Ad Operations Online » Online Content Publishers

DG Commits to Adopt Universal Coding Standards, AD-ID and EIDR, for all Media Assets across All Media Platforms

Otilia Otlacan — Wed, 08 May 2013 13:00:32 +0000

DG supports Media and Advertising industry initiative to accelerate video asset identification and trackability standards

New York, NY – DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today that it plans to adopt both Ad-ID and EIDR open-standard video asset identification registries within its core operations, and for the benefit of its clients. DG’s announcement follows its participation in the Coalition for Innovative Media Measurement’s (CIMM) Trackable Asset Cross-Platform Identification (TAXI) initiative, which encourages media and entertainment ecosystem companies to become “TAXI Compliant” by automating asset ID registration and ID flow-through from post-production through asset distribution, consumption and measurement.

Participation in TAXI included unprecedented involvement of 28 media and entertainment entities from media agencies, advertisers, measurement companies, media outlets, and other vendors.

SAG-AFTRA and the ANA-4A’s Joint Policy Committee have also mandated the universal adoption of Ad-ID saying that all commercials produced for TV, radio and digital platforms must now use Ad-ID as the sole commercial identifier.

Because DG handles the vast majority of video advertising production, transcoding and distribution for US advertisers and agencies, DG’s plan to implement Ad-ID (the industry standard for identifying advertising assets across all media platforms) and EIDR (a global registry for unique identification of movie and TV content) registration and tagging procedures will be a media and advertising industry catalyst for realizing the benefits of automated media asset workflow and increased speed, transparency and accountability in cross-platform media campaign management and measurement. DG recognizes the importance of technology and its impact on the media and entertainment business and will continue to foster development of industry standards that provide benefits to advertisers, agencies and media companies.

“One of the challenges we face is the incompatibility and inconsistency of data as it passes through different systems, hardware, software and networks, which are managed by different multichannel operators before reaching data processors,” said Harold Geller, Chief Growth Officer of Ad-ID. “Decisions made at each step impact data quality and comparability across data sets. Universal adoption of Ad-ID for all advertising assets will eliminate the guesswork in merging and comparing data from internal and a variety of external measurement sources. We need to set hardware, software and network standards so data are comparable, and able to pass the MRC audit and meet the needs of end users.”

“DG’s commitment to integrate AD-ID and EIDR helps to further standardize and streamline the media workflow supply chain,” said Bradley Epperson, Vice President of Commercial Operations at NBCUniversal. “By DG supporting standardization, media and entertainment companies will be able to provide faster and more accurate services back to our agencies and advertisers. A better, more reliable way of providing our customers an elegant level of service is what we are constantly trying to achieve. Thank you to DG for helping us take that step.”

Jane Clarke, Managing Director for CIMM, said, “The two-plus years of work that went into testing the feasibility of implementing Ad-ID and EIDR codes proved successful and as a result organizations within the media ecosystem are increasingly taking notice. As DG can attest to first hand, those that choose to adopt these codes will see a host of benefits from a streamlined supply chain and increased productivity to increased revenue and cost savings. We are pleased DG chose to collaborate with us and look forward to working together to spread the word on how the industry can harness the merits of TAXI.”

Media & Entertainment companies that participated in CIMM’s TAXI initiative universally agreed that advertisers, agencies and content companies need a simple, low-cost method for keeping track of content – both entertainment and advertising assets. Until TAXI, the industry had not come together around common asset identification methodology.

“Growing media fragmentation across many platforms makes interoperability across TV and digital media platforms essential. We are well positioned to reduce multi-channel, multi-platform media complexity and enable our clients to more easily track video content and advertising as it migrates across a growing array of devices — whether on TVs, online, tablets, smartphones and video-on-demand systems,” said George Musi, Head of Cross Media Analytics, DG. “We are very pleased to be part of driving TAXI’s vision forward. We have the potential to make a huge impact and provide numerous benefits across the industry because of our position in the supply-chain. We can begin demonstrating how being TAXI Compliant and tagging video assets with Ad-ID and EIDR can drive benefits, particularly around a measurement system that will facilitate apples-to-apples comparisons across platforms, with widespread adoption. It will increase efficiency, productivity and accuracy of media workflows and reduced operating costs.”

