Company Gains Momentum, Plus Hundreds of New Customers Around the World, Thanks to Advanced Engineering That Brings Buyers and Sellers Close Together

LOS ANGELES - Rubicon Project (http://www.rubiconproject.com), which operates REVV, the advertising industry’s largest, fastest and easiest-to-use real-time trading platform for buying and selling digital ads, announces significant results and accomplishments that clearly demonstrate the company’s momentum as it powers the automated advertising revolution to the next level globally.

“Our momentum stems from the fact that Rubicon Project is solving the biggest problem in digital advertising today – making it easier for advertisers and publishers around the globe to buy and sell digital advertising.”

Founded in 2007, Rubicon Project has led the digital advertising industry into a new age of increased automation. Until recently, purchasing advertising had been a very complicated manual process. The company’s advanced engineering platform, REVV 4.0, now provides buyers and sellers of digital advertising with the tools to transact with one another efficiently and effectively.

In terms of metrics, Rubicon Project’s REVV Platform is used by more than 500 of the world’s premium publishers, including 40 percent of comScore’s top 500, to transact with more than 140,000 advertisers across a massive, immensely scalable marketplace.

Rubicon Project’s customers include: eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and legions of other Fortune 500 companies.

Processing more than 6X the volume of stock trades on NASDAQ (which translates into over 2,000,000 transactions per second), Rubicon Project’s REVV Platform powers 6 billion ad trades a day, nearly 180 billion ad trades per month, and three trillion bid requests per month.

According to comScore’s recent results, Rubicon Project has been ranked #1 in terms of U.S. Internet reach for the past 10 months, and its reach continues to grow faster than its competitors’. More than 97 percent of U.S. Internet users, as well as 650 million global users, interact with Rubicon Project’s REVV Platform every month. In effect, no other company in the world reaches more Internet users.

One of the Fastest Growing Ad Technology Companies in History

“During the past six years, we’ve invested a tremendous amount of time and money into technology research and development, and we’re now one of the fastest growing advertising technology companies in history,” explains Frank Addante, Rubicon Project’s CEO and Founder. “Our momentum stems from the fact that Rubicon Project is solving the biggest problem in digital advertising today – making it easier for advertisers and publishers around the globe to buy and sell digital advertising.”

Adds Greg Raifman, Rubicon Project’s recently appointed President: “Our customer base continues to expand rapidly, and our leadership position within the digital advertising industry is deepening, because buyers and sellers recognize that our technology innovation and products are boosting their revenues and profits. We continue to distance ourselves from the competition on many fronts.”

Increasing Customer Acquisition – and Satisfaction

The numbers bear this out.

For the six months ending March 31, 2013, Rubicon Project gained more than 200 new publishers and 100 new buyer channels that use the REVV Platform for display and mobile advertising.

“Bringing our business to Rubicon Project has been an excellent decision for Star Tribune,” says Ray Faust, the publisher’s Vice President for National & Emerging Media Sales. “Rubicon’s active approach to customer service has been almost as big a win as our expansion into active programmatic selling. They pay attention and their REVV platform functions very well for us.”

Lauren Glass of The Blaze, a division of Mercury Radio Arts, echoes this. “Rubicon Project provides an incredibly high yield for every opportunity we present to them,” she says. “They do this by combining their unparalleled transparency, insights, and controls with a level of service that exceeds our expectations. They are, in a word, our ‘partner.’ “

Currently operating in six countries, Rubicon Project is adding customers and growing rapidly around the world. Outside of North America, the company now has more than 300 publisher customers using its REVV Platform. And its international revenue continues to grow at a tremendous rate year over year.

Mobile customer wins have been just as powerful for Rubicon Project. In less than two quarters, the company has added 80 publisher customers in this fast-growing segment; and these new customers represent more than 15 percent of Rubicon Project’s target market of top 500 publishers.

A Cutting-Edge Technology Platform Rooted in Engineering Excellence

Rubicon Project’s most recent product offering, Connect, has also delivered significant results in the marketplace. In fact, sales of Connect, an integral feature of Rubicon’s REVV 4.0 platform, are running ahead of the company’s planned goals.

