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Category: Local Advertising

Local Online Advertising Leader Yodle Announces Launch of Display Advertising Service

Otilia Otlacan | March 15, 2011 | 0 Comments

NEW YORK – Yodle, a leader in local online advertising, announced the launch of its full-service online display advertising product, Yodle Display. Designed with the specific needs of Franchises and multi-location businesses in mind, Yodle Display is the perfect complement to Yodle’s Sponsored and Organic search products. Yodle Display targets and optimizes display ad placements [...]

Location-Based Marketing Top of the Agenda at Social Media World Forum Europe 2011

Otilia Otlacan | March 11, 2011 | 0 Comments

Social Media World Forum 2011 LONDON – With the trend in location based marketing predicted to take off around the globe in 2011, this year’s Social Media World Forum Europe is placing the trend at the heart of its agenda. The increasing spread of ever more sophisticated smartphone handsets, combined with the continuing development of [...]

MARSYS Introduces Cloud-based Advanced Digital Media Platform

Otilia Otlacan | February 21, 2011 | 0 Comments

Platform manages digital signage systems worldwide Digital Signage Expo 2011 SAN FRANCISCO – MARSYS (www.marsys.com) introduced the MARSYS Advanced Digital Media Platform, the premier solution enabling advanced digital media management and delivery, proof-of-play monitoring and unified analytics across multiple digital media networks via a single integrated platform.

Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising

Otilia Otlacan | February 10, 2011 | 0 Comments

New study proves the power of hyperlocal online ad targeting in driving sales SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO) announced the launch of Yahoo! AdLabs, a group focused on providing scientific leadership to the industry and accelerating innovation in digital advertising products through Yahoo! Labs (http://labs.yahoo.com/), one of the world’s premier industrial research organizations.

Adility to Power Top Online Media Properties’ First Nationwide Foray into Distributing Location-Based Deals from Local Retailers

Otilia Otlacan | December 16, 2010 | 0 Comments

Adility Also Announces Agreements with Leading “White Label” Companies for Further Syndication of its Pipeline of Local Deals SAN FRANCISCO – Adility Inc., the developer of a new location-based advertising platform for retail merchants, announced a number of new publisher partnerships, including AOL. AOL will have access to Adility’s growing feed of digital offers from [...]

Reach Media Group and Harrah’s Entertainment Launch New Digital Place-Based Advertising Network

Otilia Otlacan | November 11, 2010 | 0 Comments

SAN FRANCISCO – Reach Media Group (RMG), a leading digital place-based media and entertainment company, and Harrah’s Entertainment, the casino and hotel operator, announced that they are launching a new place-based Hospitality Entertainment Network. The new network will be one of the first of its kind within the space, breaking new ground in an aggressively [...]

Nexstar Broadcasting Builds on Success of Its “101 Reasons TV Advertising Works” Campaign

Otilia Otlacan | October 27, 2010 | 0 Comments

- Highlights the Unrivaled Effectiveness of Local Television Advertising – More than Doubles the Number of Spots Outlining the Strength and Value of Local Television Advertising and Provides Stations With Tool Kits to Create Targeted Hyper-Local Promotional Messages IRVING, Texas – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced that based on a year of success, [...]

AdSpace Innovation Puts SMBs in the Online Advertising Game

Otilia Otlacan | October 19, 2010 | 0 Comments

Go Daddy’s Ad Solution Gives Smaller Businesses ‘Big Time’ Internet Presence in 24 Hours SCOTTSDALE, Ariz. – Move over, Yellow Pages. Good riddance pricey online marketing. Go Daddy introduces AdSpace, a marketing product designed to help small businesses conquer online advertising without huge investments in time, money or technology. Instead of spending hours to create [...]