Home » Ad & Media Strategies » Ad Products
Category: Ad Products
Updates Enhance Ease-of-Use With Faster Campaign Creation, New Mobile Coupon Features, Improved Self-Service Capabilities and Tighter Integration Between Mobile Channels
Continue Reading
Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, announced the availability of custom private exchanges for premium publishers. By allowing publishers to cherry pick their demand partners with valuable inventory from the Velti mGage™ exchange, this latest addition puts Velti at the forefront of the mobile marketing and advertising space as a leader in optimizing ad impressions and reach to improve campaign ROI.
Continue Reading
New Platform Makes Everyone a Bidder: Ad Networks, DSPs and Self-Serve Buyers; New Innovations Include REVV Connect, REVV Creative Control and REVV OS
Continue Reading
Twelvefold Media (formerly BuzzLogic), an emotive-based media company that helps brands target, reach and persuade engaged audiences, has announced “Spectrum for Mobile,” a new mobile advertising product that brings the relevance of the company’s online targeting capabilities to the mobile environment.
Continue Reading
Sharethrough has recently announced the hiring of Hanz Kurdi as senior director of publisher strategy and operations. Hanz will play an integral part in Sharethrough’s push this year to develop more native advertising inventory on media sites: placements that look and feel like the site’s actual content.
Continue Reading
Twelvefold Media (formerly BuzzLogic), an emotive-based media company that helps brands target, reach and persuade engaged audiences, has announced “Spectrum for Mobile,” a new mobile advertising product that brings the relevance of the company’s online targeting capabilities to the mobile environment.
Continue Reading
Share/Save Company is recognized for its market leadership and innovation in digital media technology NEW YORK – Leading digital marketing hub provider [x+1], www.xplusone.com, announced it has been chosen by AlwaysOn as an OnMedia Top 100 winner. The company’s inclusion in the OnMedia 100 signifies leadership amongst its peers and its use of game-changing approaches [...]
Continue Reading
Share/SaveRecognized for creating new opportunities in marketing, branding, advertising and publishing SALT LAKE CITY – mediaFORGE, the leading dynamic display media solution, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. mediaFORGE was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based [...]
Continue Reading
Share/SaveLOUISVILLE, Colo. – Integration of national and local advertising content and the delivery of specific viewer-relevant messages within video on demand sessions were among multiple highlights from a Jan. 23-27 interoperability event hosted by CableLabs® focusing on advanced advertising over cable. In its continuing effort to support the advancement of advertising technology and specifications, the [...]
Continue Reading
Share/SaveTotal Beauty LIVE presents opportunities for brands through multiple digital media platforms Total Beauty Media Group, the leading digital publisher of holistic beauty and health content, today unveiled Total Beauty LIVE, a new immersive platform for brands to leverage the Total Beauty community to seed product sampling, engage in consumer conversation, and ultimately help create [...]
Continue Reading
Share/SaveConversation Targeting and New Publisher Tools Will Optimize Content Creation SAN FRANCISCO – Federated Media Publishing, which powers the Independent Web, announced a strategic partnership with leading authoring tool provider Zemanta. This partnership will dramatically expand the scale and reach of FMP’s successful content marketing programs by helping brands activate hundreds of thousands of publishers [...]
Continue Reading
Share/SaveIntegrated Solution Gives Brand Marketers Faster Page Load Times and a Superior Online Experience NEW YORK, NY – TagMan (www.tagman.com), the global leader in tag management, announced today an exclusive strategic partnership with Digital Fulcrum (www.digital-fulcrum.com), provider of the Ghostwriter web performance optimization technology. Share/Save
Continue Reading
Keep in touch!