Incisive Media, One of the Largest International B2B Publishing Companies, Cites Affluent Reach, Native and Rich Media Units as Key to Partnership

SAN FRANCISCO, CA and NEW YORK, NY and LONDON - Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, has formed a content syndication partnership with Incisive Media, one of the world’s leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The partnership gives Martini Media the ability to seamlessly integrate Incisive Media’s vast vault of content within Martini Media’s unique custom content unit (CCU).

Incisive Media selected Martini Media for this strategic partnership because of its distinctive custom content ad unit. Martini Media, one of the first to adopt IAB’s Rising Stars rich media ad units, will continue to leverage these engaging ad formats to help its clients reach the most valuable audience at scale. These custom content rising stars units offer the ability to marry compelling brand stories with engaging content. Martini Media immerses brand advertisers’ message at scale into the content of top sites visited by the affluent audience, AB1 professionals with household incomes over £50K.

“At Incisive Media, we aim to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business,” said Darren Sharp, Incisive Media. “Martini Media was the natural selection for this content syndication deal because of their stronghold on the affluent audience as well as their rich media ad units across all digital platforms.”

The content syndication agreement will help Incisive Media publishers such as Investment Week, Legal Week, Post, Risk, FX Week, AVCJ, Professional Pensions, SES, clickz.com, Accountancy Age and V3.co.uk monetize their inventory. Additionally, this deal will assist UK advertisers to engage affluent consumers more effectively with the massive amounts of relevant content and the custom content ad units.

“We are thrilled to announce this partnership with a world renowned publishing group, such as Incisive Media,” said Tom O’Regan, President and CRO of Martini Media. “The top priority for marketers worldwide is content marketing according to several industry studies, and our very own research supports this. According to our recent digital brand study, 60% of UK marketers noted they were leveraging their own content or other publisher’s content in ads. That’s why we believe forging a partnership like this will be so valuable for brands looking to align their messaging with compelling and engaging content. We’ve already witnessed that ads integrated with content increase engagement rates by 33% vs. ads without content.”

About Martini Media:
Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world’s leading brands reach over 125 million consumers across the globe that invest in their passions at work and play. Martini Media’s full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at scale. Since 2008, Martini Media has been the premier media destination where influence meets affluence. Headquartered in San Francisco, Martini Media has offices in New York, Chicago, Detroit, Los Angeles and London. Visit www.martinimediainc.com to learn more.

About Incisive Media:
Incisive Media is a leading global business information and events company. The company’s principal markets include financial services, legal and accounting services, marketing services, technology and risk management. Incisive Media’s market-leading brands include, Investment Week, Legal Week, Post, Risk, FX Week, AVCJ, Professional Pensions, SES, clickz.com, Accountancy Age and V3.co.uk. It has offices in London, New York, Hong Kong, and Beijing.

Related articles:

1. Martini Media Paves Way for Premium Brand Advertising on Long-Tail Sites Sophisticated platform enables branding in multimedia to the most powerful...
2. Martini Media Names Bill Rowley SVP Business Development and Publishing E-Commerce marketer who put Yahoo in the shopping business will...
3. New Martini Media Study Reveals Key Considerations Driving Financial Brand Marketers’ Investment in Digital Mobile, Social, Video and Content-Based Advertising Set to Receive Largest...

Acquisition of HomeGain further strengthens Reply.com’s local advertising marketplace and will provide HomeGain advertisers access to significantly more consumer traffic

SAN RAMON, CA – Reply.com, the leading online marketplace for local advertisers, today announced that it has acquired HomeGain. HomeGain has been one of the top visited real estate websites for over a decade and has thousands of real estate agents and brokers as its advertisers. Reply.com, which currently serves over 25 million locally targeted consumer visits per month (more than 20% of which are real estate consumers), will provide the current HomeGain advertisers with access to significantly more prospective buyers and sellers.

“We are thrilled to be adding HomeGain advertisers and consumers to our marketplace,” said Payam Zamani, founder and CEO of Reply.com. “Their brand is well-known in the real estate industry, they have long-standing relationships with many publishers, and they have a loyal following of real estate agents and brokers. We look forward to building on that foundation and growing HomeGain significantly in the future.”

