Blosm’s new competitive intelligence functionality makes it the most powerful data collection solution in the marketplace by enabling retailers to gather product intelligence from multiple resources and monitor competitors and resellers.

GLEN ELLYN, Ill. - Thanx Media, a leading provider of product data management solutions announced a major upgrade for Blosm, their data collection platform. They have upgraded the solution to include the ability to gather competitive intelligence, making it the most powerful data collection solution in the marketplace.

“We’re thrilled with the upgrade and feel that the possibilities are unlimited”

Thanx Media specializes in helping retailers unlock the power of content to optimize the online customer experience through automated data collection, product management, and robust site search solutions. The competitive intelligence upgrade will debut at IRCE 2013 and participants will see first-hand how this technology will change the way companies collect information and monitor the competitive landscape.

“This amazing upgrade to the data collection technology platform makes Blosm not only the best way to automate the collection of information needed to improve data integrity or to increase the size of an online catalog, but the best way to monitor competitors and resellers to gain a competitive advantage,” said Paul Matker, Thanx Media CEO.

Businesses can now automatically gather product intelligence from multiple sources and review the data in a user friendly interface that makes it easy to gather competitive information, track brand reputation data points, and make strategic BI decisions. Specifically, Blosm looks at:

• Product Comparison
• Catalog Coverage
• SEO and Classification Strategies

“We’re thrilled with the upgrade and feel that the possibilities are unlimited,” expressed Paul Matker, Thanx Media CEO, “because we know that this is going to be an unrivaled solution for online retailers. Competitive intelligence collected with Blosm will really equip them to make solid strategic decisions around things like pricing, product presentation, and SEO classification.”

Businesses are constrained by budgets and the lack of resources to adequately monitor their competitors. Blosm automates the process of data collection and reduces the need for manual intervention. It provides a method for collecting product intelligence from multiple sources and presents the information in a format that helps businesses make the most of the information.

Some of the immediate benefits are:

• Discover how top competitors are pricing and stocking products
• Eliminate the manual effort associated with researching multiple websites to stay on top of industry trends
• Automate the process of collecting and combining product data from multiple internet resources
• Monitor competitors to see what they’re doing right (and wrong) in:
  • Product development
  • Social Media Trends
  • Website Merchandising

About Thanx Media

Thanx Media is an enterprise technology company delivering cutting edge solutions that enable businesses to harness the power of data. Blosm, a Thanx Media product, is the next generation data collection platform and automates the process of gathering relevant product information across a variety of resources. In addition to data collection, Thanx Media provides product data management and site search solutions that enable businesses to deliver the best customer experience possible. Thanx Media is privately held. For more information, visit www.thanxmedia.com.

Pairs Industry-Best Data Cooperative With Marketing Experts for Data-Driven, People-Powered Online Advertising

NEW YORK - Advertising Decision Solutions (ADS), operator of the leading online advertising data cooperative, has rebranded as Adroit Digital. The new name reflects the company’s unique combination of audience marketing technology with skilled online data and advertising professionals.

“We’re always looking to find more customers according to our parameters”

Adroit Digital helps marketers identify the best online audience for their products and services through the largest private online data co-op, which pools insights from all member organizations to build rich, detailed audience models. Advertisers can then leverage these models to buy media and prospect new customers across multiple devices.

“We’re always looking to find more customers according to our parameters,” said Paul Thau, president of Winterbridge. “Having worked with Adroit’s team for more than three years, we know that Adroit’s audience modeling makes our display campaigns more effective. We also like it that they’re on the leading edge of pixel-free. Platforms that incorporate pixel-free technology benefit us by reaching users we can’t reach otherwise. Although most of our clients are not yet ready to participate in the co-op, we know that they’re gaining an aggregate benefit from the co-op’s insights.”

This story appeared first in MediaPost.

Whereas many data providers in the online ad market exist to provide large audience pools, Adroit Digital’s co-op identifies qualified consumers only, giving marketers the best audience, rather than the largest. Every advertiser can control exactly how its data is used, bringing a level of efficiency and transparency not available through existing co-ops or opaque networks.

