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Category: Online Content Publishers
Interview: Jonathan Glanz, CEO Sonic Notify Explains the Inaudible Frequency Technology and How It Served the New York Fashion Week
Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to employ what is known as inaudible frequency technology. We have spoken with Jonathan Glanz, CEO of Sonic Notify (www.sonicnotify.com) about how this technology can be used by marketers who wish to target specific audiences [...]
Federated Media Publishing and Zemanta Partner to Bring Content Marketing to All Publishers and Brands
Conversation Targeting and New Publisher Tools Will Optimize Content Creation SAN FRANCISCO – Federated Media Publishing, which powers the Independent Web, announced a strategic partnership with leading authoring tool provider Zemanta. This partnership will dramatically expand the scale and reach of FMP’s successful content marketing programs by helping brands activate hundreds of thousands of publishers [...]
MediaMind Launches Global Publisher Unit
NYC, NY – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, announced today the establishment of the MediaMind Global Publisher Unit (http://publisher.mediamind.com ). Following the unification of three technology powerhouses—MediaMind, Unicast, and Eyewonder under the DG umbrella—now online publishers have access to additional resources and services worldwide to bolster their rich [...]
USA WEEKEND Announces Executive Appointments
McLean, Va. – USA WEEKEND announced today several key executive appointments. Dave Hunke, president and publisher of USA TODAY, will now assume the additional role of publisher of USA WEEKEND. He replaces Chuck Gabrielson, who after more than 35 years with Gannett Co. Inc., announced his retirement today.
Break Media Announces Rollout of New Social Video Accelerator, Guarantees Quality Views and Viral Pass-Along
Digital content leader unveils new Cost per View video advertising technology, delivers guaranteed quality views along with social sharing and advanced tracking LOS ANGELES – Break Media, a leading creator and publisher of digital video content for men, today announced its Social Video Accelerator, an innovative new advertising technology which combines guaranteed video distribution with [...]
ZEDO’s New InView Slider Runs on Any Ad Server
For a newspaper publisher, everything starts and ends with revenue. As print has moved online, more and more of that revenue has had to come from online display advertising. Yet advertisers are reluctant to spend money on media buys they can’t measure. This has produced a problem at both ends of the equation: newspapers have [...]
In 2012, Publishers Must Question Everything About Their Businesses
Neither the form nor the function of a newspaper has changed much in the last hundred years, even with the advent of digital media, but that cannot continue. More than even the internet itself, the advent of mobile devices will drive change to both the product and the business model for online publishers. This will [...]
Clearspring Strengthens Sales Leadership to Continue Rapid Revenue Growth
New SVP Lee Hoffman leads sales and media planning from New York City office, and new Sales Director Bryan Weston targets automotive industry from Detroit office. McLean, Va. – Clearspring, provider of the largest platform for sharing online content, AddThis, announced today that it has brought on industry vet Lee Hoffman as senior vice president [...]
Dan Thomas Named Senior Vice President of Strategic Accounts for USA Today
McLean, Va. – Dan Thomas has been named senior vice president of strategic accounts for USA TODAY. He will be responsible for overseeing an advertising sales team focused on new business acquisition. Thomas will be based in New York and report to Lee Jones, senior vice president of advertising.
Video Ad Study: Spending Surpassed Expectations in 2011
Projected to Continue to Increase, Specifically Within Mobile and Connected Devices, in 2012 Leading video company Break Media releases Digital Video Advertising Trends: 2012 study, detailing digital video landscape for the upcoming year LOS ANGELES – Break Media, a leading creator and publisher of digital video content, announced the findings of its annual Digital Video [...]
Wurl Creates Mobile Video Channel for Any Publisher
Video Publishers Connect with Mobile Viewers to Supercharge Engagement PALO ALTO, Calif. – Wurl, a new online video engagement platform, launches today with a groundbreaking way for video publishers to build viewer loyalty among smartphone users. Backed with over $3 million in investment capital raised over the past 24 months, Wurl is poised to revolutionize [...]
Adobe AudienceResearch Delivers Accurate Audience Data for Digital Media Selling
Delivers certified Adobe SiteCatalyst metrics measuring digital audience size and engagement for websites, mobile apps and digital magazines; Sixty digital properties are already using AudienceResearch SAN JOSE, Calif. – Adobe Systems Incorporated (Nasdaq:ADBE) announced the immediate availability of Adobe® AudienceResearch, a new audience measurement tool that provides publishers and digital marketers with certified metrics on [...]
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