Ad Operations Online » Monetization Strategy

Yieldex Integrates with Operative to Bring Increased Efficiency to Weather.com, Cars.com and Other Digital Publishers

Otilia Otlacan — Fri, 03 May 2013 15:00:25 +0000

Integration Enables More Effective and Transparent Ad Operations

New York, NY – Yieldex, the leading provider of inventory and revenue management solutions for digital publishers, announced that it has integrated with Operative, the premier advertising business management company, to help publishers gain greater transparency across their advertising inventory and increase revenue potential.

Digital publishers such as Weather.com and Cars.com are using Yieldex and Operative’s combined capabilities to gain better visibility into their ad businesses. Prior to the Yieldex and Operative integration, publishers were often forced to waste resources and valuable time exchanging e-mails and phone calls between the sales and yield teams to determine inventory availability and appropriate pricing. Now, at the time of proposal, ad sellers can find products that match the customer’s request in Operative.One, Operative’s SaaS-based advertising business management platform, and simultaneously view inventory and recommended pricing information for those date ranges via the data integration with the Yieldex platform.

For digital publishers, access to accurate inventory and pricing is a crucial component of the sales process, and key in overcoming fragmentation and inefficiency issues that can result in forecasting errors and decreased revenue. The Yieldex and Operative integration gives publishers a single system that enables their sales teams to get a holistic view of available inventory and optimize pricing before contacting advertisers.

“Our mission is to provide the ultimate operating system that equips digital publishers with the tools needed to overcome process hurdles, maximize efficiency and further monetize their ad businesses,” said Lorne Brown, President and CEO of Operative. “The incorporation of Yieldex’s top-quality platform into Operative.One offers our clients an unmatched solution for generating new revenue opportunities and better margins, while also eliminating the need to access and manage multiple data sets across disparate systems.”

“Publishers are turning to Yieldex for top quality solutions and our partnership with Operative helps generate new revenue opportunities and better margins for our clients. Now, we can leverage Operative’s operating system to marry our pricing and inventory data, eliminating many of the inefficiencies and offline processes commonly associated with yield management. We’re delighted to partner with a company that has Operative’s pedigree,” said Andy Nibley, CEO of Yieldex.

About Operative

Operative Media, Inc. is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue – including NBC Universal, Kelley Blue Book and Weather.com – rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. For more information, visit www.operative.com.

About Yieldex

Yieldex created the first comprehensive, fully integrated revenue and inventory analytics platform for digital publishers. Yieldex’s format-agnostic platform, YieldEdge, accurately forecasts, manages and prices inventory across all revenue channels. Digital publishers who use YieldEdge have stopped leaving money on the table because they no longer have to juggle multiple delivery platforms across channels and formats or untangle complicated, overlapping inventory. Leading media companies such as the Wall Street Journal, Scripps Networks Interactive, CBS Interactive, The Weather Channel and dozens of other publishers all use Yieldex to unlock the true value of their inventory. For more information, visit www.yieldex.com.

Adblade Expands Placements, Becomes Largest Content-Style Ad Network

Otilia Otlacan — Fri, 03 May 2013 14:00:28 +0000

News Bullets Content-Style Ad Units Surpassing AdSense for Premium Publishers
Premium Performance for Thousands of Advertisers in Premium Content

NEW YORK - Adblade, the only premium content-style ad platform online, announced it has passed 200 million unique users a month, thanks to the overwhelming adoption by premium publishers of its innovative “Content-style” ad units. Adblade now connects more than 15,000 advertisers to content-style ad placements on more than 1,000 websites, including most of the premium media brands online.

“We’re tremendously excited about the accelerated adoption by our publisher and advertiser partners”

Examples of Adblade’s premium only news network include; Fox News, Christian Science Monitor, Investopedia, McClatchy Newspapers, NY Daily News, United Press International, Fox Business, Worldnow Local Media Network, Hearst Broadcast, Sinclair Broadcast, Journal Register, Washington Times, Tech Media Network and hundreds more.

“Adblade’s in-content placements allow us to make more money across more of our pages; lifting performance in many areas,” said Chris Tolles, CEO for Topix, the leading news community on the web. “As a publisher, simple and effective solutions like this are key to our growth.”