“Data has never played a more important role in advertising, yet many online advertisers are confused or dissatisfied when it comes to incorporating insights into their campaigns,” said Scott German, GM of Adroit Digital. “The Adroit Digital co-op leverages an advertiser’s first-party site data to identify prospective customers. By using purchase history and behavioral insights, we can build a better picture of a consumer’s interests and, more importantly, their purchase intentions.”

Adroit Digital customers will also have access to Akamai’s unique pixel-free technology to collect and segment first-party data. Advertisers currently on the Akamai platform will not have to integrate other pixels for audience and media performance tracking when working with Adroit Digital, removing significant workflow and technology hurdles facing media buyers and other technology platforms.

Adroit Digital was acquired by MediaMath in January 2013, and operates as a partner of both MediaMath and Akamai.

About Adroit Digital

Adroit Digital helps online advertisers and their agencies simplify the process of digital marketing to drive performance across channels through a combination of advanced audience technology and knowledgeable industry experts. The company’s private advertiser data cooperative allows advertisers to share their first-party audience data and build detailed in-market consumer populations for prospecting new customers. With over 300 million unique cookies aggregated every month, Adroit Digital clients have access to fresh, free and exclusive data. Powered by MediaMath’s TerminalOne buying platform, Adroit Digital provides the technology, as well as a team of advertising experts who empower clients to leverage consumer data for all it is worth. For more information, visit www.adroitdigital.com.

The combination of ExactTarget with Salesforce will create the market and technology leader in marketing

ExactTarget, a leading cloud marketing platform, is used by more than 6,000 companies including Coca-Cola, Gap and Nike to manage their digital marketing

SAN FRANCISCO & INDIANAPOLIS - Salesforce.com (NYSE: CRM), the world’s #1 CRM platform (http://www.salesforce.com/), and ExactTarget (NYSE: ET), a leading cloud marketing platform, announced that they have entered into a definitive agreement under which salesforce.com will acquire ExactTarget in a transaction valued at approximately $2.5 billion. Under the terms of the agreement, salesforce.com will commence a tender offer for all outstanding shares of ExactTarget for $33.75 per share, in cash. The transaction has been unanimously approved by the Boards of Directors of both companies.

“Predicts 2013: Digital Marketing Imperatives for Consumer Technology Providers”

Salesforce.com’s acquisition of ExactTarget will further its mission of being the world’s leading CRM platform—one that enables companies to transform how they connect with their customers across sales, service, and marketing. By combining ExactTarget’s leading digital marketing capabilities with salesforce.com’s leading sales, service and social marketing solutions, salesforce.com will create a world-class marketing platform across email, social, mobile and the web.

The dramatic increase in consumer and business use of social networks, mobile devices, and new digital technologies is causing a revolution in marketing, as budgets previously spent on traditional media are now moving to digital campaigns. Gartner estimates that by 2015 consumer technology companies will have switched one-third of their traditional marketing budgets to digital¹, and CMOs will outspend CIOs on information technology by 2017².

The combination of ExactTarget and salesforce.com will increase the value proposition that customers of both companies will receive. Salesforce.com customers—including many of the world’s largest and fastest growing organizations—will be able to extend their investments in sales, service and social marketing with access to the industry’s most comprehensive marketing automation solution. ExactTarget’s large and vibrant customer base—including many of the world’s largest consumer brands—will have access to new world-class social marketing capabilities, and will be able to leverage salesforce.com’s leading sales, service and platform solutions to transform their end-to-end customer experience.