DG and other organizations that support the TAXI initiative are urging the entire media ecosystem to begin adoption according to the following implementation schedule:

Before the end of 2013, begin registering all newly-created video assets with the EIDR and Ad-ID registries
Also this year, detail functional requirements and budgets for implementing ID flow-through within media asset management, delivery and distribution infrastructures
Operationalize ID flow-through from post-production through distribution, consumption, measurement and reporting in 2014

About DG

DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world’s largest hybrid satellite and internet network for broadcast video delivery, the company’s unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.

With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries, managing approximately ten percent of the world’s media assets. For more information, visit http://www.dgit.com.

Adblade Expands Placements, Becomes Largest Content-Style Ad Network

Otilia Otlacan — Fri, 03 May 2013 14:00:28 +0000

News Bullets Content-Style Ad Units Surpassing AdSense for Premium Publishers
Premium Performance for Thousands of Advertisers in Premium Content

NEW YORK - Adblade, the only premium content-style ad platform online, announced it has passed 200 million unique users a month, thanks to the overwhelming adoption by premium publishers of its innovative “Content-style” ad units. Adblade now connects more than 15,000 advertisers to content-style ad placements on more than 1,000 websites, including most of the premium media brands online.

“We’re tremendously excited about the accelerated adoption by our publisher and advertiser partners”

Examples of Adblade’s premium only news network include; Fox News, Christian Science Monitor, Investopedia, McClatchy Newspapers, NY Daily News, United Press International, Fox Business, Worldnow Local Media Network, Hearst Broadcast, Sinclair Broadcast, Journal Register, Washington Times, Tech Media Network and hundreds more.

“Adblade’s in-content placements allow us to make more money across more of our pages; lifting performance in many areas,” said Chris Tolles, CEO for Topix, the leading news community on the web. “As a publisher, simple and effective solutions like this are key to our growth.”

Integral Ads (formerly Adsafe Media) ranks Adblade inventory among the top brand safe ad networks with an average rating of 180, or about double the rank of copycat ad networks. This high brand safety rating reinforces Adblade’s five-year strategy of limiting distribution of ad units to the largest premium publishers and avoiding the long tail of lesser sites, where click and impression fraud is rampant.

“We’re tremendously excited about the accelerated adoption by our publisher and advertiser partners,” said Ash Nashed CEO of Adblade. “Because Adblade eschews the long tail, we have been able to avoid diluting the value of inventory for advertisers and preserved compelling CPMs for our publishers. This virtuous circle of premium only inventory on large branded publishers is unduplicated in the marketplace, and quite antithetical to the self-service platforms provided by our competitors.”

Adblade’s content style ad campaigns – called NewsBullets® – produce some of the highest ROI in the industry and have consistently driven value for advertisers and publishers alike. Adblade’s advertisers, including Lending Tree, American Express, Holland America Cruise, and Fisher Investments, have discovered a highly efficient conduit to connect and communicate with target audiences.

About Adblade

Adblade, the only premium content-style ad platform online, works with more than 1000 premium distribution partners on behalf of more than 13,000 advertisers. Adblade reaches more than 200 million users a month according to comScore, and is rated by Adsafe Media as one of the most Brand Safe Ad Networks in the US. For more information visit www.adblade.com.

Forbes.com Achieves Record-Setting U.S. Traffic in March

Otilia Otlacan — Wed, 24 Apr 2013 12:00:34 +0000

Forbes.com U.S. Traffic Grows to Approximately 17 Million, a 9 Percent Increase from February 2013 and a 40 Percent Gain from March 2012

NEW YORK – Forbes Media announced that Forbes.com had another record-setting month in March, drawing more than 17 million unique monthly visitors in the U.S. according to comScore. This represents a 9 percent gain from February 2013 and a 40 percent increase from March 2012, putting Forbes.com ahead, yet again, of its competitive set.

