NEW YORK, NY – Magnetic (www.magnetic.is), the leading search data marketplace, today announced the addition of Mike Peralta, who joins the company as Chief Operations Officer. Peralta was formerly the senior vice president of North American Advertiser Services at Platform A at AOL and he will now leverage 18 years of experience to drive adoption of search re-targeting among large advertisers for Magnetic. Peralta will build out Magnetic’s client-focused teams, establishing a presence in major markets to increase advertising spend with large scale marketers.

“Agencies have become much more comfortable combining search data with display media buying,” said Josh Shatkin-Margolis, CEO of Magnetic. “This has driven high advertiser adoption because of the ease with which companies in the online ad ecosystem can use our data to enhance campaigns. We expect that by adding Mike Peralta to our team, his track record of outstanding performance will catapult Magnetic forward as the de facto advertising partner in search re-targeting.”

“In my experience, search data has always shown the highest efficacy in driving campaign performance,” Peralta said. “I’m excited to be part of a company that’s paving the way toward creating more effective display advertising campaigns.”

Previously, Peralta served as Chief Revenue Officer at Tumri, where he managed sales and marketing functions ranging from customer experience to business development and global expansion efforts. Additionally, before his role at Platform A, Peralta led United Kingdom and Western European operations for Advertising.com and also worked with the US advertising teams during his tenure. Peralta received a bachelor of sciences degree in environmental and civil engineering from Rensselaer Polytechnic Institute and completed graduate work in management and public policy at New York University.

About Magnetic
Magnetic™ makes search re-targeting easy. The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online. With more than 270 million search profiles, Magnetic significantly lifts the value of media and improves campaign performance. Magnetic’s advanced technology provides the largest payment to search data providers. It is the search data partner of choice for more than 90 leading agencies, ad networks and DSPs. Magnetic is headquartered in New York, funded by investors including Charles River Ventures, Ron Conway, NYC Investment Fund, Roger Ehrenberg of IA Capital, Founder Collective and NYC Seed. For more information visit: www.magnetic.is.

AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players such as Third Screen Media and Doubleclick.

This report provides a concise and highly impactful analysis of AdMob’s business prospects, competitive analysis, SWOT analysis and proprietary analysis of the Mobile Advertising Network Vendor Landscape. This must read report will help anyone involved in mobile advertising better understand business strategies, competition and the direction of product offerings and solutions.

Key Findings:

This report finds that AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players like Third Screen Media and Doubleclick.

What differentiates AdMob from other networks is its unique marketing analytics and dashboarding capabilities that provide advertisers with real-time access to campaign metrics. AdMob could do more in the mobile marketplace to promote this capability that empowers advertisers with cost-cutting, game-changing mobile Web analytics.

In only three years, AdMob has amassed a network of thousands of mobile sites and developed substantial backbone server technology, advanced algorithms, and data analytics capabilities that enables it to produce a robust set of solutions for clients to reach today’s mobile network user.

AdMob is at a critical juncture in its short life due to the increasing maturity of the mobile marketing and advertising space that is resulting in big payoffs for brand managers, particularly those selling to a local consumer market.

Target Audience

Media Buyers at Marketing and Advertising Agencies, and Corporate Marketing Departments: Chief Marketing and Advertising Executives are determining how best to allocate their budgets for 2010 and mobile is certainly on their radar.

Mobile advertising networks: The suppliers enable different types of mobile ads to be broadcast over mobile networks, in videos, and in other mobile premium content.

Mobile search and content aggregators: Many are chasing Google but the smaller vendors offer localized search capabilities.

Cellular phone providers. They carry the millions of text messages, some of them sponsored, and are looking at ways to leverage mobile marketing campaign data for their own use.

Mobile platform developers: These suppliers create videos, games, downloadable applications for mobile that they in turn use to recruit sponsorship opportunities.

Traditional media outlets: Broadcast television stations and Internet properties are leveraging mobile to stream newscasts and other premium content

Smartphone and PDA manufacturers. They provide the hardware that enable next-generation mobile content possible

Key Topics Covered:

Executive Summary

Company Overview

Products and Services

Company News

Competitive Analysis

DoubleClick

Millennial Media

Greystripe

Third Screen Media

AOL’s Platform A

Mobile Advertising Network Vendor Landscape

Strengths, Weaknesses, Opportunities and Threats Analysis

Admob Strengths

Admob Weaknesses

Admob Opportunities

Admob Threats

Summary and Recommendations

Demand Customization

Create Realistic Measurement Plans

Optimize Direct Response and Local Search

For more information visit http://www.researchandmarkets.com/research/e3f5d0/admob_company_anal

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for June 2009 based on data from the comScore Media Metrix service. Online visitation to travel sites gained as Americans began planning and preparing for their summer vacations. The end of another school year resulted in an increase of interest at gaming sites. Career services and development sites saw strong growth due to the influx of recent college graduates entering the job market, in addition to a rising unemployment rate.

“Travel sites typically see an increase in activity around this time of year as Americans look to get away,” said Jack Flanagan, executive vice president of comScore Media Metrix. “Summer vacation also means more leisure time for those out of school, leading to a seasonal increase in leisure categories including online gaming and entertainment.”

Online Vacation Planning Jumps in June

June heated up the Travel category as Americans sought seasonal getaways. The Airlines category ranked as the top gaining category for June, growing 22 percent to 33.2 million visitors. Also among the top gaining categories were Travel Transactions, Online Travel Agents, and Travel Information. Southwest Airlines, the top ranked site in the Airlines category, achieved particularly strong gains growing 64 percent to 16.4 million visitors and grabbing the #2 position among the top gaining properties.

Online travel agent sites also experienced growth in June, increasing 9 percent to 42.8 million visitors. Expedia led the category with 27 million visitors (up 12 percent), followed by Orbitz with 12.5 million visitors (up 10 percent), Priceline with 11.3 million (up 7 percent), and Travelocity with nearly 9.8 million visitors (up 8 percent).

Americans Say “Game On” in June

Online gaming sites saw a surge in activity in June, as the beginning of summer vacation provided students with more leisure time for such pursuits. The Gaming Information category attracted 50 million Americans in June, up 6 percent vs. the previous month. With school out for the summer, students found ways to spend their free time on sites such as GiantRealm and GameStop, with both sites ranking among the top 10 gaining properties in June. GiantRealm jumped 25 percent to more than 7 million visitors while GameStop grew 19 percent to nearly 5.8 million visitors.

Job-Seekers Make an Effort Online

Rising unemployment during the past year has led to an increasing number of Americans seeking jobs and career opportunities online. Both the Career Resources and Career Training & Education categories ranked among the top ten gaining categories for June as the unemployed, underemployed and recent grads scoured the Web for opportunities. The Career Resources category grew 6 percent to 46.8 million visitors, while Career Training & Education grew 13 percent to 6.7 million visitors.

Top 50 Properties

Google Sites continued to lead as the most visited property in June with nearly 157 million visitors, followed by Yahoo! Sites with 154 million visitors and Microsoft Sites with 127.4 million visitors. Facebook.com moved up two positions to #6 marking its highest-ever ranking. Career Builder ascended 6 spots to #39 with 21.7 million visitors, a reflection of the Career Services & Development category gain. The Mozilla Organization jumped 13 spots to #28 with nearly 27 million visitors, due to the release of Firefox 3.5 which includes numerous new and improved features. June also represented Twitter.com’s debut in the ranking of the top 50 properties, coming in at #46 with 20.1 million visitors.

“It’s hard to believe that Twitter.com had fewer than a million visitors  in June 2008, and now attracts more than 20 million visitors a month and ranks among the top 50 U.S. properties,” Flanagan commented. “Twitter has clearly been able to generate wide interest and cultivate a substantial following in a very short period of time. If this momentum persists, then we will continue to see Twitter climb higher and higher in this ranking in the coming months.”

Top 50 Ad Focus Ranking

Platform-A led the June Ad Focus ranking, reaching 91 percent of all Americans online. Yahoo! Network ranked second, reaching 88 percent of the population, while ValueClick Networks ranked third with an 84-percent reach. Fox Audience Network and 24/7 Real Media each climbed one spot grabbing the #7 and #8 positions, respectively.

_________________________________________________________________________

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

June 2009 vs. May 2009

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix
Total Unique Visitors (000)
May-09     Jun-09    % Change      Rank  by Unique  Visitors

Total Internet : Total Audience    193,825    193,896          0         N/A
NameMedia                            2,336      5,975        156         195
Southwest Airlines Co.              10,021     16,471         64          59
Systemax Inc.                        2,912      4,625         59         250
TAGGED.COM                           6,248      8,373         34         129
The Mozilla Organization            20,610     26,964         31          28
Xacti Corporation                    7,810      9,812         26         105
GiantRealm                           5,618      7,011         25         157
Disney Online                       25,966     31,362         21          24
Sheknows                             8,599     10,285         20         100
GameStop                             4,874      5,791         19         201

*Ranking based on the top 250 properties in June 2009.
_________________________________________________________________________

Table 2

comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.)

June 2009 vs. May 2009

Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
May-09       Jun-09     % Change

Total Internet : Total Audience       193,825      193,896            0
Travel – Airlines                      27,323       33,290           22
Career Services & Development -         5,954        6,729           13
Training & Education
News/Information – Politics            11,642       12,977           11
Travel – Transactions                   3,980        4,386           10
Travel – Online Travel Agents          39,232       42,863            9
Games – Gaming Information             47,053       49,950            6
Career Services & Development -        44,204       46,803            6
Career Resources
Entertainment – News                   54,946       57,955            5
Financial Information/Advice           37,688       39,557            5
Travel – Information                   40,509       42,461            5
______________________________________________________________________

Please visit the following link to view the Top 50 Properties and the Ad Focus Ranking for June 2009: http://comscore.com/Press_Events/Press_Releases/2009/7/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_June_2009

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.

“Tom is a fantastic addition to TRAFFIQ’s advisory board,” said Kahn. “His deep understanding of the space and the technology that drives this industry is unmatched. Tom’s insight and experience in managing large and complex technology products is exactly the kind of knowledge base that we are looking for as TRAFFIQ continues to grow, and its underlying technology becomes more sophisticated. Tom will be a critical sounding board on all the features in our product pipeline, including better media targeting tools, time-saving workflow improvements, and services that make use of the valuable market data we collect.”

The industry’s only horizontal, direct-to-publisher display media management and buying platform, TRAFFIQ helps agencies leverage and increase their buying power, and improves publishers’ selling strength. This comprehensive system is engineered to incorporate all components of the media planning, buying and selling process, including site search and media planning, smart inventory packaging tools, automated RFP distribution, negotiation management and order execution, campaign optimization, and publisher reconciliation/invoicing.

“I am very excited about working with the TRAFFIQ team,” said Iler. “I believe their solution is truly unique, and fills an important gap in the online advertising marketplace. As advertising alternatives continue to consolidate and converge, systems like TRAFFIQ’s will be needed to help advertisers manage an increasingly complex buying process.”

Other members of TRAFFIQ’s advisory board include Chris Schroeder, CEO of the HealthCentral Network; David J. Londoner, General Partner of the North River Company; Tom Wilde, CEO of Everyzing and Mark Wright of Blue Chip Venture Partners.

About Tom Iler:

Tom most recently served as SVP & Chief Information Officer Platform-A overseeing the technology division for the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of online marketing solutions powered by the Web’s best advertising technologies. As CIO, Tom was responsible for the company’s 340 technology employees located in eight cities across the US and Europe. In this role, he was responsible for providing leadership and oversight for the development, maintenance and operation of the Company’s information systems. Prior to AOL, Tom was the CIO of Advertising.com. As chief information officer for Advertising.com, Tom led the company’s technology team and was responsible for maintaining, developing and operating the company’s award-winning information systems. Platform-A and Advertising.com are a division of AOL/Time Warner. Prior to Advertising.com, Tom served as CIO for Baltimore County Government, overseeing the technology and systems which supported and served over 6,000 employees and 750,000 citizens.

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self-service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include thousands of leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).

______________________________________________________________________________
Top 25 Ad Networks

April 2009 vs. April 2008

Total U.S. – Home/Work/University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)
Apr-2008        Apr-2009       % Change

Total Internet: Total Audience          190,728         192,875           1

Platform-A                              170,508         176,455           3
Yahoo! Network                          160,206         167,129           4
Google Ad Network                       155,882         164,518           6
ValueClick Networks                     140,930         160,307          14
Specific Media                          144,773         158,012           9
FOX Audience Network                        N/A         149,249         N/A
24/7 Real Media                          99,959         147,668          48
Traffic Marketplace                     114,682         143,519          25
Microsoft Media Network US              119,595         139,674          17
Tribal Fusion                           135,113         138,274           2
Casale Media – MediaNet                 127,184         137,884           8
interCLICK                              107,961         134,834          25
Turn, Inc                                60,617         134,028         121
Adconion Media Group                    117,965         133,498          13
CPX Interactive                          69,178         130,370          88
Collective Network by Collective Media   88,279         129,808          47
ADSDAQ by ContextWeb                     93,815         123,534          32
AudienceScience (formerly Revenue Science)  N/A         121,001         N/A
Burst Media                              89,670         116,727          30
Undertone Networks                       72,940          97,053          33
AdBrite                                  81,838          91,033          11
Pulse 360                                   N/A          82,574         N/A
Vibrant Media                            72,351          80,779          12
Adify                                       N/A          73,467         N/A
Kontera                                  52,159          72,870          40
______________________________________________________________________________

“Underscoring the growing importance of ad networks to the digital advertising economy, each of the top 25 ad networks has expanded its reach during the past year,” commented Jack Flanagan, comScore executive vice president. “It almost seems that new ad networks are emerging every day, each aimed at helping advertisers achieve their campaign objectives, whether it’s to deliver reach and frequency or to target a specific audience segment.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

NEW YORK – AOL UK announced the beta launch of its new homepage available at http://www.aol.co.uk/newhomepage that will let consumers access multiple e-mail accounts and social networking services from a single online destination. The new AOL.com homepage will be opened to third-party services and content, providing consumers with new customization options while offering advertisers new opportunities to tap into an increasingly engaged audience. The site is part of the ongoing strategy from AOL’s MediaGlow publishing division, http://mediaglow.com, to expand globally, including the launches in the UK of men’s lifestyle site Asylum, http://www.asylum.co.uk, personal finance site WalletPop, http://www.walletpop.co.uk, automotive news blog Autoblog, http://uk.autoblog.com and casual gaming website Flytrap Games, http://www.flytrapgames.com.

The new homepage model has already proven a success in the U.S. with the relaunch of AOL.com in September 2008 growing 7% in page views and 26% in total minutes year over year.* Today’s beta launch in the UK will include the same new tools as in the US, such as features that allow users to further personalize and control their online experience, from display and design to navigation, news feed options and social media.