A unique innovation and industry breakthrough, Connect automates higher-priced direct orders between premium publishers and large agencies, rather than focusing on auctions of unsold lower-priced inventory.

More than 50 publishers have installed Connect so far, including the Wall Street Journal, eBay UK and Hearst. And virtually every major agency trading desk has access to browse and purchase inventory and audience packages offered by premium publishers via Connect, as well. In addition, the resulting deals transacted are beyond $20 CPM, in some cases, versus CPMs as low as $0.10 for certain auctioned inventory.

Continuing on a Strong Growth Trajectory

Concludes Todd Tappin, Rubicon Project’s recently appointed Chief Financial Officer and Chief Operating Officer: “The company continues on a strong growth trajectory with particular momentum in real-time bidding (RTB). The shifting of audience attention from off-line to on-line, expansion of platforms like mobile, and migration toward automation are all market factors helping to propel Rubicon. Just as importantly, Rubicon continues to gain market share because of superior engineering of software and feature-sets, an increasing roster of premium publishers and buyers fueling network effects, a unique data position and proprietary real-time cloud computing technology that decreases response time and increases revenue.”

FreeWheel launches FourFronts to connect the $70 billion TV advertising business with the explosive growth of IP video consumption

SAN MATEO, Calif. - AOL, FreeWheel, and Mediaocean announced a partnership which, upon implementation, will allow AOL to enable marketers to extend their existing television buying workflow and systems to reach target audiences at scale across premium digital video inventory. The announcement was made on stage by AOL, FreeWheel and Mediaocean at AOL’s Digital Content NewFront in New York City.

“Large, cross-screen buying has been largely held back by the cumbersome process in which TV advertisers have had to find their audiences in a world of fragmented screens”

This is made possible by the launch of FourFronts, a solution powered by FreeWheel and Mediaocean that enables publishers to sell to TV media buying agencies through existing workflow and systems. FourFronts also provides extended audience scale and reach by aggregating MRC accredited, TV quality digital video inventory from suppliers that have signed on to participate in the initiative.

As the #1 premium curated video network on the web, AOL is committed to bridging the gap between premium digital video and TV. Partnering with FreeWheel and Mediaocean on this upcoming launch will make AOL’s on-demand video content offerings available to TV buyers looking to follow audiences that have extended their TV viewing to smartphones, tablets, video game consoles, and other over-the-top devices.

Through its original production, curated programming, and video distribution across partners and screens, AOL is creating a seamless, high-end video experience for advertisers and consumers. AOL is reinforcing this commitment by revealing its slate of powerhouse original series and industry-leading multi-screen syndication capabilities today.

Marketers will be able to see this inventory in their existing TV planning and buying interface, powered by Mediaocean, giving them the ability to buy their intended audience on premium video inventory across TV, tablets, and all connected screens.

“The device on which consumers view video no longer defines the type of content they’re watching; it’s purely a screen,” said Tim Armstrong, Chairman and CEO, AOL. “But until now, buyers have not had an apples-to-apples comparison when it comes to buying video on the Web and TV. The industry needs to adopt standards between traditional broadcasting and video streams on the Web to create more opportunities in the buying market. FourFronts addresses a pressing need in our industry and will place AOL at the forefront of this shifting tide, getting us one step closer to bridging the gap between premium digital video and TV.”

AOL will also be the first digital video publisher to directly manage relationships with TV buyers and execute transactions through FourFronts, such as TV upfront and scatter market buying, audience guarantees, gross and target audience buying, and TV invoicing against digital inventory.

“Whether you watch your favorite programming on a television or a tablet, it is still all just TV,” said Jon Heller, co-CEO of FreeWheel, the video advertising technology company serving enterprise-class entertainment companies. “FourFronts enables TV buyers and the advertisers they represent to more easily reach their intended audiences, at scale, wherever that audience is watching but in a single holistic plan and process. We’re excited to collaborate with Mediaocean and couldn’t be happier to have AOL onboard as our initial partner to help drive this initiative.”