“These traffic metrics show a sustained period of improved performance and growth across Forbes.com”

Forbes.com’s U.S. comScore ratings last month solidify its position among its competitors, including WSJ.com, CNNMoney.com, Bloomberg.com and BusinessWeek.com. Notably, Forbes.com outpaced WSJ.com by 3.8 million unique visitors.

“These traffic metrics show a sustained period of improved performance and growth across Forbes.com,” said Lewis D’Vorkin, Chief Product Officer of Forbes Media. “Month after month, the quality content our reporters and contributors produce, combined with the sophisticated Forbes.com platform and our social strategy, is helping drive record-setting traffic in the U.S.”

About Forbes Media

Forbes Media LLC, publisher of Forbes magazine and forbes.com, is an authoritative source of news and information on business, investing, technology, entrepreneurship, leadership and affluent lifestyles. Forbes.com, a leading business website, currently reaches more than 17 million monthly unique visitors in the U.S. (according to comScore). Forbes magazine, Forbes Asia and Forbes Europe attract a global audience of 5 million readers. The Forbes magazine iPad app merges the power of print storytelling with social sharing and the web. The Company also publishes ForbesLife magazine, as well as 27 licensed local editions around the world.

OpenX Launches Revenue Intelligence to Provide Publishers with Groundbreaking Approach to Revenue Management by Blending Content Optimization and Ad Monetization

Otilia Otlacan — Thu, 18 Apr 2013 14:00:00 +0000

JumpTime Co-Founder Anke Audenaert to lead new team focused on expanding OpenX digital monetization platform to maximize publisher revenue

LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, launched Revenue Intelligence, a new service that will provide digital media companies with a groundbreaking, holistic approach to revenue management, combining content optimization and ad monetization for the first time in the industry. Specifically, Revenue Intelligence provides publishers with analysis and advisory services that values both digital content and advertising monetization in a uniquely comprehensive way in order to maximize revenue. Early users of Revenue Intelligence, including major newspaper chains and national magazines, have experienced revenue lifts of 30% to 90%. As part of the launch, OpenX also announced a new Revenue Intelligence team to be headed by Anke Audenaert, co-founder of JumpTime, an innovative content optimization company OpenX acquired in October 2012 and, previously, vice president, Global Market Research and, vice president, Network Optimization, Yahoo!. The announcement was made at OpenX’s first annual customer retreat in Napa Valley, Calif.

“Revenue Intelligence represents the next step in the evolution of the OpenX digital monetization platform”

“Revenue Intelligence represents the next step in the evolution of the OpenX digital monetization platform,” said Tim Cadogan, chief executive officer, OpenX. “Initially, OpenX developed a comprehensive ad platform, combining ad serving, an ad exchange, and yield optimization. The platform was subsequently extended across all digitally connected screens. And now, with Revenue Intelligence, OpenX is able to leverage the power of its ad monetization data with the data from its content optimization products to maximize publisher revenue in a way that has never been done before.”

Revenue Intelligence solves a major problem that has long plagued digital publishers. Historically, content programming and advertising sales have developed separately with content creators focused on increasing audience size and ad sales teams focused on increasing the revenue paid for individual advertising spaces. This bifurcated approach has resulted in publishers missing out on significant revenue. To truly maximize the value of their digital assets, publishers need to take a comprehensive approach to revenue management that blends the editorial element of content programming with how that specific content is monetized and the future value generated by that content.

To that end, Revenue Intelligence provides publishers with a precise understanding of the interaction between their content, their audience and their ad space. Through the JumpTime acquisition, OpenX gained patented technology including specialized algorithms that measure the total value a page generates based on a net present value calculation of all engagement on a website by analyzing traffic and ad revenue in real-time. By improving content valuation beyond simply counting page views or clicks, and by increasing their understanding of their traffic flow and audiences, publishers using Revenue Intelligence are able to achieve significantly greater revenue by guiding audiences to the most valuable content throughout their websites. Importantly, Revenue Intelligence combines OpenX’s massive ad monetization and content optimization Big Data pools to provide a potent approach to revenue maximization. In addition, Revenue Intelligence analysis will be enhanced by insights provided by OpenX Revenue Intelligence experts. When the full force of this information is unleashed, Revenue Intelligence leads to significant revenue increases of 30% to 90%.