“In my opinion, Reply.com is the perfect place for HomeGain to thrive in the future,” said Dan Jauernig, Chairman of HomeGain, Inc. and CEO of Classified Ventures. “This combination will certainly have a significant impact on the real estate market.”

Last month Reply.com announced that it reached over one million advertising auctions per day and hired Chris Mancini as Chief Marketing Officer to support the company’s rapid growth.

About HomeGain
HomeGain is a leading provider of online marketing solutions that connect real estate agents and brokers with home buyers and sellers. HomeGain offers free services to find and compare real estate agents, research home values, and view homes for sale. Since 1999 REALTORS® have used HomeGain’s real estate marketing programs to connect with consumers, promote their services and grow their business. HomeGain.com has been a top visited real estate website since 1999.

About Reply.com, Inc.
Reply.com, Inc. operates the leading marketplace for locally-targeted advertisers. Reply.com’s platform provides advertisers of all sizes with a simple and scalable solution for locally targeted marketing. Reply.com owns and operates many destination sites including iMotors.com, Contractors.com and MerchantCircle.com, which is the largest online network of local business owners in the nation with over 1.4 million member merchants and 17 million monthly local consumer visits. To learn more about Reply.com, please visit www.reply.com.

Related articles:

1. Reply.com Names David Wittenkamp Chief Financial Officer Financial executive with more than 25 years of leadership experience...
2. Reply.com Hires Chris Mancini as Chief Marketing Officer Reply.com, the leading marketplace for local advertisers, today announced that...
3. Reply.com Introduces Merchant Scoring on MerchantCircle New service makes it even easier for consumers to find...

Increases real-time actionable insights and engagement to drive new sales

SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, today announced its acquisition of Quantivo, an industry leader in providing customer-centric intelligence and analytics to marketers. Building on AK’s industry-defining Media Intelligence Platform, marketers have the additional insights necessary to identify the best, highest-value customers, and zero in on them with greater accuracy than ever before possible.

This acquisition demonstrates AK’s continuous focus on integrating channels, media and multiple data sources for enhanced customer intelligence. By combining purchase intent with buying behavior, marketers have the end-to-end visibility needed to efficiently manage media budgets and increase their return on investment across all campaigns.

“Quantivo has proven itself across key verticals, including retail, communications, manufacturing and finance,” said David Jakubowski, AK chief executive officer. “The team is experts in point of sale data and analytics and extends AK’s ability to bridge the gap between offline and online data. Leveraging point of sale data gives marketers a better view into how to grow new sales.”

Through indexing and optimizing data, increasing customer engagements, and delivering meaningful and predictive insights in real time, Quantivo customers have uncovered trends in their data leading to double-digit growth in conversions on average. The addition of Quantivo’s data science and engineering team will enable accelerated platform innovation and ensure continuous value by delivering a full view of actionable insights for marketers to execute.

“We are excited to join the Aggregate Knowledge team and look forward to bringing not only great analytics technology but also extensive knowledge in cloud-based computing, data compression, and data storage to AK’s team,” said Peter O’Leary, Quantivo’s vice president of products and services. “AK has built a world-class platform and with the integration of our customer intelligence and AK’s media intelligence, we provide marketers a full view of their data sets so they can create an integrated brand experience.”

About Aggregate Knowledge

Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency. To learn more, visit www.aggregateknowledge.com. Connect with us on Facebook, Twitter, and LinkedIn.

Related articles:

1. Aggregate Knowledge Launches Next Generation Media Intelligence Platform Billions of ad dollars are spent every year, attempting to...
2. Aggregate Knowledge Validates that Media Plans with Facebook Drive 24% More New Sales Guaranteed Higher Engagement and Conversions at a Lower Cost SAN...
3. Dedicated Media Selects Aggregate Knowledge as Its Media Intelligence Platform Dedicated Media, a customer acquisition platform listed among comScore’s Media...

SANTA MONICA, Calif. - Mercury Media, a leading direct response television media agency, announced that it has acquired iMarketing, a full service digital agency, creating the largest independent online and offline performance marketing agency in the country. The acquisition will enable Mercury Media to offer fully integrated cross-channel media and marketing solutions to cost-effectively drive sales, customer acquisition and lead generation for its clients.