Comments on the News

• “The CMO is expected to spend more on technology than the CIO by 2017,” said Marc Benioff, chairman and CEO, salesforce.com. “The addition of ExactTarget makes Salesforce the starting place for every company and puts salesforce.com in the pole position to capture this opportunity.”
• “ExactTarget’s mission is to revolutionize how businesses connect with their consumers using data-driven digital marketing across all channels,” said Scott Dorsey, ExactTarget chairman, chief executive officer and co-founder. “Salesforce.com’s tremendous strength in social marketing, along with its leadership position in sales and service, not only will accelerate this vision, but also provide our customers with a powerful, integrated CRM platform to transform their end-to-end customer experience.”
• “Marketing was the fastest growing CRM category in 2012, growing at 21% (more than four times the software industry forecast norm in 2012),” said Yvonne Genovese, managing VP, Gartner’s Marketing Leaders Research. “We believe this growth will continue and marketing will be the largest growing CRM category through 2017.”

Salesforce Marketing Cloud—The Marketing Platform of Choice for CMOs

The acquisition of ExactTarget will accelerate the growth and leadership of the Salesforce Marketing Cloud. The combination of ExactTarget’s industry-leading marketing automation and campaign management capabilities with salesforce.com’s leading social marketing solutions—listening with Radian6, publishing with Buddy Media, and advertising with Social.com—will deliver the marketing platform of choice for CMOs. Now any company will be able to connect with their customers in entirely new ways across email, social, mobile and the web.

Acquisition to Create the Market and Technology Leader in Marketing

As the global leader in CRM, salesforce.com is number one in sales, service and cloud platforms. And now with the combination of Salesforce and ExactTarget, salesforce.com will become the leader in marketing. The acquisition gives salesforce.com industry leading solutions across every major pillar of CRM, creating a unique customer platform that enables companies to transform how they connect to their customers throughout every part of the customer lifecycle. For ExactTarget, joining salesforce.com will accelerate its growth by providing dramatically increased customer and geographic reach and global operational scale.

ExactTarget—Leading Cloud Marketing Platform for More Than 6,000 Companies

Founded in 2000, ExactTarget is a leading cloud marketing platform. The company’s solutions enable marketers to integrate customer data from any source to power digital marketing campaigns across multiple channels, all while leveraging sophisticated marketing automation capabilities. More than 6,000 companies around the world, including Coca-Cola, Gap and Nike rely on ExactTarget’s solutions to drive customer engagement, increase sales and improve return on marketing investments.

Details Regarding the Proposed ExactTarget Acquisition

Under the terms of the transaction, salesforce.com will commence a tender offer to acquire all of the outstanding shares of ExactTarget for $33.75 per share in cash, subject to customary closing conditions, including the receipt of a majority of ExactTarget shares in the tender offer and expiration of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act. Following the successful completion of the tender offer, ExactTarget shares not tendered in the tender offer will be converted in a second step merger into the right to receive the same $33.75 per share in cash paid in the tender offer.

The transaction is expected to close late in salesforce.com’s fiscal second quarter, ending July 31, 2013.

Financial Impact of the Proposed ExactTarget Acquisition

FY14 Revenue: The acquisition is expected to increase total revenue by $120 to $125 million. This estimate reflects an approximately $65 to $70 million reduction relating to fair value adjustments to billed deferred revenue and unbilled backlog, adjustments related to the combined customer base, and inter-company revenue elimination.

FY14 non-GAAP EPS: The acquisition is expected to reduce non-GAAP EPS by approximately $0.16. This estimate reflects reduced revenue expectations as described above, and standard integration costs and transaction fees expected to be in the range of $40 to $45 million.

Q2 FY14 non-GAAP EPS: The acquisition is expected to reduce fiscal second quarter non-GAAP EPS by approximately $0.05. This estimate reflects reduced revenue expectations as described above, the company’s operating results for the fiscal second quarter and standard integration costs.

Based on the above, Salesforce.com is updating its guidance previously reported on May 23, 2013 as follows:

Q2 FY14 Guidance: Based on an expected late fiscal second quarter close date, this transaction is not expected to have any material impact to salesforce.com’s fiscal second quarter FY14 revenue results previously guided on May 23, 2013. Non-GAAP EPS is expected to be in the range of $0.06 to $0.07.