“As the Web becomes more fragmented, consumers want choice and relevance in their online experience,” said Bill Wilson, President of MediaGlow. “Today’s beta launch of the new AOL UK portal builds on the tremendous success we’ve experienced in the U.S. offering consumers more choice and customization. For the advertising community, it means even greater reach and relevancy for campaigns aimed at audiences across a wealth of rich media content and channels already available across AOL.”

Some of the innovative features include AOL UK users being able to check their Google Mail, Hotmail, Yahoo! Mail and of course AOL Mail e-mail accounts, in addition to seeing their online buddies via AOL’s AIM service. From the AOL.co.uk homepage, users will also be able to post status updates to multiple social networks, and access profile activity information, including new friend requests and mail notifications, from services such as AIM, Bebo, Facebook, MySpace, Twitter and other third-party sites in the future. In the UK, social sites account for one in every six minutes spent online, according to a recent study.**

Supported by AOL’s digital advertising business Platform-A, http://www.platform-a.com, AOL UK’s new homepage offers advertisers ad formats and capabilities including customized re-skins, rich media options and content integration opportunities. Platform-A’s Targeted Text Links advertising platform, powered by Quigo on a pay-per click basis, has been fully integrated into the homepage launch, allowing advertisers to target their ads to ensure high lead generation and return on investment.

AOL UK also recently announced an enhanced AOL Mail experience, featuring more than 30 new plug-ins and shortcuts providing one-click access to Google Mail, Yahoo! Mail and a variety of other third-party sites and destinations directly from within the AOL Web Mail experience.

Other new homepage features include:

* Customized backgrounds with six new designs to choose from;
* Ability to add any links to the page so users can more easily access their most frequently visited sites;
* Users can drag and drop to reorder channel navigation to suit personal preferences;
* Users can add RSS feeds and categories to get content from their preferred external sites; and
* Leading market quotes and global stock finder.

The new homepage advances MediaGlow’s strategy of connecting people with their passion points by opening up to third-party content and services, providing consumers with new customization options and opportunities for advertisers to tap into an increasingly engaged audience. The site is expected to fully launch this summer.

* comScore Media Metrix AOL.com Homepages, March 2009.

** Study by Nielsen Online ‘Global Faces and Networked Places’ published March 2009.

About MediaGlow

MediaGlow, AOL’s publishing business unit formed in early 2009, centralizes AOL’s programming efforts, including AOL.com, AOL’s content verticals and commerce and marketplace channels, dozens of niche sites, and state-of-the-art studios in Los Angeles and New York City. In all, MediaGlow operates more than 70 sites and attracts more than 67 million unique visitors each month, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009. MediaGlow, along with AOL’s advertising business, Platform-A, and its social media business, People Networks, represent the three core businesses for AOL.

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

Social Networking Category Has Record Month Led by Gains at Twitter and Facebook

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for April 2009 based on data from the comScore Media Metrix service. April saw Americans turn to the Web for the latest information related to the swine flu, causing traffic to soar at CDC.gov. The month also saw visitation to social networking sites reach record numbers, driven by growth at Twitter.com and Facebook.com, as well as an increase in visitation to real estate and home-related sites as the spring season prompted many Americans to consider home improvements. The tax category also experienced strong growth as procrastinating Americans tried to beat the April 15 deadline.

“When news of the swine flu pandemic erupted, many Americans turned to the Internet as their primary source of information for how to keep themselves and their families safe,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “April also saw a record number of visitors at social networking sites with Facebook and Twitter each adding millions of new users as a result of continued media attention and overall interest in the sites.”

Swine Flu Drives Americans Online in Search of Information

News of the swine flu outbreak prompted many concerned Americans to jump online in search of information about prevention, detection and treatment of the virus. The Centers for Disease Control and Prevention’s site, CDC.gov, witnessed a 142-percent increase to 5.7 million visitors, making it the top-gaining property in April.

Social Networking Reports Record Visitation

The social networking category experienced a record month, growing 12 percent to nearly 140 million visitors, or nearly three-quarters of the U.S. online population. MySpace Sites led the category with 71 million visitors, followed by Facebook.com with 67.5 million visitors, an increase of 10 percent from the previous month. Twitter.com, now the third ranked social networking site, experienced another explosive month of visitor growth, jumping 83 percent to 17 million visitors.

Americans’ Homes Top of Mind in April

Many Americans sought information related to their homes in April with the Real Estate category reporting a 10-percent increase to 48.4 million visitors and the Community – Home category gaining 10 percent to nearly 30 million visitors. Move Network led as the most visited real estate site attracting 13.2 million visitors (up 88 percent vs. March), followed by Yahoo! Real Estate with 6.8 million visitors (up 11 percent) and AOL Real Estate with 3.6 million visitors (up 15 percent).

The start of spring led many Americans to consider home repairs and remodeling, driving traffic to the Community – Home category. About.com Home & Garden led the category with nearly 4 million visitors (up 16 percent), followed by AOL Home with 3.8 million visitors (up 29 percent) and Better Homes & Gardens Network with 3.8 million visitors (up 13 percent).

Top 50 Properties

Google Sites continued to lead as the most visited property in April with more than 155 million visitors, followed by Yahoo! Sites with 149 million visitors and Microsoft Sites with 126.5 million visitors. Facebook.com climbed one spot in the ranking to #8 with 67.5 million visitors.

Top 50 Ad Focus Ranking

Platform-A led the April Ad Focus ranking, reaching 91 percent of the nearly 193 million Americans online. Yahoo! Network ranked second, reaching 87 percent, while Google Ad Network ranked third with an 85 percent reach. Specific Media moved up seven spots to #5 reaching 82 percent, while FOX Audience Network climbed three positions to #6 reaching 77 percent of Americans online.

Table 1
______________________________________________________________________________

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

April 2009 vs. March 2009

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Mar-09     Apr-09    % Change   Rank by

Unique

Visitors

Total Internet: Total Audience    192,173    192,875       0        N/A

CDC.gov                             2,371      5,736     142        214
CHINAONTV.COM                       2,674      6,300     136        185
Move Network                        7,002     13,191      88         77
Twitter.com                         9,313     17,001      83         56
MLB.com                             6,860     12,497      82         87
Betawave Partners – Partial List    3,972      7,145      80        163
Hollywood.Net -
Hollywood Online Network       4,821      6,850      42        169
teen.com Network                    5,495      7,806      42        145
World Wrestling Entertainment (WWE) 3,774      5,086      35        236
Wikia Sites                         3,638      4,892      34        239
______________________________________________________________________________

*Ranking based on the top 250 properties in April 2009.

Table 2
______________________________________________________________________________

comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.)

April 2009 vs. March 2009

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Mar-09        Apr-09      % Change

Total Internet: Total Audience     192,173       192,875        0

Community – Teens                   19,947        24,142       21
Business/Finance – Taxes            18,311        20,585       12
Social Networking                  124,406       139,781       12
Real Estate                         43,924        48,357       10
Entertainment – Music               86,817        95,511       10
Community – Home                    27,161        29,857       10
Retail – Computer Software          34,346        37,685       10
Retail – Flowers/Gifts/Greetings    28,356        31,019        9
Online Gambling                     11,670        12,754        9
Gaming Information                  40,637        44,370        9

______________________________________________________________________________

For tables 3 & 4, please refer to: http://www.comscore.com/Press_Events/Press_Releases/2009/5/Social_Networking_Category_Has_Record_Month_Led_by_Gains_at_Twitter_and_Facebook

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced Michael Peralta will join the company as chief revenue officer. On the heels of Tumri’s recent hire of former Yahoo! executive, Jeff McCombs as chief financial officer, Peralta joins Tumri’s management team from Platform-A, where he served as Senior Vice President, North America and Global Accounts and was responsible for over $1 billion in revenue. As CRO of Tumri, Michael is responsible for managing all sales and marketing functions, including customer experience, business development and global expansion efforts. He will divide his time between corporate headquarters Mountain View, New York and international efforts.

“This industry is clamoring for meaningful advertising experiences that compel consumers to act and deliver tangible results for advertisers. Many brands still struggle with how to make their creatives successful in various scenarios and among different audiences. A key part of my role as chief revenue officer is to educate and inform the marketplace about Tumri’s dynamic ad optimization platform and support the company’s global expansion,” said Peralta. “Joining Tumri at this juncture is an incredible opportunity for me to be a part of the company’s transformation from breakthrough dynamic display advertising platform to global leader in online display advertising solutions. I have been fortunate to see many platforms and solutions during my career, and the Tumri solution sits in an enviable position to fundamentally transform this space and deliver unprecedented value to advertisers, publishers and consumers alike.”

“Tumri continues to build our fast-growing team of A-list talent with the hire of Michael Peralta as chief revenue officer. Michael’s long and impressive track record in digital media and proven ability to increase revenue, build client relationships and manage global sales and marketing teams will be invaluable to Tumri as we aim to establish ourselves firmly as a global advertising leader,” said Calvin Lui, president and CEO, Tumri. “Michael’s experience in managing hundreds of employees and billion dollar revenue streams, along with his recognized interactive advertising knowledge – from both a branding and performance perspective – will help lead Tumri to the next level of success.”

Prior to his recent role at Platform-A, Michael worked at Advertising.com where he led the company’s national advertiser relations and market research teams. Previously he served as Managing Director of Western Europe for Advertising.com and was responsible for the corporate performance and growth strategy for the United Kingdom, France and Spain. During his tenure, the company’s London office more than tripled the size of its staff, doubled its number of advertiser clients, and tripled its penetration within comScore Media Metrix’s top 100 publisher list. These accomplishments led Revolution Magazine to name Peralta one of the “Top 50 Most Influential Leaders in the Digital Sector.” Michael holds a BS degree in civil/environmental engineering from RPI and did graduate work in Management and Public Policy at New York University and Northwestern University.

About Tumri

Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri (www.tumri.com) has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference and has been featured in The New York Times, The San Francisco Chronicle, and in BusinessWeek. Tumri is funded by the premier venture capital firms Accel Partners, Lehman Brothers Venture Partners, and Shasta Ventures. To learn more about Tumri visit www.tumri.com.

“This new system is the technical foundation of Wizzard’s strategic advertising monetization plan for its content producers for 2009 and greatly expands our opportunity to fill the advertising inventory we have available today,” said Chris Spencer, Wizzard CEO. “We plan to continue to integrate additional third party advertising networks to maximize monetization across all forms of distribution of the content we publish for our producers. With this release, we expand our offering to advertisers to include interactive ads that result in leads generated for their products. By clicking on the ad while it is run in the flash player a consumer is automatically transported to the advertiser’s website. Now, ad buyers can make one buy across streaming and downloadable media reaching consumers where they consume entertainment on their computer, on their iPods or on their iPhones.”

The Alchemy 2.1 implementation of the Wizzard Media flash player adheres to the IAB VAST (Video Ad Serving Template) standard that allows for simple plug-n-play for third party advertising system integration. The new system works with AOL’s Platform A and ADTECH and Wizzard plans to expand the capabilities to include DoubleClick and Atlas in the near future. The measuring of advertisements, consumer clickthroughs to advertiser’s web sites and audience feedback responses are all tracked using Nielsen//NetRating.

Alchemy 2.1 supports traditional pre, post and mid roll in-stream ad units and also supports overlay static and animated banners in addition to earlug ad units.

Here is what one user of the new system said about Alchemy 2.1:

“Wizzard’s ad insertion tools have been a huge benefit to us at Alaska HDTV. Having the ability to manage our ad campaigns is huge and vastly improves our chances of landing advertising deals like we did with Alaska Airlines. We’re now delivering pre-roll both in our downloadable media and via the embeddable flash player on our website. Wizzard even took it a step further giving us the option of delivering two separate pre-roll clips – one for the downloads and the other via the flash player. The complete bundle of content delivery, campaign management, a great embeddable flash player with a nice mix of distribution channels has truly enabled us to maintain direct relationships with both our advertisers and our viewers. Wizzard has delivered exactly what we’ve been looking for and has been incredibly responsive to our feedback along the way. Nobody delivers the features, value and reliability that we’re getting from Wizzard.”

An example of an active use of the new flash player system can be found at Alaska HDTV:

http://www.alaskahdtv.com/2009/kodiak-island-adventures/

About Wizzard Media (a division of Wizzard Software):

Wizzard Media is the industry’s leading podcast hosting network, with an unprecedented 1.2 billion download requests in 2008. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod® and the Microsoft Zune®. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple’s iTunes and Microsoft’s Zune Marketplace. For more information, please visit www.wizzard.tv. Wizzard Media is a division of Wizzard Software, a leader in speech technology development.

NEW YORK – The Interactive Advertising Bureau (IAB) announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of top online publishers, media agencies and, for the first time, creative officers from the nation’s leading advertising agencies. The new task force’s objective is to develop a comprehensive roadmap for the next stages in the evolution of interactive advertising to ensure that ad formats meet the growing business and creative needs of advertisers, agencies and publishers.

“We believe we can make interactive advertising far more hospitable to the craft and practice of persuasion by putting creativity front and center in the development of advertising standards,” said Randall Rothenberg, President and CEO of the IAB. “By bringing creative agency leaders into the discussion of the standards, we highlight our industry-wide mission to showcase brands and engaging consumers in meaningful ways.”

It is a historic change for the industry to include advertising agency creative executives in the process of developing ad standards. In 2002, the IAB issued the first Universal Ad Package comprised of four ad standards and has subsequently added 14 supplemental standard ad units to the total as the online space has evolved. The IAB reviews these units annually and makes adjustments based on marketplace data obtained from IAB member companies and syndicated research firms. This year’s decision to bring the industry’s creative and media thought leaders together adds a broader perspective as the IAB examines the current state of interactive advertising and determines whether new approaches need to be recommended to the marketplace.
The following are participating in the Re-Imagining Interactive Advertising Task Force:

* Barbarian Group
* BBDO Worldwide
* Carat Interactive
* Cars.com
* CBS Interactive
* Condé Nast Digital
* Digitas
* Disney Interactive Media Group
* Google, Inc.
* McKinney
* Microsoft Advertising
* New York Times Digital
* Ogilvy Interactive
* Platform-A
* Razorfish
* R/GA
* ShortTail
* Time Inc.
* Turner Broadcasting System, Inc.
* Universal McCann
* Univision Online
* Yahoo!, Inc.

“It’s great that the IAB is putting creative front and center through its Re-imagining Interactive Advertising Task Force,” said Brian DiLorenzo, Director of Integrated Production, BBDO North America. “Regardless of form or platform, in the end, it’s all about creating compelling content that engages consumers and rewards them for spending time with our clients’ brands.”

“The 4A’s and our members look forward to working with the IAB on this mission-critical effort to accommodate creativity in online advertising,” said Nancy Hill, President and CEO of the American Association of Advertising Agencies (4A’s). “As an industry we’ve proven how interactive advertising can build brands and with the constantly evolving technologies at our fingertips it is in our best interests to develop ad units that showcase great work and can be scaled and delivered seamlessly to consumers. Together, this group can make that happen.”

