Category: Monetization Strategy
IAB UK and Microsoft Among Panelists on Evidon Webinar Focusing on the Sell-Side’s Adoption of the ePrivacy Directive
The latest in a series of exclusive insider webinars on the EU ePrivacy Directive is to be hosted 22 March by Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. This 90-minute session will specifically address the issues facing sell-side companies – ad networks, DSPs, trading desks, publishers and others – as businesses look to demonstrate compliance and increased tracking transparency in accordance with the often ambiguous guidance provided by regulators.
Kantar Media Reports U.S. Advertising Expenditures Increased 0.8 Percent in 2011
Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2011 dropped 1.0 percent versus the year ago period, the first quarterly decline since the end of 2009. Since reaching a post-recession peak in Q3 2010, advertising growth rates have slowed sequentially for five consecutive quarters.
RAMP Developer Portal Delivers Next Generation of Online Search & Video Experiences
RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced the debut ofdeveloper.ramp.com at the South by Southwest® (SXSW®) Conferences & Festivals (March 9-18, 2012) – an event that offers a unique convergence of original music, independent films, and emerging technologies. RAMP’s new developer portal enables Web developers to create next generation online search and video experiences.
OpenX Hosts Inaugural Publisher Conference – Accelerating Revenue – in New York City
OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, announced that it will host its inaugural publisher conference – Accelerating Revenue – on Monday, May 14, 2012 in New York City. The invitation-only event will feature content and discussions targeting publishers and digital advertising professionals and will focus on the key issues, challenges and opportunities surrounding the online publishing business today.
Swoop Brings the Power of Search Discovery to Websites Everywhere
Swoop today announced the launch of its service, which seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into web content. For example, a consumer reviewing a recipe will see information about ingredients on sale at their favorite store, nutritional substitution recommendations, healthy alternatives, or coupons.This information is integrated into the content and replaces the need for the consumer to break away from their current action and initiate a separate search.
PubMatic Announces PubDirect, the First Private Marketplace to Enable Premium Publishers to Optimize Guaranteed and Non-Guaranteed Display Inventory Across Platforms
PubMatic (http://www.PubMatic.com), a media technology company that enables premium publishers to realize the full potential of their digital assets, today announced PubDirect. PubDirect is a new management suite of tools and services powered by PubMatic’s optimization engine that accelerates the publisher’s ability to monetize their guaranteed and non-guaranteed inventory in a private marketplace that covers all demand channels.
Interview: Jonathan Glanz, CEO Sonic Notify Explains the Inaudible Frequency Technology and How It Served the New York Fashion Week
Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to employ what is known as inaudible frequency technology. We have spoken with Jonathan Glanz, CEO of Sonic Notify about how this technology can be used by marketers who wish to target specific audiences via mobile devices.
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