“We’re excited to launch Revenue Intelligence to help publishers truly understand the value of their content while simultaneously being able to evaluate the efficacy of their ad monetization solutions,” said Anke Audenaert, vice president, Revenue Intelligence, OpenX. “For years, publishers have relied on proxy metrics to analyze the value of their content assets leading to significant revenue loss. Revenue Intelligence gives them critically important information about how their audiences interact with content and, more importantly, how this drives value allowing them to optimize for revenue rather than just clicks. I’m looking forward to further developing our Revenue Intelligence technology and to building out our analytic services team to rapidly drive this initiative for the benefit of major publishers around the world.”

For more information, about Revenue Intelligence and OpenX’s full optimization platform, click here.

About OpenX

OpenX is a global leader in digital and mobile advertising technology focused on unleashing the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures and Samsung Venture Investment Corporation.

For more information, please visit: www.openx.com

PaperShare Launches Real-Time Publishing Engine: Turns Content Marketing Investment Into Customers & Kills the Web Form

Otilia Otlacan — Thu, 18 Apr 2013 13:00:11 +0000

Cloud-based Service Turns Old Channel-based Marketing Model On Its Head. Puts Content at the Core of Customer Engagement: Enables Social Sales, Surrounds Content with Social Insights, Publishes and Updates Content Everywhere With One-Click

KIRKLAND, Wash. – PaperShare, the real-time publishing engine that puts content at the core of customer engagement, announced the official launch of the company and general availability of its cloud based platform.

“With PaperShare, we’ve seen an increased viewership of content and found some great operational efficiencies”

For the first time, PaperShare’s platform allows marketing, sales and communication professionals to publish and update content across all channels with one click, and then directly connects the publisher to the viewers via social login, delivering social context to the marketer and informing the sales team, creating direct engagement with customers and prospects.

More than 40 customers including Cisco, Microsoft and Intel are already using the platform as part of their marketing and sales strategies through PaperShare’s beta program.

Today, audiences consume content where they are, not where the marketer wants them to be. PaperShare’s platform is designed for this new reality. The platform disrupts the existing customer acquisition model by putting content at the core of all engagement, regardless of channel. Now content, and the social conversation around that content, becomes the destination for marketers to engage with audiences they want to reach. PaperShare’s cloud-based platform features:

Publish Content Efficiently
PaperShare’s powerful publishing engine is built to distribute content across social, web, email, blogs, partner channels, search and even alert sales teams with one click. Professionals no longer need to spend time manually updating various channels.

Connect
PaperShare’s innovative use of social login per piece of content allows users to access content easily, connecting viewers to content and capturing the social conversation surrounding each piece of content, regardless of where the audience found that content. The result: eliminating the dreaded web form.

Streamlined Engagement
PaperShare’s engagement dashboard delivers contextual analytics and tools to social, marketing and sales teams to enable them to engage and nurture relationships with viewers of content. Marketing and sales team can engage across multiple channels informed by the social conversations per piece of content, and follow up with qualified leads immediately, eliminating extra steps in the sales cycle.

PaperShare was founded by successful entrepreneur and former Softricity Co-founder, David Greschler. Softricity was acquired by Microsoft in 2006. Before founding PaperShare, Greschler spent five years at Microsoft leading the company’s virtualization and private cloud computing marketing strategy teams.

“I’ve been a marketer in small and large organizations. In every situation, I’ve felt the pain of trying to get content out to the audiences who I wanted to reach,” said PaperShare CEO, David Greschler. “I was inspired to build PaperShare because of the tension between the promise of social marketing and the reality that we were still using old marketing models to try to engage with audiences who expected more. I realized we were looking at it the wrong way. Instead of focusing on channels, the real solution – content – was hiding in plain sight. PaperShare is radically changing how professionals acquire customers through their content, empowering the marketer and sales teams to easily distribute that content, but even more importantly, to connect the social conversations directly to the content. Now, instead of activity, we can measure intent and engage with audiences where they are, not where we hope they’ll be.”

