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US Spending on Mobile Display Ads Will Nearly Quadruple over the Next Five Years, Says ABI Research
NEW YORK – Mobile advertising is a young and relatively small market today. But over the next five years, spending on mobile display ads in the United States, estimated at just under $313 million today, will almost quadruple to exceed $1.2 billion in 2015. ABI Research practice director Neil Strother says, “A survey conducted by [...]
Mobile Advertising – Global Strategic Business Report
DUBLIN – Research and Markets has announced the addition of the “Mobile Advertising – Global Strategic Business Report” report to their offering. This report analyzes the worldwide markets for Mobile Advertising in US$ Million. The report provides separate comprehensive analytics for US, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each [...]
Smaato releases the first Smaato Mobile Advertising Metrics
Quattro Wireless & Millennial Media are Top Performers with 83% Fillrate; iPhone performs two times better than Android handset CTR REDWOOD SHORES, Calif. – Smaato Inc. (http://metrics.smaato.com) published the Smaato Mobile Advertising Metrics. The Smaato Metrics reveal for the first time a Click Through Rate (CTR) Index by handset operating system. In addition, the Smaato [...]
Quattro Wireless and Mobext Partner on Advanced Mobile Analytics
Initiative Will Give Brands Deeper Insights into Mobile Campaigns WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s largest premium ad network, and Mobext, the mobile marketing arm of Havas Digital that provides data driven advertising solutions within the mobile channel, have formed a strategic partnership focused on mobile analytics.
Quattro Wireless CEO Andrew Miller Named Ernst & Young Entrepreneur Of The Year 2009 Award Winner
Award Recognizes Entrepreneurial Excellence in Emerging Company Category WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com) announced that CEO Andrew Miller received the Ernst & Young Entrepreneur Of The Year® 2009 Award in the Emerging Company category in New England, which recognizes the exceptional leader for a company less than five years old. According to Ernst & [...]
iPhone Application Advertising Platform AdWhirl Closes $1 Million Seed Round
Startup Helping iPhone Developers Make Money via Free Applications MENLO PARK, Calif. – AdWhirl, the most popular ad platform solution among iPhone application developers, announced that it has closed a one million dollar seed round led by Foundation Capital, with additional participation by several angel investors.
Quattro Wireless’ CEO Andrew Miller Named Ernst & Young Entrepreneur Of The Year 2009 Award Finalist in New England
Eswar Priyadarshan Also Receives Nomination for CTO of the Year Award from Mass Technology Leadership Council WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com) announced that CEO Andrew Miller is a finalist for the Ernst & Young Entrepreneur Of The Year® 2009 Award in New England. According to Ernst & Young LLP, the awards program recognizes entrepreneurs [...]
Quattro Wireless Continues to Grow with Appointment of Lynn Tornabene as Chief Marketing Officer
Former DoubleClick Executive Brings More Than Twenty Years of Strategic and Product Marketing Experience to Leading Mobile Ad Network WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s largest premium publisher ad network, announced the appointment of Lynn Tornabene as Chief Marketing Officer, effective immediately. Tornabene will lead Quattro Wireless’ global corporate and product marketing initiatives as [...]
AdMarvel Launches Ad Mediation for Apple iPhone
Open Platform Enables Advertising from Numerous Ad Networks, and Direct-Sourced Inventory CTIA Wireless 2009 LAS VEGAS – AdMarvel, a leading provider of mobile advertising mediation services, announced the availability of its iPhone Advertising Toolkit. Leveraging experience from a broad portfolio of mediation services for mobile advertising, the toolkit enables iPhone application developers to easily integrate [...]
Quattro Wireless Captures Explosive Audience and Market Share Growth
$10 Million Series C Funding will Accelerate International Expansion and Advancement of World’s Largest Premium Publisher Mobile Ad Network WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s largest premium publisher ad network, announced that it raised an additional $10 million in Series C funding to accelerate international growth and continue developing industry-leading predictive mobile targeting technology. [...]
The Onion Selects Quattro Wireless
Exclusive Ad Network Deal; Leverages Quattro Wireless’ Technology Platform for Mobilization WALTHAM, Mass. – The Onion, “America’s Finest News Source,” has selected Quattro Wireless, mobile’s trusted ad network, for an exclusive mobile advertising and publishing partnership. As an exclusive publisher in the Quattro Mobile Ad Network, The Onion will leverage Quattro’s full-service Ad Sales and [...]
Quattro Wireless Premier Mobile Ad Network Goes Global
Mobile’s Most Trusted Ad Network Begins International Ad Sales and Serving Mobile World Congress 2009 WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s trusted ad network, announced a strategic global expansion of its leading premier mobile ad network to Western Europe, Australia, New Zealand, South Africa and Asia. Quattro will now accept Internationally-focused, and country-specific Publishers [...]
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