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Category: Monetization Strategy
Break Media Announces Rollout of New Social Video Accelerator, Guarantees Quality Views and Viral Pass-Along
Digital content leader unveils new Cost per View video advertising technology, delivers guaranteed quality views along with social sharing and advanced tracking LOS ANGELES – Break Media, a leading creator and publisher of digital video content for men, today announced its Social Video Accelerator, an innovative new advertising technology which combines guaranteed video distribution with [...]
ZEDO’s New InView Slider Runs on Any Ad Server
For a newspaper publisher, everything starts and ends with revenue. As print has moved online, more and more of that revenue has had to come from online display advertising. Yet advertisers are reluctant to spend money on media buys they can’t measure. This has produced a problem at both ends of the equation: newspapers have [...]
In 2012, Publishers Must Question Everything About Their Businesses
Neither the form nor the function of a newspaper has changed much in the last hundred years, even with the advent of digital media, but that cannot continue. More than even the internet itself, the advent of mobile devices will drive change to both the product and the business model for online publishers. This will [...]
Clearspring Strengthens Sales Leadership to Continue Rapid Revenue Growth
New SVP Lee Hoffman leads sales and media planning from New York City office, and new Sales Director Bryan Weston targets automotive industry from Detroit office. McLean, Va. – Clearspring, provider of the largest platform for sharing online content, AddThis, announced today that it has brought on industry vet Lee Hoffman as senior vice president [...]
Bleacher Report Becomes First Independent Sports Media Site to Offer High Quality Video Content
Company Continues to Invest in Delivering Enhanced User Experience for Sports Fans with Original Video Programming San Francisco, Calif. – Bleacher Report, one of the fastest-growing sites on the Internet and the Web’s fifth largest sports media destination with more than 20 million monthly unique users, today announced a series of enhancements aimed at improving [...]
Guardian News & Media Tackles Convergence with Operative.One
A Leading World News Organization, Guardian News & Media to Run Both Print and Digital Media Businesses on Operative’s Platform New York, NY – Operative, the advertising business management company, today announced that Guardian News & Media Limited, one of the world’s leading news organizations, has selected the Operative.One platform to consolidate and run both [...]
Auditude Research Shows Online Video Commercials Drive Increased Revenue Opportunity From Positive Viewer Engagement
Video Monetization Data Reviews 11 Billion Online Video Impressions to Determine Viewer Reaction to Content Type and Length, Plus Ad Format and Placement PALO ALTO, CA – Auditude (www.auditude.com), the leading provider of video advertising technology and monetization for premium content owners and distributors, released a report showing online video publishers, content owners and distributors [...]
Martini Media Paves Way for Premium Brand Advertising on Long-Tail Sites
Sophisticated platform enables branding in multimedia to the most powerful audience online, so niche publishers can attract rich media ads from top marketers. NEW YORK, NY – Martini Media (www.martinimediainc.com), the platform for reaching people who buy, spend and share the most online, is bringing premium brand advertising to niche media in a systemic way [...]
Casale Media: DVA to Grow 25% Over the Next 12 Months
Survey of Advertisers and Agencies Shows Increase in Video Ad Spend in the Next Year, But More Than One Third of Advertisers Struggle with Planning, Creation and Execution NEW YORK – Casale Media Inc., a leading premium online media company, published a research brief showing that advertisers and agencies will increase spending on digital video [...]
Federated Media Publishing Partners with Automattic to Provide Exclusive Representation for WordPress.com Community of Independent Publishers
Federated Media Publishing, Lijit Networks and WordPress.com Trifecta Gives Brands Access to the Largest, Scalable Audience on the Independent Web SAN FRANCISCO – Federated Media Publishing, which in conjunction with recently acquired Lijit Networks, Inc. powers the Independent Web, announced an agreement with Automattic to provide advertising representation rights to the WordPress.com community of more [...]
Improve Digital Launches New Version of European Eco-System Map
Eco-system shows transformation with increase in audience buying networks, exchanges and trading desks. London, UK – Improve Digital (www.improvedigital.com), the European Sell Side Platform (SSP), launches an updated version of 2010’s successful ‘market map’ as a visual illustration of the complex European online display advertising eco-system.
CPAlead Releases The Spotlight Tool for Optimizing Digital Content Monetization
Industry-First Solution Enables Publishers to Combine Traditional Models for Top-Revenue Generation LAS VEGAS – CPAlead, a premier online marketing company that specializes in digital content monetization, today announced the launch of The Spotlight Tool, a first-of-its-kind digital content monetization tool that provides content owners with a monetization solution that captures the attention of the audience, [...]
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