Home » Ad & Media Strategies » Ad Networks and Platforms » Panache
Category: Panache
24/7 Real Media Acquires Digital Video Advertising Company, Panache
NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced its acquisition of Panache®, a leader in digital video advertising fulfillment software and services. The addition of the latest digital video advertising technologies to 24/7 Real Media’s award-winning Open AdStream® ad management platform, creates new and expanded revenue generating opportunities for clients of [...]
Panache Takes the Pain out of Digital Video Ad Workflow for Major Publishers
New Ad Flow Product Eases Post-Sales Process and Keeps Advertisers Coming Back LOS ANGELES – Panache, the advertising platform for digital video, announced Ad Flow™, the ad fulfillment product for major online video publishers. Panache Ad Flow allows publishers to scale their digital video business and eliminates inefficient and error-prone manual processes from ad operations [...]
Panache Helps Major Online Video Publishers Increase Advertising Revenue with Ad IQ
Reporting Solution Provides Industry-First Metrics and Measurement Capabilities to Increase Ad Effectiveness and ROI LOS ANGELES – Panache, the full solution for video ad sales, facilitation and reporting, announced the general availability of Panache Ad IQ™, real-time video ad effectiveness reporting for major online video publishers. Panache Ad IQ gives publishers a competitive edge by [...]
Shorter Pre-Roll Plus Lower 1/3 Tops Among Best Ad Units for Short-Form Online Video, According to New MTV Networks Study
Project Inform’ Identifies Most Effective, Audience-Friendly Ad Products for Short-Form Online Video NEW YORK – A five-second pre-roll combined with a ten-second lower 1/3 ad unit takes top prize as both the most effective and the most audience-friendly ad product for short-form online video, according to “Project Inform,” a new study unveiled by MTV Networks. [...]
MTV Networks Partners with Panache to Develop and Insert In-Video Advertising Across its Top Web Properties
LOS ANGELES – MTV Networks (MTVN), a division of Viacom (NYSE: VIA, VIA.B), and Panache, the ad-insertion platform for major media and entertainment companies, announced a partnership to deploy Panache’s platform across MTVN’s Web sites. The move will significantly enhance MTVN’s ability to create innovative, engaging and measurable online video ads across sites including MTV.com, [...]
Panache Projected to Insert Billionth Online Video Ad
Company Continues Strong Quarter over Quarter Growth with more than 15 Major Publishers Now Panache-Enabled LOS ANGELES – Panache, the ad-insertion platform for major media and entertainment companies, announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, [...]
Brightcove Extends Online Video Platform with Global Partner Ecosystem
Leading Technology, Distribution and Solution Providers Join Brightcove Alliance CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through [...]
Keep in touch!