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		<title>DG to Acquire EyeWonder From Limelight Networks</title>
		<link>http://www.adoperationsonline.com/2011/08/31/dg-to-acquire-eyewonder-from-limelight-networks/</link>
		<comments>http://www.adoperationsonline.com/2011/08/31/dg-to-acquire-eyewonder-from-limelight-networks/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 11:08:03 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads Taxonomy]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[EyeWonder]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[dg]]></category>
		<category><![CDATA[eyewonder acquisition]]></category>
		<category><![CDATA[Limelight Networks;]]></category>
		<category><![CDATA[neil nguyen]]></category>
		<category><![CDATA[scott ginsburg]]></category>
		<category><![CDATA[video advertising unit]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=15273</guid>
		<description><![CDATA[DALLAS, TX &#8211; DG (NASDAQ: DGIT), a leading provider of digital media solutions and technology to the advertising, entertainment and broadcast industries, today announced a definitive agreement to acquire Limelight Networks, Inc.&#8217;s (NASDAQ: LLNW) EyeWonder video and rich media advertising unit for approximately $66 million in cash. The transaction enhances DG&#8217;s position as a leading [...]]]></description>
			<content:encoded><![CDATA[<p>DALLAS, TX &#8211; DG (NASDAQ: DGIT), a leading provider of digital media solutions and technology to the advertising, entertainment and broadcast industries, today announced a definitive agreement to acquire Limelight Networks, Inc.&#8217;s (NASDAQ: LLNW) EyeWonder video and rich media advertising unit for approximately $66 million in cash. The transaction enhances DG&#8217;s position as a leading provider of interactive digital advertising products and services, and is expected to be accretive to DG&#8217;s 2012 GAAP EPS.<br />
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<p>&#8220;This deal is another step forward in expanding DG&#8217;s presence in the fast-growing Internet advertising vertical,&#8221; said Scott Ginsburg, Chairman and CEO of DG. &#8220;The combination of MediaMind, Unicast and EyeWonder brings together a highly qualified roster of professionals, a complementary footprint of offices and geographic locations, along with innovative technologies to connect advertisers and agencies with the most desirable audiences on a worldwide basis.&#8221;</p>
<p>EyeWonder is a leading provider of interactive digital advertising products and services, including online video and rich media solutions, serving Fortune 1000 companies and premium marketers around the globe. In addition to helping advertisers, interactive agencies and content publishers create, build, track and optimize campaigns, EyeWonder is recognized globally for its technological expertise around targeting. EyeWonder Predictive Behavioral Targeting served over 3.5 billion targeted impressions in the most recent quarter.</p>
<p>&#8220;To fulfill our vision of converging TV and online media, we require a strong global position in online advertising,&#8221; said Neil Nguyen, President and COO of DG. &#8220;By joining EyeWonder with Unicast and MediaMind we are strategically establishing an online media powerhouse. We are delighted to welcome our new colleagues to DG.&#8221;</p>
<p>DG expects EyeWonder to generate revenues of approximately $36 million to $37 million for full year 2011. In addition, the Company anticipates realizing $7.0 million in cost synergies in the first twelve months following the close of the EyeWonder transaction. Subject to customary closing terms and conditions the transaction is expected to close on September 1, 2011.</p>
<p>Bank of America Merrill Lynch acted as financial advisor to DG.</p>
<p>About DG</p>
<p>DG FastChannel®, Inc. (now known as DG) provides innovative technology-based solutions to the advertising, broadcast and publishing industries. Through its television unit, including the MIJO, Treehouse and SourceEcreative brands, the Company serves more than 5,000 advertisers and agencies through a media distribution network of more than 28,000 radio, television and print publishing destinations throughout the United States, Canada and Europe. DG&#8217;s internet division, comprising MediaMind, EyeWonder and Unicast, provides data driven digital advertising solutions to more than 9,000 brand owners, using approximately 3,800 media and creative agencies across 8,200 web publishers in 64 countries. DG utilizes satellite and internet transmission technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. DG extends its benchmark of excellence to a wide roster of services ranging from custom rich media solutions and interactive marketing to direct response marketing and global creative intelligence. For more information, visit <a href="http://www.DGit.com">www.DGit.com</a>.</p>
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		<title>Flash and Rich Media Ads Represent 40 Percent of US Online Display Ad Impressions</title>
		<link>http://www.adoperationsonline.com/2010/07/13/flash-and-rich-media-ads-represent-40-percent-of-us-online-display-ad-impressions/</link>
		<comments>http://www.adoperationsonline.com/2010/07/13/flash-and-rich-media-ads-represent-40-percent-of-us-online-display-ad-impressions/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 06:15:27 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Creatives Showcase]]></category>
		<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Advertising Reports and Studies]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Digital Intelligence]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[EyeWonder]]></category>
		<category><![CDATA[MediaMind Eyeblaster]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Pointroll]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[ad metrix creative summary]]></category>
		<category><![CDATA[ads by display type]]></category>
		<category><![CDATA[ads by formats]]></category>
		<category><![CDATA[ads by size]]></category>
		<category><![CDATA[creative summary report]]></category>
		<category><![CDATA[display ad market]]></category>
		<category><![CDATA[expandable ads]]></category>
		<category><![CDATA[flash ads]]></category>
		<category><![CDATA[floating ads]]></category>
		<category><![CDATA[in-page video ads]]></category>
		<category><![CDATA[Jeff Hackett]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=7572</guid>
		<description><![CDATA[JPEG Still Leads as Top Ad Format at 42 Percent; comScore Introduces Creative Summary Report for Ad Metrix Service RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the Ad Metrix Creative Summary report, designed to provide detailed intelligence on the size, formats, and types of [...]]]></description>
			<content:encoded><![CDATA[<p>JPEG Still Leads as Top Ad Format at 42 Percent; comScore Introduces Creative Summary Report for Ad Metrix Service</p>
<p>RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the <strong>Ad Metrix Creative Summary</strong> report, designed to provide detailed intelligence on the size, formats, and types of display ads being used by advertisers on publisher sites. The report showed that JPEG display ads led the market with more than 42 percent of impressions in the U.S., while “leaderboard”-style banner ads (728 x 90 in dimension) were the most commonly viewed display ad by size.<br />
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<p>“We’ve witnessed a strong resurgence in the display ad market over the past several months, with the number of impressions up 15 percent vs. year ago and average CPMs also continuing to rise,” said Jeff Hackett, comScore senior vice president. “One of the several drivers of strength in this market has been the innovation occurring with respect to ad units, as larger and more engaging creative ad formats are employed. We are excited to provide our clients with greater visibility into the use of different ad formats and sizes with the new <strong>comScore Ad Metrix Creative Summary</strong> report.”</p>
<p>The new report is now available to subscribing clients via the <strong>comScore MyMetrix</strong> interface with the release of May 2010 Ad Metrix data. The data set is available for the U.S., Canada, U.K, Germany and France.</p>
<p><strong>Display Ad Creative by Format</strong><br />
In April, nearly 60 percent of U.S. display ad impressions were of the standard GIF/JPEG variety. JPEGs accounted for 42.4 percent of ad impressions, while GIFs accounted for 14.1 percent. Flash and rich media ads combined to represent 40.3 percent of all display ads viewed.</p>
<p>_________________________________________________________________________<br />
Display Advertising Creative by Format<br />
May 2010<br />
Total U.S. – Home &amp; Work Locations<br />
Source: comScore Ad Metrix<br />
_________________________________________________________________________<br />
Total Display Ad     Share of Publisher<br />
Impressions (000)      Ad Impressions<br />
Total Internet            408,621,155            100.0<br />
Standard GIF/JPEG         243,560,459             59.6<br />
JPEG                  173,318,428             42.4<br />
GIF/Animated GIF       57,729,402             14.1<br />
PNG                    12,512,629              3.1<br />
Flash + Rich Media*       164,546,498             40.3<br />
Other Types                 4,364,312              1.1<br />