Integral Ads (formerly Adsafe Media) ranks Adblade inventory among the top brand safe ad networks with an average rating of 180, or about double the rank of copycat ad networks. This high brand safety rating reinforces Adblade’s five-year strategy of limiting distribution of ad units to the largest premium publishers and avoiding the long tail of lesser sites, where click and impression fraud is rampant.

“We’re tremendously excited about the accelerated adoption by our publisher and advertiser partners,” said Ash Nashed CEO of Adblade. “Because Adblade eschews the long tail, we have been able to avoid diluting the value of inventory for advertisers and preserved compelling CPMs for our publishers. This virtuous circle of premium only inventory on large branded publishers is unduplicated in the marketplace, and quite antithetical to the self-service platforms provided by our competitors.”

Adblade’s content style ad campaigns – called NewsBullets® – produce some of the highest ROI in the industry and have consistently driven value for advertisers and publishers alike. Adblade’s advertisers, including Lending Tree, American Express, Holland America Cruise, and Fisher Investments, have discovered a highly efficient conduit to connect and communicate with target audiences.

About Adblade

Adblade, the only premium content-style ad platform online, works with more than 1000 premium distribution partners on behalf of more than 13,000 advertisers. Adblade reaches more than 200 million users a month according to comScore, and is rated by Adsafe Media as one of the most Brand Safe Ad Networks in the US. For more information visit www.adblade.com.

AdJuggler CEO John Shomaker Explains How the New AdJuggler Release Increases Both Brand Safety and Monetization

Otilia Otlacan — Thu, 02 May 2013 15:41:39 +0000

AdJuggler, a long-time supply-side platform has been quietly expanding it business into intelligent monetization, mobile application support, and mediation across heterogeneous demand sources. John Shomaker, CEO of AdJuggler, reports that the business scaled nearly 140% in 2012 and is tracking to similar growth rates in 2013. Earlier this month, the company released version 8.0.4, which focuses primarily on “plumbing features” that improve brand safety for its demand partners and monetization yield for its publishing customers.

Otilia Otlacan: I didn’t notice much press about AdJuggler’s recent 8.0.4 release. Why not?

John Shomaker: In general, customers and the press are most interested in user-facing features: new modules, changes to work flows, reporting, etc. Although the version includes several improvements in these areas, the primary focus of our recent development is on improving brand safety, providing greater domain transparency and yield for our customer’s inventory, and, overall doubling-down on our quality initiative.

Otilia: What’s driving AdJuggler’s quality initiative?

John: We continue to provide a globally, scalable technology platform, which historically may have been less oriented to the specific campaigns customers were running and the inventory being served. As the platform began mediating both direct and indirect demand in 2010 through its real-time bidding (RTB) channels, it quickly became clear: all dollars are not green. Quality demand requires transparent, quality inventory. Period.

Otilia: Clearly, AdJuggler isn’t alone on this mission. Do you feel the industry is finally serious about eliminating inappropriate demand and falsified inventory?

John: In other industries, we might call it the gray-market, if not illegal trade. It’s correct to consider it a tax on marketers. comScore, the IAB, and others are rightly trying to push the conversation of transparency, but the tipping point, in my opinion, is sheer economics. The margins at the bottom of the media pyramid, where the gray-market exists, have become so low that they’ve crossed the marginal cost of managing and delivering those volumes at the platform scale required to generate profit.

Otilia: So, gray-market operators and arbitragers can no longer manage their business in-house?

John: Correct. The scale they need requires truly robust, global platforms. And even though LumaScape suggests a glut of ad technology, there’s really only a few – including AdJuggler – that provide the scale. In order to grow, we and our platform brethren are increasingly motivated to eliminate the gray-market participants.

Otilia: So, can you highlight some specifics about 8.0.4 that reinforce AdJuggler’s quality initiative?