“Large, cross-screen buying has been largely held back by the cumbersome process in which TV advertisers have had to find their audiences in a world of fragmented screens,” said John Bauschard, President of Mediaocean. “FourFronts, with its integration into Mediaocean systems, will allow advertisers to reacquire the reach of TV and engage with their audiences without having to reinvent the media planning and buying wheel every time a new device or platform is introduced into the market.”

FreeWheel’s FourFronts utilizes existing, well-established infrastructure from the company’s Monetization Rights Management® and Revenue and Payments Management technologies that integrates tightly into Mediaocean’s PRISMA and SPECTRA systems.

The FreeWheel-Mediaocean integration brings together two companies with extensive footprints in their respective industries. FreeWheel makes revenue decisions for 15 of the top 20 top-rated primetime broadcast and cable networks and a growing number of TV and digital video distributors. Mediaocean processes more than $130 billion in media spend every year.

To learn more about FourFronts, visit www.freewheel.tv/fourfronts. To learn more about Mediaocean’s technology, visit www.mediaocean.com/prisma and http://www.mediaocean.com/mediaocean-spectra/.

About AOL

AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

About FreeWheel

FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like ABC, AOL, DIRECTV, ESPN, NBC Universal, Sky, Turner, and Viacom with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.

About Mediaocean

Mediaocean empowers businesses and professionals across the global marketing ecosystem with intelligent automation, flexibility, and open platforms—letting its partners define their business and future, no matter where the landscape turns. With over 80,000 users conducting 7 million transactions daily and managing $130 billion annually through our systems—across all media channels, in areas from workflow to real time bidding—Mediaocean drives the marketing universe ahead. Learn more at www.Mediaocean.com.

Product Provides Advertisers with Unparalleled Access to Premium, Brand-Safe Inventory Across More than One Hundred of Canada’s Top Media Properties

TORONTO - Xaxis, the world’s largest audience buying company, announced the launch of Xaxis Premium in the Canadian market. The new programmatic buying solution provides advertisers with unparalleled access to premium digital inventory across Canada’s top media properties, including preferred access to inventory addressable via the Canadian Premium Audience Exchange (CPAX). CPAX is a real-time-bidding (RTB) exchange jointly developed by Canada’s largest media owners that allows brands to programmatically buy premium digital inventory across more than one hundred of Canada’s most prestigious outlets. Participating CPAX publishers include Rogers Media, Shaw Media, CBC/Radio-Canada, Corus Entertainment, V, TeleQuebec, Astral Media and Cineplex Entertainment.

“As we approach the one year anniversary for CPAX, we can point to key partners like Xaxis as proof that we’re delivering on this commitment. Working together, we are contributing to the continued growth of premium, brand safe RTB and programmatic buying in Canada.”

Xaxis Premium offers in-market advertisers several distinct advantages for running brand-safe, programmatic campaigns in Canada. First, Xaxis provides preferential access to CPAX inventory, meaning that clients can consistently and reliably buy the most valuable placements in the system, such as homepages and above-the-fold ad units. Additionally, in making campaign buys, Xaxis allows clients to easily layer both first and third-party data resources on top of available inventory to ensure they are reaching only the most relevant audiences. And crucially, Xaxis Premium enables advertisers to seamlessly integrate programmatic buying into their broader digital initiatives. This means that clients can analyze the results of their programmatic campaigns in the context of their overall media buying programs.

“In the year since we launched the Xaxis Canada office, we’ve experienced extremely strong growth, with our client base expanding by more than 50 percent,” said Rodney Perry, managing director, Canada at Xaxis. “With Xaxis Premium we are able to further extend our leadership position in the digital space, offering clients the most effective means of running premium programmatic campaigns across Canada’s top outlets.”

Sites addressable through Xaxis Premium include more than one hundred of Canada’s most highly trafficked English and French-language digital destinations including Maclean’s, ESPN, InStyle, HGTV, BBC Canada, National Geographic and CBC Radio-Canada.