“Mercury Media’s priority is to drive revenue growth for our clients through results-driven media and superior service,” said John Barnes, CEO of Mercury Media. “The addition of iMarketing provides Mercury with a full suite of digital services as well as a robust data analytics platform that will enable Mercury to provide our clients with superior insight and results. We are incredibly excited about the addition of iMarketing as it puts us in an ideal position to take advantage of the ongoing convergence of television and digital media.”

iMarketing specializes in search marketing, online media planning and buying, affiliate marketing, social media, mobile marketing, creative and web development, research and analytics technology. iMarketing generates more than $30 million of billings annually, providing customer acquisition solutions to clients such as Dow Jones, eDiets, Hoveround, Premier Care, Barclays, Yahoo!, Deal Chicken, and American Express Publishing. The company has been in business for almost 15 years and has established an impressive record of success across a wide range of product and service categories.

“Joining forces with Mercury Media was an easy decision for us. We’ve partnered with them in the past and we share a lot of the same values,” said Keith Kochberg, CEO of iMarketing. “Like Mercury, we are committed to providing a high level of customer service and working hard to maximize the performance of our client’s campaigns. Together, we can provide our clients with integrated solutions to advance their businesses and take advantage of the rapidly changing media environment which will be driven by vast amounts of data, and a convergence of television, online and mobile services.”

Mercury can now provide its clients with integrated online and offline services, cross-platform optimization, platform agnostic solutions, integrated planning, consolidated reporting – all from a single source. The company will service clients across the country with offices in California, New York, New Jersey, Massachusetts, Illinois, and Pennsylvania.

“Mercury Media and iMarketing have represented Hoveround as respective TV and Online Agencies of Record for years, so I have witnessed firsthand the true expertise of each company,” said Jeff Hilton, Vice President of Marketing for Hoveround Corporation. “Their combination of strong offline and online buying power, a mutual belief in the importance of driving results, and the best customer service in the business are a great fit for companies like ours. Hoveround has been ‘test driving’ this merger for years and we are excited to grow with Mercury Media.”

About Mercury Media:
Mercury Media is the largest independent, full service direct response media agency in the country, headquartered in Santa Monica, California with offices in Marlboro, Massachusetts and Philadelphia, Pennsylvania. The agency was the first in its industry to launch the first full service Hispanic direct response specialty practice, Mercury en Español, in 2009. Established in 1989, Mercury Media specializes in long form, and short form direct response advertising and is committed to providing its clients with best-in-class measured media solutions across multiple platforms to achieve their strategic objectives and maximize their return on investment. By leveraging its unparalleled experience in direct response media and cutting edge analytics, the agency develops and executes innovative media campaigns that deliver superior results. For additional information regarding Mercury Media’s clients, services and expertise please visit: www.mercurymedia.com. For original articles, please visit The Mercury Index Blog at www.mercurymedia.wordpress.com. Follow us on Twitter:www.twitter.com/mercurymediadr.

About iMarketing LTD:
iMarketing LTD (www.imarketingltd.com) is a leading full-service online marketing agency delivering measurable results for clients such as Yahoo!, Dow Jones, eDiets, and Hoveround. iMarketing’s innovative programs enable Fortune 500 and Media Metrix 100 companies to profitably acquire new customers and increase revenues through a wide range of online channels, including search engine marketing, search engine optimization, online media planning & buying, affiliate marketing, social media marketing, creative, web development, research, and technology. With a focus on ROI and proven experience across multiple verticals, iMarketing has earned the trust of many blue chip companies who demand accountability.

Related articles:

1. eDiets.com, Inc. Names Mercury Media Advertising Agency of Record MARLBORO, Mass. – Mercury Media, the largest privately-owned, full service...
2. Yodle Acquires ProfitFuel, Creating the Largest Independent Provider of Local Search Marketing in the US Yodle now boasts 21,000 clients and a full suite of...
3. Mercury Media Releases “The Power of Television” New TV Perspectives Series Explores Video Delivery Ecosystem MARLBORO, Mass....