John: In short, AdJuggler Version 8.0.4 adds, shores up, or enhances a number of brand safety features, such as white listing of quality domains and black listing of malware, pornographic content, and other inappropriate sites before we pass any impression opportunity to our RTB demand sources for auction. We’re able to pass more attributes to buyers about our customers’ inventory and we’ve added new methods to detect click fraud and IP/domain impression bots. We continue to root out iFrame obfuscation, frame stuffing, over-frequent page refreshing, while also adding targeting for above-the-fold positioning. It’s a work in progress, so, in our opinion we must continue to innovate in these areas.

About AdJuggler
AdJuggler (www.adjuggler.com) enables publishers and networks to source and manage all media through one, integrated platform that maximizes yield, based on the value and preferences of each unique user. The company’s SaaS-based platform provides full-featured campaign management across display, mobile, and video formats, along with its Exchange Media Program, which monetizes non-guaranteed inventory from numerous RTB and network traffic sources. Customers also have access to AdJuggler’s rich API and mobile SDKs to integrate AdJuggler with other business applications. AdJuggler, Inc. is headquartered in Alexandria, VA.

Perk Transforms Web Browsing With The First Loyalty Web Browser

Otilia Otlacan — Thu, 18 Apr 2013 15:00:39 +0000

For the First Time, Users Can Accumulate Rewards for Surfing, Searching and Shopping OnlineTop Search Partners, Built on Chromium, and Boasts Over 2,000 Participating Merchants at Launch

AUSTIN, Texas — Today, the web is transformed with the launch of Perk, the world’s first web browser that rewards users for surfing, searching, and shopping online. Perk launches with over 2,000 top merchant partners including 1800 Flowers, BestBuy.com, Urban Outfitters, drugstore.com and many more top brands. Perk was conceived and developed by Jutera Labs, an Austin, Texas-based technology incubator focused on developing new digital media, retail and advertising platforms and services. Perk is powered with top tier search capabilities and is built on the open source project, Chromium, the technology behind Google Chrome.

Web surfers can now earn “Perk Points” when they use their browser as they normally would to surf, search and shop. Perk Points can then be redeemed for actual products and services. Rewards include gift cards, airline miles, social gaming currency, and much more. Users can also donate their Perk Points to some of their favorite causes including American Cancer Society, Autism Speaks, ASPCA, and more. To learn more about the great products, services and donations that you can make using Perk Points, please visit the Perk rewards store here.

“Our vision for Perk is to build a version of the Web where users are rewarded for their attention,” said Roj Niyogi, Founder and CEO of Perk. “In a world where users are inundated with advertising that many times offers little-to-no-value, Perk aims to build a Web experience centered around giving users tangible value – in the form of Perk Points – that they can redeem for goods, services and causes, in exchange for doing what they already do on the Web.”

“We are extremely excited to partner with Perk, which is one of most clever products we’ve seen in a while,” said Sarah Crosby, Product Business Development Manager, West Coast, Commission Junction. “The Perk browser seamlessly connects brand advertisers with consumers precisely when it is of the most value to both.”

Perk inherently changes the dynamic between the advertiser and the consumer in today’s Web-based world. Currently, advertisers provide little value to the user and are seen as an annoyance. Now, Perk has built a new kind of exchange in which the user is rewarded for their attention and brand loyalty.

“Perk aims to fundamentally change users’ digital experience by building a version of the Web based entirely on ‘what’s in it for me,’” said Adam Salamon, Founder and COO of Perk. “This is far more than a standard Web browser matched with a loyalty program. We are creating a technology and platform that will help influence online decision-making during every layer of the advertising and shopping funnel.”

The Perk browser is now available for download here (www.perk.com) on both Mac and Windows.

About Perk

Perk is the world’s first Web browser – available on Mac and Windows – that rewards users with “Perk Points” that can be redeemed for product, services and causes, by simply surfing, searching and shopping on the Web. Perk is built on the Chromium open source project and includes over 2,000 merchant partners including 1800 Flowers, BestBuy.com, Urban Outfitters, drugstore.com and many more.

Perk.com is backed by Insight Capital, has its headquarters in Austin, TX with offices in Bangalore, India.