Full Year FY14 Guidance: Revenue for the company’s full fiscal year 2014 is projected to be in the range of $3.955 to $4.0 billion, an increase of 30% to 31% year-over-year.

Diluted non-GAAP EPS is expected to be in the range of $0.31 to $0.33. Non-GAAP EPS estimates assume a non-GAAP tax rate of approximately 36%. The non-GAAP EPS calculation assumes an average fully diluted share count of approximately 645 million shares.

These estimates assume a late fiscal second quarter close date, and actual results could differ materially based on the final transaction close date. The company will update full year GAAP EPS guidance upon completion of purchase accounting after the transaction closes.

Non-GAAP Financial Measures: This press release includes information about non-GAAP EPS, non-GAAP tax rates, and constant currency growth rates (collectively the “non-GAAP financial measures”). Non-GAAP EPS estimates exclude the impact of the following non-cash items: stock-based compensation, amortization of acquisition-related intangibles, and the net amortization of debt discount on the company’s convertible senior notes, as well as income tax adjustments. The purpose of the non-GAAP tax rate is to quantify the excluded tax adjustments and the tax consequences associated with the above excluded non-cash expense items. These non-GAAP financial measures are not measurements of financial performance prepared in accordance with U.S. generally accepted accounting principles. The method used to produce non-GAAP financial measures is not computed according to GAAP and may differ from the methods used by other companies. Non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable GAAP measures and should be read only in conjunction with the company’s consolidated financial statements prepared in accordance with GAAP.

BofA Merrill Lynch is serving as the financial advisor to salesforce.com. JP Morgan is serving as the financial advisor to ExactTarget.

Management Conference Call

Salesforce.com and ExactTarget will host a conference call to discuss this transaction at 8:00 a.m. (ET) / 5:00 a.m. (PT) on June 4, 2013. A live dial-in is available domestically at 866-901-7332 and internationally at +1-706-902-1764, passcode salesforce.com or 89103168. A live audiocast of the event will be available on the salesforce.com Investor Relations website at http://www.salesforce.com/investor and ExactTarget’s website at http://www.ExactTarget.com/company/investor-relations/events-presentations. A replay will be available at 800-585-8367 or +1-855-859-2056 passcode 89103168, until midnight (ET) July 4, 2013.

About ExactTarget

ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, web and marketing automation. ExactTarget’s suite of integrated applications enables marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in Asia, Australia, Europe, North America and South America, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

About salesforce.com

Salesforce is the world’s largest provider of customer relationship management (CRM) software. For more information about Salesforce.com (NYSE: CRM), visit:www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.

Company Providing Mobile Ad Reach to New Audience Segments

AUSTIN, Texas - Q1Media announced the official release of its vMobile video ad unit. Designed to serve top brands and advertising agencies looking for premium and 100% viewable mobile video advertising, Q1Media is responding to increasing marketplace acceptance of mobile advertising. A 2013 study by eMarketer predicted spending on mobile advertising will rise 77% from 2012 to hit to $7.29 billion in 2013.

“In 2013, we’ve seen a significant increase in demand for mobile-web enabled video ads, in part because the flexibility, performance and reporting capabilities of this medium have improved”

“In 2013, we’ve seen a significant increase in demand for mobile-web enabled video ads, in part because the flexibility, performance and reporting capabilities of this medium have improved,” stated Phil Banfield, CEO, Q1Media. “Our existing AdExcite Video publisher base opted-in for mobile video ads at a high rate, which enabled us to offer considerable reach across mobile audiences immediately upon launch.”

Q1Media has exclusive relationships with premium publishers like Artistdirect and strategic media partnerships encompassing video, mobile, and display with publishers like ChaCha.com, Examiner and Lifescript that offer a brand-safe environment and allow advertisers to reach audience segments that are underserved by existing display, video and mobile networks. Their vMobile video ad unit is IAB VAST compliant and compatible with both iOS and Android environments. The company expects to release their mobile display advertising unit – ImpactAd – later this year.

