaigns…
AOL, FreeWheel, and Mediaocean Partner to Connect Television Buyers with Digital Viewing
FreeWheel launches FourFronts to connect the $70 billion TV advertising business with the explosive growth of IP video consumption SAN MATEO, Calif. - AOL, FreeWheel, and Mediaocean announced a partnership which,…
AOL to Launch Video Audience Measurement, Powered by Nielsen Online Campaign Ratings
New Measurement to Help Advertisers Buy Across TV and AOL Digital Video NEW YORK - AOL announced a collaboration with Nielsen to measure the audience viewing AOL’s library of over 620,000…
45 Million Viewers Per Month Watch Original Professional Digital Video Programming, According to New IAB Research
Ad-Receptivity Ratings on Par with Primetime Television NEW YORK – The Interactive Advertising Bureau (IAB) has released “45 Million Reasons and Counting to Check Out the NewFronts,” an in-depth research study…
In-Page Analytics Innovator ClickTale Secures $17M Growth Round
Investment Will Fund Product Development and Company Expansion TEL AVIV, Israel - ClickTale, the innovator of In-Page Analytics, announced that European technology investor Amadeus Capital Partners has led a $17m Series…
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18 February, 2013 -
18 February, 2013 -
18 February, 2013 -
