Chitika to provide Mobile Ad Serving Monetization and Off-Network Search Syndication WESTBOROUGH, Mass. - Chitika announced a multi-year extension of its relationship with Yahoo!. Chitika, a leading online and mobile ad…
Acquisition of HomeGain further strengthens Reply.com’s local advertising marketplace and will provide HomeGain advertisers access to significantly more consumer traffic SAN RAMON, CA – Reply.com, the leading online marketplace for…
Increases real-time actionable insights and engagement to drive new sales SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, today announced…
Partnering with Yahoo! Asia Pacific makes it easy to reach out to Premium advertisers TOKYO & SINGAPORE - Geniee, Inc. (Geniee) announces its partnership with Yahoo! Asia Pacific Pte Ltd. through…
SANTA MONICA, Calif. - Mercury Media, a leading direct response television media agency, announced that it has acquired iMarketing, a full service digital agency, creating the largest independent online and offline…
Grey, G2 and MediaCom increase stakes to wholly owned status LONDON - WPP (NASDAQ:WPPGY) announces that its wholly owned companies Grey, G2 Worldwide and MediaCom have acquired the outstanding shares in…
Partnership to serve higher education’s growing need for quality marketing services CHICAGO - Sterling Partners, a growth-oriented private equity firm with a long history of successful investing in the education sector,…
Kiip and Interpublic Group (NYSE: IPG) announced today that they have entered into a strategic partnership, which includes an investment by the global advertising holding company. On IPG’s side, the partnership will be led the IPG Media Lab division of IPG Mediabrands, which will help introduce top-tier marketers to Kiip’s mobile and gaming advertising platform focusing on rewards-based consumer interactions. The investment by IPG was a part of Kiip’s most recent round of funding which took place at the end of 2012 and included additional investments from Relay Ventures, Hummer Winblad, True Ventures and Digital Garage, totaling $11 million.
The Cisneros Group of Companies today created the largest mobile ad network serving the Americas by merging the mobile business of RedMas, Cisneros’ digital media unit with Adsmovil, the leading mobile advertising network in Latin America. The newly-formed company will operate under the Adsmovil brand with co-founder Alberto Pardo serving as its CEO and Jorge Rincon, RedMas’ CEO, becoming the new company’s COO.
Shiny Ads, a premium advertising technology company, and Internet Brands, a new media company, today announced a partnership to integrate the Shiny Ads Programmatic Guaranteed platform into Internet Brands’ sites. Internet Brands is using the white-labeled Shiny Ads Self-Serve product to allow small advertisers to easily purchase inventory on select sites within the company’s Home and Careers categories, including Inhabitat.com, ModelMayhem.com, Weddingbee.com, Inhabitots.com, Ecouterre.com, and others.