About Q1Media

Q1Media, Inc. is a digital advertising and technology company formed by the 2013 merger of Q1Media, a market leader in delivering online display advertising with a reach of over 150 million monthly unique visitors, and AdExcite, a provider of innovative video advertising platforms. In April 2013, comScore’s Video Metrix reported that the Q1Media-AdExcite Video Platform ranked #4 based on monthly unique viewers among all major video advertising networks. April’s comScore report also placed Q1Media as ranking #1 among comScore’s large-scale INDEX networks for females and males ages 18-34 and households with incomes of $75,000 or more and $100,000 or more. Q1Media, Inc. serves ad agencies, agency trading desks, major brands and web publishers, delivering efficiency and value to the programmatic buying and selling of display, video and mobile device advertising. For sales inquiries, visit www.q1media.com or www.adexcite.com.

UberAds makes mobile advertising more effective – advertisers get better results, publishers make more money and consumers get better relevance

LOS ANGELES - UberMedia, a leading independent developer of mobile applications and mobile advertising solutions, has launched UberAds. UberAds analyzes public social media signals to derive consumer intent – such as interest in buying a car, running, shopping, music – and combines that with geo-location and dynamically created ads to deliver significantly superior results. UberAds technology can deliver timely and useful advertisements to targeted consumers across multiple screens. UberAds turns intrusive advertising into invited advertising.

“Today, I see the same problem with mobile advertising effectiveness and we have invented UberAds, which is set to do the same thing for mobile.”

With this formula, UberAds has already delivered superior results – more than three times the industry average* – for big brands such as Nike, Universal and Lancome as well as TV networks, sportswear retailers, consumer electronics, e-commerce brands and major motion pictures.

“In 1998, I saw a problem with Internet advertising effectiveness, and we invented pay-per-click bidded advertising, which now accounts for the majority of Internet monetization,” said Bill Gross, CEO of UberMedia. “Today, I see the same problem with mobile advertising effectiveness and we have invented UberAds, which is set to do the same thing for mobile.”

UberAds is launching at a time when the market is rapidly growing but mobile ad effectiveness is being questioned. Mobile advertising will be a $7.29 billion business this year, according to predictions by eMarketer, and U.S. advertisers are projected to devote $27.13 billion to mobile advertising in 2017**.

“Transparency in any advertising campaign is critical to its success,” said Gladys Kong, General Manager and CTO of UberMedia. “UberAds improves campaign effectiveness and performance by offering actionable insights in its unique real-time analytics dashboard and by performing continuous optimization in real-time.”

* The industry average CTR for mobile banner advertisements is 0.88 percent, according to DG MediaMind, 2012 Global Benchmark http://www2.mediamind.com/Data/Uploads/ResourceLibrary/2012_Global_Benchmarks_Report_DG.pdf (page 10 of report)

** eMarketer, March 2013, http://www.emarketer.com/Article/Facebook-See-Three-10-Mobile-Display-Dollars-This-Year/1009782

About UberMedia

UberMedia is a leading independent developer of feature-rich mobile applications and dynamic advertising solutions. UberMedia’s platform UberAds, is a mobile advertising network that combines social signals and location to derive consumer intent to deliver timely and useful advertisements to consumers, across all devices – yielding dramatically superior results by turning intrusive ads into invited ads. In 2012, UberMedia was ranked #16 in The Wall Street Journal’s Top 50 Start-ups and was listed as one of Fast Company’s “50 Most Innovative Companies.” UberMedia has delivered dynamic advertising solutions for many Fortune 500 companies. For more information, please visit ubermedia.com.

About Bill Gross

Bill is the founder and CEO of Idealab, a technology incubator in Southern California. One of Bill’s previous Idealab companies, GoTo.com (subsequently renamed Overture Services), launched the first bid-based, pay-per-click search engine technology which helped power the profit behind the world’s most popular search engines. Overture was acquired by Yahoo! in 2003 for $1.6 billion.