The IAB has taken a lead role in advocating for greater creativity in online advertising. Rothenberg has written and spoken extensively about the need for digital media to more effectively meet marketers’ needs and expressed his thinking on the subject in “A Bigger Idea: A Manifesto on Interactive Advertising Creativity” on his blog which has been covered extensively. The full article can be found here: http://www.iab.net/iablog/2009/02/a-bigger-idea-a-manifesto-on-i.html

In February of this year, the IAB announced the formation of an Advertising Agency Advisory Board comprised of senior executives from the nation’s leading creative, digital and media agencies, to bring the agency point of view more fully into the IAB’s guidelines work and to drive forward the importance of premium online experiences. To see more, please go to: http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-022209-agency

The IAB has also launched the IAB Boot Camp for Creative Agencies, an in-depth on-site educational program that teaches agency creative executives and their teams the most effective ways to leverage interactive media for greater results. For more information, please go to http://www.iab.net/events_training/690217

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK – Platform-A’s Business Intelligence organization, in partnership with Information Resources, Inc. (IRI), has released the results of a new study on trends in consumer couponing with interesting results. Based on input from more than 36,000 IRI panelists gathered in September, 2008, the study gauged consumer usage of traditional newspaper coupons and interest in digitally distributed online coupons.

The research comes at a critical juncture, when American families are extremely value-focused and eager to stretch their buying power, yet newspaper circulation (and thus the traditional vehicle for coupons) is in steep decline.

“This data highlights a number of trends that are converging to make online couponing an appealing option for CPG manufacturers,” says Mark Ellis, Senior Vice-President, AOL / Platform-A. “We have an economy that makes coupons much more relevant to the average consumer, a rising generation of families totally at home with the Internet, and an overall decline of the newspaper and its Sunday circular distribution. There’s clearly a huge window of opportunity here.”

The study reports that more than 90 million consumers (78% of retail shoppers) currently use newspaper coupons, with nearly one out of every four of the newspaper coupon clippers likely to be at least 65 years old. It also revealed that nearly four out of every 10 shoppers – a total of 40 million consumers – would be very likely to use coupons accessed online. Not surprisingly, the younger the consumer, the more comfortable they were with the idea of accessing coupons online:

* The youngest market segments are the most receptive to online coupon offers, with 51% of 18-24 year-old shoppers indicating that they would be very likely to use coupons presented to them online.
* While historically ambivalent to traditional coupons, younger couples are the most likely life-stage group to use online coupons, indicating an opportunity to influence product choices within this segment.
* Young couples without children are among the respondents most likely to use a coupon they found online, followed by shoppers with younger children.

Value-focused promotion is clearly the strategy of choice right now in the CPG market, evident in the fact that eight out of Platform-A’s top 10 CPG clients use value-based messaging in their online advertising. And, many of these advertisers are already taking advantage of the innovative approaches to couponing available online, such as AOL’s Shortcuts.com. Launched in 2008, the site allows consumers to apply online coupon promotions directly to their grocery loyalty cards, making coupon discounts paperless and automatic at checkout.

“What’s particularly remarkable about the study results is how open young people are to the idea of using coupons online – even though clipping coupons from the newspaper really hasn’t been their thing,” adds J. P. Beauchamp, senior vice president, IRI Consumer & Shopper Insights. “I think we’ll be seeing CPG manufacturers jumping on this trend – using online coupons to court a new generation of consumers and build loyalty during these cost-conscious times.”

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, and the UK, and in Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com

About Information Resources, Inc.

IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.

Note: Metrics data provided by Information Resources, Inc. (IRI)

Online marketing and advertising specialist Adsolutions has acquired the rights of ADTECH’s ad management system.  With this, Adsolutions has become the official reseller for it in the Netherlands. ADTECH  is a powerful ad management system for online publishers, agencies and advertisers; serving more than 100 billion online impressions a month worldwide and is used by leading media companies.  By deploying ADTECH’s solution smartly, companies can easily manage their complete online marketing or sales process faster, more efficiently and more conveniently. This ensures thousands of Euros in cost savings.  Adsolutions will receive reselling rights for the Netherlands from ADTECH, a technology provider operating worldwide, which is a part of Platform A / AOL Time Warner. Adsolutions offers Dutch clients support with using the ADTECH solution.

Michel Burghof, director of Adsolutions, is extremely pleased about having acquired the licence rights to resell the ad management system: “Adsolutions makes online marketing & sales cheaper and more successful. As the reseller for the ADTECH solution, we can now offer online publishers, media agencies, online advertisers and online operators a product which is better and cheaper than the existing products provided by direct competitors. The technology is impressive. Each and every step in online marketing or in the sales process can now be managed quickly and easily. Putting anything up online, from a campaign to the latest report, in just a few simple steps. Furthermore, it is also possible to connect to external systems such as existing billing programs.  In today’s economic times, in which the margins are under great pressure, ADTECHs solution is a very welcome option which will save online publishers, agencies and advertisers a lot of money.”

Dirk Freytag, CEO of ADTECH, has great confidence in the co-operation with Adsolutions: “Adsolutions is an innovative partner with a lot of expertise on the online advertising and sales field. By co-operating with Adsolutions, we will really start working on capturing the Dutch market.”

Adsolutions would like to offer its clients the best (product) solutions, complete advice and the right support for online marketing and sales challenges. The available Adsolutions software systems make online marketing and the online sales processes simpler, more transparent and significantly cheaper. Furthermore, they have all the expertise needed to synchronise the various systems properly and reliably.
Michel Burgerhof: “Clients are becoming increasingly aware of the possibilities of online marketing and online sales and they are also achieving better results. However, when it comes to choosing good systems and tools, they lack a guide who will take them by the hand, give them advice and simultaneously offer them the best technological solutions. In the maze of all those providers of such systems and tools, Adsolutions can function as this guide”.

Adsolutions
Adsolutions is the specialist regarding the technologies behind online marketing, sales and advertising. Against competitive rates, Adsolutions offers online media agencies, publishers, advertisers and operator’s advice, powerful and high-quality systems and support in order to make online marketing & sales faster, more efficient, more convenient, more transparent and cheaper. This makes a higher profit possible immediately. Adsolutions is the official reseller of ADTECH Helios and Backbone CRM-Order management suite in the Netherlands, and it is also the preferred supplier of Microsoft Atlas, amongst other things. Recent commissioners are AdRemedy, Expatica, Lost Boys, Media Embassy, Memo2, Simpel Telecom, Spil Games, Voetbal International and Web Ads.
www.adsolutions.nl

ADTECH
ADTECH is a leading international supplier of digital marketing solutions and Platform-A’s ad serving platform. The company’s flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 120 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A.

MADRID – AOL announced the launch of Platform-A in Spain, http://www.platform-a.es, offering advertisers access to the leading online advertising network according to those tracked by Nielsen NetRatings*, with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. With today’s launch, Platform-A clients in Spain now have a single point of contact to purchase and manage activity across Platform-A’s multiple digital marketing channels, improving the strategic impact of online campaigns.

Platform-A Spain aligns AOL’s existing Spanish advertising operations. The leading third-party network Advertising.com includes more than 200 selected websites and is well known for its optimisation and behavioural targeting technologies, as well as search, display and email solutions. Platform-A also offers access to sites on the AOL network including the AOL Spain portal, http://www.aol.es, the indie music site Spinner, http://es.spinner.com, and the advanced media player Winamp, http://es.winamp.com.

This combination positions Platform-A’s ad network as the no.1 in Spain with an audience of over 18 million unique users per month, reaching more than 78% of the online audience in Spain.* This will add to Platform-A’s strength, which reaches 174 million people in Europe every month.**

“Today’s launch enables advertisers to leverage the strong Spanish presence established by AOL properties in Spain which reach more than 2 million Spaniards monthly*, in order to reach a highly engaged audience of online consumers,” said Jérôme Massebeuf, Managing Director, Platform-A Spain. “With the scale and reach of our network, Platform-A Spain offers a cost-effective way for marketers to reach their targeted audiences at scale through the delivery of highly engaging and effective advertising for maximum value and results, which is crucial in today’s economic environment.”

Platform-A Spain also offers industry-leading technologies and a suite of products and services for Spanish publishers, including TACODA’s audience insights and behavioural targeting.

* source: Nielsen NetRatings, January 2009
** source: comScore Media Metrix, January 2009

About Platform-A

Platform-A, AOL’s advertising business, reaches more than 174 million unique users in Europe, and is one of the industry’s leading digital advertising platforms. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.es, Engadget, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioural targeting; Quigo, a site and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution.

Platform-A currently has operations in the United States, Canada, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.es

NEW YORK – AOL’s MediaGlow publishing division, http://www.mediaglow.com, continued its upward growth pattern by achieving record traffic in February 1, with page views climbing 21% year over year to reach 5.7 billion and total minutes increasing 22% to 4.2 billion, according to February 2009 comScore Media Metrix data. Additionally, according to a recent Nielsen Online report, AOL users spent more than three hours and forty-five minutes on its sites or applications in February 2009, which is the most of any online company.

In addition, AOL.com, http://www.aol.com, which opened to third-party content, e-mail, social networks and more in the fall of 2008, grew 5% in page views, 6% in unique visitors and 32% in total minutes year over year.

AOL announced the formation of MediaGlow in January, centralizing AOL’s publishing sites with the goal of expanding AOL’s efforts to reach targeted audiences and further AOL’s global reach. MediaGlow announced plans to launch 30 targeted sites in 2009.

“MediaGlow continues to grow audience reach and engagement by leaning into the fragmentation of the Web and creating valuable brands that attract new and larger audiences across numerous valuable demographics,” said Bill Wilson, President, MediaGlow. “Our brands are focused on creating original and innovative content in areas that have strong and loyal followings and target consumer passion points. This helps our advertising partners reach a highly engaged and receptive audience across a wide range of brand offerings.”

MediaGlow has been launching new sites as it targets niche audiences and focuses on passion points. In February, AOL Latino, http://www.aollatino.com, followed the changes made by AOL.com and opened its portal to third-party content, e-mail aggregation, social networks, RSS and more. AOL Latino also launched a relationship, dating and lifestyle site, Intimos, http://www.intimos.com, to deliver the latest news in love and sex targeting Hispanic men and women ages 18-44. AOL Latino saw page views climb 88%, unique visitors grow 14% and total minutes increase 57% year over year, according to February 2009 comScore Media Metrix data. In early March, AOL Latino launched TecnoPadres, http://www.tecnopadres.com, a Spanish-language resource for parents who want to learn, understand and discuss technology as it relates to their children and their online safety.

AOL News also had a record month, reaching its largest audience ever with over 30.7 million unique visitors2 as well as a 48% increase in page views, 19% increase in total minutes and 18% increase in unique visitors, all year over year, according to February 2009 comScore Media Metrix data. The increase comes just after a huge month stemming from the presidential inauguration.

AOL Music, http://www.music.aol.com, is the Web’s most visited online music destination, with more than 22.2 million monthly unique visitors, marking a 7% increase year over year, according to February comScore Media Metrix data. AOL Music includes Spinner, http://www.spinner.com, for tastemaker rock fans, TheBoot, http://www.theboot.com, for country fans, TheBoomBox, http://www.theboombox.com, for hip hop fans and TourTracker, http://www.tourtracker.com, for artist and venue touring information. In March, AOL Music unveiled a new site, NoiseCreep, http://noisecreep.com, dedicated exclusively to heavy metal and hard rock.

Many AOL sites continue to appear in the top five in their categories for unique visitors, according to February 2009 comScore Media Metrix data:

* #1 Music: Music, http://music.aol.com
* #2 Television: Television, http://television.aol.com
* #2 Maps: MapQuest, http://mapquest.com
* #2 IM: AIM, http://www.aim.com
* #2 Business- News/Research: Money & Finance, http://money.aol.com
* #2 Home: AOL Home, http://home.aol.com
* #2 Entertainment-News: TMZ, http://tmz.com
* #2 Email: AOL Email, http://webmail.aol.com
* #3 Technology: AOL Tech, http://switched.com and http://engadget.com
* #3 Food: Food, http://food.aol.com
* #3 Real Estate: Real Estate, http://realestate.aol.com
* #3 Lifestyles: AOL Living, http://living.aol.com
* #3 News: News, http://news.aol.com
* #4 Movies: Moviefone.com, http://moviefone.com
* #4 Radio: Radio, http://aolradio.com
* #4 Health: Health, http://aolhealth.com
* #4 Autos: AOL Autos, http://autos.aol.com
* #4 Sports: AOL Sports, http://sports.aol.com
* #4 Greetings: Greetings, http://greetings.aol.com
* #5 Search: Search Network, http://search.aol.com
* #5 Local: AOL Local, http://cityguide.aol.com
* #5 Weather: AOL Weather, http://weather.aol.com

The following MediaGlow sites also rank in the top five in their AOL custom-built categories for unique visitors, according to February 2009 comScore Media Metrix data:

* #1 African American: BlackVoices, http://blackvoices.com
* #1 Country Music Site: TheBoot, http://theboot.com
* #1 Hip-Hop Music: The BoomBox, http://theboombox.com
* #1 Men: Asylum, http://asylum.com
* #1 Style: StyleList, http://stylelist.com
* #1 Women’s Blogs: Lemondrop, http://www.lemondrop.com
* #1 Rock Music Site: Spinner, http://www.spinner.com
* #2 Horoscopes: Horoscopes, http://horoscopes.aol.com
* #2 Latino: Latino, http://latino.aol.com
* #4 Web Culture: Urlesque, http://www.urlesque.com
* #4 Homepages: AOL Homepages, http://www.aol.com

In addition, MediaGlow brands are increasingly seen as leading authorities on the Web, with 26 MediaGlow sites listed as Technorati’s Top 100 sites ranked by authority for the last six months:

* #2 Engadget, http://www.engadget.com
* #7 BloggingStocks, http://www.bloggingstocks.com
* #9 That’s Fit, http://www.thatsfit.com
* #11Gadling, http://www.gadling.com
* #12 ParentDish, http://www.parentdish.com
* #13 TMZ, http://tmz.com
* #13 WalletPop, http://www.walletpop.com
* #16 Cinematical, http://www.cinematical.com
* #19 JoyStiq, http://www.joystiq.com
* #21 TV Squad, http://www.tvsquad.com
* #22 TUAW, http://www.tuaw.com
* #24 DownloadSquad, http://www.downloadsquad.com
* #25 SlashFood, http://www.slashfood.com
* #25 WOW Insider, http://www.wowinsider.com
* #28 AutoBlog, http://www.autoblog.com
* #30 Lemondrop, http://www.lemondrop.com
* #30 StyleList, http://stylelist.com
* #30 Switched, http://www.switched.com
* #37 Luxist, http://www.luxist.com
* #37 Massively, http://www.massively.com
* #41 Asylum, http://asylum.com
* #55 BlackVoices, http://blackvoices.com/blogs
* #56 Spinner, http://www.spinner.com
* #57 Engadget Mobile, http://www.engadgetmobile.com
* #70 Engadget HD, http://www.engadgethd.com
* #75 AutoBlog Green, http://www.autobloggreen.com
* #80 PopEater, http://www.popeater.com

1 Record growth is based on comScore Media Metrix data from February 2007 to February 2009.

2 All-time high in unique visitors for AOL News is based on comScore Media Metrix data from January 2007 to February 2009.

