Category: Local Advertising
Interview: Dick O’Hare, CEO and Founder of Local Yokel Media, Explains Breakthroughs in Hyperlocal Targeting
Following on yesterday’s announcement from Local Yokel Media on the launch of the first hyperlocal online ad marketplace, we had a Q&A session with Dick O’Hare, CEO and Founder of Local Yokel Media.
Dick O’Hare Launches Local Yokel Media, Internet’s First Hyperlocal Online Ad Marketplace
Share/SaveUnique Cartographic Technology Brings Media Buying Efficiency and Scale to Target-Defined Local Service Areas New York – Digital media industry veteran Dick O’Hare today launches Local Yokel Media (LYM) the Internet’s first hyperlocal online ad marketplace specializing in monetizing hyperlocal ad impressions. For the first time in the Internet’s history, any local or national business [...]
Yodle Acquires ProfitFuel, Creating the Largest Independent Provider of Local Search Marketing in the US
Share/SaveYodle now boasts 21,000 clients and a full suite of local online marketing products. New York, NY – Yodle, a leader in local online marketing, announced it has completed a transaction to acquire ProfitFuel, Inc. ProfitFuel, based in Austin, TX, is the largest and fastest growing provider of local search engine optimization (SEO) services to [...]
ReachLocal and Google Form Global Strategic Partnership
Share/SaveGoogle and ReachLocal Sign First-of-its-Kind Global AdWords™ Agreement to Accelerate the Delivery of Google’s AdWords Advertising Program to Small-and Medium-Sized Businesses Around the World Share/Save
SEMPO 2011 State of Search Marketing Report Estimates Industry to Grow from $16.6B in 2010 to $19.3B in 2011
Share/SaveFacebook becomes major player in PPC campaigns; Mobile internet, local search are most significant trends impacting industry WAKEFIELD, Mass. – SEMPO announced results of its 2011 State of Search Marketing Report. With over 900 companies and agencies participating in the global online survey conducted by Econsultancy, the report estimates that the North American search marketing [...]
MaxPoint and SymphonyIRI Partner to Create Unique Retail Digital Advertising Solution
Share/SaveEnabling Retailers and Brands to Drive In-Store Sales and Measure Actual Sales Lifts CARY, N.C. & MIAMI BEACH, Fla. – MaxPoint, the leading digital retail advertising platform, and SymphonyIRI Group, Inc. announced that they are partnering to deliver a first-of-its-kind digital advertising solution to retailers and brands that seek to drive in-store purchases. This solution [...]
Local Online Advertising Leader Yodle Announces Launch of Display Advertising Service
Share/SaveNEW YORK – Yodle, a leader in local online advertising, announced the launch of its full-service online display advertising product, Yodle Display. Designed with the specific needs of Franchises and multi-location businesses in mind, Yodle Display is the perfect complement to Yodle’s Sponsored and Organic search products. Yodle Display targets and optimizes display ad placements [...]
Location-Based Marketing Top of the Agenda at Social Media World Forum Europe 2011
Share/SaveSocial Media World Forum 2011 LONDON – With the trend in location based marketing predicted to take off around the globe in 2011, this year’s Social Media World Forum Europe is placing the trend at the heart of its agenda. The increasing spread of ever more sophisticated smartphone handsets, combined with the continuing development of [...]
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