New partnerships with Tapjoy and Hooked expand arsenal of native advertising options

NEW HOPE, Pa. - MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, announced new advertising partnerships and formats for the popular Live Feed feature of its mobile applications.

“MeetMe is a leader in social discovery, and its large and loyal userbase offers an excellent engagement opportunity for advertisers”

The new partnerships, with Tapjoy, Inc., a leading mobile advertising and publishing platform, and Hooked Media Group, a provider of personalized game recommendations, enable MeetMe to introduce a number of new ad types into its native feed. MeetMe subscribers can now earn virtual currency by engaging with advertising delivered by Tapjoy, whose market-leading advertising platform drives a number of advertiser-desired calls-to-action, including watching a video, subscribing to a service, and more. Many of these advertisements will appear within MeetMe’s newsfeed, offering a native advertising experience for users and advertisers alike. Through Hooked Media, MeetMe will promote new mobile games targeted based on users’ preferences and interests.

In addition, MeetMe is announcing an expanded 300×250 ad format within the Live Feed stream. This larger, web-sized advertising unit will provide advertisers additional visual “real estate” to communicate a compelling message and connect with MeetMe subscribers.

Geoff Cook, Chief Executive Officer of MeetMe, stated, “We are focused on expanding our mobile native advertising products, with an eye toward monetizing our increasingly mobile user base more effectively. With incentivized native advertising, targeted game promotions, and 300×250 units, we are creating new ways for our advertisers to connect with our mobile audience and new reasons for subscribers to engage with promoted content.”

“MeetMe is a leader in social discovery, and its large and loyal userbase offers an excellent engagement opportunity for advertisers,” said Christine Lee, Senior Vice President, Global Partner Relations, Tapjoy. “Advertising delivered via the Tapjoy Mobile Value Exchange® has always been about giving users access to premium content for free, which drives deeper engagement from those users within the app. Having our advertising model surfaced in their native feed will give it more visibility, which we are excited about.”

Prita Uppal, Chief Executive Officer of Hooked added, “Mobile users, especially MeetMe’s youthful demographic, are always on the hunt for great new apps and games. Hooked powers recommendations using multiple machine-learning algorithms and analysis of relevant factors, including behavior patterns, as well as analysis of the apps currently installed on a user’s device. We are thrilled to bring our sophisticated recommendation engine to MeetMe’s user base as we’ve all seen how new games can light up a social network. This highly individualized recommendation of games will be a great new addition for MeetMe customers.”

These new ad types will be rolled out in stages to MeetMe users on the iPhone and Android platforms, with a series of launches planned throughout the coming weeks.

About MeetMe, Inc.

MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in multiple languages including English, Spanish, Portuguese, French, Italian, German, Chinese (traditional), Russian and Japanese.

Real Time Platform Allows Advertisers to Link Digital-Out-of-Home Campaigns with Online and Mobile Efforts, Delivering Coordinated Messaging to the Same Audiences

NEW YORK - Xaxis, the world’s largest audience buying company, announced the launch of Xaxis Places, a new programmatic platform that allows advertisers to buy digital-out-of-home (DOOH) ad inventory across more than 100,000 screens via real-time-bidding. Integrated within the Xaxis Data Management Platform (DMP), Xaxis Places is the first programmatic product to allow brands to buy DOOH inventory in full coordination with their overall digital media programs.

“Xaxis Places is the first solution to pair the flexibility and segmentation of programmatic audience buying with the high visibility and real world reach of digital-out-of-home”

Xaxis Places provides brands with the entirely new ability to link the messaging that consumers experience on their computers, smartphones and tablets with the messaging these same consumers see when they are on the go – via DOOH screens in locations such as taxis, hotels and malls. To do this, Xaxis partnered with WPP’s Spafax Networks who created a proprietary, extensible database of audience segments indexed to specific geolocations and connected it to the Xaxis audiences a brand is reaching via its display, online video, social and mobile campaigns. Through Xaxis Places, advertisers can plan, execute and measure their DOOH campaigns, at scale, with more precision than previously possible.

