New ad-booking platform opens the way for seamless, multi-channel buying News International (newsint.co.uk) is taking another step towards seamless, multi-channel ad sales with the implementation of a new AdPoint advertising booking…
VENTURA, Calif. & NEW YORK – As viewing audiences increasingly move online, The Trade Desk, Inc. – a leading digital media buying platform for agencies and advertisers – announced the…
New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200 suspected websites that together are defrauding…
BOSTON - ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, announced the next installment of its Audience Cost Calendar — a monthly aggregation of…
Expanded QAG 2.0 Program to Provide Brands Safety & Strengthen Trust Across the Digital Advertising Ecosystem NEW YORK - To foster brand safety and transparency in the digital advertising supply chain…
ZEDO, the leading global ad platform partner for publishers and advertisers, today announced ZINC, a premium network through which advertising agencies and brands can buy high impact ad formats on…
BOSTON – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly…
Study Commissioned by SpotXchange Reveals Real-Time Bidding Will Account for Nearly 25 Percent of US Online Video Advertising Spending in 2014 DENVER – According to a commissioned study*conducted by Forrester…
Revenue acquisition management and ad tech platform provide solution to attribute accurate data, and optimise to revenue outcomes across search, display, social, and mobile. London – Marin Software, provider of…
Top 2% of digital consumers see 24 times as many ads; advertisers spend 85% more to reach them REDWOOD CITY, Calif. – Major advertisers spend an average 85% more on display,…