About Jutera Labs

Jutera Labs is an Austin, Texas-based technology incubator that operates using the principles of keiretsu, where interlocking business relationships and shareholdings merge to form a shared ecosystem for conceiving, developing, launching and scaling companies. Jutera Labs’ companies focus on the fields of digital media, retail and advertising. The company has offices in both Austin, Texas and Bangalore, India.

Jutera Labs was founded in 2010 by ex-Social Media.com and Bazaarvoice (BV) executives Roj Niyogi and Adam Salamon, who have parlayed their experience with running startups in social, deals / loyalty, online and multichannel retailing into an incubator for emerging companies. Jutera Labs completed a Series A round in September of 2011. Its main investor is Walnut Creek, California-based Insight Capital, as well as undisclosed business angels.

OpenX Launches Revenue Intelligence to Provide Publishers with Groundbreaking Approach to Revenue Management by Blending Content Optimization and Ad Monetization

Otilia Otlacan — Thu, 18 Apr 2013 14:00:00 +0000

JumpTime Co-Founder Anke Audenaert to lead new team focused on expanding OpenX digital monetization platform to maximize publisher revenue

LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, launched Revenue Intelligence, a new service that will provide digital media companies with a groundbreaking, holistic approach to revenue management, combining content optimization and ad monetization for the first time in the industry. Specifically, Revenue Intelligence provides publishers with analysis and advisory services that values both digital content and advertising monetization in a uniquely comprehensive way in order to maximize revenue. Early users of Revenue Intelligence, including major newspaper chains and national magazines, have experienced revenue lifts of 30% to 90%. As part of the launch, OpenX also announced a new Revenue Intelligence team to be headed by Anke Audenaert, co-founder of JumpTime, an innovative content optimization company OpenX acquired in October 2012 and, previously, vice president, Global Market Research and, vice president, Network Optimization, Yahoo!. The announcement was made at OpenX’s first annual customer retreat in Napa Valley, Calif.

“Revenue Intelligence represents the next step in the evolution of the OpenX digital monetization platform”

“Revenue Intelligence represents the next step in the evolution of the OpenX digital monetization platform,” said Tim Cadogan, chief executive officer, OpenX. “Initially, OpenX developed a comprehensive ad platform, combining ad serving, an ad exchange, and yield optimization. The platform was subsequently extended across all digitally connected screens. And now, with Revenue Intelligence, OpenX is able to leverage the power of its ad monetization data with the data from its content optimization products to maximize publisher revenue in a way that has never been done before.”

Revenue Intelligence solves a major problem that has long plagued digital publishers. Historically, content programming and advertising sales have developed separately with content creators focused on increasing audience size and ad sales teams focused on increasing the revenue paid for individual advertising spaces. This bifurcated approach has resulted in publishers missing out on significant revenue. To truly maximize the value of their digital assets, publishers need to take a comprehensive approach to revenue management that blends the editorial element of content programming with how that specific content is monetized and the future value generated by that content.

To that end, Revenue Intelligence provides publishers with a precise understanding of the interaction between their content, their audience and their ad space. Through the JumpTime acquisition, OpenX gained patented technology including specialized algorithms that measure the total value a page generates based on a net present value calculation of all engagement on a website by analyzing traffic and ad revenue in real-time. By improving content valuation beyond simply counting page views or clicks, and by increasing their understanding of their traffic flow and audiences, publishers using Revenue Intelligence are able to achieve significantly greater revenue by guiding audiences to the most valuable content throughout their websites. Importantly, Revenue Intelligence combines OpenX’s massive ad monetization and content optimization Big Data pools to provide a potent approach to revenue maximization. In addition, Revenue Intelligence analysis will be enhanced by insights provided by OpenX Revenue Intelligence experts. When the full force of this information is unleashed, Revenue Intelligence leads to significant revenue increases of 30% to 90%.

“We’re excited to launch Revenue Intelligence to help publishers truly understand the value of their content while simultaneously being able to evaluate the efficacy of their ad monetization solutions,” said Anke Audenaert, vice president, Revenue Intelligence, OpenX. “For years, publishers have relied on proxy metrics to analyze the value of their content assets leading to significant revenue loss. Revenue Intelligence gives them critically important information about how their audiences interact with content and, more importantly, how this drives value allowing them to optimize for revenue rather than just clicks. I’m looking forward to further developing our Revenue Intelligence technology and to building out our analytic services team to rapidly drive this initiative for the benefit of major publishers around the world.”