“When we launched CPAX, we made a commitment to work closely with the agency community to help shape the RTB space in Canada,” said Alan Dark, general manager, CBC Revenue Group. “As we approach the one year anniversary for CPAX, we can point to key partners like Xaxis as proof that we’re delivering on this commitment. Working together, we are contributing to the continued growth of premium, brand safe RTB and programmatic buying in Canada.”

About Xaxis

Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis does this for its GroupM agency partners, Maxus, MEC, MediaCom, and Mindshare. Xaxis, a GroupM company that is part of WPP, has a presence in 20 countries across North America, Europe and Asia Pacific. For more information, please visit www.xaxis.com.

Xaxis | Digital Brilliance

About CPAX

Launched in May 2012, the Canadian Premium Audience Exchange (CPAX) is Canada’s largest brand safe environment for real time bidding (RTB) and programmatic buying. The CPAX exchange currently reaches more than 20 million Canadians online through an innovative agreement between CBC/Radio-Canada, Shaw Media, Rogers Media, Corus Entertainment, V, Télé-Québec, Astral Media and Cineplex Entertainment. CPAX is powered by technology developed by AppNexus, the world-leader in real-time advertising technology that serves the largest and most innovative buyers and sellers of online advertising. Additional information is available at www.cpaxrtb.ca.

Analysis Shows That Automation Can Help Drive Mobile Adoption and Growth

LOS ANGELES - Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads (www.rubiconproject.com), today released a Forrester Consulting Thought Leadership Paper, “Selling Mobile: It’s About The Industry, Not Just The Inventory.”

“Selling Mobile: It’s About The Industry, Not Just The Inventory.”

The report found that “although publishers and marketers are still becoming acclimated to the mobile channel today, advanced management such as that offered by an automation platform can help drive mobile advertising toward maturity.”

In addition, Forrester’s new study on mobile advertising yielded these key findings:

• Publishers are well aware of the importance of mobile to their businesses, but they’re having difficulty monetizing the channel.
• Understanding mobile is a challenge for publishers, but many are plagued by issues that run much deeper than simply learning a new channel.
• Lack of expertise on the sell-side and lack of established standards and performance metrics have made media buyers hesitant to put money behind this still-emerging channel.

Three Key Insights on Monetizing Mobile

Commenting on the Forrester report, Frank Addante, the Rubicon Project’s Founder and CEO, says:

“Automation will help drive mobile advertising adoption and growth for years to come, but there are three key insights to keep in mind as the industry tries to figure out how to monetize mobile.

First, you can’t copy and paste what we’ve done in display. You have to rethink things and come up with the right model, right format, right ad pricing units, and right method of buying and selling. It’s about creating something new here.

Second, automation will come to mobile faster than it has in other markets. In financial services, it took 100 years for NASDAQ to emerge; in the travel industry, it took 50 years for Sabre systems to be born; in search, it took 10 years for automation to take hold; and, in display, it took five years. My best estimate is that it will now take just 2.5 years for mobile automation to become mainstream.

Third, mobile is alarming for publishers; their audience is rapidly embracing this platform, but they don’t have the knowledge, data and experience to move in this direction right now. Advertisers, on the other hand, have choices. They can spend money on TV and on the Internet, and mobile is just another category. So, there’s a real disconnect between publishers and advertisers in terms of mobile. We need to rethink the mobile model so it can effectively bridge this gap. And, until we do, we have to face facts – advertisers aren’t going boost their mobile spending in super-significant ways.”

The Benefits of Mobile Automation

The growing importance of mobile today is clear, and sellers and buyers of advertising recognize that as consumer time and attention shift to mobile, their ad dollars must too. And that’s why Forrester forecasts that mobile marketing spend will grow significantly over the next few years, reaching more than $8 billion by 2016.

“Automation offers several core benefits that are helping drive mobile ad spend,” explains Josh Wexler, General Manager of the mobile business at Rubicon Project. “It incorporates third-party data, which enhances customer targeting. It increases transparency and helps establish pricing standards. It offers publishers the opportunity to manage buys across channels more effectively and efficiently. And it reduces manual labor, allowing salespeople to spend more time on the high-touch, high-value relationship-building that generates most revenue.”