_________________________________________________________________________<br />
* Flash Ads can include animation, click-through functionality, and various levels of interactivity. Rich Media Ads offer high interactivity and in-page video units, expandable/retractable units, floating units or between-the-page units. Includes Pointroll, EyeBlaster, EyeWonder, Unicast, Interpolis, Motif/DoubleClick.</p>
<p><strong>Display Ad Creative by Size</strong><br />
The display ad market has similar representation among the most common ad formats, with banners accounting for 23.1 percent of impressions, followed closely by rectangles (22.7 percent) and non-standard units (22.1 percent). The most common specific ad sizes were medium rectangles (300 x 250 in dimension) at 18.6 percent, leaderboards (728 x 90) at 18.3 percent, and buttons (120 x 90) at 14.7 percent. Interestingly, pop-ups and pop-unders now represent less than 1 percent of all display ad impressions, most likely a function of the pop-up blockers now standard in most browsers. Finally, new OPA ad formats, such as the 970 x 418 pushdown and 468 x 648 XXL box, are just beginning to gain adoption and currently account for only 0.1 percent of impressions.</p>
<p>_________________________________________________________________________<br />
Display Advertising Creative by Size<br />
May 2010<br />
Total U.S. – Home &amp; Work Locations<br />
Source: comScore Ad Metrix<br />
_________________________________________________________________________<br />
Total Display Ad      Share of Publisher<br />
Impressions (000)       Ad Impressions<br />
Total Internet                408,621,155             100.0<br />
Banners                        94,296,399              23.1<br />
Rectangles                     92,646,426              22.7<br />
Non-Standard                   90,466,905              22.1<br />
Buttons                        84,667,578              20.7<br />
Skyscrapers                    43,475,848              10.6<br />
Pop-Ups and Pop-Unders          2,810,584               0.7<br />
OPA Ad Formats                    257,415               0.1<br />
_________________________________________________________________________</p>
<p>About comScore<br />
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.</p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Latest Report Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 &#8211; 2012, Tallies Provider and Segment Revenue</title>
		<link>http://www.adoperationsonline.com/2010/05/27/latest-report-video-advertising-networks-and-media-platforms-revenue-forecasts-2010-2012-tallies-provider-and-segment-revenue/</link>
		<comments>http://www.adoperationsonline.com/2010/05/27/latest-report-video-advertising-networks-and-media-platforms-revenue-forecasts-2010-2012-tallies-provider-and-segment-revenue/#comments</comments>
		<pubDate>Thu, 27 May 2010 06:15:07 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Advertising Reports and Studies]]></category>
		<category><![CDATA[Audio Ads]]></category>
		<category><![CDATA[blinkx]]></category>
		<category><![CDATA[Brightcove]]></category>
		<category><![CDATA[Digital Intelligence]]></category>
		<category><![CDATA[DoubleClick DFP]]></category>
		<category><![CDATA[EyeWonder]]></category>
		<category><![CDATA[MediaMind Eyeblaster]]></category>
		<category><![CDATA[Pointroll]]></category>
		<category><![CDATA[Revenue Science]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[SpotXchange]]></category>
		<category><![CDATA[Tremor Media]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[VideoEgg]]></category>
		<category><![CDATA[YuMe]]></category>
		<category><![CDATA[audience science]]></category>
		<category><![CDATA[bbe]]></category>
		<category><![CDATA[Blinkx]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Google - DoubleClick]]></category>
		<category><![CDATA[in-banner video serving]]></category>
		<category><![CDATA[mediamind eyeblaster]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[online video revenue forecast]]></category>
		<category><![CDATA[premium video inventory]]></category>
		<category><![CDATA[truveo]]></category>
		<category><![CDATA[video ad impressions]]></category>
		<category><![CDATA[video advertising networks;]]></category>
		<category><![CDATA[video media platforms]]></category>
		<category><![CDATA[video overlay ads]]></category>
		<category><![CDATA[vidsense]]></category>
		<category><![CDATA[Wizzard]]></category>
		<category><![CDATA[www.scanscout.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=7301</guid>
		<description><![CDATA[DUBLIN &#8211; Research and Markets has announced the addition of the &#8220;Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 &#8211; 2012&#8221; report to their offering. Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over [...]]]></description>
			<content:encoded><![CDATA[<p>DUBLIN &#8211; Research and Markets has announced the addition of the &#8220;<strong>Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 &#8211; 2012</strong>&#8221; report to their offering.</p>
<p>Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over the prior year comparable. This report, <strong>Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 &#8211; 2012</strong>, tallies provider and segment revenue by analyzing video inventory, sellout rates, CPMs, participation percentages and serving fee components of gross media spend. That data is aligned with business model analytics surrounding in-banner video serving, premium and remnant/3rd party pre-roll sales and ad serving, video overlays, search and the emerging mobile platform, each presented and detailed.<br />
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<p>The report&#8217;s historical (2007-2009), current year and extended revenue forecast is amplified and supported by detailed industry Q &amp; As, plus rigorous business model analysis spanning CPM share to inventory barter. Each video advertising network and platform is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business model, sell-out percentages, CPMs by avail format, media spend and related revenue by provider, R &amp; D initiatives and strategies to engage Smartphone users. In-banner video and rich media platforms Eyewonder, Pointroll, Eyeblaster and Googles DoubleClick are user reach and inventory scale market leaders of the multi-screen platform advertising group. 3rd party video networks representing premium pre-roll inventory, overlays and promotional executions analyzed in the report include BBE, Tremor Media, YuMe, ScanScout, Adap.tv, Magnify.net, SpotXChange, Turnhere, Wizzard Media and VideoEgg, among others.<br />
Search and discovery platforms and services include both Blinkx and Truveo. Video advertising networks with CPM share business models joined with dedicated ad sales teams generate 75% of the segments revenue. Multi-screen video inventory continues to grow at rates faster than publisher ability to sell it, positioning networks with sales proficiency for increasing participation in a market with substantial revenue share upside. Revenue growth and ongoing consolidation within the video advertising platform segment is driven by publisher exploitation ambitions requiring powerful, vertically integrated solutions opportunistically endorsed by strategic acquisitors.</p>
<p>Key Topics Covered:</p>
<p>- Market Trends and Business Dynamics 2010-2012<br />
- Online Video Advertising Platforms, Networks, Auctions and Targeting Solutions: Revenue 2007 2012<br />
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue<br />
- In-Banner Video Platform and 3rd Party Pre Roll Ad Network Revenue Comparison: 2007 2012<br />
- 3rd Party Video Ad Networks With Sales Teams: Gross Revenue Growth 2012<br />
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010<br />
- Video Advertising Networks Encompass the Following Broad Solutions Categories:<br />
- Video Advertising Platform and Network Business Trends: 2010 2012<br />
- The Video Advertising Network and Platform Market: 2010 &#8211; 2012<br />
- Video Advertising Network and Platforms: Core Product Solutions and Market Positioning Comparison<br />
- Video Advertising Networks and Platforms: Cpm Share/Participation Analysis<br />
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks<br />
- Online Video Advertising Networks Terminology</p>
<p>Section One<br />
- Market Trends and Business Dynamics 2010 2012<br />
- Online Video Advertising Platforms, Networks Auctions and Targeting Solutions: Revenue 2007 &#8211; 2012<br />
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks<br />
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue<br />
- Online Video Advertising Networks and Platforms: Comparative Revenue Analytics: 2007 &#8211; 2012<br />
- Video Ad Network Inventory Expanded by 34% in 2009<br />
- Video Advertising Network Inventory Growth: 2008 &#8211; 2009<br />
- Market Growth Drivers: 2010 2012<br />
- 3rd Party Pre Roll Video Networks: Revenue Trends 2007 &#8211; 2010<br />
- Market Growth Drivers: 2010 2012<br />
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010<br />
- In Banner Ad Serving Platforms: Revenue 2007 &#8211; 2012<br />
- Online Video Advertising Platforms: In-Banner Delivery Specialists<br />
- Online Video Advertising Platforms: In-Banner Gross Media Spend<br />
- In-Banner Gross Media Spend Rose by 8.5% in 2009<br />
- In-Page Video Ad Impressions and Gross Media Spend: 2005 &#8211; 2009</p>
<p>Companies Mentioned:</p>
<p>Adap.Tv<br />
Audience Science<br />
Blinkx<br />
Truveo<br />
BBE<br />
Scanscout<br />
Spotxchange<br />
Tremor Media<br />
Vidsense<br />
Videoegg<br />
Wizzard Media<br />
Yume Inc<br />
Eyewonder<br />
Eyeblaster<br />