About MediaGlow

MediaGlow, AOL’s publishing business unit formed in early 2009, centralizes AOL’s programming efforts, including AOL.com, AOL’s content verticals and commerce and marketplace channels, dozens of niche sites, and state-of-the-art studios in Los Angeles and New York City. In all, MediaGlow operates more than 70 sites and attracts more than 70 million unique visitors each month, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009. MediaGlow, along with AOL’s advertising business, Platform-A, and its social media business, People Networks, represent the three core businesses for AOL.

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President

NEW YORK – AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for delivering brand messages to their customers. The company previously utilized DoubleClick and has now replaced those systems with ADTECH’s technology, which lets Platform-A deliver ad campaigns across AOL’s MediaGlow properties.

“The ad serving switch from DoubleClick to ADTECH is a major milestone for Platform-A and our advertising partners. Acquiring ADTECH was a smart, strategic move that saves the company millions of dollars each year and allows us to more effectively serve display, video, and mobile campaigns across the MediaGlow properties and our third-party networks,” said Greg Coleman, President of Platform-A. “In January, Platform-A reached more than 174 million unique visitors*, and now that we’ve switched our ad serving to ADTECH, we’re in a stronger position to help advertisers reach those consumers more efficiently and build brands that perform online.”

“Bringing our ad serving technology in-house was one of the most complex technological challenges we’ve undertaken, and now that our project is complete, our systems can deliver ad campaigns faster than our former DoubleClick solution,” said Freytag. “Even in a turbulent economy, ADTECH’s business continues to grow, which is a testament to the brand value that ADTECH brings to online advertisers. ADTECH is committed to being a business partner for our customers. We don’t deliver a technology – we deliver solutions that ultimately help drive revenue for digital advertisers.”

In conjunction with today’s announcement, Platform-A also announced that Freytag has been promoted to Senior Vice President of Platform-A, in addition to his role as CEO of ADTECH. Since taking the position of CEO in 2005, Freytag has overseen the growth of ADTECH’s business in Europe and the United States. He joined ADTECH in 2000 as VP of Corporate Communications and in two years rose to become Chief Operating Officer. AOL acquired ADTECH in May 2007 with the strategic goal of leveraging its flagship product, the Helios IQ ad serving platform, to enable web publishers to manage, serve, and evaluate virtually any kind of digital advertising campaign.

Platform A was established by integrating AOL’s advertising business, Advertising.com, ADTECH, Quigo, TACODA and others to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions at scale. The mission of Platform-A is to enable marketers to reach their targeted audiences at scale through delivery of highly engaging and effective advertising for maximum value and results.

* January 2009 comScore Media Metrix

About Platform-A

Platform-A, AOL’s advertising business, reaching 91%* of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. With this launch, Platform-A clients in Canada (http://www.platform-a.ca) now have a single point of contact to purchase and manage activity across Platform-A’s multiple digital marketing channels, improving the strategic impact of online campaigns.

Platform-A Canada aligns AOL’s existing Canadian advertising operations including: Advertising.com, one of Canada’s leading ad networks; and the AOL Canada media network, which includes AOL-owned properties and a number of third-party sites such as Canadian Driver, a leading online automotive magazine. This combination positions Platform-A’s ad network as the leader in Canada with an audience of 22.5 million unique visitors per month, reaching more than 93% of the online audience in Canada.*

“Today’s launch enables advertisers to leverage the strong Canadian presence established by the AOL Canada properties and popular niche sites, such as Engadget and TMZ.com from AOL’s MediaGlow publishing unit, which reach more than 10 million Canadians monthly,* in order to reach a highly engaged audience of online consumers,” said James Prudhomme, Senior Director, Platform-A Canada. “With the scale and reach of our network, Platform-A Canada offers a cost-effective way for marketers to reach their targeted audiences at scale through the delivery of highly engaging and effective advertising for maximum value and results, which is crucial in today’s economic environment.”

Platform-A Canada also offers industry-leading technologies and a suite of products and services for Canadian publishers, including ad serving solution ADTECH and Quigo’s AdSonar sponsored link network.

*Source: comScore Media Metrix, January 2009

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution.

Platform-A currently has operations in the United States, Canada, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.ca.

Plan Includes Targeting AOL News for the First Time

NEW YORK – AOL’s Platform-A  announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market research tools to help investors take control of their financial future. This year’s partnership extends Scottrade’s Platform-A relationship to reach consumers via advertising and distribution solutions within MediaGlow’s financial-related content properties, such as AOL Money & Finance, Walletpop.com, Bloggingstocks.com, and AOL News. As part of the deal, Scottrade has also been included as a Featured Broker on AOL Money & Finance.

“Platform-A is pleased to build on our existing relationship with Scottrade in 2009, and we’re looking forward to delivering the scale and efficiency that Scottrade has come to expect from our advertising solutions,” said Greg Coleman, President of Platform-A. “We’re pleased that Scottrade is utilizing the consumer reach of both AOL Money & Finance and, for the first time, AOL News. The combined reach of MediaGlow’s leading properties will allow Scottrade to reach even more consumers with a strong brand message at a time when consumers are seeking reliable news and information so they can make their own investing decisions.”

“Scottrade saw strong results in 2008 working with Platform-A, so we’re eager to strengthen our advertising relationship this year,” said Chris Moloney, Scottrade chief marketing officer. “By targeting consumers in both AOL Money & Finance and AOL News, we have a strong opportunity to reach consumers who are actively interested in sound investment information.”

Scottrade is targeting media on leading sites within MediaGlow, AOL’s recently formed publishing business that lets marketers leverage branding opportunities across more than 70 high-quality publishing assets. Scottrade’s media rotation will focus on:

* AOL Money & Finance: AOL Money & Finance reaches more than 16 million monthly unique visitors, and more than 509 million monthly page views representing growth of nearly 52% year-over-year.* In 2008, AOL Money & Finance, http://money.aol.com/, launched real-time quotes on its stock pages, a new financial video hub, and upgraded many of its investing and portfolio management tools. AOL Money & Finance currently features CNBC video content and continues to add more video content partners.
* Walletpop.com: Walletpop, http://www.walletpop.com, is a blog that provides information about savings, retirement, budgeting, insurance and more to provide a comprehensive resource for consumers so that they can mange their personal finance needs.
* Bloggingstocks.com: Bloggingstocks.com is one of the leading financial blogs on the Web, which delivers daily commentary, thought-provoking analysis and in-depth coverage of financial news of the day on the top S&P 500 stocks. BloggingStocks.com, http://www.bloggingstocks.com/, has been named to SmartMoney Magazine’s Power 30 investment blogs.
* AOL News: AOL News, http://www.news.aol.com, is one of the top online news sites. AOL News seen significant growth, with page views up 82% year-over-year in January, unique visitors up 16%, and total minutes spent online up 22%.*

In 2009, MediaGlow is expected to increase its offerings with the creation of more than 30 editorially curated sites. MediaGlow joins Platform-A, the industry’s largest domestic digital advertising platform, and People Networks, the company’s social media unit, as the third core business for AOL, signaling the completion of the company’s transformation to an advertising-supported business.

Platform A was established by integrating AOL’s advertising business, Advertising.com, TACODA, Quigo and others to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions at scale. The mission of Platform-A is to enable marketers to reach their targeted audiences at scale through delivery of highly engaging and effective advertising for maximum value and results.

* According to January 2009 comScore Media Metrix data.

About Platform-A

Platform-A, AOL’s advertising business, reaching 91%* of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

About Scottrade

As a leading online investment firm, Scottrade offers a full line of investment products, online trading services and market research tools to help investors take control of their financial future. Scottrade provides customers the convenience of buying many stocks online at just $7 per trade and the support of the largest branch network among online investment firms, with more than 375 nationwide branch offices. Named Highest in Investor Satisfaction by J.D. Power and Associates, Scottrade is dedicated to exceptional customer service and unprecedented value. Scottrade is also one of FORTUNE magazine’s “100 Best Companies to Work For” in America. For more information, visit www.scottrade.com.

* According to January 2009 comScore Media Metrix data.

ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two of the biggest issues facing the interactive advertising industry—data ownership and media contracts between buyers and sellers of interactive advertising. These task forces represent a cross section of interactive industry stakeholders from web publishers, portals, search engines and networks and exchanges. Their objective is to find answers to the issues of data ownership and to create a model contract that includes commonly used terms and conditions (Ts&Cs) that are mutually beneficial solutions for publishers, agencies and marketers, thereby improving relationships between the three groups, fostering business growth and facilitating industry partnerships. The announcement was made at the IAB’s Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida.

“Our industry is absolutely committed to marshalling interactive media leadership to move forward on these important fronts,” said Randall Rothenberg, President & CEO of the IAB. “We recognize that our members have truly revolutionized marketing with their products and services, and they are the ones who will be most adept at driving the change needed for resolution.”

The Interactive Ts&Cs Task Force’s discussions with the 4A’s are slated to begin in March. The following IAB member companies will serve on this task force:
Cars.com
CBS Interactive
CNN.com
Disney Interactive Media Group
Facebook
Forbes.com
Fox Interactive Media
Google
Martha Stewart Living Omnimedia
Microsoft Advertising
NBC Universal
New York Times
Platform-A
Time Inc
Valueclick Media
Yahoo!, Inc

The IAB has long taken a leadership role in improving supply chain operations in an effort to reduce the complexities that marketers and agencies face when buying interactive advertising. One of the steps the IAB has taken was the formation with the 4A’s of the Interactive Reinvention Task Force in 2008, a collaborative publisher-agency effort that also announced today a set of ground-breaking agreements on voluntary business process standards which, if adopted by agencies and publishers, will significantly reduce cost and complexity in the planning and buying of interactive advertising. In addition, the newly created Networks and Exchanges Committee has taken on an initiative to define and map out the types of data that can be collected and developed by ad networks. The IAB also announced today the launch of the Data Task Force that will tackle the challenges associated with data ownership.

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 400 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK – AOL named Greg Coleman President of Platform-A as part of the company’s effort to expand display sales across its advertising and programming networks. Coleman, who has more than 25 years of sales and media experience, will lead Platform-A, the industry’s largest online advertising platform.

“Greg Coleman is perfectly suited to build on the foundation we created at Platform-A and drive branded display sales across our fast-growing MediaGlow programming network,” said Randy Falco, AOL Chairman and CEO. “Greg’s a seasoned sales pro who understands that online brand building is the next frontier in digital advertising, and that whoever can deliver marketers measurably improved branding online will be positioned for long-term success. I’m confident Greg will help us create branding solutions that leverage the strong success of MediaGlow and the upcoming launches at People Networks.”

“I thought long and hard about jumping back into the media and sales world. The only way I would do it is with a company that has everything it needs to deliver what advertisers need most, particularly in difficult economic times – productive, efficient and measurable ways to reach increasingly fragmented audiences with their brand messages. AOL is that company,” said Coleman. “Platform-A’s reach, combined with the incredible growth of AOL’s MediaGlow and the potential of its social media business, gives us a strong platform for advertisers to build brands that really perform online.”

Coleman replaces Lynda Clarizio, formerly the President of Advertising.com who was tapped to lead the integration of Platform-A. Under Lynda Clarizio’s leadership, AOL successfully consolidated and integrated the seven companies comprising Platform-A; created a unified organization around areas including sales, technology, publisher services and R&D and expanded overseas into nine countries within the past year.

“Lynda helped us realize the vision for Platform-A as the world’s largest, unified display advertising platform with the most comprehensive suite of marketing solutions,” said Falco. “We are enormously grateful for her work and success.”

Prior to joining Platform-A, Coleman served as President and CEO of NetSeer, a start-up company focused on next generation search and ad targeting. Before that, he was EVP of Global Sales at Yahoo!, where he helped establish Yahoo!’s leadership in the online advertising marketplace. At Yahoo!, Coleman was responsible for all advertising revenues worldwide, which grew from $600 million to more than $6 billion during his tenure. Coleman also served as Senior Vice President of Reader’s Digest Association and President of U.S. Magazine Publishing, where he was responsible for the company’s magazine properties including Reader’s Digest. Coleman was the founding publisher of Memories magazine at Diamandis Communications and worked at CBS, Inc., where he spent 10 years leading advertising efforts for Women’s Day as Vice President and National Sales Manager.

As head of Platform-A, Coleman will report to AOL President and Chief Operating Officer Ron Grant.

AOL is now focused on growing three mutually dependent online businesses to take advantage of the shifting media landscape: advertising through Platform-A, publishing through MediaGlow and social media through People Networks.

Platform-A is uniquely positioned to leverage branding opportunity across the more than 70 high-quality publishing assets that make up MediaGlow, AOL’s newly launched and rapidly growing business unit. In 2008, MediaGlow launched more than 20 new sites and saw page views climb 64% year over year, engagement climb 39% year over year, and unduplicated users top 70 million, according to December comScore Media Metrix numbers. MediaGlow’s current assets include the AOL.com homepage and AOL branded sites such as AOL Money & Finance, AOL Living and AOL News, along with dozens of niche sites such as WalletPop, Bloggingstocks, Engadget, Autoblog, and AOL’s commerce sites, including AOL Travel, AOL Real Estate and AOL Autos. The MediaGlow unit is expected to create more than 30 editorially curated sites in 2009. AOL’s social media business unit, People Networks, is also poised to launch a number of new products in 2009 in connection with its next version of Bebo as well as efforts at socializing third-party websites.

About Platform-A

Platform-A, AOL’s advertising business, reaching 90% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A comprises AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

NEW YORK – AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for online consumer credit reports, scores and monitoring. The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of broad-based campaigns across Platform-A’s networks, http://www.platform-a.com/, ensuring the ability to harness the full power of digital media advertising.

“Our new partnership with FreeCreditReport.com touches almost every advertising solution available at Platform-A. FreeCreditReport.com has given us a clear mandate – use all the tools at our disposal to help them reach a massive consumer base,” said Lynda Clarizio, President of Platform-A. “In the current economic climate, advertisers are looking for results and value. Platform-A can promise what no one else in the industry can deliver – a cost-effective way to ensure scale, targeting and measurement. We are thrilled to begin 2009 with the FreeCreditReport.com expansion and look forward to serving their needs in the coming year.”

“Following a successful 2008 with Platform-A, we are excited to expand our relationship with AOL in a way that allows us to leverage all of their advertising solutions,” said Mike Dean, Chief Marketing Officer of Experian’s Consumer Direct Business. “FreeCreditReport.com simplifies the confusing world of credit information to give consumers more control over their finances.”

As the industry’s largest digital advertising platform, reaching more than 91% of the Internet population, according to comScore Media Metrix, Platform-A’s assets provided in the deal will include the key sites on AOL’s newly formed MediaGlow programming network, Platform-A’s industry-leading display network, behavioral and contextual targeting tools, and the exclusive ability to build creative materials that best communicate to key audiences.