Miami – The Cisneros Group of Companies today created the largest mobile ad network serving the Americas by merging the mobile business of RedMas, Cisneros’ digital media unit with Adsmovil, the leading mobile advertising network in Latin America. The newly-formed company will operate under the Adsmovil brand with co-founder Alberto Pardo serving as its CEO and Jorge Rincon, RedMas’ CEO, becoming the new company’s COO.

“RedMas’ mobile business has been providing cutting edge advertising solutions to the U.S. Hispanic and Latin American markets providing its partners a mix of interactivity, targeting solutions, and custom mobile alternatives to better communicate their company’s core values to Latino consumers,” says Mr. Pardo. “The combined companies will be able to offer a broader mobile network and open up the mobile advertising experience across 15 countries in places that receive high traffic and strong relevance for the Spanish and Portuguese speaking consumer, resulting in more exposure and higher sales conversions for our partners.”

“We started the company focusing on the US Hispanic market for online and mobile advertising. Now with this merger we will also focus in the fast growing Latin American mobile marketing market. With advertising growth close to 65% annually according to eMarketer and smartphone penetration going from 15% to 47% by 2015, the Latin American market provides huge growth potential” adds Mr. Rincon. “From an operational angle, this union provides brands access to many more premium publishers, and gives us the scale to invest in technological improvements.”

Adsmovil’s business strategy will focus on expanding its reach and increasing its revenue potential through technology investments. Adsmovil’s network now includes the mobile inventory of a number of major publishers in the region, as well as some of the most popular mobile applications in Latin America and the United States, such as Univision, Grupos de Diarios America, Grupo OPSA, Telemundo, impreMedia, Azteca America, to mention a few. The new Adsmovil will expand its commercial presence with offices in the United States (Miami, Los Angeles and New York), Mexico, Colombia, Brazil, Peru, Venezuela, Argentina and Chile; strengthen its sales team in major markets throughout Latin America and the United States; and build on its combined client base as both companies have separately provided result-driven solutions to many internationally recognized firms including a number of the Fortune 500 companies, such as Disney, Toyota, Sprint, McDonalds, Comcast, P&G, and many more.

Adsmovil (http://www.adsmovil.com/home.html) is the premier Mobile Advertising Network serving the U.S. Hispanic and Latin America markets in Spanish and Portuguese language. Adsmovil provide brands, agencies, and publishers the best of the cross-cultural mobile advertising services while adding the measuring tools, targeting & accountability that partners need in order to grow their reach.

RedMas (http://redmas.com/) is one of the leading digital advertising networks in the U.S. Hispanic and Latin American markets. It began by pioneering the way brands and content owners interact with the U.S. Hispanic audience via mobile devices. Through the acquisition of Kontextua, it now also offers online advertising solutions, especially In-text and In-image contextual advertising to advertisers reaching approximate 50% of the U.S. Hispanic and Latin American markets. RedMas has 14,000 publishers and reaches an online and mobile audience of over 60 million unique users in the region. According to Comscore, RedMas has about 50% reach in each of the U.S. Hispanic and Latin American markets. RedMas is an integral part of the Cisneros Group of Companies’ commitment to be at the forefront of the media industry and the progressive digital world.

The Cisneros Group of Companies is one of the largest privately held media, entertainment, telecommunications and consumer products organizations in the world. The Cisneros Group wholly owns or controls companies ranging from broadcast television and television production to consumer products, and real estate. The Group sells TV programming and other media content on five continents and in over 90 countries. Its media and entertainment holdings include Venevision, the leading television network in Venezuela; Venevision International, a global Spanish-language entertainment company; and Venevision Productions, a supplier of top-tier telenovelas for North American and world audiences. In addition, Cisneros Interactive Group owns several digital assets, including Cuponidad, an online couponing company, various websites, and social gaming platforms.

Related articles:

1. Redmas and Yahoo! Team Up for Local Advertising in Venezuela and Peru RedMas, the Cisneros Group of Companies’ digital advertising arm, to...
2. Cisneros Group’s RedMas Acquires Kontextua RedMas, the digital advertising unit of the Cisneros Group of...
3. Largest Brand-Focused Mobile Advertising Network, Greystripe, Reporting 300% Increase in Bookings for Mobile Video Ads for Q4 Greystripe reports over 30 major brands now running mobile video...