Pointroll<br />
For more information visit http://www.researchandmarkets.com/research/930ed3/video_advertising</p>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Reportlinker Adds Online Video Advertising Networks 2007 &#8211; 2010: Emerging and Surging Report</title>
		<link>http://www.adoperationsonline.com/2009/10/27/reportlinker-adds-online-video-advertising-networks-2007-2010-emerging-and-surging-report/</link>
		<comments>http://www.adoperationsonline.com/2009/10/27/reportlinker-adds-online-video-advertising-networks-2007-2010-emerging-and-surging-report/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 08:00:04 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Advertising Reports and Studies]]></category>
		<category><![CDATA[BrightRoll]]></category>
		<category><![CDATA[Digital Intelligence]]></category>
		<category><![CDATA[DoubleClick DFP]]></category>
		<category><![CDATA[EyeWonder]]></category>
		<category><![CDATA[MediaMind Eyeblaster]]></category>
		<category><![CDATA[Overlay Ads]]></category>
		<category><![CDATA[Pointroll]]></category>
		<category><![CDATA[Pre-roll Ads]]></category>
		<category><![CDATA[Tremor Media]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[YuMe]]></category>
		<category><![CDATA[Google - DoubleClick]]></category>
		<category><![CDATA[in banner video networks]]></category>
		<category><![CDATA[market research report]]></category>
		<category><![CDATA[mediamind eyeblaster]]></category>
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		<category><![CDATA[online video business models]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5773</guid>
		<description><![CDATA[NEW YORK &#8211; Reportlinker.com announces that a new market research report is available in its catalogue. Online Video Advertising Networks 2007 &#8211; 2010: Emerging and Surging This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting. Each video [...]]]></description>
			<content:encoded><![CDATA[<p>NEW YORK &#8211; Reportlinker.com announces that a new market research report is available in its catalogue.</p>
<p><strong>Online Video Advertising Networks 2007 &#8211; 2010: Emerging and Surging</strong></p>
<p>This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.</p>
<p>Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.</p>
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<p>In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.</p>
<p>3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.</p>
<p>Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.</p>
<p>To order this report:</p>
<p><a rel="nofollow" href="http://www.reportlinker.com/p0128722/Online-Video-Advertising-Networks-2007---2010-Emerging-and-Surging.html" target="_blank">Online Video Advertising Networks 2007 &#8211; 2010: Emerging and Surging</a></p>
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		<title>Research and Markets: Video Advertising Networks Emerging and Surging To $493 Million In &#8217;09 Revenue</title>
		<link>http://www.adoperationsonline.com/2009/07/23/research-and-markets-video-advertising-networks-emerging-and-surging-to-493-million-in-09-revenue/</link>
		<comments>http://www.adoperationsonline.com/2009/07/23/research-and-markets-video-advertising-networks-emerging-and-surging-to-493-million-in-09-revenue/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 08:30:11 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Advertising Reports and Studies]]></category>
		<category><![CDATA[BrightRoll]]></category>
		<category><![CDATA[Digital Intelligence]]></category>
		<category><![CDATA[EyeWonder]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Overlay Ads]]></category>
		<category><![CDATA[Pointroll]]></category>
		<category><![CDATA[Pre-roll Ads]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[SpotXchange]]></category>
		<category><![CDATA[Tremor Media]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[VideoEgg]]></category>
		<category><![CDATA[YuMe]]></category>
		<category><![CDATA[gross cpm billing]]></category>
		<category><![CDATA[in-banner video inventory]]></category>
		<category><![CDATA[online video advertising networks]]></category>
		<category><![CDATA[Online Video Monetization;]]></category>
		<category><![CDATA[remnant video inventory]]></category>
		<category><![CDATA[research markets]]></category>
		<category><![CDATA[video overlays]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4881</guid>
		<description><![CDATA[DUBLIN &#8211; Research and Markets has announced the addition of the &#8220;Online Video Advertising Networks 2007 &#8211; 2010: Emerging and Surging&#8221; report to their offering. This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting. Each video advertising [...]]]></description>
			<content:encoded><![CDATA[<p>DUBLIN &#8211; Research and Markets has announced the addition of the &#8220;<a rel="nofollow" href="http://www.researchandmarkets.com/research/2d50db/online_video_adver" target="_blank">Online Video Advertising Networks 2007 &#8211; 2010: Emerging and Surging</a>&#8221; report to their offering.</p>
<p>This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.<br />
<span id="more-4881"></span><br />
Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.</p>
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<p>In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google&#8217;s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in &#8217;09. 3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape. Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.</p>
<p>Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009, according to this published report.</p>
<p>The report, <strong>Online Video Advertising Networks 2007 &#8211; 2010: Emerging and Surging</strong>, details video inventory and gross media spend for both up-and-coming and established avail executions, including in-banner video, remnant/3rd party pre-roll sales, video overlays, video search and podcasting.</p>
<p>Each video advertising network vertical is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, media spend and total revenues by network.</p>
<p>In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google&#8217;s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in &#8217;09.</p>
<p>3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 39% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.</p>
<p>Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.</p>
<p>Major video search networks Blinkx, Truveo and Magnify.net handled a combined 420 million average monthly search requests in 2008, and forecast to generate $30 million in corresponding revenue 2009.</p>
<p>Podcast inventory averaged some 84 million units per month in 2008, taking in gross billings estimated at $25.9 million, equaling approximately 55% of total paid media spend made against branded premium and semi-professional content categories.</p>
<p>&#8220;Video advertising networks are a vital economic engine of online video monetization,&#8221; commented research director Paul A. Palumbo.</p>
<p>&#8220;These tenacious, entrepreneurial networks are endemic to the broadband publishing medium, propelling video advertising inevitably onward toward greater accountability, higher ROI and wider adoption by agencies and marketers.&#8221;</p>
<p>Some of the Topics covered:<br />
EXECUTIVE SUMMARY<br />
VIDEO AD NETWORK GROSS BILLINGS: 2007 &#8211; 2010<br />
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009<br />
VIDEO AD NETWORK GROSS BILLINGS: 2007 &#8211; 2010<br />
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 &#8211; 2010<br />
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 &#8211; 2010<br />
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 &#8211; 2010<br />
VIDEO ADVERTISING NETWORK REVENUES: 2007 &#8211; 2010<br />
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 &#8211; 2010<br />
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 &#8211; 2008<br />
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 &#8211; 2010<br />
VIDEO AD NETWORK GROSS BILLINGS: 2007 &#8211; 2010<br />
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009<br />
VIDEO AD NETWORK GROSS BILLINGS: 2007 &#8211; 2010<br />
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 &#8211; 2010<br />
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 &#8211; 2010<br />
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 &#8211; 2010<br />
VIDEO ADVERTISING NETWORK REVENUES: 2007 &#8211; 2010<br />
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 &#8211; 2010<br />
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 &#8211; 2008<br />
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 &#8211; 2010<br />
VIDEO AD NETWORK GROSS BILLINGS: 2008<br />
AD NETWORK SHARE OF PREMIUM PRE-ROLL GROSS BILLINGS: 2008<br />
VIDEO OVERLAY NETWORK MEDIA SPEND AND AVAIL GROWTH<br />
VIDEO OVERLAY NETWORK GROSS MEDIA BILLINGS: 2008 &#8211; 2010<br />
VIDEO SEARCH GROSS MEDIA BILLINGS: 2007 &#8211; 2010<br />
VIDEO ADVERTISING AND SEARCH NETWORKS: 2007 &#8211; 2010</p>
<p>Companies Mentioned:<br />
Adapt.Tv<br />
Aol/Truveo<br />
Bbe (Broadband Enterprises)<br />
Brightroll<br />
Eyeblaster<br />
Eyewonder<br />
Kiptronic<br />
Magnify.Net<br />
Mixpo<br />
Pointroll<br />
Scanscout<br />
Spotxchange<br />
Tremor Media<br />
Videoegg<br />
Wizzard Software/Media<br />
Worldnow<br />
Yume Networks</p>
<p>For more information visit http://www.researchandmarkets.com/research/2d50db/online_video_adver</p>
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		<title>Video Advertising Innovator EyeWonder Supports Launch of Microsoft Silverlight 3</title>
