Category: Media Planning
aiMatch’s Comprehensive Advertising Platform for Publishers Incorporates Sales Order Management, Too
aiMatch addition makes it even easier for sales teams to identify products and inventory mixes — so they can spend more time selling RALEIGH, N.C. – aiMatch announced that its comprehensive ad-delivery platform, which includes Simulation-Based Forecasting, Sales Performance Management, Advanced Delivery and Business Intelligence, now includes Sales Order Management, too. The company said that [...]
Relativity Media Casts Carat in Lead Media Agency Role
NEW YORK – Carat, the leading global independent communications network, announced it has been awarded U.S. media planning and buying responsibilities for theatrical marketing for the entertainment company Relativity Media, LLC. Carat’s work, which begins December 1st, will encompass the planned national release of 10 to 12 films within the next year, including Season of [...]
Autobytel and Aperture Announce Unrivaled Portfolio of Automotive Advertising Optimization Tools
Proprietary Auto Shopper Data Drives First Ever Real-Time Precision Targeting for Automakers IRVINE, Calif. & NEW YORK – Autobytel (Nasdaq: ABTL), a consumer facing network of automotive shopping websites and Aperture, a leading provider of online audience measurement, planning and performance verification solutions, announced a groundbreaking partnership and integrated toolset that will offer automotive brands [...]
YuMe Launches ACE for Advertisers, Giving Advertisers and Agencies Complete Control Over Their Video Advertising Campaigns
First End-to-End Video Solution Covers Entire Campaign Lifecycle, Including Planning and Buying, Ad Serving and Campaign Management, and Post Campaign Analytics REDWOOD CITY, CA – October 13, 2010 – YuMe, Inc., the leading video advertising technology company, today announced that it has launched ACE™ for Advertisers, the first end-to-end, buy-side video ad management system architected [...]
comScore Introduces Digital GRP “Overnights” in AdEffx Campaign Essentials
New Capabilities Offer Daily Campaign Reporting for On-The-Fly Digital Campaign Performance Management and Optimization RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning and optimization, including the [...]
Undertone Launches DirectConnect
New Platform Automates Access to Undertone’s Quality Inventory; Four Agency Trading Desks Already Signed On NEW YORK – Undertone Networks, an online advertising network, announced the release of Undertone DirectConnect, a new product built upon Undertone’s next-generation technology platform that integrates with agency trading desks (ATDs). DirectConnect automates access to Undertone’s high-quality inventory and allows [...]
IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies
Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local Advertising Opportunities MIXX Conference & Expo 2010 NEW YORK – Last week as the MIXX Conference and Expo served as the central gathering point for digital marketing leaders during Advertising Week [...]
RSG Media Systems Unveils Zoox Analytics Optimization Solutions for Digital Ad Sales
NEW YORK – RSG Media Systems (www.rsgmedia.com), a leading provider of software solutions for the media & entertainment industry and digital publishers, is announcing the launch of Zoox™ Analytics solutions to help digital publishers maximize yield from ad sales.
DoubleClick Ad Planner – New Features Release for July 2010
Google has launched several new updates to DoubleClick Ad Planner, designed to enhance the overall experience with the tool. With these releases, one can streamline the process of building online media plans and campaigns while getting access to better data for more informed media planning decisions. A summary of these updates is included below, as [...]
RSG Media Systems Unveils Zoox Analytics Optimization Solutions for Digital Ad Sales
NEW YORK – RSG Media Systems (www.rsgmedia.com), a leading provider of software solutions for the media & entertainment industry and digital publishers, is announcing the launch of Zoox™ Analytics solutions to help digital publishers maximize yield from ad sales. The adage says, “Charge what the market will bear”. In reality, it’s hard to know how [...]
Demand Media Launches Content Channels
Hearst Deploys New Product Offering that Matches Quality Content to Targeted Audiences, Drives High-Value Traffic and Monetization to Publishers SANTA MONICA, Calif. – Demand Media™, a leading content and social media company, announced the general availability of its Content Channels product offering. This turnkey solution enables online publishers to offer original, high-quality, topically-focused content to [...]
Infutor Launches YPDD to Better Serve Advertisers
YPDD service enables yellow page publishers and CMRs to target new advertising sales leads. PLAINFIELD, Ill. – Infutor Data Solutions, Inc., the market leader in providing high quality database products, announced the general availability of the Yellow Pages Data Delivery (YPDD) service. The new service will enable yellow page publishers and certified marketing representatives to [...]
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