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Specific Media Expands Exclusive Publisher Program

Otilia Otlacan | March 2, 2011 | 0 Comments

Leading online properties High Gear Media and AutoMedia ink exclusive third-party inventory agreements IRVINE, Calif. – Specific Media, a next generation media platform company, announced that High Gear Media (HGM) and AutoMedia have joined the company’s rapidly expanding Exclusive Publisher (EP) program. Based on the agreements, Specific Media becomes the only third-party content provider approved [...]

Specific Media Adds Three Media Heavyweights to Advisory Board

Otilia Otlacan | February 25, 2011 | 0 Comments

IRVINE, Calif. – Specific Media, a next generation media platform company, announced the addition of three new members to its advisory board. Broadcast industry leaders Larry Goodman and Bill Burke along with distinguished publishing expert Ed McCarrick will lend their expertise and insight to the Specific Media executive team.

Specific Media Appoints New Executives to Lead Technology And Product Efforts

Otilia Otlacan | February 23, 2011 | 0 Comments

Fabrizio Blanco appointed Chief Technology Officer and Jason Knapp named EVP of Product IRVINE, Calif. – Specific Media, a next generation media platform company, announced the appointments of Fabrizio Blanco as chief technology officer and Jason Knapp as executive vice president of product.

Specific Media Establishes Industry First by Integrating Advertising Option Icon Across All Online Display Ads

Otilia Otlacan | January 11, 2011 | 0 Comments

Clickable tool provides web surfers a simple way to make informed decisions about how data is collected and used for online behavioral advertising purposes IRVINE, Calif. – Specific Media, a next generation media platform company, announced it will be the first Interactive Advertising Bureau (IAB) member to begin integrating the Advertising Option Icon across all [...]

Specific Media Acquires AdCombination

Otilia Otlacan | December 15, 2010 | 0 Comments

Media platform continues global expansion into Europe IRVINE, Calif. – Specific Media, a next generation media platform company, recently announced the acquisition of Amsterdam-based AdCombination in a move to expand its operations into the Netherlands, Belgium and Luxembourg. AdCombination is a leading display network in the region, with a premium publisher network and strong industry [...]

Specific Media Adds Leading Online Properties to Exclusive Publisher Program

Otilia Otlacan | December 3, 2010 | 0 Comments

Specific Media advertisers gain sole third-party advertising placement access to ClassicCars.com, CarDomain.com and Zeroto60times.com as the media company establishes exclusive agreements with premier publishers IRVINE, Calif. – Specific Media, a next generation media platform company, announced exclusive agreements with ClassicCars.com, CarDomain.com and Zeroto60times.com to be the only third-party content provider approved to place ads throughout [...]

Specific Media Acquires Digital Video Leader BBE

Otilia Otlacan | October 28, 2010 | 0 Comments

Integration infuses online video marketplace with powerful data, targeting and analytics from the world’s largest independent media platform Irvine, Calif. and New York, NY – Specific Media, the world’s largest independent media platform, announced that it has acquired Broadband Enterprises (BBE), a premier online video provider. Founded in 2004, BBE is a video advertising company [...]

IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification

Otilia Otlacan | August 25, 2010 | 0 Comments

Companies Advance Brand Safety in the Industry NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, [...]

comScore Releases December 2009 Ranking of Top Ad Networks

Otilia Otlacan | January 18, 2010 | 1 Comment

AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top [...]

MileOne Automotive Selects Specific Media for Exclusive Online Advertising Partnership

Otilia Otlacan | July 13, 2009 | 3 Comments

IRVINE, Calif. – Specific Media, the world’s largest independent media platform, announced an online advertising partnership with leading automotive group, MileOne Automotive. The MileOne Automotive agreement marks another key Specific Media partnership in the automotive sector, further advancing the organization’s leadership position in an important category that continues to experience tremendous growth for Specific Media [...]

comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks

Otilia Otlacan | May 22, 2009 | 0 Comments

AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]

Specific Media Delivers Added Value to Advertisers with Specific Media Brand Awareness Reports

Otilia Otlacan | March 18, 2009 | 0 Comments

IRVINE, Calif. – Specific Media, the world’s largest independent media platform, announced it has bolstered its industry-leading suite of Audience Intelligence Reporting tools with the availability of Specific Media Brand Awareness Reports™, a value-added offering that enables its clients to measure the brand impact of their campaigns. Leveraging data from Nielsen’s new NetEffects product, Specific [...]