Platform A was established by integrating AOL’s advertising business, Advertising.com, TACODA, Quigo and others to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions. The mission of Platform-A is to enable marketers to reach their targeted audiences at scale through delivery of highly engaging and effective advertising for maximum value and results. Platform-A now reaches more than 91% of the online audience in the U.S., and has expanded its reach to key countries in Europe. Platform-A, along with MediaGlow and People Networks, represent the three core businesses for AOL.

* Average monthly unique visitors for Q4 2008, according to comScore Media Metrix.

About Platform-A

Platform-A, AOL’s advertising business, reaching over 91% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A comprises AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com/.

About FreeCreditReport.com

FreeCreditReport.com provides consumers with quick, easy and cost-effective access to personal credit histories, ongoing monitoring of changes to credit reports, as well as access to educational materials. The leading provider of online consumer credit reports, credit scores, credit monitoring and other credit-related information, FreeCreditReport.com serves millions of active members and has delivered more than 98 million credit reports on the Web. For more information, please visit www.freecreditreport.com, a Web site owned by ConsumerInfo.com, Inc., an Experian company.

About Experian

Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Tremor Media’s Acudeo technology is a patent-pending video solution that provides publishers and advertisers with a platform to monetize streaming video and maximize ROI. Rather than build an ad server in-house, Tremor has elected to leverage ADTECH’s best of breed solution for campaign scheduling and delivery, and has integrated ADTECH with Acudeo. ADTECH’s ad serving solution will facilitate the delivery of Tremor’s proprietary video formats across the Tremor network which reaches more than 135 million unique visitors – more than 70% of the U.S. Internet audience – across 1,400 publisher sites each month. This vast audience can also be segmented through Tremor Media’s behavioral, contextual, geographical and bandwidth targeting.

“By selecting ADTECH, Tremor Media will leverage an integrated solution that simplifies the management and control of video advertising in a variety of formats,” said Dirk Freytag, CEO of ADTECH. “Tremor Media has a history of working with advertisers across multiple advertising categories, and ADTECH’s technology will increase Tremor Media’s ability to achieve higher click-through rates, more efficient delivery, and increase overall ROI for video advertising as it becomes a more dominant, effective form of reaching consumers.”

“ADTECH’s ad serving capabilities provide us with a reliable back-end solution for delivering the wide array of ad formats offered by Tremor Media,” said Andrew Reis, Chief Operating Officer, Tremor Media. “We are pleased to take advantage of ADTECH’s scalable solutions and advanced feature set.”

Since January 2008, 170 new ad networks, publishers and agencies worldwide have opted to use Platform-A’s ADTECH for digital ad serving, including major companies such as U.S. media giants Gannett and .Fox Networks, German Interactive Media, as well as Aftonbladet and Nettavisen. In late 2007, Platform-A was established by combining AOL’s advertising business, Advertising.com, TACODA, and Quigo to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions. The mission of Platform-A is to make it easier for marketers to build their audiences, drive scale and achieve growth in a fragmented market.

To date, Platform-A has fully integrated its sales forces, and developed one insertion order and other processes to streamline ad buying. In addition, Platform-A has accelerated its product development efforts with recent launches that include Spot Marketplace, which enables advertisers to bid on nonreserved inventory across AOL’s Web sites; PubAccess, a self-service interface enabling Web sites to place their inventory for sale in Platform-A’s third party display network; audience targeting across Platform-A; and the creation of a 300 x 600 ad unit across AOL’s homepages and co-branded sites.

About ADTECH

ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product is an integrated ad serving platform. It enables networks, web publishers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 100 billion ad impressions monthly and its customers include major players like BSKY, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A and is Platform-A’s ad serving platform for reserved ad placements. Visit www.adtech.com for more information.

About Tremor Media

Tremor Media is the leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 1,400 top-tier publisher sites with more than 135 million unique visitors per month.

Tremor also offers the Acudeo Video Monetization Platform for publishers, a full suite of products and services to monetize streaming video and maximize ROI. Tremor’s full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com

State-of-the-Art MediaGlow Studios Launches in NYC and LA

Bill Wilson to Lead New Global Publishing Push

NEW YORK – After a year of strong growth for its programming efforts, AOL announced a series of significant developments that will dramatically expand, reposition and monetize its digital publishing business in 2009. Over the past year, AOL’s programming unit has seen page views climb 40% year-over-year, engagement increase 20% year-over-year and its audience grow to 70 million unduplicated users.* Anchoring today’s announcement is the creation of a new AOL business unit, MediaGlow, which will centralize AOL’s entire publishing efforts, with the goal of greatly expanding the unit’s global reach in the coming year.

The announcement also completes AOL’s transformation to an advertising supported business. Over the past 18 months AOL has announced the formation of Platform-A, the largest domestic digital advertising platform, which uniquely maximizes online outreach for advertisers, as well as the creation of People Networks, the company’s social media unit, which leverages the power of community properties such as Bebo, AIM and ICQ to reach an audience of more than 92 million unduplicated users worldwide.* MediaGlow and its publishing assets will now join Platform-A and People Networks as the third core business for AOL.

“Our vision was to rebuild AOL into three core businesses — publishing, advertising and social media. With the launch of MediaGlow, we have completed our goal in less than 18 months,” said Randy Falco, Chairman and CEO of AOL. “AOL now efficiently delivers the most relevant and engaging content and is able to uniquely maximize display advertising opportunities for advertisers and publishers across the Web. MediaGlow provides us with the ability to extend our publishing success and puts AOL in a very strong position for the future.”

“Gone are the days when one general portal or social networking site addressed the needs of all consumers. Today’s fragmented online environment requires programming that targets people’s passion points at scale across a range of unique sites,” said Ron Grant, AOL’s President and COO. “Make no mistake, AOL has become a true digital content company. Over the past year, we have mastered the art of producing high-quality vertical and niche programming at scale. Now by centralizing and investing in this infrastructure, we will ensure that we are maximizing our potential for monetization.”

The creation of MediaGlow comes on the heels of a highly successful 2008 for AOL’s publishing unit, which has been led by Bill Wilson, Executive Vice President of Programming for AOL. Wilson will now lead MediaGlow as President of the new business unit, directing not only the publishing unit, but a new infrastructure that will include global outreach and AOL’s vast array of commerce-related sites.

Under Wilson’s leadership, AOL rebuilt its flagship portal, AOL.com, and its entire network of vertical sites, while at the same time rapidly developing and launching more than a dozen new targeted content sites in the past year. In addition, during this short time period, the Programming team has built a vast infrastructure of world class talent, including editors, content creators and industry experts.

This effort has brought a significant new audience to AOL’s slate of Web brands and has driven record-setting engagement metrics. In 2008, unique visitors to AOL’s programming content sites grew to 70 million unduplicated users, with page views climbing 40% year-over-year and engagement growing 20% year-over-year. In addition, the influx of new consumers and deeper audience engagement levels provided AOL with double-digit increases in vertical content advertising revenue year-over-year in Q3 2008, and has brought in new advertisers such as Chili’s, Wal-Mart, Schick, Old Spice and Motorola.

“2008 has been a truly historic year for AOL Programming because we became brand builders,” said Bill Wilson, President of MediaGlow. “Few people outside of AOL would have believed a year ago that our sites would now be in the top positions in nearly every important programming category, but in a very short time we have created a successful, nimble and valuable business property for AOL. From our reinvented AOL.com to our vertical content sites, we are creating experiences that successfully reach key demographics and provide unique, relevant and valuable content to consumers and solutions for advertisers. As an ad-supported company, this is a huge asset. We are very excited to push our efforts to a whole new level with the establishment of MediaGlow and are now in a position to take our successful formula global.”

In conjunction with today’s announcement, AOL announced two important publishing developments:

* MediaGlow will continue its aggressive momentum in the development of the new AOL.com, and its vertical Web sites focused on passion points, with the goal of creating over 30 editorially curated sites in 2009. A sample of specific categories includes: expanding AOL News and AOL Sports into a variety of newly created niche-oriented news and sports sites; building on the success of its highly successful Asylum site with new, male–oriented, 18-34 year old targeted brands; creating new sites focused on areas such as Reality Television, Soap Operas, Horror Films, Jazz and Heavy Metal; and launching a new pop culture site aimed at kids. In addition to these newly curated sites, MediaGlow will also maximize the technology of acquired companies Relegence and Sphere and begin an unprecedented effort to build thousands of medium and long-tail focused automated sites in 2009 and 2010, which will efficiently continue AOL’s growth position in publishing.

* MediaGlow will add to its infrastructure two state-of-the-art studios, located in AOL Headquarters in New York City and its offices in Los Angeles. MediaGlow Studios will provide new video production capabilities from hi-def video to complete editing and encoding. The studios will also be used to shoot original video productions that will now be distributed globally. Productions to be developed and produced through the MediaGlow Studios include original programming developed by AOL — Moviefone’s Unscripted, AOL Music’s Sessions, AOL Living’s Trade Secrets branded entertainment shows, Spinner’s The Interface and AOL Television’s Outside the Box.

The following lists AOL’s publishing success, based on the November comScore Media Metrix data:**

* #1 Country Music Site: TheBoot, http://theboot.com
* #1 Hip-Hop Music: The BoomBox, http://theboombox.com
* #1 Men: Asylum, http://asylum.com
* #1 Style: StyleList, http://stylelist.com
* #1 Women’s Blogs: Lemondrop, http://lemondrop.com/
* #1 African American: BlackVoices, http://blackvoices.com,
* #1 Music: AOL Music, http://music.aol.com
* #1 Retail- Tickets: Moviefone.com, http://moviefone.com
* #1 Television: AOL Television, http://television.aol.com
* #2 Horoscopes: AOL Horoscopes, http://horoscopes.aol.com
* #2 Latino: AOL Latino, http://latino.aol.com
* #2 Business- News/Research: AOL Money & Finance, http://money.aol.com
* #2 Entertainment-News: TMZ, http://tmz.com
* #2 E-mail: AOL E-mail, http://webmail.aol.com
* #3: Movies: Moviefone.com, http://moviefone.com
* #3 Real Estate: AOL Real Estate, http://realestate.aol.com
* #3 Health: AOL Health, http://aolhealth.com
* #4 News: AOL News, http://news.aol.com/
* #4 Technology: AOL Tech, http://engadget.com
* #4 Women’s: AOL Living, http://living.aol.com
* #5 Search: AOL Search Network, http://search.aol.com
* #5 Weather: AOL Weather, http://weather.aol.com
* #5 Home: AOL Home, http://home.aol.com

* Based on a custom pull of November 2008 comScore Media Metrix data. (Note: the People Networks unduplicated reach figure excludes AIM Mail.)

** Categories for Asylum, BlackVoices, Horoscopes, Latino, Lemondrop, TheBoomBox, TheBoot and StyleList have been custom built by AOL.

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

NEW YORK – AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and is also driving increased consumer reach and engagement. Since the homepage redesign was launched in September 2008, advertising click-through rates on the primary 300 x 250 ad banner rose 30%, according to internal metrics, a double-digit increase that shows consumers are increasingly clicking on AOL.com homepage advertising. In addition, the redesign is driving stronger consumer usage: total unique visitors and average daily visitors each are up 13%, and total minutes grew by 29%, compared to one year ago, according to the November 2008 comScore Media Metrix Report.

“This week, the new homepage was rolled out to all AOL.com users, so we anticipate that our consumer usage numbers will continue to grow in the coming year,” said Lynda Clarizio, President of Platform-A. “Even in a tough economy, advertisers are finding ways to maximize their returns on investment, and our AOL.com homepage ad units have proven that consumers will respond positively to brand messaging within a new, highly customized consumer environment.”

The increased advertising performance comes with the AOL.com homepage relaunch that debuted in September with a new feature that allowed consumers to access multiple e-mail locations from AOL.com, including Yahoo!, Gmail, Hotmail, AOL and AIM Mail. In October, AOL introduced other features that let consumers access various social networking services from the homepage, becoming the first major portal to offer direct access to information from social networking sites. In addition, AOL.com introduced a new 300 x 600 ad space on the front page.

Late last year, Platform-A was established by combining AOL’s advertising business, Advertising.com, TACODA, and Quigo to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions. The mission of Platform-A is to make it easier for marketers to build their audiences, drive scale, and achieve growth in a fragmented market.

To date, Platform-A has fully integrated its sales forces, and developed one insertion order and other processes to streamline ad buying. In addition, Platform-A has accelerated its product development efforts with recent launches that include Spot Marketplace, which enables advertisers to bid on nonreserved inventory across AOL’s Web sites; PubAccess, a self-service interface enabling Web sites to place their inventory for sale in Platform-A’s third party display network; audience targeting across Platform-A; and the creation of a 300 x 600 ad unit across AOL’s homepages and co-branded sites.

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, and the UK, and in Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

Oakville – December 17, 2008 – ADTECH announced that it will provide ad serving for Canada’s leading weather information services, The Weather Network & MétéoMédia.  ADTECH, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business.

The Weather Network & MétéoMédia will utilize ADTECH’s display, video and mobile ad serving solutions across its websites, desktop applications and mobile platform.  The partnership allows advertisers to serve ads to theweathernetwork.com, meteomedia.com, WeatherEye desktop and mobile products with an average of more than 7.5 million* monthly unique visitors, reaching more than 31% of the Internet audience in Canada*.  Under the partnership, ADTECH’s flagship ad serving platform, HeliosIQ, may deliver more than 750 million monthly ad impressions across The Weather Network’s online network.

“The partnership with The Weather Network & MétéoMédia is an important milestone for ADTECH in terms of establishing our technology with one of the most popular media brands in Canada,” said Dirk Freytag, CEO of ADTECH.  “ADTECH’s full-service ad management capabilities and scalable technology will enable The Weather Network & MétéoMédia to control their digital advertising business by offering an integrated suite of applications, including display, mobile and video formats.”

“After looking at the various ad serving options in the marketplace, ADTECH’s HeliosIQ stood out with its vast array of campaign management capabilities” said Robert Crawford, Director of Sales, Interactive Services for The Weather Network. “Helios IQ provides enhanced ad serving functionality to our web, desktop and mobile properties which enables us to serve our clients better.”

The Weather Network & MétéoMédia is one of the most popular media brands in Canada, with weather forecasts and reports on a full range of media platforms, including TV, web, desktop and mobile.

NEW YORK – AOL’s Platform-A announced the launch of a holiday-themed branding program for Schick Wilkinson-Sword that will integrate into Lemondrop.com, AOL’s new lifestyle destination for women aged 18-34. Lemondrop, http://www.lemondrop.com, is an irreverent, conversational website with content ranging from pop culture to politics. Launched in September, the site attracted nearly 2.6 million unique visitors in October, according to comScore Media Metrix. Lemondrop.com is part of AOL Living, http://living.aol.com, one of the top three women’s sites with more than 16.4 million monthly unique visitors and 477 million monthly page views. The site is one of more than 20 launches over the past year that build upon AOL’s broad publishing initiative to create experiences targeted at specific audiences.

