Category Archives: Advertising Regulations

comScore Products for Measuring Web Site Audiences, Mobile Usage and Advertising Effectiveness Certified in Europe by ABC and OJD
Ad & Media Strategies
August 13, 2012 posted by Otilia Otlacan

comScore Products for Measuring Web Site Audiences, Mobile Usage and Advertising Effectiveness Certified in Europe by ABC and OJD

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that solutions across its audience measurement, mobile and advertising effectiveness product suites have been certified in Europe by leading industry associations, ABC UK and OJD. ABC (Audit Bureau of Circulations) is the industry body for media measurement, that manages and upholds standards which reflect media industry needs and offers audit and compliance services to check that data and processes meet these generally accepted industry standards. OJD (Información y Control de Publicaciones) is a Spanish industry body that verifies circulation and audits web analytics and online audience measurement solutions.

eyeReturn becomes first Canadian DSP accepted into the NAI
Ad & Media Strategies
July 20, 2012 posted by Otilia Otlacan

eyeReturn becomes first Canadian DSP accepted into the NAI

eyeReturn Marketing announced today it has joined the Network Advertising Initiative (NAI), the industry’s self-regulatory body for setting the standard for online privacy standards. eyeReturn Marketing is a leading provider of agency ad-serving services and recently launched eyeDemand, Canada’s premium Demand-Side Platform (DSP). eyeReturn Marketing joins the industry body as the first Canadian DSP, alongside more than 90 online advertising companies, including the 15 largest advertising networks, data exchanges, and marketing analytics service providers.

ZEDO Continues Privacy and Security Leadership by Joining NAI
Ad & Media Strategies
July 19, 2012 posted by Otilia Otlacan

ZEDO Continues Privacy and Security Leadership by Joining NAI

ZEDO, the leading independent global ad platform partner for publishers, today announced that it has become a member of the Network Advertising Initiative (www.networkadvertising.org), a coalition of over 90 online advertising companies committed to complying with self-regulatory standards that establish and reward responsible business and data management principles.

Evidon: First Provisionally Approved Technology Provider for European Self-Regulatory Programme by European Interactive Digital Advertising Alliance
Ad & Media Strategies
July 9, 2012 posted by Otilia Otlacan

Evidon: First Provisionally Approved Technology Provider for European Self-Regulatory Programme by European Interactive Digital Advertising Alliance

Following confirmation of the agreement between the Digital Advertising Alliance (DAA) in the US and the European Interactive Digital Advertising Alliance (EDAA) in Brussels, Evidon – the world leader in empowering consumers and businesses to see, understand and control data online – is proud to announce its status as a Provisionally Approved Icon Provider for businesses in Europe to comply with the European Interactive Digital Advertising Alliance’s Self-Regulatory Programme for Online Behavioural Advertising using the industry standard Advertising Option Icon.

IAB Launches Digital Media Sales Certification to Set New Professional Benchmark for the Interactive Advertising Industry
Ad & Media Strategies
May 30, 2012 posted by Otilia Otlacan

IAB Launches Digital Media Sales Certification to Set New Professional Benchmark for the Interactive Advertising Industry

Until now, the digital advertising field has lacked professional benchmarks such as the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with the announcement by the Interactive Advertising Bureau (IAB) establishing the first-ever educational standard for digital media sales forces with the launch of the “IAB Digital Media Sales Certification.”