“There’s very little doubt that fresh and contextual content is a lynchpin for social, marketing, sales and community development. But there remains a void between having strong content and making it available broadly, across a variety of web and publishing models,” said Dana Gardner, principal analyst, Interarbor Solutions. “There’s also a void between any such distribution and being able to measure, qualify and connect the end consumers of the content back to the content originators. PaperShare’s latest platform goes a long way to solving both of those deficits — at the same time. At BriefingsDirect we use PaperShare for social content distribution and have high expectations for its value as a new breed of consumer acquisition through strong, affinity-based content.”

“With PaperShare, we’ve seen an increased viewership of content and found some great operational efficiencies,” said Rana Zayed, Product Marketing Manager, Flexera Software.

“Social media is the new cold call and we have focused our company to better optimize for social selling, where content becomes more important than ever,” said Stephen O’Donnell, CEO, GreenBytes. “PaperShare has been a great partner for us by delivering on both the promise of arming a socially-enabled sales force with content, and in upping the return on our overall content investment.”

PaperShare’s real time publishing engine is available now. The company is offering a free 30-day trial at www.papershare.com. Subscription and per seat pricing is available starting at $500 a month.

About PaperShare

PaperShare is the real-time publishing engine that turns your content into customers. Our approach is simple: put your content at the center of your customer acquisition process. From publishing all types of content everywhere, to letting you engage directly with the people who viewed it, PaperShare turns your content into a meeting place for your brand and the audiences you want to reach.

Over 40 customers are using the PaperShare platform to streamline their content marketing efforts to publish content, connect and engage with customers to close leads and acquire customers. PaperShare has closed on a $1.8 million round of series “A” funding in 2011 with Rembrandt Venture Partners and other investors.

The company headquarters is in Kirkland, WA. For more information, visit us at http://www.papershare.com or follow us on Twitter @papershare.

Genesis Media Names Chris Durand Vice President, Technology and Engineering

Otilia Otlacan — Wed, 17 Apr 2013 15:00:16 +0000

NEW YORK, NY – Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced the appointment of Chris Durand as its new Vice President of Technology and Engineering.

As VP of Technology and Engineering, Durand will lead Genesis Media’s technology team in developing its core platform, video, mobile and data products. Durand will also be responsible for building out the NY-based technology team, key vendor selection, QA and managing core technology operations and infrastructure.

Before joining Genesis Media, Durand was the vice president of Client Operations for SelectMinds Inc., a company that specializes in social recruiting/community management software. At SelectMinds, which was acquired by Oracle, Durand managed a 15-person international client deployment department. The department was responsible for technology deployments, support and custom RFPs for products that constituted over 95 percent of the company’s revenues. Prior to joining SelectMinds, Durand was a senior associate at Infosys Consulting, a global leader in consulting, technology and outsourcing.

“Genesis Media is a technology-driven business. Chris brings a wealth of both experience and real passion for developing products, problem-solving and team management,” said Mark Yackanich, CEO of Genesis Media. “As our business continues to grow quickly, Chris will be a critical player in managing our growth and addressing our need for scalable, flexible technology solutions.”

About Genesis Media

Genesis Media (http://www.genesismedia.com) is a video ad solutions company that uses its engagement-based platform to solve the premium content monetization challenges for tier-1 publishers worldwide. The Genesis Platform creates new, premium video inventory and revenue streams for its publishing partners and substantially improves engagement and brand lift for its major advertisers with transparent, cost-per-view video distribution at scale.

Tidal Labs Passes One Million Contributions

Otilia Otlacan — Mon, 15 Apr 2013 14:00:41 +0000

More than 14,000 contributors in the Tidal network now submit an average of 22,000 blog posts every week

New York, NY – Underscoring its ability to connect with and source content from the most influential bloggers, Tidal Labs (http://www.tid.al) announced that it has more than one million contributions in its system. The one millionth contribution comes as the Tidal network of contributors also continues to grow and now includes more than 14,000 bloggers submitting 22,000 pieces of content each week.

“So far, 2013 has been the year of content marketing,” said Matt Myers, CEO, Tidal Labs. “We believe that marketers must move closer to bloggers and influencers as part of their larger content strategy. Independent contributors generate very compelling, unsolicited content on a regular basis. Companies that make this content more easily accessible to their fans and readers create stronger affinity and make their online presence more valuable. The growth of the Tidal network will make it even easier for companies to generate more content in a unified editorial voice.”

