Category: Ad Products
Online Video Engagement Surges with New Content Discovery Technology from Ooyala
Ooyala, the fastest-growing company in online video, introduced a new innovation in content discovery that enables publishers to dramatically improve monetization of multi-screen video. In pre-release with select customers, the technology is already driving a 4X increase in consumer engagement, meaning longer viewing periods, more videos completed and increased revenue.
Local Corporation Launches In-Player Video Distribution Channel in Rovion Ad Management Platform
Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.
adtivity by appssavvy Platform Celebrates First Year of the Activity Advertising Opportunity Pioneered for Publishers and Advertisers
appssavvy (www.appssavvy.com), an activity advertising technology company, today marked the first anniversary of the release of the adtivity™ by appssavvy platform. Since emerging from development a year ago, nearly 100 web, social and mobile publishers and developers have adopted adtivity, the first platform unlocking and creating net, new inventory that evolves display advertising from around to part of the content, much like the Internet’s evolution from a mass repository of information to a living, dynamic, interactive experience.
FreeWheel Rolls Out New Extension Products to Support Linear and Digital Upfronts
FreeWheel, the video technology company serving enterprise-class entertainment companies, today unveiled three new extension products for their flagship ad management system, Monetization Rights Management® (MRM), that will support entertainment companies in delivering on their integratedtelevision and digital upfront commitments.
Clickatell Launches Mobile Marketing Platform for SMBs
Clickatell, a leading mobile messaging provider, announced its Clickatell Mobile Campaign Manager (CMCM), a social mobile solution optimized to give small and medium businesses the short message service (SMS) tools needed for mobile marketing campaigns that engage new customers and deepen existing customer relationships.
RichRelevance Introduces RichPromo™: Dynamic Campaign Targeting for Retailers
RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today launched RichPromo to provide state-of-the-art dynamic content targeting for retailers. The newest addition to the company’s integrated personalization suite, RichPromo, combines real-time consumer behavior analysis with a retailer’s existing customer segments to deliver the most relevant, appealing campaign content to online shoppers. Now, retailers can optimize their valuable web real- estate for overall engagement, revenue and conversions, while delivering a highly personalized and engaging shopping experience that respects consumers’ real-time behavior and past history with the brand.
BlueKai and Datalogix Partner to Expand Purchase-Based Modeled Audiences for Brand Advertisers
Brand marketers have a new modeling resource as the result of an expanded partnership announced today between BlueKai and Datalogix. BlueKai provides the world’s most complete platform for data management, analysis and acquisition; Datalogix is the leader in building purchase-based digital audiences and predictive consumer data models. Together they will offer marketers in leading verticals such as Automotive, CPG, Retail and Travel reliable high-propensity audience reach at unmatched scale by marrying BlueKai’s valuable audience assets with Datalogix’s modeling capabilities.
Visible World Awarded Key Patent for Household Addressable TV Advertising
Visible World announced that it has been granted a patent on bandwidth management for linear household addressable TV advertising applications. With this patent, the technology offered by Visible World, the leading targeted TV advertising company, enables any combination of multiple commercials to be inserted into the same TV ad slot, where each commercial is addressed to its own target consumer segment.
comScore Introduces Innovation to Validate Online Campaign Delivery in the UK
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the UK launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables the advertising industry to measure verified impressions across key areas such as visibility, targeting and brand safety.
PK4 Media Introduces Bishop Video Platform
PK4 Media (www.pk4media.com), the premium, performance-based media company today announced the availability of the Bishop Video Platform. Designed for the next generation of online video, the platform provides an easy-to-use solution for publishers and advertisers seeking to incorporate video on their website, or in their marketing mix.
React2Media, ad pepper media U.S. Display Unit Merge to Create RTB Video Advertising Platform with Semantic Targeting
Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, today announced a merger in which ad pepper media’s display products and services – iSense, SiteScreen and the RTB platform adEXplorer – will now be represented in the U.S. by React2Media.
Interview: Myles Younger, Canned Banners Co-founder, Talks About DIY Creatives for Display Advertising and Opportunities for Long Tail Advertisers
Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. We’ve asked Myles Younger, Canned Banners Co-founder and Head of Marketing & Business Development, to give us more insights into the current display advertising market, the challenges and opportunities for SMBs and long tail advertisers.
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