		<link>http://www.adoperationsonline.com/2009/07/16/video-advertising-innovator-eyewonder-supports-launch-of-microsoft-silverlight-3/</link>
		<comments>http://www.adoperationsonline.com/2009/07/16/video-advertising-innovator-eyewonder-supports-launch-of-microsoft-silverlight-3/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 08:00:56 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[EyeWonder]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Widget Ads]]></category>
		<category><![CDATA[digital video ad serving template]]></category>
		<category><![CDATA[In-stream video advertising]]></category>
		<category><![CDATA[Interactive Digital Advertising ;]]></category>
		<category><![CDATA[microsoft silverlight]]></category>
		<category><![CDATA[universal in-stream framework]]></category>
		<category><![CDATA[video player ad interface definitions]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4785</guid>
		<description><![CDATA[As a driver of in-stream video advertising adoption, EyeWonder works with Silverlight to provide engaging user experiences that allow publishers to monetize their content and create new ad space ATLANTA — EyeWonder Inc., an innovator in interactive digital advertising technologies and services, announced its support of the launch of Microsoft Silverlight 3. “Last fall EyeWonder [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com/"><img class="alignleft size-full wp-image-345" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/ewond.jpg" alt="Ad Operations Online" width="117" height="81" /></a>As a driver of in-stream video advertising adoption, EyeWonder works with Silverlight to provide engaging user experiences that allow publishers to monetize their content and create new ad space</p>
<p>ATLANTA — EyeWonder Inc., an innovator in interactive digital advertising technologies and services, announced its support of the launch of Microsoft Silverlight 3.</p>
<p>“Last fall EyeWonder delivered the first in-stream advertising solution via Silverlight for New York Magazine,” said CIO Ricky McClellen. “A pioneer and innovator in the video advertising space, EyeWonder is focused on providing increased monetization opportunities for publishers, and with partners like Silverlight, we’re able to create unique online ad experiences that engage users, which in turn drives measurable results for advertisers and brings more traffic to publishing sites.”<br />
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<p>With online media now mainstream, consumers—and in turn publishers—have high expectations for quality. As part of the launch of Silverlight 3, Microsoft provides high-quality yet cost-effective online video experiences through Internet Information Services 7.0 (IIS7) Smooth Streaming technology.</p>
<p>“Silverlight aims to increase user engagement by creating more opportunities to reach audiences with compelling advertising content,” said Steve Sklepowich, group product manager for Silverlight at Microsoft Corp. “IIS7 Smooth Streaming delivered by Silverlight creates engagement times on par with traditional broadcast channels, allowing marketers to bring their online campaigns to the next level of success. When Microsoft combines its technologies with partners like EyeWonder, it is able to provide highly innovative, interactive user experiences.”</p>
<p>EyeWonder-powered campaigns utilizing Silverlight technology enable agencies and advertisers to create, launch, measure and quickly respond to online advertising campaigns through powerful controls and fully integrated tools to build campaigns with superior user engagement, discoverability and analytics-driven accountability.</p>
<p>EyeWonder’s Universal In-Stream Framework (UIF) supports interactive in-stream ads within any Silverlight-based video player. UIF is an open standard platform that enables a “create once, play anywhere” ad solution to drive scale within the in-stream advertising industry and allows for complete interactivity within any in-stream ad format. UIF fully supports the Interactive Advertising Bureau’s (IAB) Digital Video Ad Serving Template (VAST) and Video Player-Ad Interface Definitions (VPAID) Guidelines, giving publishers that adopt the technology the ability to immediately be in full compliance with these standards.</p>
<p>EyeWonder offers a variety of ad features and formats through Silverlight, including linear pre-rolls, post-rolls and interstitials as well as non-linear tickers, bugs and transparent overlays.</p>
<p>About EyeWonder, Inc.</p>
<p>EyeWonder, Inc. is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc. has domestic offices in New York, Chicago, San Francisco, Dallas and Los Angeles. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company&#8217;s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.</p>
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		<title>EyeWonder Unveils New PageMorph Premium Ad Format for Publishers</title>
		<link>http://www.adoperationsonline.com/2009/07/15/eyewonder-unveils-new-pagemorph-premium-ad-format-for-publishers/</link>
		<comments>http://www.adoperationsonline.com/2009/07/15/eyewonder-unveils-new-pagemorph-premium-ad-format-for-publishers/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 08:45:36 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[EyeWonder]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[Roadblock Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[digital advertising technologies]]></category>
		<category><![CDATA[erin quist]]></category>
		<category><![CDATA[high reach ad format]]></category>
		<category><![CDATA[interactive video ads]]></category>
		<category><![CDATA[online ad space]]></category>
		<category><![CDATA[pagemorph takeover ad]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4783</guid>
		<description><![CDATA[PageMorph™ homepage takeover ad format gives advertisers maximum brand exposure on high-profile publishing sites ATLANTA — EyeWonder Inc., an innovator in interactive digital advertising technologies and services, announced its new PageMorph™ takeover ad format, a high-premium “flagship” offering for publishers. With PageMorph™, an ad functions as a homepage takeover and appears to manipulate the surrounding [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com/"><img class="alignleft size-full wp-image-345" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/ewond.jpg" alt="Ad Operations Online" width="117" height="81" /></a>PageMorph™ homepage takeover ad format gives advertisers maximum brand exposure on high-profile publishing sites</p>
<p>ATLANTA — EyeWonder Inc., an innovator in interactive digital advertising technologies and services, announced its new PageMorph™ takeover ad format, a high-premium “flagship” offering for publishers.<br />
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<p>With PageMorph™, an ad functions as a homepage takeover and appears to manipulate the surrounding Web page by shrinking, stretching, crumpling or otherwise animating a real-time screenshot of the page. This impactful, high-reach ad format benefits the interactive digital advertising ecosystem by creating premium selling space for publishers and allowing agencies to provide the best return on investment for their advertisers.</p>
<p>“We created PageMorph™ to help address the demand in the publishing space for premium and highly impactful advertising opportunities for advertisers,” said Erin Quist, Vice President, Enterprise Solutions. “Publishers are looking to create premium placements to sell to advertisers while also keeping ad clutter off their homepages. In addition, advertisers are seeking online ad space that will give their brands extensive reach and exposure to large audiences—PageMorph™ fills both those needs.”</p>
<p>Because PageMorph™ functions as a homepage takeover, audiences are immersed in the ad experience, meaning every impression counts. EyeWonder reports these ads often see a higher-than-average total time of interaction—some placements nearing the one-minute mark.<br />
Working through its agency, PLAN.NET, BMW Germany has already run a campaign utilizing PageMorph™ on the homepage of motorsport-total.com.</p>
<p>“We were very pleased with the online exposure the BMW 7er series campaign received,” said Markus Maczey, Creative Director for BMW online campaigns at PLAN.NET. “Ad formats such as PageMorph™ allow agencies to push the creative envelope by developing fresh, out-of-the box ad executions that invite user interaction with the brand, a clear win for all parties involved.”</p>
<p>About EyeWonder, Inc.</p>
<p>EyeWonder, Inc. is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc. has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company&#8217;s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.</p>
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		<title>Adgregate Markets Partners with EyeWonder to Distribute ShopAds to Advertisers</title>
		<link>http://www.adoperationsonline.com/2009/04/21/adgregate-markets-partners-with-eyewonder-to-distribute-shopads-to-advertisers/</link>
		<comments>http://www.adoperationsonline.com/2009/04/21/adgregate-markets-partners-with-eyewonder-to-distribute-shopads-to-advertisers/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 09:15:22 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[EyeWonder]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[adgregate markets]]></category>
		<category><![CDATA[digital advertising technologies]]></category>
		<category><![CDATA[ecommerce advertising solution]]></category>
