Shiny Ads, a premium advertising technology company, and Internet Brands, a new media company, today announced a partnership to integrate the Shiny Ads Programmatic Guaranteed platform into Internet Brands’ sites. Internet Brands is using the white-labeled Shiny Ads Self-Serve product to allow small advertisers to easily purchase inventory on select sites within the company’s Home and Careers categories, including Inhabitat.com, ModelMayhem.com, Weddingbee.com, Inhabitots.com, Ecouterre.com, and others.
Category Archives: Advertising Industry Deals
OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, announced that it has acquired JumpTime, Inc. (JumpTime). JumpTime is a pioneering technology company that helps publishers calculate the financial value of their content assets in real-time and optimizes revenue by increasing user engagement with the most valuable content.
RedMas, the Cisneros Group of Companies’ digital advertising arm, to offer traditional display units, mobile, search and performance campaigns in Venezuela and Peru
Velti Closes Largest-Ever Mobile Marketing Deal With Major U.S. Brand, in $27 Million, 2-Year Agreement
Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, today announced it has closed a $27 million, 2-year deal to provide its mobile marketing technology to a major U.S. brand. Expected to commence in the next few weeks, this program will drive increased engagement with and long-term loyalty of the brand’s existing customers.
RedMas, the digital advertising unit of the Cisneros Group of Companies, today announced the acquisition of Kontextua, an online advertising company with an expansive network in Latin America and Spain. The acquisition will strengthen the Group’s digital presence in the U.S. Hispanic market and Latin America. In addition, RedMas will invest $2 million in Kontextua to create new digital advertising platforms, and to extend the online network’s reach in the U.S. Hispanic market, as well as in Chile, Mexico, Brazil and Colombia.
Clever On Demand, whose Networker software enables publishers to manage multiple advertising networks with ease, announced today that it has acquired AudienceFUEL, the first and only publisher-to-publisher marketing platform, and has received additional investment from Active International. Clever On Demand Founder and CEO Troy McConnell will become the CEO of AudienceFUEL, while current AudienceFUEL CEO Al Silverstein will continue to lead business development as the company’s President and Chief Revenue Officer.
Van Wagner Communications, LLC, the nation’s largest privately-held outdoor advertising company, announced today the acquisitions of The Lightship Group (TLG), the world’s largest blimp advertising operator, and the American Blimp Corporation (ABC), the designer and manufacturer of TLG’s exclusive Lightship® model blimps, the most popular advertising airships in the world.
Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion. Terms of the deal were not disclosed.
Datalogix, the leader at connecting digital media and offline sales, announced today it has acquired Connection Engine, a fast-growing, venture-backed company that provides real-time insights for marketers.
JMG Exploration, Inc. (OTCBB: JMGE), a Nevada corporation (JMG), announced today that it acquired Ad-Vantage Networks, Inc. (ADVN), a Delaware corporation based in Glendale, California, pursuant to a merger of JMG’s wholly owned subsidiary with ADVN (the Merger). ADVN provides digital advertising software and service solutions that enable access providers and network operators to generate advertising revenues on their free and fee-based networks.
18 February, 2013
18 February, 2013
18 February, 2013