The Rubicon Project’s Success With Mobile Automation

Last July, Rubicon Project launched the Mobile Project, which is the best practices solution using the REVV platform to enable publishers to sell mobile ad inventory through both direct and indirect sales channels.

The Mobile Project builds on REVV, Rubicon’s real-time trading platform, so now there’s a single platform and marketplace for the buying and selling of both display and mobile ad inventory.

One of the reasons that the Mobile Project has been so successful – in the last two quarters alone, it’s gained 65 new customers – is the fact that it takes the complexity out of buying and selling mobile advertising.

The Mobile Project, for example, includes the integration of Rubicon’s proprietary mobile ad-server, which automatically delivers impressions across iOS, Android, Blackberry and Windows devices.

“This is how we solve the device-diversity problem, which causes audience fragmentation,” says Rubicon Project’s Wexler. “We also deal with the proliferation of un-cookied iOS devices, which make it harder to capture value from advertising. In addition, we address the management of multiple SDKs, which create unwieldy operational overhead. And we compensate for inconsistent rich media formats, which impede scale and complicate implementation. In the end, customers understand that we’re attacking all the tough issues with our mobile platform.”

About Rubicon Project

Purchasing advertising has been a very complicated manual process for more than 100 years. But now Rubicon Project is automating advertising like NASDAQ did for stock trading, Sabre systems did for travel, and Amazon is doing for retail.

Rubicon Project’s automated advertising platform is used by more than 500 of the world’s premium publishers, including 40 percent of the top 500, to transact with more than 100,000 advertisers across a massive marketplace.

Rubicon Project’s customers include: eBay, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and legions of other Fortune 500 companies.

In terms of metrics, Rubicon Project powers over 180 billion ad trades per month; and more than 97 percent of U.S. Internet users, as well as 650 million global users, interact with the company’s system every month. According to comScore, Rubicon Project is ranked #1, meaning no other company in the world reaches more users.

To obtain a copy of Rubicon Project’s newly released Forrester report on mobile advertising automation, please visit http://www.rubiconproject.com/insight-reports/forrester-report.

Marks Major Shift in Media Buying Strategy and Publisher Evaluation

PALO ALTO, Calif. & CHICAGO - Starcom MediaVest Group (SMG) and ShareThis announced the integration of ShareThis’ Social Quality Index (SQI) into SMG’s comScore Media Metrix® interface for media planning purposes. SQI is a universal measure of social activity on the web. The integration marks the evolution of social from a networking tool to an industry planning resource. For the first time, media planners will be incorporating SQI scores into their evaluations of publishers to determine media allocations.

“Two years ago, we teamed up with ShareThis to leverage SQI in our media buying approach, and it has been an invaluable media planning and buying metric across multiple verticals and client KPIs. We’ve seen significant increases in campaign results across the board”

SQI provides scoring insights spanning 27 key content categories based on ShareThis’ vast reach across more than two million publisher sites. SQI scores are calculated using a patent-pending algorithm that measures how social a site’s content is, relative to other sites with the same type of content. These indexed scores help advertisers identify the most shared and valuable content and engaged audiences across the web.

Media Planning Insight that Improves Ad Campaign Performance

One of the most basic human behaviors, sharing is affecting and redefining every element of communications in ways that are rapidly altering the advertising and publishing industries. By optimizing toward high SQI-rated sites, campaigns will reach the most social audiences and generate higher user engagement. SMG clients have seen impressive results from integrating sharing insights into their campaigns such as ad interaction increased by 66 percent, newsletter sign-ups by 234 percent, and store look-ups by 236 percent. Brand preference lift was 18 percent while purchase intent rose 26 percent.

“Two years ago, we teamed up with ShareThis to leverage SQI in our media buying approach, and it has been an invaluable media planning and buying metric across multiple verticals and client KPIs. We’ve seen significant increases in campaign results across the board,” said Lisa Weinstein, President, Global Digital and Data & Analytics, Starcom MediaVest Group. “Integrating ShareThis’ social metric into our comScore interface gives us the intelligence we need all in one place and makes our media planning more efficient. We encourage our publisher partners to adopt SQI given its proven merit measuring marketing effectiveness.”