For more information, about Revenue Intelligence and OpenX’s full optimization platform, click here.

About OpenX

OpenX is a global leader in digital and mobile advertising technology focused on unleashing the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures and Samsung Venture Investment Corporation.

For more information, please visit: www.openx.com

Genesis Media Names Chris Durand Vice President, Technology and Engineering

Otilia Otlacan — Wed, 17 Apr 2013 15:00:16 +0000

NEW YORK, NY – Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced the appointment of Chris Durand as its new Vice President of Technology and Engineering.

As VP of Technology and Engineering, Durand will lead Genesis Media’s technology team in developing its core platform, video, mobile and data products. Durand will also be responsible for building out the NY-based technology team, key vendor selection, QA and managing core technology operations and infrastructure.

Before joining Genesis Media, Durand was the vice president of Client Operations for SelectMinds Inc., a company that specializes in social recruiting/community management software. At SelectMinds, which was acquired by Oracle, Durand managed a 15-person international client deployment department. The department was responsible for technology deployments, support and custom RFPs for products that constituted over 95 percent of the company’s revenues. Prior to joining SelectMinds, Durand was a senior associate at Infosys Consulting, a global leader in consulting, technology and outsourcing.

“Genesis Media is a technology-driven business. Chris brings a wealth of both experience and real passion for developing products, problem-solving and team management,” said Mark Yackanich, CEO of Genesis Media. “As our business continues to grow quickly, Chris will be a critical player in managing our growth and addressing our need for scalable, flexible technology solutions.”

About Genesis Media

Genesis Media (http://www.genesismedia.com) is a video ad solutions company that uses its engagement-based platform to solve the premium content monetization challenges for tier-1 publishers worldwide. The Genesis Platform creates new, premium video inventory and revenue streams for its publishing partners and substantially improves engagement and brand lift for its major advertisers with transparent, cost-per-view video distribution at scale.

Tidal Labs Passes One Million Contributions

Otilia Otlacan — Mon, 15 Apr 2013 14:00:41 +0000

More than 14,000 contributors in the Tidal network now submit an average of 22,000 blog posts every week

New York, NY – Underscoring its ability to connect with and source content from the most influential bloggers, Tidal Labs (http://www.tid.al) announced that it has more than one million contributions in its system. The one millionth contribution comes as the Tidal network of contributors also continues to grow and now includes more than 14,000 bloggers submitting 22,000 pieces of content each week.

“So far, 2013 has been the year of content marketing,” said Matt Myers, CEO, Tidal Labs. “We believe that marketers must move closer to bloggers and influencers as part of their larger content strategy. Independent contributors generate very compelling, unsolicited content on a regular basis. Companies that make this content more easily accessible to their fans and readers create stronger affinity and make their online presence more valuable. The growth of the Tidal network will make it even easier for companies to generate more content in a unified editorial voice.”

With the growing amount of content and contributors, the Tidal Community Platform makes it easy for Community Managers to discover relevant bloggers in the Tidal network, and review their contributions. This is the same enterprise social publishing platform used for community editorial by publishers such as Condé Nast and HarperCollins. Brands and publishers can use the Community Platform to identify influencers and offer them the chance to opt-in to community-driven programs. The platform then analyzes subsequent blog posts and routes them to a management dashboard for quick and easy review.

Already in 2013, five new communities have launched on the Tidal Community Platform:

Pepsi – Anticipating the social chatter that Beyonce’s Super Bowl halftime show would generate, Pepsi re-launched its official Tumblr to create a photo-rich masonry board of great posts about Beyonce, and her Super Bowl performance, and kept the content going through The Grammys.

Details Style Network – With big-name contributors like BryanBoy, Hodinkee, Liam Saw This, I Am Galla, Cool Material and more, the Details Style Network has quickly become a one-stop shop for all the latest trends in fashion, grooming and lifestyle for the modern man.

