Category: Ad Networks and Platforms
SAY Media Introduces Industry-First “Cost-Per-Exposure” Pricing Model to Provide Greater Value for Advertisers
SAY Media announced its cost-per-exposure (CPX) pricing model and the availability of “Content Ads” – a new ad product designed to meet the unique needs of small- to medium-sized businesses – that will be billed on the company’s new exposure-based pricing methodology. Helping lead the industry shift away from an impressions-based pricing structure and toward a more accountable and transparent model, SAY Media has developed the technology needed to ensure advertisers get the most value by charging only for ads that are visible within a user’s browser.
Prosperent Simplifies Website Monetization With Launch of ProsperLinks and Performance Ads
Prosperent, Inc., one of the fastest-growing performance advertising networks delivering more than 50 million impressions per day, today announced two new products, ProsperLinks and Performance Ads. Fueled by a proprietary algorithm and advanced API, the two new performance marketing products simplify the website monetization process, helping Web publishers convert content into cash and enrich the overall website experience. Founded in 2009, Prosperent has already generated over $30 million in sales from its loyal customer base including brand named merchants such as Zappos, Overstock and REI.
AOL Mirrors TV Buying Model
AOL, Inc. (NYSE: AOL) announced it will offer marketers guaranteed audience delivery for online video advertising campaigns bought across its properties. This is the first time that online GRPs – based on audience demographics, rather than clicks or impressions – are being used as the basis for advertiser guarantees on the Web. AOL will leverage Nielsen Online Campaign RatingsTM reach, frequency and gross rating point (GRP) measurement to determine how well it delivered ads to the desired target audience.
Guohe Launches Mobile Ad Management SDK in Microsoft’s Windows Phone SDK Gallery
Guohe, China’s leading mobile advertising management platform, has launched its ad management SDK in Microsoft’s Windows Phone SDK Gallery, becoming Microsoft’s key mobile advertising partner. Guohe SDK for Windows Phone is a mobile advertising management platform which has already integrated three mainstream ad networks on the Windows Phone platform including Microsoft. Influential apps like iFanr, Douding Radio, Rainbow Whether, Jiepang Time Machine, etc. have already become early users of the Guohe SDK for Windows Phone.
BlueSnap Monetizes Zibaba Facebook Social Commerce and Marketing Platform
BlueSnap, a global provider of open Cloud Commerce technology and services that meet the rapidly changing needs of today’s digital brands, today announced that Zibaba has selected BlueSnap’s complete eCommerce infrastructure and payments solution to support Zibaba’s Facebook social commerce and marketing platform. Zibaba offers an open cloud, SaaS-based platform that enables businesses of all sizes to create, promote, advertise and optimize Facebook-based commerce. BlueSnap’s SaaS commerce solution is designed to help innovative companies such as Zibaba quickly realize the benefits of “commerce as a service” with BlueSnap’s Plimus technology platform, expert services and ecosystem of solution partners.
BlueKai Launches New Partner Program to Help Marketers Navigate the Growing Ecosystem of Data Solutions
BlueKai, the world’s most connected customer data cloud for data management, analysis and activation, today announced the launch of a new partner program. The BlueKai Partner Program is designed to give marketers an easy way to evaluate all of BlueKai’s over 110 (and growing) partners, offering a range of solutions for media execution, analytics, attribution, site and creative optimization and more.
Online Video Engagement Surges with New Content Discovery Technology from Ooyala
Ooyala, the fastest-growing company in online video, introduced a new innovation in content discovery that enables publishers to dramatically improve monetization of multi-screen video. In pre-release with select customers, the technology is already driving a 4X increase in consumer engagement, meaning longer viewing periods, more videos completed and increased revenue.
Local Corporation Launches In-Player Video Distribution Channel in Rovion Ad Management Platform
Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.
mediaFORGE Adds Two Industry Thought Leaders to Expert Advisory Board
mediaFORGE, the leader in dynamic display media innovation, is proud to announce the addition of two industry thought leaders to its advisory board, Neal Richter, PhD, and Qayed Shareef.
LiveIntent Announces LFX – New Platform Designed to Unlock the Value of Subscribers
LiveIntent today announces LFX, the first platform designed to allow publishers to manage and monetize their valuable subscribers wherever they are – in email, on mobile devices and across the web. LiveIntent’s LFX provides premium publishers with the tools they need to control access and optimize yield of direct-sold, house, DSPs and Agency Trading Desks’ demand. It also allows advertisers to efficiently reach subscribers in the same way they access premium display on the web – programmatically or through a publisher’s direct ad sales force.
BrightRoll Selected by Google as the First Integrated Mobile Video Ad Provider
BrightRoll, the world’s largest provider of digital video advertising services, today announces it is teaming up with Google’s AdMob to allow publishers and developers to seamlessly integrate video ads into their mobile apps and generate revenue from premium advertisers.
adtivity by appssavvy Platform Celebrates First Year of the Activity Advertising Opportunity Pioneered for Publishers and Advertisers
appssavvy (www.appssavvy.com), an activity advertising technology company, today marked the first anniversary of the release of the adtivity™ by appssavvy platform. Since emerging from development a year ago, nearly 100 web, social and mobile publishers and developers have adopted adtivity, the first platform unlocking and creating net, new inventory that evolves display advertising from around to part of the content, much like the Internet’s evolution from a mass repository of information to a living, dynamic, interactive experience.
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