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Category: Advertising Industry Deals
TruSignal Unveils High Value Consumer Audience Targeting Segments on the BlueKai Exchange
Share/Save ST. CLOUD, Minn. & CUPERTINO, Calif. - Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management, analysis and acquisition, announced an expanded partnership to provide online advertisers a more precise way to target high value consumers across several product and service categories, including automotive insurance, life insurance, telecommunications, financial products and [...]
MediaMind Launches Global Publisher Unit
Share/SaveNYC, NY – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, announced today the establishment of the MediaMind Global Publisher Unit (http://publisher.mediamind.com ). Following the unification of three technology powerhouses—MediaMind, Unicast, and Eyewonder under the DG umbrella—now online publishers have access to additional resources and services worldwide to bolster their rich [...]
Intertainment Media Inc. Closes Investment in Award Winning Advertising Technology – Shiny Ads
Share/SaveCanada’s technology incubator, Intertainment Media, takes stake in Toronto advertising technology start up NEW YORK / LOS ANGELES / SAN MATEO / TORONTO – Intertainment Media Inc. (“Intertainment” or the “Company”) (TSXV:INT / OTCQX: ITMTF / FRA: I4T) announced that it has finalized its early stage investment in Shiny Ads, an award winning advertising technology [...]
LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email Marketing
Share/SaveIntegration with Convertro’s Attribution Service Gives Advertisers a Greater Understanding of the Value of LiveIntent’s Publishers’ Exchange Inventory New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has integrated its services with advertising technology from Convertro, the leader in providing advertisers enhanced transparency into the [...]
Tremor Video Purchases InPlay Publisher Analytics Technology From TubeMogul
Share/SaveDeal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance while TubeMogul Retains its Promise of Complete Transparency and Detailed Reporting to Advertisers NEW YORK – Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s [...]
Shazam Powers Interactivity for Super Bowl Advertising Campaigns
Share/SaveShazam-enabled Super Bowl commercials extend viewer engagement to the ‘second screen’ of mobile devices NEW YORK – Shazam®, the world’s leading mobile discovery company, today announced that Shazam for TV™ will play a major role in several television advertising campaigns running during the Super Bowl, an event known as much for its cutting-edge advertising as [...]
Ad Network and Publishing Company PK4 Media Acquires JSFOUR Media and Technology
Share/SaveFounder Joins PK4 Media Team to Advance Bishop Video Platform Los Angeles, CA – PK4 Media, the premium online video advertising network and publishing company today announced the acquisition of JSFOUR, a media and technology company. As part of the acquisition JSFour founder, Jimi Smoot, will join PK4 Media as the VP of Product Development. [...]
YuMe and Samsung Electronics Team to Bring Advertising and Audience Insight to the Samsung Smart TV Platform; Announce Charter Advertiser State Farm
Share/SaveIndustry-First, In-TV Brand Survey Capability from Vizu Gives Brands Real-Time Insight into Ad Campaign Efficacy REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced that it is partnering with Samsung Electronics, the technology leader and innovator in electronics and telecommunications, to provide advertising on Samsung’s Smart TV Platform through YuMe’s Connected [...]
Mexad Acquired by DataXu, Provider of Leading Demand Side Platform
Share/SaveFirst European RTB Acquisition Creates the First Truly Global Demand-Side Platform BOSTON, MA and COLOGNE, GERMANY – DataXu (www.dataxu.com), provider of the industry’s #1 ranked demand-side platform (DSP), announced that it has acquired the leading European DSP service provider, Mexad. With offices in Germany, France, Spain, the United Kingdom, Italy, Poland, and Brazil, Mexad leads [...]
24/7 Real Media Acquires Digital Video Advertising Company, Panache
Share/SaveNEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced its acquisition of Panache®, a leader in digital video advertising fulfillment software and services. The addition of the latest digital video advertising technologies to 24/7 Real Media’s award-winning Open AdStream® ad management platform, creates new and expanded revenue generating opportunities for clients of [...]
Yahoo! Completes interclick Tender Offer
Share/SaveSUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO), announced it completed its tender offer for the outstanding shares of interclick, inc. (NASDAQ: ICLK) at a price of $9.00 per share, net to the holder in cash, without interest and less any applicable withholding taxes. Yahoo! commenced the tender offer on November 15, 2011 and it expired [...]
Major Expansion at In-Gaming Ad Leader Double Fusion
Share/SaveAcquires Social/Casual Gaming Platform NeoEdge, Adds Canadian Distribution and Opens NY Sales Office SANTA MONICA, Calif. – Double Fusion, the leading independent in-game advertising network, announced its acquisition of NeoEdge Networks, a pioneer in social and casual in-game advertising. This strategic acquisition of NeoEdge’s assets positions Double Fusion as the premier, comprehensive in-game advertising solution [...]
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