“The integration of SQI with comScore’s audience data is a first-of-its-kind effort to incorporate the value of social-sharing into the digital media planning workflow,” said Andrew Lipsman, vice president of Industry Analysis, comScore. “By collaborating with our clients in this manner to deliver innovative solutions, we help power improved campaign performance.”

Changing the Way Content and Inventory is Valued

This is the beginning of new value of content in an increasing social and cross platform environment. In a world where content selection in media plans is increasingly reliant on machine bidding, SQI gives the industry a measure of what content real people like the most. With this standard social quality measure, sellers can set price floors and buyers can make bids on domain names.

“As the first provider of third party social insights integrated into Media Metrix, we’re enjoying a significant increase in visibility for SQI and continue to push forward with our partners to make it an industry standard,” said Kurt Abrahamson, CEO of ShareThis. “SQI is a tool for publishers to distinguish themselves as leaders in engaging, shareable content and attractors of high referral traffic. Social acts, page views and incremental traffic have become the new monetizable value of an online publication or website.”

About ShareThis

ShareThis powers the social web, touching the lives of 95 percent of U.S. Internet users across more than two million publisher sites and 120+ social media channels. It makes content more engaging for publishers and marketing more effective for brands by tapping into the purest expression of interest-based social activity. ShareThis is the company for those wanting to make the world more connected, trusted and valuable through sharing. Based in Palo Alto, CA, the company is privately held. To learn more visit http://www.sharethis.com

About Starcom MediaVest Group

Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s three global agency brands: MediaVest, Starcom, and Spark. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. With nearly 6,500 employees in 110 offices worldwide, SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. In 2010, Adweek named SMG “Media Agency of the Decade.”

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Former Chief Operating Officer of Advertising.com and COO of ChoiceStream Takes the Helm to Capitalize on Strong Sales Momentum

BOSTON — ChoiceStream, the leading provider of advertising technology and services that finds maximum value audiences in brand and performance ad campaigns, today announced the promotion of Eric Bosco, formerly COO, to CEO of the company. The appointment of Bosco, a seasoned Internet engineer and executive, signals the company’s rising prominence as an advertising innovator and prepares the company to accelerate its strong sales growth in 2013 and beyond.

In handing the CEO reins to Bosco, former CEO and founder Steve Johnson says, “Eric has been the force behind ChoiceStream’s tectonic arrival to the advertising business in 2012 and is one of the smartest young executives in the advertising world today. I’m excited as Chairman to help Eric build the very best and most respected advertising services company in the world.”

Bosco brings nearly 20 years of experience to the role of CEO at ChoiceStream. Prior to ChoiceStream, he served as the Chief Product Officer at marketing data and services company comScore. Prior to comScore, Eric enjoyed a long and successful career at one of the world’s leading online companies, AOL, where he served as SVP of Global Products and US Operations for AOL’s Platform-A, Advertising.com, and in senior roles at parent company AOL where he led the development of AOL’s iconic AOL Instant Messenger.

“Advertising helps feed the Internet, fueling the vast majority of Web-based products and services consumers use free of charge everyday,” said Bosco. “As CEO of ChoiceStream, I’m committed to the vision of making online advertising relevantfor consumers and effective for advertisers so that new products and services can continue to flourish and remain free on the Web – so that agencies, brands and consumers all win.”

Steve Johnson will continue working with major clients of the company and will remain Chairman of the Board.

About ChoiceStream

ChoiceStream improves ad relevance and digital campaign performance by programmatically selecting optimum advertising opportunities based on a dynamic understanding of consumer’s active preferences. With an extensive first and third party data network enhanced by proprietary data, ChoiceStream can target and convert the most valuable consumers in real-time. ChoiceStream is headquartered in the Innovation District of Boston and works with industry leading brands and their agencies. For more information on ChoiceStream, please visit www.ChoiceStream.com.