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PointRoll Reports Record Growth in Pre-Black Friday Shopping
Data from PointRoll’s ShopLocal Technology Reveals 14 Percent Increase in Offers from 2010; Includes Significant Boost in Sunday Traffic and Page Views NEW YORK — PointRoll, a Gannett Company and the leading provider of digital marketing technology, reports record growth in online shopping this year as consumers dive into Black Friday deals early. PointRoll reported [...]
PointRoll and Tremor Video Partner to Deliver Locally Targeted Dynamic Video Advertising on a National Scale
Ford Leverages Joint Alliance to Bring Local Offers and Messaging to Online Video Ads NEW YORK – PointRoll, a Gannett Company and leading provider of digital marketing technology, announced a strategic alliance with Tremor Video, the largest independent online video technology company. The partnership enables brands to buy video advertising on a national level through [...]
PointRoll Study Shows Holiday Advertising Season Starts Early
Late October and Early November Are Prime Periods to Influence Holiday Retail Shoppers NEW YORK, NY – Advertisers may be missing a key opportunity to engage holiday shoppers, according to a PointRoll study of retailers’ online advertising campaigns from 2006 – 2009. The study analyzed performance of online advertising campaigns and consumers’ interactions with the [...]
Flash and Rich Media Ads Represent 40 Percent of US Online Display Ad Impressions
JPEG Still Leads as Top Ad Format at 42 Percent; comScore Introduces Creative Summary Report for Ad Metrix Service RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the Ad Metrix Creative Summary report, designed to provide detailed intelligence on the size, formats, and types of [...]
Latest Report Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, Tallies Provider and Segment Revenue
DUBLIN – Research and Markets has announced the addition of the “Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012” report to their offering. Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over [...]
ContextWeb and PointRoll Announce Integration of ContextWeb’s Real-Time, Page-Level Contextualization with PointRoll’s Ad Control Platform
Enables Dynamic Generation of Rich Media Ads in Real Time Based on the Content of a Page NEW YORK – ContextWeb, the largest independent ad exchange, announced that it is a flagship partner in PointRoll’s Open Insights initiative, a partner program that adds science to the art of advertising by helping marketers more easily and [...]
Reportlinker Adds Online Video Advertising Networks 2007 – 2010: Emerging and Surging Report
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue. Online Video Advertising Networks 2007 – 2010: Emerging and Surging This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting. Each video [...]
Research and Markets: Video Advertising Networks Emerging and Surging To $493 Million In ’09 Revenue
DUBLIN – Research and Markets has announced the addition of the “Online Video Advertising Networks 2007 – 2010: Emerging and Surging” report to their offering. This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.
Gannett Announces Formation of The Gannett Digital Media Network
Digital Portfolio Offers Advertisers Unprecedented Combination of National Reach and Local Engagement MCLEAN, Va. – Gannett Co., Inc. (NYSE:GCI) announced the formation of a groundbreaking network that will change the way advertisers reach their target customers. The Gannett Digital Media Network ties together more than 100 digital communities with a combined reach of approximately 25 [...]
Gannett Co., Inc. Reports Preliminary Fourth Quarter and Full-Year Results
MCLEAN, Va. – Gannett Co., Inc. (NYSE: GCI) reported today that preliminary 2008 fourth quarter earnings per diluted share from continuing operations were $0.69 compared with $1.06 per share in the fourth quarter of 2007. The preliminary results for the quarter include $56 million in pre-tax severance expenses ($36.1 million after tax or $0.16 per [...]
AccuStream Research: Online Video Apps and Platforms Score $494.7 Mil. in ’08 Revenue
MARINA, Calif. – Online video applications, platforms, advertising networks and related services tallied $494.7 million in 2008 revenue, up 86.7% over 2007. VASP, video CMS and ad network revenues combined are forecast to increase by 41% in 2009 and 38% in 2010, according to a far-reaching online video services and analytics report published by AccuStream [...]
Alloy Media + Marketing Wins PointRoll’s “Beanie Award” for Top Interactive Campaign with the Pentel “Hyper-G Smoothest Line” Contest
Social video ad ranks as PointRoll’s best performing rich media unit of the year NEW YORK – Alloy Media + Marketing, one of the country’s largest providers of media and marketing programs reaching targeted consumer segments, has been awarded a PointRoll “Beanie Award” for the Pentel “Hyper-G Smoothest Line” campaign. The rich media campaign was [...]
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