		<category><![CDATA[henry wong]]></category>
		<category><![CDATA[michael griffin]]></category>
		<category><![CDATA[roi measurement]]></category>
		<category><![CDATA[shopads]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3791</guid>
		<description><![CDATA[ShopAds™ Enables Performance-Driven Transactional Advertising for EyeWonder Clients San Francisco, CA, April 20, 2009 —Adgregate Markets, the leading provider of performance-based transactional advertising technology, today announced a strategic partnership with EyeWonder Inc., an innovator in interactive digital advertising technologies and services, to offer advertisers a performance-driven, e-commerce-based advertising solution.  Adgregate Markets’ ShopAds™ will enable EyeWonder [...]]]></description>
			<content:encoded><![CDATA[<p>ShopAds™ Enables Performance-Driven Transactional Advertising for EyeWonder Clients</p>
<p>San Francisco, CA, April 20, 2009 —Adgregate Markets, the leading provider of performance-based transactional advertising technology, today announced a strategic partnership with EyeWonder Inc., an innovator in interactive digital advertising technologies and services, to offer advertisers a performance-driven, e-commerce-based advertising solution.  Adgregate Markets’ ShopAds™ will enable EyeWonder to integrate e-commerce transactions into any advertising campaign.  This allows consumers to browse, interact with, and purchase products directly within an EyeWonder-powered ad unit.  The partnership offers EyeWonder clients an end-to-end advertising solution: from the creation and delivery of rich media and video interactive ad formats to transaction processing and conversion reporting.<br />
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<p>“Advertisers have been looking for a performance-based ad solution that closes the gap between advertising and e-commerce, and ShopAds allow for a complete buying experience, from interest to product purchase, all within an interactive ad, said Michael Griffin, Executive Vice President of Marketing and Strategic Development at EyeWonder.  “Together, we’re changing the way marketers approach e-commerce by integrating Adgregate’s ShopAds directly with EyeWonder’s leading interactive digital advertising solutions.”</p>
<p>“EyeWonder brings extensive marketing expertise and advertising client knowledge that will help us deliver impressive performance results for its advertisers using ShopAds,” stated Adgregate Markets’ CEO Henry Wong.  “By partnering with EyeWonder, we’re bringing a complete end-to-end consumer shopping experience to their advertisers and ultimately, to the consumers.”</p>
<p>Adgregate Markets’ ShopAds™ will become an innovative addition to EyeWonder’s product and service offerings.  By integrating EyeWonder’s interactive digital advertising solutions and services with Adgregate Markets’ ShopAds technology, advertisers can use any interactive ad format while also allowing consumers to complete purchases directly within that ad unit.</p>
<p>As a result, brand advertisers, direct response advertisers, and their agencies gain the ability to create an ad that has all the functionality of an e-commerce website and that can be distributed through multi-channel advertising campaigns.  Advertisers also benefit from EyeWonder’s reporting features, which work in tandem with those of Adgregate Markets to highlight important campaign interaction, engagement performance and sales data; all of which are essential to measuring higher ROI in a performance-driven ad solution.</p>
<p>For more information about Adgregate Markets, visit http://www.adgregate.com.</p>
<p>About EyeWonder, Inc.<br />
EyeWonder, Inc. is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc. has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company&#8217;s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.</p>
<p>About Adgregate Markets<br />
Adgregate Markets is pioneering the world’s first fully transactional performance ad network, one that brings a frictionless shopping experience to consumers.  ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within the innovative ad widget.  ShopAds™ are easily distributed through ad networks, blogs, and social networking communities simply by copying and pasting the widget code into any web environment.  Adgregate Markets enables distributed commerce by helping advertisers easily turn banner ads into ShopAds™.  Publishers can leverage Adgregate to enhance their advertising offering or become an affiliate by simply grabbing transactional ShopAds™ to publish on their sites.  Adgregate Markets is a privately held San Francisco-based company and is venture-backed by leading investors. For additional information, please visit www.adgregate.com.</p>
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		<title>Ringleader Digital Announces Partnership with EyeWonder</title>
		<link>http://www.adoperationsonline.com/2009/03/09/ringleader-digital-announces-partnership-with-eyewonder/</link>
		<comments>http://www.adoperationsonline.com/2009/03/09/ringleader-digital-announces-partnership-with-eyewonder/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 09:30:32 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3130</guid>
		<description><![CDATA[Ringleader Digital Partners With EyeWonder for Rich Media and Video Advertising Expertise Across its Mobile Third-Party Ad Serving Network NEW YORK &#8211; Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-full wp-image-1517" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/ringleaderdigitallogo.jpg" alt="Ad Operations Online" width="128" height="51" /></a>Ringleader Digital Partners With EyeWonder for Rich Media and Video Advertising Expertise Across its Mobile Third-Party Ad Serving Network</p>
<p>NEW YORK &#8211; Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder to develop rich media and video solutions across Ringleader Digital’s third-party advertising network. The agreement provides a flexible platform to address the emerging market for mobile advertising in rich media applications and services.</p>
<p>Demand for rich media continues to expand rapidly, with industry analyst Screen Digest projecting that the market will reach $2.79 billion by 2012*. The mobile video market also continues to grow, with The Nielsen Company reporting 24% annual growth in subscriptions to mobile video, increasing to 16.4 million customers in Q3 2008**. Additionally, the growing ubiquity of mobile handsets with multimedia support is central to driving rich media demand. Advertisers, logically, are turning their attention to rich media to reach mobile users in a meaningful and impactful manner.<br />
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<p>“As we build on our leadership position as the premier provider of interactive digital advertising, it is essential that we continue to expand the display devices we serve,” said John Vincent, CEO of EyeWonder, Inc. “Integration with Ringleader Digital provides us with a powerful gateway to the untapped mobile rich media advertising market.”</p>
<p>“iPhones and other leading-edge smart phones are enabling users to enjoy the full benefits of rich media, which is creating new avenues to reach mobile consumers,” said Bob Walczak, CEO of Ringleader Digital. “We are excited to partner with EyeWonder, one of the leaders in the space, to offer dynamic and engaging rich media ad solutions for advertisers and publishers. Our third-party On-Demand Network enables rapid integration with technologies from EyeWonder and other industry leaders while also providing the true access to any publisher across any mobile ad environment.”</p>
<p>Ringleader Digital’s third-party ad serving network enables rapid integration with leading-edge technologies and new applications that will continue to enhance mobile advertising which in turn enables brands and agencies to extend their advertisements to mobile while also maintaining a dashboard view of both mobile and online advertising campaigns.</p>
<p>About Ringleader Digital</p>
<p>As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.</p>
<p>About EyeWonder, Inc.</p>
<p>EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder Inc., has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.</p>
<p>*“Mobile Media Advertising Opportunities: The Market for Advertising on TV, Video, and Games,” Screen Digest, April 2008</p>
<p>**“Tuned into the Phone: Mobile Video Use in the U.S. and Abroad,” The Nielsen Company, January 2009</p>
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		<title>AccuStream Research: Online Video Apps and Platforms Score $494.7 Mil. in &#8217;08 Revenue</title>
		<link>http://www.adoperationsonline.com/2009/01/28/accustream-research-online-video-apps-and-platforms-score-4947-mil-in-08-revenue/</link>
		<comments>http://www.adoperationsonline.com/2009/01/28/accustream-research-online-video-apps-and-platforms-score-4947-mil-in-08-revenue/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 08:30:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<description><![CDATA[MARINA, Calif. &#8211; Online video applications, platforms, advertising networks and related services tallied $494.7 million in 2008 revenue, up 86.7% over 2007. VASP, video CMS and ad network revenues combined are forecast to increase by 41% in 2009 and 38% in 2010, according to a far-reaching online video services and analytics report published by AccuStream [...]]]></description>
			<content:encoded><![CDATA[<p>MARINA, Calif. &#8211; Online video applications, platforms, advertising networks and related services tallied $494.7 million in 2008 revenue, up 86.7% over 2007.</p>