“Xaxis Places is the first solution to pair the flexibility and segmentation of programmatic audience buying with the high visibility and real world reach of digital-out-of-home,” said Xaxis chief operating officer, Mark Grether. “Xaxis Places allows brands to greatly refine who they’re actually reaching with their digital-out-of-home buys, minimizing waste and improving overall campaign impact.”

More than 1.4 billion monthly, digital-out-of-home impressions will be addressable through Xaxis Places at launch via screens in various locations including taxis, shopping malls, doctor’s offices, stadiums, gas stations, office buildings and hotels among others. Xaxis Places is fully trackable via advertisers’ third party ad servers and all screens are Nielsen/Arbitron measured.

Xaxis Places represents the latest media channel to be incorporated into the Xaxis DMP and follows the recent introduction of Xaxis Radio, the first programmatic buying product for the digital radio market. Both additions augment the company’s mission of leveraging data and technology to help brands reach audiences wherever they happen to be and through all phases of the marketing cycle – from direct response to brand building, awareness campaigns.

About Xaxis

Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis does this for its GroupM agency partners, Maxus, MEC, MediaCom, and Mindshare. Xaxis, a GroupM company that is part of WPP, has a presence in 20 countries across North America, Europe and Asia Pacific. For more information, please visit www.xaxis.com.

New Services Enable Anyone to Publish, Access and Share Timely and Accurate Information about Any Location in the World

CTIA WIRELESS 2013

LAS VEGAS - geo.to^® announced a new platform at CTIA to bridge the gap between physical locations and the digital world by Mobilizing Locations™ through geo.to’s patented GeoSite^® and GeoLink^® services. Co-founded by mobile, local search pioneer Lee Hancock, who launched and successfully sold go2, the world’s first mobile, local search and directory service, geo.to is commercializing go2’s patented technology and insight gained from delivering billions of local search and information page views to mobile phone users.

“geo.to enables anyone to create a special purpose GeoSite website dedicated to sharing and providing a direct link to extremely timely, accurate and complete information about that location.”

“Most mobile users just want to find, visit, call or share a business or other location as easily and quickly as possible,” said Hancock, Co-Founder and CEO of geo.to. “geo.to enables anyone to create a special purpose GeoSite website dedicated to sharing and providing a direct link to extremely timely, accurate and complete information about that location.”

GeoSite mobile and online websites instantly provide accurate maps, directions, calling, sharing and other timely information about any location. GeoSite owners can easily include any information about a location, including correcting, adjusting and enhancing map locations and directions to avoid common Google, Bing, Apple and other map problems. Designed to work everywhere on everything, GeoSite websites and location information can be instantly accessed or shared by anyone with geo.to’s open APIs and short and readable GeoLink URLs, scannable QR Codes, and SMS keywords. GeoLink and GeoSite services enhance all SEM and SEO marketing and work with traditional media, web services and social media like Facebook, Twitter, SMS, email, etc.

Hancock is a visionary in mobile, local search and LBS services and the inventor/owner of a seminal patent portfolio in mobile, local search and services originally filed in 1996. geo.to is commercializing this patented technology with a goal of enabling a new paradigm to make it faster and easier for anyone to find, share and interact with millions of locations around the world.

More information about geo.to’s suite of services is at http://geo.to/business.

About geo.to

geo.to is a technology company based in Irvine, California, that enables anyone to Mobilize Locations™ through special purpose GeoSite mobile and online websites dedicated to any business or other location. Through their patented GeoSite^® and GeoLink^® products and services, geo.to enables business and other locations to provide instant, direct access to timely and accurate location information they own and control through all web services and traditional, digital and social media like Facebook, Twitter, SMS, emails, etc. geo.to enables anyone to Mobilize Locations™ in order to provide The Easiest and Fastest Way to Find, Share and Interact With Locations™ with the ultimate objective of improving the daily lives of billions of mobile phone and social media users as they find, share and interact with locations throughout the world. More information about geo.to is at http://geo.to.