During the one-month “Stocking Stuffers” campaign, Lemondrop.com editors will create original content that integrates Schick’s brand with posts such as “Best & Worst Guy Gifts,” “Dating Survival Tips During the Holidays” and “Genius Gifts from the Drugstore.” In keeping with Lemondrop’s editorial format, the content will refresh regularly and will include interactive, viral and blog-like elements to appeal to the site’s highly engaged audience. The program launched on November 25 and will run through December 26, 2008.

“This is a perfect example of how Platform-A and AOL can leverage highly valuable editorial environments to help deliver key brand messages to targeted audiences. We’re creating a unique platform for Schick that lets them reach a desirable and engaged audience,” says Lynda Clarizio, President of Platform-A. “Along with AOL’s leading media properties, Platform-A brings unmatched strengths to the market – our ability to offer brand advertising at scale, performance advertising across multiple media and precisely targeted campaigns at scale. And we’re delighted to have the opportunity to work with a great company like Schick to help them deliver their brand message.”

“This highly tailored campaign will let Schick engage with one of their key demographic groups at a time when they are making gift buying choices,” said Kristin France, Associate Media Director for Mediaedge:cia, Schick’s media agency of record. “By working with Schick to weave their messages into the increasingly popular Lemondrop.com site, Platform-A is helping them reach the right audience at the right time with an effective and engaging message.”

Since Lemondrop launched in September, advertisers such as Kohl’s, JCPenney, and Braun have also developed customized integrated sponsorships.

Over the past two years, AOL has rebuilt all its key branded programming channels and launched over two dozen specialty sites to appeal directly to an increasingly fragmented online audience. As a result, AOL has seen steady growth in its audience and engagement. Unique visitors to AOL’s programming content sites grew 7% year-over-year to 54.3 million, according to the October 2008 comScore Media Metrix Report, and page views more than doubled, up 101% year-over-year to 4.2 billion, while engagement (total minutes) grew 51% year-over-year. In October, total minutes also reached an all-time high on AOL.com, http://aol.com, growing 27% year-over-year as the site opened up many of its features to third-party content providers. In addition, many of AOL’s sites rank No. 1 in their categories, including Asylum, http://asylum.com, Black Voices, http://blackvoices.com, Music, http://music.aol.com, StyleList, http://stylelist.com, and Television, http://television.aol.com.

To date, Platform-A has fully integrated its sales forces and developed one insertion order and other processes to streamline ad buying. In addition, Platform-A has accelerated its product development efforts with recent launches including Spot Marketplace, enabling advertisers to bid on non-reserved inventory across AOL’s Web sites; PubAccess, a self-service interface enabling Web sites to place their inventory for sale in Platform-A’s third party display network; audience targeting across Platform-A; and the creation of a 300 x 600 ad unit across AOL’s homepages and co-branded sites.

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, and the UK, and in Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

About Mediaedge:cia

Mediaedge:cia (MEC) gets consumers actively engaged with clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group. To find out more go to: www.mecglobal.com.

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.

“Video is pervasive on the Web and website producers and operators are faced with an increasingly complex set of requirements and challenges to operate successful online video initiatives,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Our fast-growing network of Brightcove Alliance partners extends the possibilities of online video for organizations regardless of their size or market. The Brightcove Alliance helps our customers grow their businesses and expand the role of online video on the Web, while empowering our partners to create new innovations in online video.”

Brightcove has attracted a wide range of partners that wish to provide solutions to the hundreds of major media companies and marketers that publish their video through the Brightcove platform. With the launch of Brightcove 3 in October 2008, the company released a rich set of open APIs that partners can use to integrate with and build solutions on top of the Brightcove platform.

The Brightcove Alliance launches with more than 90 partners, spanning a variety of online video needs, including creative and interactive design, advertising networks and server technologies, delivery and distribution, analytics and audience measurement, social media and community building. Through the Alliance, partners have access to training, support, technology and co-marketing opportunities for reaching the Brightcove customer base.

In early 2009, Brightcove will introduce training and certification programs for partners as well as channel reseller opportunities. For more information on the Brightcove Alliance partner program please visit http://www.brightcove.com/partners.

Alliance Partner Support

“Video is a central focus for any brand with a serious presence on the Web. The Brightcove Alliance enables us to easily bundle online video capabilities into our agency services and free up interactive resources to focus on creative execution instead of software development and maintenance.”
Rob Davis, leader of the interactive video practice at OgilvyInteractive

“24/7 Real Media’s Open AdStream seamlessly integrates with Brightcove, allowing our publishers to simply traffic video campaigns. Our clients benefit tremendously from our strong partnership with Brightcove by allowing them to monetize their video content in the most productive, efficient way. In working with Brightcove we are empowering media companies to operate a more successful online video business by pulling together all of the necessary pieces to the puzzle – a proven platform in Brightcove and a market leading ad serving technology in Open AdStream.”
Nicolle Pangis, vice president, product management, global media and technology, 24/7 Real Media

“Brightcove’s open platform and partner program provide exciting new opportunities to accelerate innovation and boost efficiencies for online video campaigns. We’re looking forward to having VivaKi become a part of the Brightcove Alliance and expanding the success we’ve already had with Brightcove at Denuo to other Publicis Groupe agencies.”
Tim Hanlon, executive vice president and managing director of Publicis Groupe’s VivaKi Ventures and advisor to Brightcove

“Nielsen’s VideoCensus provides deep online video measurement and independent accounting of key audience metrics that are critically important to any news or entertainment brand with an online advertising business. The integration of our measurement service with Brightcove’s platform will provide mutual customers with a turn-key opportunity to gauge audience size, demographics and other important indicators associated with their online video programming.”
Charley Shoemaker, director, product management, Nielsen Online

“Platform-A and ADTECH’s integration with Brightcove provides publishers with new ways to enhance productivity by streamlining their online video operations, which in turn helps to drive business growth. Platform-A’s goal is to be a one-stop shop for online advertising, so the Brightcove Alliance will help us to bring more features to media owners and more premium content to advertisers looking to deepen their engagement with audiences, both of which are crucial in today’s economic climate. For Brightcove publishers, ADTECH provides powerful ad serving solutions for the monetization of their video content.”
Dirk Freytag, CEO, ADTECH

Brightcove Platform Customer Support

“As part of our mission to satisfy curiosity across all platforms, Discovery has created a compelling online video experience supported by Brightcove technology. As we continue to expand and enhance our video offerings, we look forward to leveraging new opportunities and partnerships through the Brightcove Alliance.”
Kevin Loftis, senior vice president, interactive technology, Discovery Communications

“Brightcove has allowed FUEL TV to develop our online video offering in ways we could not have accomplished on our own and easily connect with third-party technologies to grow our online audience. We applaud its successes to date and look forward to future innovations to help us further build our online video product and advance our video distribution strategy.”
Gene Pao, FOXs FUEL TV vice president of new media and international development

“TheStreet.com has built a successful online video business with the Brightcove platform. Now, through Alliance partners like Metacafe and Clearspring, we can use the same platform to easily distribute video through a popular portal and across social networks. We’re excited about the possibilities offered by Brightcove’s network of partners and the opportunities to grow our business.”
Bill McCandless, general manager, multimedia, for TheStreet.com

“We continue to see value from the Brightcove platform in helping us build community and drive traffic not only to Channel Sun, but also to www.sun.com and other Sun Web properties. We’ve also been able to rapidly plug in commenting and rating features from best-of-breed technology providers like JS-Kit to further engage our online audience without having to build the features from scratch.”
Karen Galatis, senior director of integrated marketing, Sun Microsystems

“Tremor’s ad network and Acudeo platform adds value to our Brightcove online video operations, helping us maximize ad delivery opportunities. Our ability to leverage Brightcove’s network of partners like Tremor is crucial as we continue to expand our online video operations.”
David Katz, executive director, digital media, Starz Media

“Red Star 18′s use of the Brightcove platform has enabled us to seamlessly integrate streaming video into our entertainment, editorial and Web exclusive site sections. Our initial phase has been very successful in delivering video, and we look forward to further expanding the reach of our Brightcove-powered video by leveraging third party content partnerships and developing additional video channels.”
Paul FitzGerald, account director at Air Canada

Companies participating in Brightcove Alliance launch include:

Advertising and Monetization
24/7 Real Media
Ad Delivery Solutions
Adap.tv
ADTECH
Asterpix
BrightRoll
CheckM8
DoubleClick*
evenhere
Eyeblaster
FreeWheel
Google Adsense for Video
HIRO-Media
InSkin Media
JD Project
LiveRail
Panache
Platform-A
ScanScout
Smart AdServer
Smartclip
SpotRails
SpotXchange
Tremor Media
Utarget.FOX
YuMe

Distribution
AnySource Media
AOL Video
Bebo
Glam Media
Metacafe
Preview Networks
TubeMogul
Veoh Networks
Mobile
AtomiZ
Azuki Systems
Nellymoser
Transpera
vtap
Yospace

Reporting and Analytics
GlanceGuide
Nedstat
Nielsen Online
Omniture
Quantcast
Snoobi
TubeMogul
Visible Measures

Search and Discovery
Blinkx
Cooliris
EveryZing
Lingospot
Loomia
Taboola
Vibrant Media

Social Media
Automattic Inc.
Clearspring
Gigya
IntenseDebate
iWidgets
JS-Kit
Meebo
Pluck
Six Apart
Slide
Sprout
Viewer Experience
Audible Magic
dotSUB
Limelight Networks
PLYmedia
Quova

Solution Partners
Adjust Your Set
Best Before Media
Blonde
Cantos
Code and Theory
Cynergy
HubSales
IDINI Consulting Group
Maverick Television
Method
myvideorights.com
NBTV Studios
Oasis Technology Partners
OgilvyInteractive
Red Star 18
Schematic
Serranetga
Simply Media
Slamcore
StoryWorks Media
StudioNow
Thinkdigital
Twin Technologies
VivaKi
xif
* DoubleClick is a trademark of Google Inc.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

NEW YORK – AOL’s Platform-A  announced that it launched, in partnership with T-Mobile USA, an unprecedented billion-impression Web advertising campaign across Platform-A during a two-day period on November 10 – 11. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers – more than 90% — than any other online advertising business. Platform-A includes AOL’s owned-and-operated sites, along with the thousands of sites in the Advertising.com third-party network.

Platform-A and T-Mobile collaborated to create the “T-Mobile Billion Block,” the most-expansive two-day ad buy in Platform-A history and will spotlight the T-Mobile G1 with Google, the first Android™-powered mobile phone. Over a two-day period, the T-Mobile G1 will dominate a significant amount of AOL and other Platform-A inventory, and it’s estimated that approximately 81.5 million consumers will be exposed to the exciting new phone over the campaign’s 48-hour run.

“The innovation behind the T-Mobile Billion Block clearly demonstrates the value marketers place on the combination of reach, impact and innovation that only Platform-A can offer,” said Lynda Clarizio, President of Platform-A. “It also spotlights the role online media will play in the upcoming buying season, with strategic marketers like T-Mobile relying on the near-universal reach of Platform-A to connect with United States consumers in an effective, efficient and engaging way.”

“The T-Mobile G1 offers a rich, accessible mobile Web experience for the masses, so we want to drive that message to the broadest range of U.S. consumers possible,” said Brett Dennis, director, branded entertainment and media management, T-Mobile USA. “The groundbreaking experience of the T-Mobile G1 is really what motivated us to pursue this exceptional online advertising program.”

Late last year, Platform-A was established by merging AOL’s advertising business, Advertising.com, TACODA, and Quigo to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions. The mission of Platform-A is to help marketers harness digital media to build brands and enhance online performance.

To date, Platform-A has fully integrated its salesforces, and developed one insertion order and other processes to streamline ad buying. In addition, Platform-A has accelerated its product development efforts with recent launches including Spot Marketplace, enabling advertisers to bid on nonreserved inventory across AOL’s Web sites; PubAccess, a self-service interface enabling Web sites to place their inventory for sale in Platform-A’s third party display network; audience targeting across Platform-A; and the creation of a 300 x 600 ad unit across AOL’s homepages and co-branded sites.

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG’s Mobile Communications Business, and a wholly owned subsidiary of T-Mobile International, one of the world’s leading companies in mobile communications. By the end of the third quarter of 2008, 127 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — more than 32 million by T-Mobile USA — all via a common technology platform based on GSM, the world’s most widely used digital wireless standard. T-Mobile’s innovative wireless products and services help empower people to connect to those who matter most. For more information, please visit www.t-mobile.com. T-Mobile and the magenta color are federally registered trademarks of Deutsche Telekom AG.

- Epic Advertising Appoints Rob Wilson
Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that it has appointed international online marketing veteran Rob Wilson to the position of Senior Vice President and General Manager, Europe. Mr. Wilson will be based in London, England, and will start his new post on October 16, 2008. In his position at Epic Advertising, Mr. Wilson is responsible for the further development and general strategic oversight of the company’s European-based businesses. He will also oversee all operational facets of the European-based division, including office expansion and staffing, as well as strategic oversight and P&L. Prior to joining Epic Advertising, Mr. Wilson served as Regional Director for the US and UK markets for Zanox, a performance marketing company headquartered in Berlin.

NEW YORK – Platform-A announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s network, will provide greater transparency for marketers on a real-time basis to maximize the efficiency of their campaigns. BidPlace will launch in the first half of 2009. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.

“BidPlace unleashes the industry’s most powerful advertising technologies and puts them in the hands of advertisers,” said Lynda Clarizio, President of Platform-A. “This is the next step in Platform-A’s efforts to provide marketers a unified solution for brand advertising at scale and performance advertising across multiple media. BidPlace gives advertisers what they’ve been asking for — a more accessible and transparent approach and an ability to adjust the dials to get the best results.”

BidPlace will allow advertisers to submit bids for CPM, CPC and CPA advertising on AOL, on select partner sites and on Platform-A’s third-party network, which combined reaches 90% of the online audience, according to the August 2008 comScore Media Metrix report.

BidPlace’s automated interface will let advertisers create and manage their campaigns, define budgets, pricing, targeting and the frequency of their ad placements. Advertisers will receive detailed reporting on campaign and creative performance.

BidPlace will utilize a new, upgraded version of Platform-A’s award winning AdLearn technology, which includes cutting-edge optimization and targeting technologies.

When fully launched, the benefits of BidPlace will include:

* Pricing – Change bids at any time;
* Creative Gallery – Manage creatives in a central repository for easy access;
* Price Volume Analysis – Get forecasts for expected volume at different price points and targeting options;
* Budget Allocation – Maintain complete control over how budgets are allocated across campaigns;
* Campaign Management Controls – Ability to have full control over campaign delivery;
* Reporting – View detailed reporting on campaign and creative performance.