<p>VASP, video CMS and ad network revenues combined are forecast to increase by 41% in 2009 and 38% in 2010, according to a far-reaching online video services and analytics report published by AccuStream iMedia Research.</p>
<p>The report, Online Video Applications and Platforms: 2007–2010, unites the spectrum of extant video applications and platforms, and aligns them in relevant product category groupings.</p>
<p>Product groups include video overlay applications, advertising platforms, CMS platforms, platforms with inventory sales, search with inventory sales, integration services, indexing and metadata libraries with media sales.<br />
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<p>Each product category is analyzed by business model (or models), entrants, revenue, participation structure, gross media spend delivered by platform, trends, account totals and media suite capabilities.</p>
<p>VASPs are integrated product packages with business units built to achieve profitability through scale, rapid response and increasingly, automation.</p>
<p>The top four VASPs are in-banner video advertising platforms (including Eyewonder, Eyeblaster, Pointroll and DoubleClick), and as a category generated an estimated $225 million in net revenue in 2008.</p>
<p>The following ten VASP providers had combined revenue estimated at $194.3 million, and include industry leaders such as Brightcove, Tremor Media, BBE, Worldnow, thePlatform and Internet Broadcasting.</p>
<p>An additional nineteen providers analyzed in the report generated 2008 revenue estimated at $74.4 million.</p>
<p>The VASP market is evolving, however. Video advertising platform total share is forecast to decline from 45.6% in 2008 to 35.6% in 2010.</p>
<p>Video services (including transcoding, custom player design and widgets) are forecast to grow from an 8.5% share in 2008 to 10.7% in 2010. Video indexing and metadata support is forecast to grow from 3.9% share in 2008 to 9.3%.</p>
<p>“VASPs are selling an ROI model in 2009, which plays well in a tight economy by focusing on ways to save clients money,” commented research director Paul A. Palumbo.</p>
<p>“Whether that’s more efficient allocation of marketing spend supporting strategic video publishing online or increasing paid media placement, VASPs are betting with their business models they can deliver better content performance.”</p>
<p>AccuStream Research (http://www.accustreamresearch.com) is a video, audio, download, subscription, VASP application and broadband advertising research firm.</p>
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		<title>EyeWonder and Akamai Team on First In-Stream Ads Over Microsoft Silverlight for New York Magazine Interactive Campaign</title>
		<link>http://www.adoperationsonline.com/2008/11/24/eyewonder-and-akamai-team-on-first-in-stream-ads-over-microsoft-silverlight-for-new-york-magazine-interactive-campaign/</link>
		<comments>http://www.adoperationsonline.com/2008/11/24/eyewonder-and-akamai-team-on-first-in-stream-ads-over-microsoft-silverlight-for-new-york-magazine-interactive-campaign/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 09:48:42 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<category><![CDATA[www.nymag.com/rogan;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2388</guid>
		<description><![CDATA[In-stream video ads from Olay, TRESemme and Continental Airlines give viewers control over the advertising experience by featuring interactive product placements ATLANTA/CAMBRIDGE, MA &#8211; November 24, 2008 &#8211; EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-345" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/ewond.jpg" alt="" width="117" height="81" /></a>In-stream video ads from Olay, TRESemme and Continental Airlines give viewers control over the advertising experience by featuring interactive product placements</p>
<p>ATLANTA/CAMBRIDGE, MA &#8211; November 24, 2008 &#8211; EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise applications online, announced today that they delivered the first in-stream advertisements via Microsoft Silverlight for New York Magazine&#8217;s &#8220;Where&#8217;s Rogan?&#8221; interactive campaign.</p>
<p>The &#8220;Where&#8217;s Rogan?&#8221; series aired in eight weekly segments on New York Magazine&#8217;s Website at www.nymag.com/rogan/ and is a tongue-in-cheek expose of eco-conscious fashion designer Rogan Gregory, who goes missing during New York&#8217;s Fashion Week. During the Webisodes, viewers can control the advertising experience by interacting with product placement bugs and tickers from three advertisers involved with the project: Olay, TRESemme and Continental Airlines. During one episode, a ticker advertisement for Continental Airlines runs across the bottom of the screen. When a viewer clicks on it, a separate window opens to the airline’s main booking page, allowing users to book a flight while watching the video. Another episode features an Olay product placement bug which, when clicked, pauses the video to show the viewer a mini commercial. When the ad finishes, the video resumes playing.<br />
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<p>&#8220;New York Magazine&#8217;s use of the Universal In-Stream Ad Framework (UIF) for this campaign highlights EyeWonder&#8217;s continued innovation in the video space,&#8221; said Chief Information Officer Ricky McClellen. &#8220;Viewers benefit because they decide which advertising they want to see and the length of time they want to see it without disrupting the video they&#8217;re watching. Advertisers benefit because their ads drive higher interaction rates, creating product awareness in consumers. Publishers are able to monetize their content and create new advertising space.&#8221;</p>
<p>EyeWonder integrated its UIF, an open standard platform that enables a &#8220;create once, play anywhere&#8221; ad solution to drive scale within the in-stream advertising industry, with Akamai&#8217;s open source code media player framework. This integration gives New York Magazine&#8217;s Silverlight-based video player the ability to deliver interactive in-stream advertising. The video player application impacts the way consumers experience video content and enables business models by controlling how and when ads are delivered. To support this movement, Akamai and industry leaders launched Openvideoplayer.com to facilitate open standards and best practices for video player applications that support a wide range of advertising technologies.</p>
<p>&#8220;New York Magazine&#8217;s project is a great inaugural example of the power of Akamai’s Media Framework, showcased through Microsoft Silverlight,” said Tim Napoleon, Chief Strategist for Digital Media at Akamai. &#8220;The Media Framework enabled EyeWonder to quickly and easily develop a dynamic and interactive advertising experience that lent itself to increasing brand awareness for the companies involved. The ability to deliver a high-quality experience for consumers and brands is the ultimate goal of Akamai&#8217;s open Media Framework. We look forward to watching how users interact with the ads interspersed throughout the video as well as giving advertisers a vehicle to monitor how their ads are received.&#8221;</p>
<p>&#8220;The &#8216;Where&#8217;s Rogan?&#8217; project is another great example of how the robust technology behind Silverlight can create unique online media experiences that engage audiences in a very powerful way,” said Brian Goldfarb, Director of the Developer Platform Group at Microsoft Corp. “This project, in collaboration with Akamai and EyeWonder, opens up new doors for advertisers to present their brands in dynamic and interactive ways.&#8221;</p>
<p>Viewers must download the Silverlight player plug-in to watch &#8220;Where&#8217;s Rogan?&#8221; episodes. The first installment aired October 27, and the final aired November 20.</p>
<p>About Akamai<br />
Akamai provides market-leading managed services for powering rich media, dynamic transactions and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai&#8217;s services have been adopted by the world&#8217;s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai&#8217;s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact and collaborate. To experience The Akamai Difference, visit www.akamai.com.</p>
<p>About EyeWonder, Inc.<br />
EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. EyeWonder&#8217;s Universal In-Stream Ad Framework supports Microsoft Silverlight and Adobe Flash. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc., has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Miami. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company&#8217;s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.</p>
<p>Silverlight is a trademark of Microsoft Corporation and is used for descriptive purposes only.</p>
<p>The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.&#8217;s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995, including those relating to future benefits arising from the Akamai Media Framework. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, failure of Akamai technologies to be or remain compatible with offerings of other companies and other factors that are discussed in the Company&#8217;s Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.</p>
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		<title>EyeWonder&#8217;s New AdWonder 9.3 Flash Component Adds Next Generation Functionality for the Creation and Production of In-Stream Ads</title>