With the growing amount of content and contributors, the Tidal Community Platform makes it easy for Community Managers to discover relevant bloggers in the Tidal network, and review their contributions. This is the same enterprise social publishing platform used for community editorial by publishers such as Condé Nast and HarperCollins. Brands and publishers can use the Community Platform to identify influencers and offer them the chance to opt-in to community-driven programs. The platform then analyzes subsequent blog posts and routes them to a management dashboard for quick and easy review.

Already in 2013, five new communities have launched on the Tidal Community Platform:

Pepsi – Anticipating the social chatter that Beyonce’s Super Bowl halftime show would generate, Pepsi re-launched its official Tumblr to create a photo-rich masonry board of great posts about Beyonce, and her Super Bowl performance, and kept the content going through The Grammys.

Details Style Network – With big-name contributors like BryanBoy, Hodinkee, Liam Saw This, I Am Galla, Cool Material and more, the Details Style Network has quickly become a one-stop shop for all the latest trends in fashion, grooming and lifestyle for the modern man.

Epicurious Community Table – This new community of food bloggers with a vast array of experiences, from highly trained cooking professionals to adventurous home cooks, all write about what they love to cook, eat, and share.

Liquor.com DrinkWire – Liquor.com’s DrinkWire features the web’s best articles on spirits, cocktail recipes, bar reviews, expert tips and more from the industry’s top experts, writers and bloggers.

FashionIndie – From celebrity stylings to high fashion to current trends, FashionIndie moved their traditional editorial website to a curated fashion community. Readers can now view chosen style content from both amateur fashionistas and esteemed designers.

Daniel Saynt, who launched FashionIndie in 2004, said Tidal was the ideal platform for fulfilling his publication’s vision. “I always intended for INDIE to be about discovery,” said Saynt. “I wanted to be able to showcase talents we believe in, making it easier for brands to connect to top fashion bloggers and consumers to follow compelling fashion stories. When I discovered Tidal Labs, I knew they were the perfect partner to bring my vision to life.”

Bloggers in the Tidal network also benefit from the ability to broadcast on much bigger stages. Kailani Andrade writes the blog “Kailani’s Korner” and contributes content to the Lucky Magazine Community. “I’ve definitely seen an increase in traffic to my site, and more diversity in where my readers are coming from,” said Andrade. “Before becoming a Lucky Mag contributor, most of my site traffic came from Northern California, which is where I’m based. Now I see people visiting from Texas, New York, and states in the Midwest. I even got my first comment from someone in Michigan the other day. Lucky has given me autopost rights too, so I only have to insert the associated tag as I blog and it’s published on their site right away. It’s an easy process with very tangible results.”

To launch a community-contributed site, or to become a contributor in the Tidal network, visit http://tid.al/info/start

About Tidal Labs

Tidal Labs powers social content for some of the world’s largest companies. Through the Tidal publishing platform, companies can source, curate and publish organic content from influential voices in every sphere of interest. Brands such as Pepsi, and publishers such as Condé Nast and HarperCollins use Tidal to create more engaging, higher-trafficked and better monetized community sites and social pages, filled with select content from the thousands of contributors in the Tidal network. Based in NYC, Tidal Labs was founded by Matt Myers and Burak Kanber in 2011. For more information, visit www.tid.al or follow us on Twitter @TidalLabs

Say Media Appoints Owen Thomas as Editor-in-Chief of ReadWrite

Otilia Otlacan — Thu, 11 Apr 2013 14:00:21 +0000

SAN FRANCISCO – Say Media, pioneer of Point-of-View Publishing, announced the appointment of Owen Thomas as editor-in-chief of ReadWrite. He brings nearly 17 years of editorial experience covering the ever-evolving technology industry with a fearless voice and leading successful editorial teams at several top sites and media brands.

