Partnership will Bring Network of Thousands of Merchants the Tools to Find New Customers, Easily Measure Campaign Results FORT LAUDERDALE, Fla. & NASHVILLE, Tenn. - 2Go Media, an Internet based technology…
Category Archives: Local Advertising
Acquisition of HomeGain further strengthens Reply.com’s local advertising marketplace and will provide HomeGain advertisers access to significantly more consumer traffic SAN RAMON, CA – Reply.com, the leading online marketplace for…
Reply.com, the leading marketplace for local advertisers, today announced that Chris Mancini has joined the company as its chief marketing officer. Reply.com also announced that it has reached 1 million auctions per day and 26 million local consumer visits per month across all of its properties. These increases point to the success of Reply.com’s marketplace for local advertisers, which is recognized as the most effective way for local advertisers to reach their target consumers.
New Findings from YP Sponsored Study with Street Fight Reveals that Emerging Segment of ‘Avid Local Search Users’ Perform More Than 50% of All Local Searches
A new study sponsored by YP, the largest local search, media and advertising company in North America, released on“How Consumers are Using Local Search,” reveals an emerging group of local search users – early adopters who lead the way in frequency and volume of local searches across multiple devices. This group, known as Avid Local Search Users (Avid Users), makes up 24 percent of all local searchers yet conducts more than 50 percent of all local searches. The report identifies and profiles Avid Users, sheds light on their search behaviors, and reveals trends about the future of local search activity across multiple devices.
XPAND LOCAL launched the Beta version of the UK’s first Local Online Advertising Network today. Their unique technology enables SMEs and National Chains to advertise their products or services Online via Display Advertising on some of the UK’s biggest and most recognised websites.
Moasis™ introduced Localist Direct™, a new program through which qualified publishers use the Moasis Intelligent Location Engine with the Geo-Grid™ core for mobile advertising exclusively within their own networks. Localist Direct publishers can take advantage of the reach and ease-of-use of the Moasis Geo-Grid to increase revenues exclusively for their own publications and web sites.
RedMas, the Cisneros Group of Companies’ digital advertising arm, to offer traditional display units, mobile, search and performance campaigns in Venezuela and Peru
Moasis™ announced today it has been granted patent rights for the Moasis Geo-Grid™ intelligent location engine in the Republic of Singapore. Moasis anticipates activating its hyper-local mobile advertising platform within the region in the next 45 days.
xAd and Telmetrics Report That Restaurants – the Fastest Growing Mobile Category – is Rooted in Location and Immediacy
xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, today released new data from their ongoing xAd/Telmetrics Mobile Path-to-Purchase Study showing that mobile Restaurant search behavior has a nearly 90 percent conversion rate and is more locally driven and urgent than categories such as Travel and Auto. Also, the study revealed distinct behavioral differences between tablet and smartphone mobile Restaurant users.
Leading Mobile-Local Companies xAd and Telmetrics Release First-to-Market “Mobile Path-to-Purchase” Study
xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, today announced the initial results of a new Mobile Path-to-Purchase research study conducted by Nielsen. The results confirm that local relevance and decision timing are key influences in mobile purchase behavior; however, consumers utilize mobile devices differently depending on their specific product- or service-related needs and the various vertical markets they are searching within.
18 February, 2013
18 February, 2013
18 February, 2013