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Category: Tacoda
AdMeld Appoints Technology and Internet Industry Veteran Alan Davison as Chief Financial Officer and Joe Pedro, Director of Quality of Service
NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has appointed Alan Davison as Chief Financial Officer and Joe Pedro as Director of Quality of Service. The announcement was made today by AdMeld CEO Michael Barrett. As a member of AdMeld’s executive team, Davison will oversee all aspects of the [...]
Platform-A and IRI Release New Research on Couponing Trends
From clipping to clicking: consumer penny-pinching, generational shifts, and decline of newspapers open the door for online coupons NEW YORK – Platform-A’s Business Intelligence organization, in partnership with Information Resources, Inc. (IRI), has released the results of a new study on trends in consumer couponing with interesting results. Based on input from more than 36,000 [...]
Platform-A Launches in Spain
Platform-A Offers Spanish Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies MADRID – AOL announced the launch of Platform-A in Spain, http://www.platform-a.es, offering advertisers access to the leading online advertising network according to those tracked by Nielsen NetRatings*, with the most comprehensive suite of marketing solutions [...]
Platform-A’s Milestone Transformation to ADTECH Allows Marketers to Deliver Ad Campaigns with Increased Speed and Flexibility
Migration from DoubleClick Ad Serving System Delivers Significant Cost Savings ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President NEW YORK – AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for [...]
Platform-A Expands Strategic Partnership with Scottrade
Partnership Leverages Vast Financial News Sites within AOL’s MediaGlow Publishing Business to Maximize Consumer Reach Plan Includes Targeting AOL News for the First Time NEW YORK – AOL’s Platform-A announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market [...]
AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers
Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by 29%; all figures signal higher advertiser returns moving into 2009 NEW YORK – AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and [...]
ValueClick Sues Tacoda Over Behavioral Targeting Patents
Fight over behavioral targeting (or hypertargeting, or whatever else you fancy naming it) is getting ugly. It has just emerged that ad network ValueClick has sued Tacoda (owned by Time Warner) for allegedly infringing two of ValueClick’s patents on behavioral targeting platforms – only a couple days after announcing the launch of their new predictive [...]
TRAFFIQ Adds New Head of Business Development
Scott Portugal Joins Leading Advertising Exchange as Senior Vice President of Global Business Development. NEW YORK, NY – July 29, 2008 – TRAFFIQ® – The Internet Traffic Exchange today announced the appointment of Scott Portugal as senior vice president of global business development. Portugal will report to TRAFFIQ chief operating officer Dan Ballister. In his [...]
Platform-A’s Advertising.com Continues 50-Month Reign as Largest Online Advertising Network
New York, NY – July 24, 2008 – AOL announced that Advertising.com, http://www.advertising.com, was ranked as the No. 1 third party display ad network for the 50th consecutive month based on audience reach, according to comScore Media Metrix. Advertising.com is part of Platform-A, http://www.platform-a.com, AOL’s digital advertising business. In June 2008, the Advertising.com display network [...]
ValueClick Media Launches Predictive Behavioral Targeting
As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below is the press release, issues just moments ago. WESTLAKE VILLAGE, Calif. – July 21, 2008 – ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced the availability of its Precision BT(TM) [...]
AOL Expands Platform-A to Europe
Advertising Group Aligns AOL’s Existing Ad Operations, Offering Full Suite of Branding and Performance Solutions, Reaching 125 Million Online Consumers Across Europe London, UK and New York, NY, 6 June, 2008 – AOL announced the expansion of Platform-A in Europe, which aligns AOL’s existing advertising operations and offers advertisers and publishers a full suite of [...]
TACODA Behavioral Targeting Solution to be Available Across Entire Platform-A Network
New York, NY – April 29, 2008 – AOL announces that, starting in June, Platform-A will be offering TACODA’s advanced suite of behavioral targeting solutions across its entire network to give advertisers the opportunity to reach their most valuable audience segments. The Platform-A network includes advertising inventory on all AOL owned-and-operated sites – such as [...]
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