SocialVibe Appoints Co-Founder Joe Marchese as CEO
Marchese Returns to His Roots to Lead SocialVibe to the Next Phase LOS ANGELES - SocialVibe announced that founder Joe Marchese will return to the company as Chief Executive Officer. Marchese…
Category Archives: Ad Networks and Platforms
Marchex Announces New Product Solution for National Advertisers with a Local Presence; Early Data Show 30% Boost in Ad Campaign Performance
SEATTLE - Marchex, Inc. (NASDAQ:MCHX), a leader in mobile performance advertising, announced the launch of several new features to its award-winning Local Leads platform, which has focused exclusively on boosting customer…
Rakuten MediaForge Reports Double-Digit Growth and Strong Results for Online Ad Engagement and Retargeting Clients
Fully integrates into Rakuten portfolio and grows client roster by 32 percent SALT LAKE CITY - Rakuten MediaForge, a leader in online display advertising and an innovator in post-engagement attribution technology,…
Rubicon Project Drives Automated Advertising Revolution to Next Level
Company Gains Momentum, Plus Hundreds of New Customers Around the World, Thanks to Advanced Engineering That Brings Buyers and Sellers Close Together LOS ANGELES - Rubicon Project (http://www.rubiconproject.com), which operates REVV,…
Xaxis Introduces Xaxis Premium Programmatic Buying Solution to Canadian Market
Product Provides Advertisers with Unparalleled Access to Premium, Brand-Safe Inventory Across More than One Hundred of Canada’s Top Media Properties TORONTO - Xaxis, the world’s largest audience buying company, announced the…
Celtra’s AdCreator Platform Now Supports All Five IAB Mobile Rising Stars Formats
CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile ad serving and analytics, today released all five of the Interactive Advertising Bureau (IAB) Mobile Rising Stars into its…
Adform Partners with AdTruth to Deliver Enhanced Desktop and Mobile Ad Performance
European ad tech platform to assign AdTruth ID for more accurate RTB decisioning SAN JOSE, CA – AdTruth, the global leader in securing digital relationships, today announced Adform, a leading…
We’ve Gone Mobile: Introducing Sharethrough Mobile
We are very excited to announce the launch of Sharethrough Mobile, a technology solution to power native advertising across the mobile web. We’ve been testing and iterating on our platform…
Starcom MediaVest Group and ShareThis Announce Social Quality Index (SQI) Integration into comScore Media Metrix Interface
Marks Major Shift in Media Buying Strategy and Publisher Evaluation PALO ALTO, Calif. & CHICAGO - Starcom MediaVest Group (SMG) and ShareThis announced the integration of ShareThis’ Social Quality Index (SQI)…
Krux: Significant Volume of High-Risk Consumer Data Collection Seen Across Content, Commerce and Marketer Websites
SAN FRANCISCO and NEW YORK, May 7, 2013 –Third-party data collection across many leading websites continues at very significant levels while data collection via social media/sharing widgets is growing rapidly according…
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18 February, 2013 -
18 February, 2013 -
18 February, 2013 -