“A decade ago, Richard MacManus launched ReadWrite by noting how the Web was beginning to fulfill its potential as a two-way medium—one meant for conversation, not broadcasting”

“Owen is a brilliant writer with great experience covering every aspect of the technology industry. He has a distinct point-of-view and a cleverness that makes his work resonate both inside and outside of his community,” said Kate Lewis, SVP, Editorial Director, Say Media. “We believe that this unique perspective coupled with his years of editorial leadership will lead ReadWrite into its next phase and further expand the reach of the site.”

Previously west coast editor at Business Insider, Owen has written, edited and contributed for a number of publications. He was founding executive editor of the Daily Dot, where he hired and managed an editorial team and significantly grew its readership. Prior to that, he held editorial leadership roles at VentureBeat, NBC Universal and Gawker Media, where he notoriously transformed Valleywag into the Silicon Valley’s authority on tech gossip. He also spent several years at Time, Inc. and Business 2.0.

“A decade ago, Richard MacManus launched ReadWrite by noting how the Web was beginning to fulfill its potential as a two-way medium—one meant for conversation, not broadcasting,” said Owen Thomas. “I’m proud to build on that heritage by leading a team that will explore where technology is taking us next, with an analytical and critical eye.”

Re-launched as ReadWrite and redesigned with a tablet-first approach in October 2012, ReadWrite is one of the top authorities on technology, offering news, reviews and analysis on key trends across enterprise, social, mobile and more, reaching executives, decision-makers and thought leaders in the tech industry. Owen replaces previous editor-in-chief, Dan Lyons.

About Say Media

Say Media is the pioneer of Point-of-View Publishing™. Its portfolio of influential media brands are rooted in passionate editorial that delivers the most trusted coverage of the trends and products readers care about in key consumer interest areas such as Style, Living and Tech. A robust technology platform allows advertisers to remain prominent through the content experience, encouraging engagement and increasing time spent with the brand. This combination of editorial and technology allows Say Media to provide simple and accountable ways for the world’s top brands to engage with audiences, at scale, with a reach of more than 400 million people globally. More information at www.saymedia.com.

Broadcast Interactive Media Signs Belo Corp. to Multiyear Renewal

Otilia Otlacan — Tue, 09 Apr 2013 16:00:08 +0000

Mobile video, native ads, Live Stream closed captioning give broadcaster an edge in attracting online viewers

MADISON, WI - Broadcast Interactive Media (BIM), whose evolving suite of Web, video, and mobile publishing tools help increase client revenues by attracting more traffic and improving ad delivery, today announced that Dallas-based media company Belo Corp. (NYSE: BLC) has signed a multiyear renewal agreement with BIM.

A long-standing partner of BIM, Belo Corp. has a focused strategy for extending its core franchises to new media and audiences, operating more than 25 Web sites, interactive alliances and partnerships, and a broad range of Internet-based products and services.

Belo has eight of the top 50 most visited local television-affiliated websites in the U.S., according to 2012 fourth quarter comScore Ratings. In each of their communities, Belo’s Web sites strive to be the premier online source for continually updated news and unmatched local coverage.

“Our Belo sites have experienced strong user engagement over the past few years, and have sustained or increased the extent of their top ranking among local media sites in their respective markets,” said Joe D. Weir, Belo’s Vice President/Digital. “This is a result of the ongoing efforts of our corporate and station team members, and the flexibility and creative controls the BIM platform gives our developers. We are proud of the results and are glad to have BIM as a trusted partner to support our efforts.”

“The renewal is an affirmation of the power and versatility of BIM’s products, as well as our consistently top-flight service,” said Timur Yarnall, BIM co-founder and CEO. “Belo has a well-known philosophy of constant innovation on their web and mobile efforts, and we’re pleased that their development and sales teams chose to continue growing on our platforms.”

Belo’s sites feature high-quality, flexible video delivered through the BIMvid platform, and closed captioning support for much of the Company’s live and archived video content, to comply with FCC regulations. Belo will also continue to utilize key services that BIM has incorporated into its industry solutions, including the BIMLocal Ad Optimization Platform, which helps broadcasters maximize revenue with national ad placements.

