Home » Ad & Media Strategies » Ad Networks and Platforms » Platform-A
Category: Platform-A
Magnetic Bolsters Executive Team by Adding Mike Peralta as COO
Former North American Sales Lead for Platform A at AOL to Spread Adoption of Search Re-Targeting Among Advertisers NEW YORK, NY – Magnetic (www.magnetic.is), the leading search data marketplace, today announced the addition of Mike Peralta, who joins the company as Chief Operations Officer. Peralta was formerly the senior vice president of North American Advertiser [...]
AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership
DUBLIN – Research and Markets has announced the addition of the “AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership” report to their offering. AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players such as Third Screen Media and Doubleclick.
comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2009
Summer Vacation Planning Drives Traffic to Travel Sites; Online Gaming Sites See Gains as School Year Ends RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for June 2009 based on data from the comScore Media Metrix [...]
TRAFFIQ Adds Advertising Technology Veteran To Board of Advisors
Former SVP and CIO of AOL’s Platform A Joins TRAFFIQ’s Advisory Board NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.
comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks
AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]
AOL UK Launches AOL.com with E-mail and Social Networking Aggregation
AOL’s MediaGlow Publishing Unit Introduces New Portal That Offers Easy Access to Multiple Services from One Convenient Location NEW YORK – AOL UK announced the beta launch of its new homepage available at http://www.aol.co.uk/newhomepage that will let consumers access multiple e-mail accounts and social networking services from a single online destination. The new AOL.com homepage [...]
comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2009
Swine Flu Concerns Cause Surge in Visitation to CDC.gov Social Networking Category Has Record Month Led by Gains at Twitter and Facebook RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for April 2009 based on data [...]
Tumri Adds Former Platform-A Executive Michael Peralta to Growing Management Team
Global sales and marketing leader brings extensive track record for success to Tumri as Chief Revenue Officer MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced Michael Peralta will join the company as chief revenue officer. On the heels of Tumri’s recent hire of former Yahoo! executive, Jeff [...]
Wizzard Expands Alchemy Advertising System to Flash Player
PITTSBURGH – Wizzard Media (NYSE Amex:WZE), the world’s largest podcasting network announced the release of Alchemy 2.1 with seamless integration into the LibsynPRO/Wizzard Media Advertising Network. Now, advertising campaigns run in podcast downloads can automatically play through the Wizzard Media flash player with advanced tracking and interactive capabilities. No need to use separate systems to [...]
IAB to Revise Interactive Ad Unit Standards; Brings Together Task Force of Top Talent to Re-Imagine Interactive Advertising
Multi-Disciplinary Forum Includes Agency Creatives for the First Time NEW YORK – The Interactive Advertising Bureau (IAB) announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of top online publishers, media agencies and, for the first time, creative officers from the nation’s leading advertising agencies. The new task [...]
Platform-A and IRI Release New Research on Couponing Trends
From clipping to clicking: consumer penny-pinching, generational shifts, and decline of newspapers open the door for online coupons NEW YORK – Platform-A’s Business Intelligence organization, in partnership with Information Resources, Inc. (IRI), has released the results of a new study on trends in consumer couponing with interesting results. Based on input from more than 36,000 [...]
Adsolutions Reseller of ADTECH’s Ad Management Solution
Powerful ad management system makes online marketing faster, cheaper and more conveniently organized. Online marketing and advertising specialist Adsolutions has acquired the rights of ADTECH’s ad management system. With this, Adsolutions has become the official reseller for it in the Netherlands. ADTECH is a powerful ad management system for online publishers, agencies and advertisers; serving [...]
Keep in touch!