BidPlace extends Platform-A’s aggressive product launch efforts. In recent months, Platform-A has launched: Spot Marketplace, which lets advertisers buy non-reserved site or content-specific media across Platform-A; Behavioral Targeting across Platform-A; an iPhone ad optimization solution that detects and delivers optimized ads on iPhones browsing the Web; an affiliate marketing solution that links Platform-A’s buy.at affiliate network to the widget-based marketing tools of Goowy Media. BidPlace complements PubAccess, the self-service interface Platform-A launched in April that lets publisher sites monetize their inventory through Platform-A’s third-party network.

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

New York, NY – September 15, 2008. ADTECH, a leading provider of ad serving technology, today announced that it delivers more than 100 billion display ads each month on Web sites all over the globe. Since January 2008, more than 150 new ad networks, publishers and agencies worldwide have opted to use ADTECH’s seamless ad serving solution, including major players such as German Interactive Media, U.S. media giants Gannett and Fox Networks, as well as Aftonbladet and Nettavisen from Scandinavia. ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

ADTECH was founded in 1998 in Frankfurt on Main, Germany with the goal of providing Web publishers with the best tools and technologies to manage and monetize their advertising inventory. ADTECH’s HeliosIQ flexible ad serving solution allows ad networks and publishers to extract maximum value for their advertising inventory. According to AGOF (quarterly independent survey for Germany www.agof.de ), ADTECH holds second position in the number of impressions served amongst German ad serving providers. Since 2006, ADTECH has grown into new markets and is presently on all five continents.

Dirk Freytag, CEO of ADTECH, commented that the company continues to be strategically on track as it marks this important milestone. “We have made considerable progress this year winning business and signing up new customers with our industry-leading response times and our simple integration solution into our client’s existing technologies. Delivery volumes have exceeded even our most optimistic expectations. We laid the foundation for this success early on. Our decision to invest in our infrastructure with new computing centres, more ad servers and enhanced line capacities was the right one.” He added: “Even at 100 billion impressions supplied each month, we still have considerable scope for growth.”

“This growth was only possible with our dedicated team,” continued Freytag. “From implementing our technology with new customers to providing development work, the ADTECH team always put our customers first and focuses on offering personal support services to deliver the best results. This personal attention to detail has allowed us to earn new business and, in some cases, new business from other providers.”

NEW YORK – AOL announced the launch of the mobile industry’s most robust and far-reaching solution for targeting advertising to iPhone users. Offered through Third Screen Media, Platform-A’s mobile ad-serving platform and network, the solution detects and delivers optimized ads on iPhones browsing the Web. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.

When an iPhone user is browsing sites within the Third Screen Media mobile network, the Advertising.com web network, or any of AOL’s leading media properties, Third Screen Media’s targeting technology will serve an ad specifically optimized for viewing on an iPhone. In addition to optimizing ads for the iPhone, Third Screen Media can redirect iPhone users to special versions of marketers’ sites that are optimized for the iPhone experience.

As part of Platform-A, Third Screen Media is the only mobile network that also has access to a Web display network reaching 90% of the Internet audience, making it the only organization that can offer such a complete solution. And by combining the reach of the Third Screen Media mobile network with its industry-leading Web network, Platform-A can deliver up to 75 million ads to iPhones every month.

“Today’s launch is a perfect example of how Platform-A’s unmatched reach, solutions and technologies can benefit advertisers trying to reach consumers in the most compelling way,” said Lynda Clarizio, President of Platform-A. “We can not only help advertisers effectively reach iPhone users on WAP pages and Web pages, but we can also deliver banners optimized for display on the iPhone.”

Platform-A’s iPhone optimization technology follows the release of its third-party ad-serving solution that allows mobile publishers to access multiple networks. The solution also features an inventory partitioning tool that allows publishers to assign specific percentages of their inventory to be allocated based on any combination of ad network, subject area, location and more.

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

About Third Screen Media

Third Screen Media is Platform-A’s mobile ad-serving platform and network that enables advertising on mobile devices. Its mobile solutions link advertisers, publishers and carriers on a common platform to buy and sell mobile advertising. Offering one of the world’s most-respected mobile advertising networks, Third Screen Media offers best-in-class content, including AOL’s popular consumer brands and mobile applications; the largest availability of carrier on-deck mobile inventory; and a mobile network of more than 100 premium publishers representing 200+ sites. Customers and partners, including many of the world’s largest marketers, agencies and media companies, rely on Third Screen Media’s products and services to manage and optimize their mobile advertising campaigns.

This first-of-its-kind solution provides buy.at affiliate publishers with an exclusive gallery of advertiser-generated widgets through the buy.at web site. Once a publisher places a widget on their web site, consumers can grab it and distribute the widget to other locations on the Web, including social network pages, desktops and blogs. The publisher earns revenue for each sale driven by the widget, even if it’s several download-generations away from the publisher’s site.

“This solution combines the best of affiliate and widget advertising in a solution that benefits publishers and advertisers alike,” said Lynda Clarizio, President of Platform-A. “Publisher revenue potential, brand exposure for the advertiser, and potential conversions grow virally each time the widget is downloaded by a consumer.”

Entertainment advertiser Ticketmaster.com is the first buy.at advertiser to work with Platform-A in developing and distributing this new affiliate feature. The customizable “EventEngine” widget is now available for download by buy.at affiliate publishers. Ticketmaster’s “EventEngine” campaign widget can be tailored to promote specific Ticketmaster events. All ticket purchases that originate from Ticketmaster’s widget are credited to the buy.at affiliate network publisher.

Goowy Media forms part of AOL’s newly created People Networks business unit, which combines social media network Bebo, the AIM and ICQ personal communications network, and social search and answer service Yedda. People Networks’ collection of community platforms reaches 80 million unduplicated users worldwide.

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

Wendy Davis of MediaPost reports that “In the lawsuit, quietly filed two weeks ago in federal court in Los Angeles, ValueClick alleges that Tacoda’s core business–profiling users based on their Web activity and serving them targeted ads–infringes on two patents dating back to the 1990s.”

“We feel that we have a patent on the general principles of behavioral targeting, and that’s what we’re enforcing,” said Scott Barlow, vice president and general counsel at ValueClick.

Tacoda is not the first to be sued for those patents*: Blue Lithium and Revenue Science were dragged in court over them too, and both reached settlements with ValueClick. Will Tacoda follow example, or is there more to the game than yet another settlement?

Read the MediaPost story here.

*
“Method and Apparatus for Determining Behavioral Profile of a Computer User” (1998)
“Computer Program Apparatus for Determining Behavioral Profile of a Computer User” (1999).

NEW YORK, NY – July 29, 2008 – TRAFFIQ® – The Internet Traffic Exchange today announced the appointment of Scott Portugal as senior vice president of global business development. Portugal will report to TRAFFIQ chief operating officer Dan Ballister.

In his new role, Portugal will be responsible for aggressively expanding TRAFFIQ’s global sales efforts. Until recently, Portugal was vice president of publisher development at TACODA – now a part of AOL’s Platform A network, where he managed publisher client services and business development. Scott has previously managed the MaxOnline ad network (Ask/IAC) and helped develop the Investor-Reach Advertising Network, a division of Zacks Investment Research.

“Scott has tremendous experience leading sales and business development efforts for large advertising marketplaces,” said Dan Ballister, COO of TRAFFIQ. “His strong relationships with the advertiser and publisher markets make him a great addition to our team, and will help establish TRAFFIQ’s advanced media management and inventory management tools as leading solutions in their field.”

About TRAFFIQ
TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading publishers, advertisers, and ad agencies. TRAFFIQ is also a member of the IAB Marketplace advisory board, helping educate interactive advertisers and publishers on the best practices that foster industry growth. TRAFFIQ is headquartered in New York City, with offices in Falls Church, VA. For more information, contact us at info@traffiq.com.

In June 2008, the Advertising.com display network reached 167.7 million unique visitors in the U.S., or 88.3% of the total domestic online audience. This reach surpasses all other online ad networks, according to comScore. Platform-A as a whole, which includes Advertising.com’s third-party network as well as AOL’s owned-and-operated network, ranked number one in the Media Metrix Ad Focus ranking, reaching 170.3 million unique visitors in the U.S., or 89.7% of the U.S. online audience.

“With its extensive reach and advanced targeting and performance tools, Advertising.com is a critical pillar of Platform-A,” said Lynda Clarizio, President of Platform-A. “Our ability to reach nine out of ten Internet users and then use our technology to target our audience in virtually infinite ways is one of our most powerful assets as a digital advertising company.”

AOL launched Platform-A in 2007, merging six complementary advertising companies, including Advertising.com, to create the industry’s largest and most sophisticated digital advertising platform.

About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

Advertisers can now utilize Goowy to create customized “grabbable” web widgets and distribute them across Platform-A, which includes AOL’s leading media properties and thousands of sites within Advertising.com’s third-party network. In addition, widgets may also be served as ads within Bebo and Facebook applications that are part of the Widgnet publisher network, launched by Advertising.com earlier this year. While most widget platforms charge additional CPM rates, Platform-A offers the service as a value-add for qualified advertisers.

“Platform-A is committed to expanding widget advertising services, and Goowy is one way to ensure that our customers generate value from their campaigns,” said Lynda Clarizio, President of Platform-A. “Widget-based advertising is gaining momentum in the industry, and Platform-A’s network approach allows our customers to build brands, encourage interaction, and drive site traffic – all at scale.”

Widget campaigns, powered by Goowy, will leverage Advertising.com’s AdLearn technology for full optimization across Platform-A based on clicks, installs, and other campaign objectives. By distributing widget ads across Platform-A, marketers will be able to create more compelling ad units, include more dynamic content, and build longer-term relationships with the growing number of consumers who are increasingly downloading applications to their social network pages.

Additionally, widget publishers can utilize Goowy for free by becoming part of the Widgnet publisher network and agreeing to display advertising within their widgets. Any revenue generated from these publisher widgets will then be split back with the publisher.

Goowy Media forms part of AOL’s newly created People Networks business unit, which combines social media network Bebo, the AIM and ICQ personal communications network, and social search and answer service Yedda. People Networks’ collection of community platforms reaches 80 million unduplicated users worldwide.

To see an example of a widget campaign, please visit http://www.advertising.com/advertisers-widgnet.php.

About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

WESTLAKE VILLAGE, Calif. – July 21, 2008 – ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced the availability of its Precision BT(TM) suite today, combining access to a wealth of anonymous consumer online behavior with an innovative predictive technology to create the most robust and scalable behavioral targeting solution available to marketers.

The Precision BT(TM) suite contains two products, including Precision Retargeting(TM), an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles(TM), which uses a proprietary predictive algorithm to identify a marketer’s best prospects in hundreds of consumer interest segments.

Until now, predictive algorithms have rarely been applied to behavioral targeting, compared to the common cluster and custom business rules approaches popularized by Tacoda and Revenue Science, respectively. Predictive analytics includes only the best consumers in each segment at any given time, based on a marketer’s intended objective and the consumer’s likelihood to take action in the future.

“What makes Precision Profiles(TM) unique is our access to a critical mass of anonymous consumer online experiences and the way our technology dynamically categorizes and transforms them into hundreds of interest segments,” said Matthew Boyd, senior vice president, ValueClick Media. “Combined with the ability for our optimization technology to identify the best possible context in which to serve an ad, we have assembled the most scalable, data-driven audience targeting platform for marketers to achieve their brand and direct response objectives.”

Several key features set Precision Profiles(TM) apart from other behavioral targeting solutions currently available today, including:

Data
– Access to a wider spectrum of anonymous consumer online behavior (including web browsing, ad interaction, search and shopping behavior) results in more granular profiles and a higher likelihood of reaching the most qualified audience;
– Complete respect for consumers’ online privacy offers a PII-safe solution that, unlike portals, never stores personally-identifiable information such as names, telephone numbers and e-mail addresses in association with interest profiles;

Approach

– A predictive algorithm, not the marketer, identifies and
continually updates consumer eligibility for each interest
segment based on their future likelihood to click or convert,
not just the recency and frequency of their online behavior;

– Segment composition is dynamic and adapts to the changing
behavior of consumers as well as the objectives and
performance of each marketer;

– Consumers can belong to one or more interest segments, not
just a single, pre-defined cluster, increasing the likelihood
of reaching them at the right time and in all of their
multi-faceted interests;

Scale

– ValueClick Media’s extensive reach enables behavioral
targeting delivery on a scalable, worldwide basis from a
single partner within a safe, highly-controlled ad network
environment.

– Flexible profiles enable clients to develop, target and scale
custom segments based on their own definitions using their own
data, rather than forcing them to use pre-identified segments
that consist of only ValueClick data

During a recent beta period, clients testing Precision Profiles(TM) reported a significant impact on their campaigns. For example, one online games client achieved a 298 percent lift in conversion rates over an optimized control group. In a head-to-head comparison, conversions for one mobile campaign outperformed other behavioral targeting vendors 11 to one while keeping within the client’s target cost-per-action goal.

“We worked closely with ValueClick Media to test Precision Profiles during the beta and were impressed by the conversions compared to those of our other behavioral targeting providers,” said Reid Carr, president of Red Door Interactive.

Precision Profiles(TM) is one of two products initially available in ValueClick Media’s Precision BT(TM) suite. Precision Retargeting(TM) presents relevant messages directly to consumers who have previously demonstrated interest by visiting or taking action on a marketer’s site when they later visit any of the 13,500 sites in the ValueClick Media network. Unlike most other retargeting vendors, Precision Retargeting(TM) offers marketers the flexibility of custom recency, frequency and exclusion rules to offer highly-personalized sequential messaging. Additional behavioral targeting products will be added to the Precision BT(TM) suite in 2009.

About ValueClick Media

Over the past ten years, ValueClick Media has helped thousands of marketers build awareness, generate leads and drive sales. Clients benefit from access to ValueClick Media’s scalable, data-driven global network platform and access to the industry’s newest behavioral targeting technology. With access to 75 percent of the U.S. Internet audience through its display advertising, video, e-mail, lead generation and search channels, ValueClick Media partners with its clients to accomplish any brand or performance-based online advertising objective.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

ADTECH and Gannett have completed the migration of substantially all of Gannett’s digital properties to ADTECH’s Helios IQ ad serving solution. The rollout ultimately will include all of Gannett’s local newspaper Web sites, digital properties for all of Gannett’s 19 local broadcast markets, USATODAY.com – one of the most popular national news sites on the Web – and many targeted media properties, such as Gannett’s network of moms sites. Since late 2007, ADTECH, has built data centers in Virginia and California to serve U.S. customers.

“This agreement is a significant milestone for ADTECH in terms of establishing our technology in the United States,” said Dirk Freytag, CEO of ADTECH. “We’ve been working extremely hard over the past year to solidify our infrastructure in order to fully support U.S. customers. The opportunity to showcase our capabilities with a top media company like Gannett makes all that work worthwhile.”

