Purchase Behavior Based Single Source Platform to Play Key Role in Media Activation CINCINNATI - Nielsen Catalina Solutions launches its signature single source software offering, AdVantics on Demand™, which will enable consumer…
NEW YORK - The Interactive Advertising Bureau (IAB) has announced that AOL is the first large-scale digital media company to require its entire sales team to take and pass the IAB Digital…
Programmatic buying is the not-so-new, technology-based form of ad buying that’s changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in the form of RTB or…
Otilia Otlacan: Bizo has recently announced the launch of Bizo Data Solutions, enabling B2B companies to efficiently engage their target audiences across an entire marketing funnel. Can you tell us…
Company Gains Momentum, Plus Hundreds of New Customers Around the World, Thanks to Advanced Engineering That Brings Buyers and Sellers Close Together LOS ANGELES - Rubicon Project (http://www.rubiconproject.com), which operates REVV,…
FreeWheel launches FourFronts to connect the $70 billion TV advertising business with the explosive growth of IP video consumption SAN MATEO, Calif. - AOL, FreeWheel, and Mediaocean announced a partnership which,…
Product Provides Advertisers with Unparalleled Access to Premium, Brand-Safe Inventory Across More than One Hundred of Canada’s Top Media Properties TORONTO - Xaxis, the world’s largest audience buying company, announced the…
European ad tech platform to assign AdTruth ID for more accurate RTB decisioning SAN JOSE, CA – AdTruth, the global leader in securing digital relationships, today announced Adform, a leading…
We are very excited to announce the launch of Sharethrough Mobile, a technology solution to power native advertising across the mobile web. We’ve been testing and iterating on our platform…
Analysis Shows That Automation Can Help Drive Mobile Adoption and Growth LOS ANGELES - Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying…