		<link>http://www.adoperationsonline.com/2008/08/07/eyewonder-new-adwonder-93-flash-component-adds-next-generation-functionality-for-the-creation-and-production-of-in-stream-ads/</link>
		<comments>http://www.adoperationsonline.com/2008/08/07/eyewonder-new-adwonder-93-flash-component-adds-next-generation-functionality-for-the-creation-and-production-of-in-stream-ads/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 08:10:01 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=529</guid>
		<description><![CDATA[Latest Version of Company’s Ad Authoring Tool Streamlines Creation of Today’s Cross-Platform Interactive Digital Advertising Campaigns August 6, 2008 – ATLANTA — EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, today announced the launch of its AdWonder 9.3 Flash Component, the latest version of its video and rich media advertising authoring [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-345" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/ewond.jpg" alt="" width="117" height="81" /></a>Latest Version of Company’s Ad Authoring Tool Streamlines Creation of Today’s Cross-Platform Interactive Digital Advertising Campaigns</p>
<p>August 6, 2008 – ATLANTA — EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, today announced the launch of its AdWonder 9.3 Flash Component, the latest version of its video and rich media advertising authoring tool. AdWonder was originally introduced in November 2006 and revolutionized the creative and production process for agencies building and deploying in-page online rich media and video ad campaigns. This new 9.3 upgrade also includes authoring capabilities for EyeWonder’s next generation of interactive in-stream ad campaigns, enabling agencies and advertisers to centralize their production of the most compelling and effective in-page and in-stream rich media and video ad campaigns through one platform.</p>
<p>“Our AdWonder 9.3 Component marks another huge leap forward for agencies and advertisers looking to utilize industry-leading interactive features, video, and audio into the in-stream ad environment,” said Ricky McClellen, CIO of EyeWonder. “With AdWonder 9.3, advertisers can now not only repurpose their traditional TV spot into a pre-roll ad campaign, but they can now create interactive, engaging in-stream ad experiences that engage and encourage audiences to interact and spend more time with the advertiser’s brand – all with one easy-to-use authoring tool.”</p>
<p>AdWonder 9.3 gives agency creative personnel the power to design, build, preview, test and approve any EyeWonder in-page or in-stream ad unit without ever leaving the Adobe® Flash® Professional CS3 authoring environment – drastically reducing the time needed to deliver traffic-ready video and rich media ads, while also dramatically improving the level of creativity. Flash Professional is currently the preferred authoring tool of the world’s agencies and advertisers, and the Adobe Flash Player runtime reaches more than 98 percent of today’s Internet–connected PCs and more than 500 million mobile devices and handsets worldwide.<br />
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<p>“Enhancing customer options with more video and interactivity is a primary focus for Adobe. EyeWonder’s newest AdWonder Component furthers this mission for agencies building interactive ads using Adobe Flash CS3 Professional,” said Jennifer Taylor, director of product management, Flash creation and distribution at Adobe. “By providing the advertising community a platform for creating today’s most interactive in-page and in-stream ad campaigns, EyeWonder shares our goal of making it easy to rapidly develop and easily deliver the richest interactive content to the widest possible audience.”</p>
<p>AdWonder now makes it easy for agencies to repurpose creative and media assets and functionality directly from in-page ads rich media into in-stream ads. EyeWonder interactive features like Send to a Friend, Tabbed Panels, Multiple Videos, Mobile Reminders, Downloads and more can now be integrated directly into in-stream ads, encouraging users to explore them further, resulting in measurably higher interaction rates and time spent than current in-stream options.</p>
<p>With this 9.3 release, creative directors, media planners, agencies and publishers will now benefit from:<br />
• Full interactive in-stream rich media and video ad authoring and support (including templates)<br />
• New customizable user interface to best suit individual creative needs<br />
• Improved work-flow management featuring campaign-based asset management<br />
• Improved scalability and efficiency due to enhanced upload functionality<br />
• New and improved templates for widget creation<br />
• New staging environment for synched RoadBlock ad units, including a unique debug window<br />
• New operating system-specific APIs to reduce system complexity and improve communications<br />
• Consolidated reporting for all in-page rich media and in-stream placements – ability for clients to compare and optimize campaigns across both types of placement</p>
<p>Some of the key features retained from the previous version of AdWonder include:<br />
• Full support for both Mac and PC users<br />
• Full in-page rich media and video ad authoring and support (including over 50 built-in templates)<br />
• Compatible with all versions of ActionScript<br />
• Efficient demo creation which enables users to create and modify demos without affecting the published ads</p>
<p>AdWonder 9.3 supports agencies and designers using Adobe Flash Professional CS3, and delivers enhanced creative capabilities, greater audience reach and improved workflow efficiencies than many competitive platforms. AdWonder is already the choice of eight of the top ten agencies in the U.S. and is leveraged by more than 500 agencies worldwide.</p>
<p>About EyeWonder<br />
EyeWonder, Inc. is the pioneering Interactive Digital Advertising provider that extends the reach of online rich media and interactive video ads to any interactive, digital device displays. Through its renowned technology, products and services, the company empowers advertisers, advertising agencies, and content publishers to centrally create, deliver, manage and optimize all of their interactive digital ad campaigns. EyeWonder&#8217;s unique development process and campaign management platform enables the industry’s most comprehensive creative capabilities, resulting in digital advertising campaigns that are proven to drive the best results.<br />
EyeWonder, Inc., headquartered in Atlanta, Georgia, U.S.A., continues to rapidly grow its business domestically and internationally in response to increasing worldwide demand for its innovative Interactive Digital Advertising solutions.<br />
For more information on the company&#8217;s digital advertising solutions or its global office network, please visit http://www.eyewonder.com.</p>
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		<title>EyeWonder, Inc., Developing Its Business Internationally, Announces New Chief Information and New Chief Financial Officers</title>
		<link>http://www.adoperationsonline.com/2008/07/24/eyewonder-inc-developing-its-business-internationally-announces-new-chief-information-and-new-chief-financial-officers/</link>
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		<pubDate>Thu, 24 Jul 2008 15:04:21 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
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		<category><![CDATA[Amsterdam]]></category>
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		<category><![CDATA[Bruce Reese]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=267</guid>
		<description><![CDATA[ATLANTA – July 23, 2008 – EyeWonder, Inc., the pioneering Interactive Digital Advertising provider that extends the reach of rich media from online to any interactive digital display, announced today the appointment of Mr. Ricky McClellen to the position of Chief Information Officer (CIO) and Mr. Bruce Reese to the position of Chief Financial Officer [...]]]></description>
			<content:encoded><![CDATA[<p>ATLANTA – July 23, 2008 – EyeWonder, Inc., the pioneering Interactive Digital Advertising provider that extends the reach of rich media from online to any interactive digital display, announced today the appointment of Mr. Ricky McClellen to the position of Chief Information Officer (CIO) and Mr. Bruce Reese to the position of Chief Financial Officer (CFO).</p>
<p>“We’re experiencing tremendous growth in terms of our company’s geographic footprint and corresponding client demand. We’ve added three new offices in the first two quarters this year: Amsterdam, Madrid, Hamburg; not to mention the office in Cologne we opened last year,” said John Vincent, chairman and CEO of EyeWonder, Inc. “With growth comes a high-level of responsibility, accountability, and proactive planning,” continued Mr. Vincent, “and that’s why we sought out and recruited two excellent additions for our team.”</p>
<p>“Mr. Reese joins us from his former post as the CFO of a leading data management systems company,” said Vincent. “And, Mr. McClellen’s information technology background and business process expertise will ensure that EyeWonder continues to remain at the technological forefront both internally and externally.”</p>
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<p>“It’s amazing that EyeWonder’s served impressions were up nearly 300 percent from 2006 to 2007”, said Mr. McClellen, “The growth trend is continuing this year as well, and from a technology and infrastructure perspective, this means that we have to advance the way we support and deploy our solutions as we move into new markets.”</p>