“We selected ADTECH because their top tier technology will allow us to seamlessly execute and deliver for advertisers at both a local and national level,” said Chris Saridakis, Gannett senior vice president and chief digital officer. “With the ADTECH platform, advertisers of all sizes will be able to easily reach our affluent, active online audience, whether it’s through broad national campaigns, audience segmentation, or locally targeted campaigns. Gannett can now enable national and local advertisers to engage with any audience segment they could ever hope to reach.”

“Our partnership with Gannett is a testament to ADTECH’s tireless efforts to establish itself as a digital ad serving leader in the United States, and a reflection of Platform-A’s commitment to be the solution of choice for publishers looking to maximize online ad revenues,” said Lynda Clarizio, President of Platform-A. “Our goal is to provide Web publishers with the best tools and technologies to manage and monetize their advertising inventory, and we’re thrilled that Gannett has selected ADTECH as its ad serving partner in the United States.”

Gannett reaches more than 25 million monthly unique visitors, as measured by Nielsen//NetRatings. Helios IQ, will deliver more than five billion monthly ad impressions monthly across Gannett’s online network.

While back-to-school buying remains primarily an in-store activity, there’s plenty of opportunity for online marketing to influence back-to-school revenue, the survey reveals. Eighty-three percent of all back-to-school consumers indicate that they’re somewhat likely to seek information on promotions they see online. The survey also shows that women are typically the primary decision-makers for back-to-school purchases.

“While back-to-school buying remains primarily an offline activity, the survey reveals plenty of opportunity for online marketing to influence back-to-school purchases,” said Stuart Rodnick, Senior Director of the ADlytics group. “As an example, the usefulness of weekly circulars can be extended online where they can be viewed any day of the week and targeted to in-market back-to-school shoppers.”

Nearly 40% of consumers who buy early are likely to purchase electronic items vs. later shoppers (17%). This suggests that advertisers may want to promote laptops, cell phones and other electronics during the earlier summer months. Advertisers can also use online targeting as a way to reach these consumers during these early summer months.

With the majority of back-to-school purchases overall taking place in August, retailers can start to accelerate spending and increase store traffic earlier in the summer by highlighting promotional specials during mid-summer, similar to the way Black Friday and Cyber Monday accelerate holiday shopping spend.

Platform-A’s ADlytics group collaborated with OTX, a top-25 global consumer research and consulting firm, to conduct the survey. OTX gathered data from a sample of 1,000 families with school-aged children (age 6-17). Interviews were collected April 10 – 14 to assess how and when they will make back-to-school purchases this year. Platform-A’s ADlytics Group provides thought leadership that helps advertisers drive revenue through fact-based insights, strategy expertise and innovative research projects that measure the effect of online advertising to online and offline results.

About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui.

About OTX
OTX is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today – products that work to uncover deeper and more profound consumer insight. Today the company is one of the fastest growing research companies in the United States and has offices in Los Angeles, New York, Cincinnati, Miami, Chicago and London, with strategic partners in Japan, Australia, Russia, China, and Mexico.

New York, NY – June 30, 2008 – AOL’s Platform-A announces that it will offer Bebo and Facebook application developers a guaranteed CPM for U.S. traffic to their applications. The CPM is one of the industry’s highest for this inventory. Platform-A, http://www.platform-a.com, is AOL’s advertising business. AOL acquired Bebo, http://www.bebo.com, in May 2008.

The offering is part of the WIDGNET™ publisher network launched earlier this year by Platform-A’s Advertising.com. WIDGNET is an offering that allows advertisers to add fresh inventory to their media mix by placing advertising within widgets and similar applications found in the WIDGNET network. Through WIDGNET, Bebo and Facebook application developers will gain access to Platform-A’s vast base of brand and performance advertisers. The guaranteed CPM rates will apply to the first three impressions for each unique U.S. visitor who visits an approved developer’s application.

“This announcement reinforces Platform-A’s commitment to helping developers generate revenue and monetize their Bebo and Facebook applications in the rapidly evolving social networking space. Advertiser interest in social networks is rising at a steady rate, and Platform-A is making an unprecedented flat-fee commitment to help application developers generate revenue and guarantee monetization of their applications,” said Dave Jacobs, Senior Vice President of Publisher Services, Platform-A Advertising.com Networks. “Platform-A views social networking applications as an area where we can add significant value by letting developers focus on expanding their install base, without worrying about monetization of applications.”

Social networking applications vary in size and complexity and range from useful photo manipulation tools to fun novelty games. Applications are built using proprietary markup language and leverage the core features of both sites. Users can add, share and employ these applications within their profiles. There are more than 30,000 applications currently available across the Bebo and Facebook directories, representing tens of millions of installs and millions of active users.

Bebo launched its Open Application Platform in December 2007, opening its API to third-party developers to integrate their applications with the Bebo site. Bebo has more than 4,000 applications available to date — from music and movies to gameplay and photo sharing — for the site’s 42 million plus users worldwide. And in its quest to make it as seamless as possible for developers to reach their users, Bebo plans to integrate with OpenSocial in the coming months, making it the first social media network to be compatible with both the Facebook and OpenSocial platforms.

Platform-A’s Facebook publishers range from independent developers to established companies such as RockYou, Scrabulous and Fotoflexer, whose customizable applications include photo slideshows, photo and image editing, glitter text, voicemail accessories and games.

Platform-A is currently in the process of expanding this program to offer guaranteed CPMs for European Bebo and Facebook application developers this summer.

Platform-A is actively reviewing other widget platforms as inventory opportunities evolve. For more information, go to http://widgnet.advertising.com.

About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui.

About Bebo
Bebo is the world’s leading global social media network. Building on the notion of traditional social networking websites, Bebo combines community, self-expression and entertainment to enable its users to consume, create, discover, and share professional and user-generated content through the Bebo website. Bebo has more than 11.9 unique users in the U.K., and a total membership of more than 42 million worldwide. Bebo’s worldwide users spend an average of 30 minutes a day on the site. Bebo forms part of AOL’s newly created People Networks business unit which combines Bebo, the AIM and ICQ personal communications network, widget technology company Goowy Media and social search and answer service Yedda. People Networks’ collection of community platforms reaches 80 million unduplicated users worldwide. Bebo is a wholly owned subsidiary of AOL LLC, a majority-owned subsidiary of Time Warner Inc.

London, UK and New York, NY, 6 June, 2008 – AOL announced the expansion of Platform-A in Europe, which aligns AOL’s existing advertising operations and offers advertisers and publishers a full suite of industry-leading marketing solutions powered by the Web’s most advanced advertising technologies. Brendan Condon has been named head of Platform-A’s International operations, based in London, reporting to Platform-A President Lynda Clarizio.

“By bringing Platform-A to Europe, we can offer advertisers the best marketing tools and technologies available to help them effectively and efficiently deliver their messages to online audiences across Europe,” said Randy Falco, AOL Chairman and CEO. “This builds on AOL’s strong presence in Europe, and positions AOL for growth in three key areas – publishing, people networks, and our advertising network.”

AOL’s publishing network in Europe includes owned and operated sites in 13 countries in the region. In addition, AOL recently acquired social media company Bebo – which is one of the leading social media networks in the UK. In mid-May, AOL announced the launch of its People Networks business unit, which combines Bebo with AIM, ICQ, and other AOL community properties, and has a global audience of about 80 million.

Platform-A in Europe will align AOL’s existing European advertising operations. These include Advertising.com, which has sales offices in nine countries in Europe; Frankfurt-based ADTECH, which is the leading ad serving company in Europe; buy.at, a leading affiliate network based in the U.K., as well as AOL’s ad sales teams in Europe. The new organization will also integrate industry-leading technologies including contextual search by Quigo, behavioral targeting by TACODA, and mobile ad-serving by Third Screen Media. Combined, Platform-A reaches 125 million online consumers, more than half of Europe’s online audience*.

“No other network can offer the reach, relevance and richness of Platform-A,” said Lynda Clarizio, President of Platform-A. “Advertisers will be able to use the most advanced optimization technology and behavioral targeting, combining AOL’s premium inventory with Advertising.com’s network, including social media, affiliate marketing, search, video and mobile. This will be possible with one insertion order and one point of contact. We’re launching this in Europe today and by the end of next year, it will be available around the world.”

Condon previously was head of Advertising.com’s International business. Prior to that, he was senior vice president of finance and operations at AOL Media Networks. Condon joined AOL in 2002, after having managed cross-media advertising initiatives over 18 years at Time Inc.

Dana Dunne remains the head of AOL Europe, overseeing growth of AOL’s owned and operated sites in Europe, including the AOL portals, music, video and entertainment offerings, search, and partnerships.

“Under Dana’s leadership, AOL has successfully made the transition from an access business to an ad-supported Web business, while greatly expanding our audience reach throughout Europe with the launch of several new portals,” said Falco. “A thriving owned and operated network is key to the success of Platform-A in Europe, and I’m looking forward to Dana’s continued leadership as we grow the size and engagement of our European audience.”

*Source: comScore Media Metrix, April 2008.

About Platform-A
Platform-A, AOL’s advertising business, offers advertisers and publishers best-in-class solutions that leverage AOL’s premier consumer brands like AIM, Moviefone, MapQuest, TMZ, AOL.com and more; TACODA’s audience insights and behavioral targeting; and Advertising.com’s industry-leading reach across multiple networks, including display, mobile, video, search and affiliate. Platform-A also includes Quigo, a leading site and content- targeted advertising business and ADTECH, a leading international online ad-serving business based in Frankfurt, Germany.

Platform-A International has more than 300 employees and is currently based in nine countries across Europe: Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden and the UK.

About AOL
AOL® is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

Over the past three years, ADTECH has seen its client base increase by more than 50%, with more than 350 active customers using ADTECH’s ad management solutions to optimize their digital marketing initiatives.

“In the past several months, we’ve seen a steady increase in the demand for mobile, video and online ad management solutions, especially in our core European market and throughout the United States,” said Dirk Freytag, CEO of ADTECH. “More and more companies are utilizing ADTECH’s robust, scalable technology that delivers customized services. In addition, we guarantee customers sovereignty over their data and complete control over their advertising space.”

Some of ADTECH’s new customers include: international .Fox Networks, Nicker Network and Wi-Fi Guys from the United States; TotallyMoney.com in the UK, Irish Generator ISS, Deutsche Telekom and Stellwerk3 GmbH from Germany, OmniMedia AG from Switzerland, Sweclockers.se and DagensPS.se in Sweden and www.sharenet.co.za from South Africa.

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, Helios IQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com.

TACODA’s industry-leading behavioral targeting technology analyzes billions of user behaviors each day to help advertisers target relevant messages to appropriate audience segments. Advertisers will be able to run a behavioral campaign across the entire Platform-A network with one tracking, reporting, and delivery system. “The industry is demanding scale and precision with consumer targeting options, and TACODA’s behavioral solution allows advertisers to reach their most valuable audiences, drive results, and maximize brand value,” said Lynda Clarizio, President of Platform-A. “Our mission at Platform-A is to become the most effective and efficient marketplace for the buying and selling of online advertising, and this is an important milestone for that.”

TACODA’s behavioral targeting technology complements Platform-A’s suite of advertising solutions, such as branded content integration, editorial sponsorships, and the recently launched spot marketplace, which allows advertisers to bid on select unsold inventory on a cost-per-thousand (CPM) basis across AOL owned-and-operated sites, as well as the Advertising.com third-party network.

The integration of TACODA is another step forward in Platform-A’s aggressive product integration effort. Last month, Platform-A integrated Quigo’s Feedpoint search marketing solution with Advertising.com’s OutSearch product, a combination that resulted in a comprehensive suite of advanced search engine marketing (SEM) services.

About AOL
AOL® is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

About Platform-A
Platform-A, AOL’s advertising business, offers advertisers best-in-class solutions that leverage AOL’s premier consumer brands like AIM, Moviefone, MapQuest, TMZ, AOL.com and more; TACODA’s audience insights and behavioral targeting; and Advertising.com’s industry-leading reach across multiple networks, including display, mobile, video, search and affiliate. Platform-A also includes Quigo, a leading site and content-targeted advertising business and ADTECH, a leading international online ad-serving business based in Frankfurt, Germany.

Full findings of the study, its methodology and results are being presented this afternoon at the iMedia Brand Summit in Coconut Point, Florida.

The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. While many online media companies use click-through rate as an ad negotiation currency, the study shows that heavy clickers are not representative of the general public. In fact, heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000. Heavy clickers behave very differently online than the typical Internet user, and while they spend four times more time online than non-clickers, their spending does not proportionately reflect this very heavy Internet usage. Heavy clickers are also relatively more likely to visit auctions, gambling, and career services sites – a markedly different surfing pattern than non-clickers.

Further preliminary Starcom data suggests no correlation between display ad clicks and brand metrics, and show no connection between measured attitude towards a brand and the number of times an ad for that brand was clicked. The research presentation suggests that when digital campaigns have a branding objective, optimizing for high click rates does not necessarily improve campaign performance.

“There is more and more emphasis by advertisers for greater return-on-objectives in campaigns, particularly in the digital space where the accountability data is so readily available,“ says Starcom USA Director of Connections Research and Analytics Grant Prentice. “Natural Born Clickers shows us that we can’t count on click-through rate as our primary success metric for display ads; Starcom is more reliant on shifts in brand attitude metrics and analytics tying on-line exposure to sales as the true measures of online advertising efficacy.”

“While the click can continue to be a relevant metric for direct response advertising campaigns, this study demonstrates that click performance is the wrong measure for the effectiveness of brand-building campaigns,” said Erin Hunter, executive vice president at comScore. “For many campaigns, the branding effect of the ads is what’s really important and generating clicks is more of an ancillary benefit. Ultimately, judging a campaign’s effectiveness by clicks can be detrimental because it overlooks the importance of branding while simultaneously drawing conclusions from a sub-set of people who may not be representative of the target audience.”

“One of the underlying values of looking at people and not just pages in our business is that we are able to help uncover behavior that is counterintuitive to what much of the media world assumes about online audiences,” says Daniel Jaye, CEO of TACODA.

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by nearly 900 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Starcom USA is a full-service media division of Starcom MediaVest Group (www.smvgroup.com), which is ranked one of the largest media communications agencies in the world and encompasses an integrated network of highly specialized consumer contact companies. Starcom’s organization includes strategic marketing communication architects who are highly specialized in media management, response media, internet and digital communications, as well as multicultural, entertainment, sports sponsorship and event marketing and media. With over 900 employees in the U.S., Starcom delivers brand-building results for many of the world’s leading companies.

TACODA®, Inc. (www.tacoda.com), a wholly owned division of AOL and a Platform A company,runs one of the worlds largest and most advanced behavioral targeting advertising networks. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of web publihers and brand marketers. Its patent pending technologies power TACODA Audience Networks™, which enables brand advertisers to target relevant messages to specific audience segments. TACODA Audience Networks™ has more than 4,500 sites reaching over 120 million monthly unique users. Major US media partners include Dow Jones, The New York Times Company, NBC Universal, Hoovers, HGTV.com, FoodNetwork.com, KBB.com and USAToday.com.