Epicurious Community Table – This new community of food bloggers with a vast array of experiences, from highly trained cooking professionals to adventurous home cooks, all write about what they love to cook, eat, and share.

Liquor.com DrinkWire – Liquor.com’s DrinkWire features the web’s best articles on spirits, cocktail recipes, bar reviews, expert tips and more from the industry’s top experts, writers and bloggers.

FashionIndie – From celebrity stylings to high fashion to current trends, FashionIndie moved their traditional editorial website to a curated fashion community. Readers can now view chosen style content from both amateur fashionistas and esteemed designers.

Daniel Saynt, who launched FashionIndie in 2004, said Tidal was the ideal platform for fulfilling his publication’s vision. “I always intended for INDIE to be about discovery,” said Saynt. “I wanted to be able to showcase talents we believe in, making it easier for brands to connect to top fashion bloggers and consumers to follow compelling fashion stories. When I discovered Tidal Labs, I knew they were the perfect partner to bring my vision to life.”

Bloggers in the Tidal network also benefit from the ability to broadcast on much bigger stages. Kailani Andrade writes the blog “Kailani’s Korner” and contributes content to the Lucky Magazine Community. “I’ve definitely seen an increase in traffic to my site, and more diversity in where my readers are coming from,” said Andrade. “Before becoming a Lucky Mag contributor, most of my site traffic came from Northern California, which is where I’m based. Now I see people visiting from Texas, New York, and states in the Midwest. I even got my first comment from someone in Michigan the other day. Lucky has given me autopost rights too, so I only have to insert the associated tag as I blog and it’s published on their site right away. It’s an easy process with very tangible results.”

To launch a community-contributed site, or to become a contributor in the Tidal network, visit http://tid.al/info/start

About Tidal Labs

Tidal Labs powers social content for some of the world’s largest companies. Through the Tidal publishing platform, companies can source, curate and publish organic content from influential voices in every sphere of interest. Brands such as Pepsi, and publishers such as Condé Nast and HarperCollins use Tidal to create more engaging, higher-trafficked and better monetized community sites and social pages, filled with select content from the thousands of contributors in the Tidal network. Based in NYC, Tidal Labs was founded by Matt Myers and Burak Kanber in 2011. For more information, visit www.tid.al or follow us on Twitter @TidalLabs

Sonobi Attracts Top Talent to Drive Sales

Otilia Otlacan — Thu, 04 Apr 2013 12:00:31 +0000

Paul DeBraccio and Dennis Martin Join Sonobi Media to Boost Overall Sales and Manage Increasing Global Demand from Agencies and Publishers

Winter Park, FL. – Sonobi Media, the first and only digital advertising platform created by digital publishers for publishers, announced two new hires to drive its aggressive growth strategy and increase sales for its exciting new suite of products and services. The new hires include Paul DeBraccio (formerly of Expedia), who joins the company as Vice President of National Sales, and Dennis Martin (formerly of Highwinds) who joins as Vice President of Global Sales and Business Development. Paul and Dennis bring to Sonobi a wealth of experience, with both having worked in global sales roles for over two decades across a variety of industries including social media, video, information technology (IT) and travel.

Paul and Dennis will report directly to Sonobi’s CEO, Michael Connolly, and work in tandem to attract new talent and develop Sonobi’s book of business. Additionally, Paul will be charged with securing strategic publisher partnerships and opening and staffing Sonobi’s new New York office. Dennis will be focused on fostering Sonobi’s global growth and building the company’s business-to-business relationships.

“We took a top-down approach to increasing Sonobi’s sales efforts, by bringing two extremely talented and experienced executives like Paul and Dennis,” said Michael Connolly, CEO, Sonobi Media. “With Sonobi’s rapid growth and all the changes and complexities of the digital ad ecosystem, it was crucial for us to bring in the kind of senior-level sales stability and wealth of experience that two high-level executives like Paul and Dennis bring to the table.”

Hiring Paul and Dennis’ not only increases the manpower and experience at Sonobi, it establishes two important, senior-level leaders who can handle the increasing amount of agency and publisher sales activity that Sonobi anticipates in the coming months.