<p>“We’re growing rapidly. We’ve experienced a 42 percent increase in headcount in 2008. One of EyeWonder’s basic tenets for sustaining and managing growth is to bring the best talent into the company” said Mr. Vincent. “We’re fortunate to be joined by two experienced executive managers who can positively impact the business immediately.”</p>
<p>Mr. Bruce Reese, Chief Financial Officer, is responsible for the financial operations of EyeWonder, with a primary focus on the management of the corporation’s growth as well as the analysis of short- and long-term financial risk. Additionally, Reese manages the company’s annual financial planning cycle, including budgeting, and he sets the financial goals for the organization.</p>
<p>Mr. Ricky McClellen, Chief Information Officer, is charged with leading EyeWonder’s product strategy and development. He is responsible for the creation and implementation of enterprise business processes across the organization. McClellen is also accountable for the performance and evaluation of the infrastructure and information technology teams. In addition to spearheading the company’s innovations and product enhancements, he oversees the operations of EyeWonder’s campaign delivery and reporting systems.</p>
<p>EyeWonder, Inc. is the pioneering Interactive Digital Advertising provider that extends the reach of rich media from online to any interactive, digital device displays. Through its renowned technology, products and services, the company empowers advertisers, advertising agencies, and content publishers to centrally create, deliver, manage and optimize all their interactive digital ad campaigns. EyeWonder&#8217;s unique development process as well as its campaign management platform enables the industry’s most comprehensive creative capabilities for digital advertising campaigns that are proven to drive advanced results. EyeWonder, Inc., headquartered in Atlanta, GA, U.S.A., continues to rapidly grow its business domestically and internationally in response to increasing worldwide demand for its innovative Interactive Digital Advertising solutions.<br />
For more information on the company&#8217;s digital advertising solutions or its global office network, please visit <a rel="nofollow" href="http://www.eyewonder.com" target="_blank">http://www.eyewonder.com</a>.</p>
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		<title>EyeWonder And Media Trust Partner in the United Kingdom</title>
		<link>http://www.adoperationsonline.com/2008/06/24/eyewonder-and-media-trust-partner-in-the-united-kingdom/</link>
		<comments>http://www.adoperationsonline.com/2008/06/24/eyewonder-and-media-trust-partner-in-the-united-kingdom/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 10:20:06 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=151</guid>
		<description><![CDATA[A recent press release announces that the ad network and rich media pioneer EyeWonder donated $80k of creative services, media sourcing, results tracking and launches premiere of a new Channel And UNICEF Series Community. EyeWonder Inc. announced today that they are partnering with U.K.-based Media Trust and is donating creative and media resources to deliver [...]]]></description>
			<content:encoded><![CDATA[<p>A recent press release announces that the ad network and rich media pioneer EyeWonder donated $80k of creative services, media sourcing, results tracking and launches premiere of a new Channel And UNICEF Series Community.</p>
<p>EyeWonder Inc. announced today that they are partnering with U.K.-based Media Trust and is donating creative and media resources to deliver an interactive digital advertising campaign. The campaign promotes the launch of Community Channelʼs three-part series premiere, Ewan and Charley – A Road Less Travelled. The campaign goal is to raise awareness of UNICEF&#8217;s work in Africa.</p>
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<p>This new three-part series, which premiered in April on Community Channel &#8212; an Initiative of the Media Trust &#8212; followed Ewan McGregor and Charley Boorman as they put down their bikes, taking time out of their recent African epic Long Way Down, to visit three UNICEF projects on their travels. The series revealed additional, unseen footage from these visits and provided a moving and deeper insight into the stories and experiences of children and families who have benefited from UNICEF-funded projects in the region.</p>
<p>&#8220;As we continue to drive our business globally, we are pleased to be able to make a difference; to leverage our services and technology ad platforms to help drive awareness for this worth cause. Media Trust is an excellent collaborator and we truly enjoyed working on this campaign,&#8221; said John Vincent, chairman and CEO at EyeWonder. &#8220;Besides, this is for UNICEF, and we feel positively about supporting that organizationʼs work in Africa.&#8221;</p>
<p>EyeWonder Inc. produced three creative executions for the campaign including a banner, message panel unit, and leader board. The campaign used a variety of expanding video ads of footage of Ewan McGregor and Charley Boorman from the series, as an innovative way to promote the premiere and the work of UNICEF across Africa. Combining the interactivity of Internet advertising with the addition of video delivered online, each ad worked as a self-contained, traceable advertising property. As a result, traffic was not re-directed to external websites keeping users on the partners&#8217; websites, with each rich media.</p>
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		<title>EyeWonder to Provide Rich Media Ads Across the Google Content Network</title>
		<link>http://www.adoperationsonline.com/2008/05/19/eyewonder-to-provide-rich-media-ads-across-the-google-content-network/</link>
		<comments>http://www.adoperationsonline.com/2008/05/19/eyewonder-to-provide-rich-media-ads-across-the-google-content-network/#comments</comments>
		<pubDate>Mon, 19 May 2008 09:07:50 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<category><![CDATA[Michael Rosner]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=83</guid>
		<description><![CDATA[Allows Online Advertisers to Combine the Impact and Effectiveness of Today’s Richest Media and Video Ad Solutions with the Reach of the Google Content Network ATLANTA – May 19, 2008 – EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, today announced it is one of the rich media providers now officially [...]]]></description>
			<content:encoded><![CDATA[<p>Allows Online Advertisers to Combine the Impact and Effectiveness of Today’s Richest Media and Video Ad Solutions with the Reach of the Google Content Network</p>
<p>ATLANTA – May 19, 2008 – EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, today announced it is one of the rich media providers now officially approved to run ads on the Google content network. This certification enables advertisers to work with EyeWonder to serve and track their display ad campaigns across the Google content network. EyeWonder’s participation gives advertisers access to more creative format options, flexibility and control over their campaigns with all the benefits of third-party ad serving.</p>
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<p>“EyeWonder’s addition will enable more advertiser and agency clients to immediately benefit from easy access to the richest media and video ad solutions – ones that have been consistently proven to deliver stronger branding results for online display campaigns,” said Michael Rosner, Senior Vice-President, Global Sales at EyeWonder. “We are proud to work with the Google content network, and we look forward to bringing the most compelling and interactive ad options to the world’s largest online ad network.”</p>
<p>EyeWonder is one of the world’s top providers of rich media and digital video advertising products and services. According to Nielsen Online, AdRelevance, a global leader in Internet media and marketing research, EyeWonder tripled its campaign impression volume from 2006 to 2007, and also more than doubled its rich media market share. A recent MarketNorms® analysis concluded that in-page rich media and video ad campaigns powered by EyeWonder showed significant advantages in delivering increases in core brand metrics compared to those of other rich media ad providers. EyeWonder and Google worked together to ensure that ads served into the content network meet Google’s policies and specifications. Having completed the certification process, EyeWonder’s addition to the content network combines the impact and effectiveness of today’s richest and most interactive ads with the reach of the world&#8217;s largest advertising network. Now, advertisers can reach these audiences with compelling campaigns that feature the emotional impact of EyeWonder video, the latest creative and interactive features and more, all within the ad unit itself.</p>
<p>For more information on EyeWonder, please contact Michael Rosner at mrosner@eyewonder.com.</p>
<p>About EyeWonder, Inc.<br />
EyeWonder is a pioneer and innovator in Interactive Digital Advertising, providing clients with the technology, experience and industry expertise to advance their brand. The company’s products and services are used by the world’s top agencies and brands to universally deploy campaigns across existing and emerging platforms. For more information, please visit www.eyewonder.com.</p>
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