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Category: Media Buying
The Interactive Advertising Bureau (IAB) released the final version of “Guidelines for the Conduct of Ad Verification.” This advanced framework, developed in conjunction with the Media Rating Council (MRC), will ensure a common set of methods and practices for ad verification, ultimately providing vital assurances to marketers and publishers alike that companies engaged in the verification of interactive advertising campaigns can themselves be audited against a common, transparent standard.
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Share/Save Partnership Will Help eCommerce Companies in the UK Unleash the Power of their Websites BOSTON & MANCHESTER, United Kingdom – SiteSpect, Inc., announced it has partnered with full-service agency Digital & Wise to provide SiteSpect’s industry-leading non-intrusive multivariate testing and behavioral targeting technology to its clients. Digital & Wise has already signed up Speedo [...]
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Share/SaveIndustry veteran Frannie Danzinger has recently joined Bizo (www.bizo.com), the world’s largest business audience marketing platform, where she will lead strategic account development and media strategies. She joined the company during a period of triple-digit run-rate growth and we wanted to hear first hand about her new role and about current media buying trends. Share/Save
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With Facebook’s initial public offering last week, the social networking giant can look ahead to a potentially huge new source of revenue from “social advertising,” according to new research by MIT Sloan School of Management Associate Professor of Marketing Catherine Tucker. Tucker says that Facebook itself is only beginning to recognize the “untapped potential” of this kind of advertising fueled by its own technology.
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Share/SaveStudy reveals gap in brands’ perceptions of local digital advertising activity compared to reality of implementation; calls attention to need for education and assessment of localized business strategies ST. LOUIS – GMS Local, a service of GroupM and provider of local online services for national brands, announced research revealing a gap in the perceived local [...]
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Share/SaveNYC, NY – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, announced today the establishment of the MediaMind Global Publisher Unit (http://publisher.mediamind.com ). Following the unification of three technology powerhouses—MediaMind, Unicast, and Eyewonder under the DG umbrella—now online publishers have access to additional resources and services worldwide to bolster their rich [...]
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Share/SaveLeading Search Syndication Network Boosted By Direct Advertiser Growth NEW YORK – Powered by increased spend from direct advertisers, adMarketplace, the leading search syndication platform, posted its fourth consecutive record quarter as revenue increased 78% in the fourth quarter over the same period in 2010. Share/Save
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Share/SaveSARASOTA, Fla. – Could the click-ad era be drawing to a close? It certainly could be, if Obscene Jeans Corp. (OTCBB:OBJE) has its way. The company is exploring the development of new crowd-sourcing ad software and online technology platforms that could make online ads generate cash for both clients and consumers. Share/Save
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Share/SaveIntegration with Convertro’s Attribution Service Gives Advertisers a Greater Understanding of the Value of LiveIntent’s Publishers’ Exchange Inventory New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has integrated its services with advertising technology from Convertro, the leader in providing advertisers enhanced transparency into the [...]
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Share/SaveDeal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance while TubeMogul Retains its Promise of Complete Transparency and Detailed Reporting to Advertisers NEW YORK – Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s [...]
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Share/SaveNew York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, is now supporting the Digital Advertising Alliance’s (DAA) consumer notification offering, AdChoices. This self-regulatory service is being deployed by LiveIntent to support consumer awareness and choice in online advertising. Consumer privacy and control is a top concern for LiveIntent, [...]
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Share/SaveBrand-focused mobile ad network experiencing tremendous growth with plans for global scale SAN FRANCISCO – Greystripe, a division of ValueClick Inc. (Nasdaq: VCLK), is announcing impressive expansion within the company, strengthening its position as the go-to mobile ad network for brand advertisers in North America and Europe. Since May, the company has doubled its team [...]
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