Category: Platform-A
Platform-A Launches in Spain
Platform-A Offers Spanish Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies MADRID – AOL announced the launch of Platform-A in Spain, http://www.platform-a.es, offering advertisers access to the leading online advertising network according to those tracked by Nielsen NetRatings*, with the most comprehensive suite of marketing solutions [...]
Platform-A’s Milestone Transformation to ADTECH Allows Marketers to Deliver Ad Campaigns with Increased Speed and Flexibility
Migration from DoubleClick Ad Serving System Delivers Significant Cost Savings ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President NEW YORK – AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for [...]
Platform-A Launches in Canada
Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. [...]
Platform-A Expands Strategic Partnership with Scottrade
Partnership Leverages Vast Financial News Sites within AOL’s MediaGlow Publishing Business to Maximize Consumer Reach Plan Includes Targeting AOL News for the First Time NEW YORK – AOL’s Platform-A announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market [...]
IAB Launches Task Forces to Tackle Data Ownership and Contracts for Interactive Advertising Sales
Takes On Two of Interactive Industry’s Biggest Issues ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two of the biggest issues facing the interactive advertising industry—data ownership and media contracts between buyers and sellers of interactive advertising. These task forces represent a [...]
AOL Names Greg Coleman President of Platform-A
Former Head of Global Sales at Yahoo! to Drive Platform-A’s Display Advertising Sales Across AOL’s Businesses NEW YORK – AOL named Greg Coleman President of Platform-A as part of the company’s effort to expand display sales across its advertising and programming networks. Coleman, who has more than 25 years of sales and media experience, will [...]
AOL’s Platform-A Launches Broad-Based Strategic Relationship with FreeCreditReport.com
New Multi-Faceted Deal Expands to Include Multiple Digital Solutions NEW YORK – AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for online consumer credit reports, scores and monitoring. The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of [...]
Tremor Media Selects ADTECH for Ad Serving Solutions
NEW YORK – ADTECH announced that it will provide ad serving for Tremor Media, http://www.tremormedia.com, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform. ADTECH, http://www.adtechus.com, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business, http://www.platform-a.com. Tremor Media’s Acudeo technology is [...]
AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers
Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by 29%; all figures signal higher advertiser returns moving into 2009 NEW YORK – AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and [...]
Platform-A’s ADTECH to Provide Multimedia Ad Serving for The Weather Network & MétéoMédia
Deal with popular media brand in Canada builds ADTECH momentum Oakville – December 17, 2008 – ADTECH announced that it will provide ad serving for Canada’s leading weather information services, The Weather Network & MétéoMédia. ADTECH, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business. The [...]
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