More on Paul DeBraccio and Dennis Martin:

Paul DeBraccio was the former Director of Ad Sales Media Solutions for Expedia.com,where he directed all sales activities in the North American region and led a team of eight sales people, based in four markets focusing on custom display, mobile, video, and multi-dimensional targeting for various advertising categories. While at Expedia, Paul primarily focused on servicing auto, luxury goods, telecommunications, technology, finance, corporate, and other advertisers who wanted to reach business, luxury and leisure travelers. Paul joins Sonobi to lead the company’s national sales initiatives and command a select group of executives in the development of custom initiatives for agencies and publishers.

Dennis Martin was the Vice President of Sales Operations for Highwinds, where he was responsible for managing and building the company’s global sales and marketing teams. Dennis was also the District Vice President at Sarcom, where he was responsible for customer relations, conducting market research, and managing all domestic and international project team leaders. In his new role with Sonobi, Dennis will be able to use his deep experience in servicing highly technical product offerings for global markets to work in cultivating the company’s agency and publisher relationships and driving bottom line sales.

About Sonobi
Sonobi is the first and only digital advertising platform created by digital publishers for publishers. Publishers are being bombarded with suggestions and “solutions” for managing their advertising inventory, courtesy of vendors whose technology is designed to favor the ad buyer, not the seller, Sonobi provides a solution with the seller’s best interest in mind. Sonobi is made up of seasoned publishers who have learned how to leverage real-time bidding (RTB) and yield optimization on inventory to generate the most revenue for publishers. The company is privately held and is headquartered in Winter Park, Florida. For more information, please visit www.Sonobi.com.

Genesis Media Names Melissa Bonnick Senior Director of Advertising Operations

Otilia Otlacan — Tue, 02 Apr 2013 11:30:38 +0000

NEW YORK, NY – Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced the appointment of Melissa Bonnick as its new senior director of advertising operations.

As senior director of advertising operations, Bonnick will be responsible for leading the development of Genesis Media’s Advertising Operations team. This includes the management of advertiser and publisher account implementation and management, campaign execution, new platform evaluation and business intelligence.

Before joining Genesis Media, Bonnick was the director of advertising and sponsorships for I-play, an interactive gaming company. While at I-play (formerly known as Oberon Media), Bonnick held several titles, including senior manager, advertising operations manager, and advertising operations manager – global, and was responsible for managing ad operations and account management teams. Prior to joining I-play, Bonnick worked at both small and large publishers alike, including such companies as The New York Times and Everyday Health.

“As Genesis Media continues working with a wide variety of large and niche publishers, it is important to have someone who has broad operations experience and the flexibility to manage the unique challenges and opportunities of a high growth tech organization,” said Mark Yackanich, CEO of Genesis Media. “With over seven years of very relevant experience, Melissa Bonnick is the perfect addition to our team and is well-suited to lead our ad operations group as we continue to grow and work with more premium online publishers.”

About Genesis Media:

Magic Ruby Powers Second Screen Experience for DirecTV Audience’s New Original Drama Series, ‘Rogue’

Otilia Otlacan — Sat, 30 Mar 2013 11:34:00 +0000

The Rogue second screen companion app is available for free download from the Apple App store on 29 March

Magic Ruby, the leader in delivering monetizable content and immersive applications for the second screen, has created a second screen companion application for the Audience original series, Rogue, starring Thandie Newton and Marton Csokas.

The series will premier Wednesday, April 3, 9pm ET/PT on DIRECTV channel 239. The application will create a synchronized, immersive experience for viewers of the show, with exclusive content including cast and location information, trivia, bonus video and more. The app also includes social media integration allowing viewers to comment directly from the app in real time on Twitter and Facebook.

About Magic Ruby

Magic Ruby is a company dedicated to monetizing the Second Screen by integrating state-of-the-art technology into the TV viewing experience. Its mission is to enable content owners, distributors and brands to generate incremental revenue from second screen viewership. Magic Ruby’s suite of products and services include immersive second screen apps, infrastructure services for app publishers, and a platform to serve targeted advertising to viewers on the second screen. For more information, please visit www.magicruby.com.

Ad Operations Online » Monetization Strategy

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