BIM also offers Belo the ability to alternate homepage layouts at a moment’s notice, critical in delivering video and information in emergency situations. “For example, in the event of severe weather such as a hurricane, Belo station WWL-TV in New Orleans can instantly switch its homepage to a pre-built layout for hurricane-related news,” said Belo’s Kelly Nitsche, Belo’s Senior Director/Digital Operations. Kelly added, “With that level of flexibility our users know that they are always getting timely, relevant information from our sites.”

Broadcast Interactive Media (BIM) (www.broadcast-interactive.com) is a leading digital ad network and data services provider of revenue and technical solutions to online publishers and remains a trusted resource for hundreds of local broadcasters and media sites worldwide. Core products are the BIMLocal Digital Network, BIMvid video CMS, MediaStar Suite of program scheduling tools, and TitanTV.com Guide Data Services. Customers include ABC, Belo Corp., Capitol Broadcasting, CBS Television, Fox Television, Gannett Broadcasting, Hearst-Argyle, NBC Owned Television Stations, Scripps-Howard, and the Telemundo Station Group. BIM is based in Madison, WI, with offices in New York City, San Francisco, Cedar Rapids, IA, and Austin, TX.

Video Player Targeting Capabilities Enhance YuMe’s Scalable Video Ad Management Software YuMe for Publishers

Otilia Otlacan — Tue, 09 Apr 2013 15:00:13 +0000

New Capabilities for YuMe’s YFP Pro Platform Bring Advanced Inventory Segmentation and Reporting

REDWOOD CITY, CA – YuMe, a leading independent provider of digital video brand advertising solutions, is now offering player targeting and reporting capabilities on its publisher platform across all screens. This update brings elements of the YuMe Placement Quality Index (PQI) algorithm to publishers for the first time, enabling them to better segment their own inventory based on the features of their video players and tune their offerings to advertiser needs.

Since 2011 YuMe has utilized factors such as player size to identify the most valuable and best matched impressions for advertiser campaigns. YuMe has now extended this Connected Audience Network targeting capability to existing and prospective publishers using YFP Pro. By matching player size, player location, and player visibility against direct sold campaigns, publishers can now better pair their offerings with advertiser needs based on individual publisher goals.

Advanced reporting capabilities on the same attributes help publishers better understand their inventory and the options they can make available as part of their direct sold and remnant monetization strategies. This is why YuMe has now enhanced its publisher platform with an expanded set of player targeting and reporting capabilities, based on three parameters:

Size: offers a quick and simple way to separate out classes of inventory to yield higher net revenue.

Visibility: guarantees that the player is in the active view to maximize advertiser satisfaction.

Location: enables ability to command higher CPMs based off of a more targeted page location.

“YuMe is committed to continually raising the bar in ad serving and driving success for our publisher partners,” said Simon Hayhurst, SVP Product at YuMe “By bringing our expertise and insights from running the Connected Audience Network to our publishers we’re increasing their differentiation in a crowded marketplace, enabling them to better serve their advertisers with direct sold campaigns.”

YuMe has seen PQI-optimized video advertising campaigns realize an average 15 percent lift in video completion rates and an average 30 percent lift in interaction rates versus YuMe category benchmarks. We anticipate YFP Pro publishers will see the same high metrics and brand lift for their advertisers with the new player targeting capabilities.

Slacker, the most complete digital music service, leverages the YFP Pro platform for both ad monetization and ad serving. “Slacker features a diverse, highly dynamic ad inventory, and we’re constantly exploring innovative ways to refine and customize every campaign,” said Elgin Kim, Head of Mobile Advertising at Slacker. “The new targeting capabilities in YFP are one of the tools that help Slacker better serve our advertisers in our direct sales efforts.”

YuMe for Publishers is the most comprehensive platform for publishers to manage and monetize their inventory across screens. For more information on player targeting and YFP, visit yume.com/YFP or contact publishers@yume.com

About YuMe
YuMe is a leading independent provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is a privately held company headquartered in Redwood City, CA with European headquarters in London and eight additional offices worldwide. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit www.YuMe.com/pr, follow @YuMeUK and like YuMe on Facebook.

YuMe, Connected Audience Network, PQI and Placement Quality Index are trademarks of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

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