BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading seller of targeted Internet audiences to brand and performance advertisers, released the results of a consumer sentiment survey on Internet privacy and dynamic ads – ads tailored for the individual viewer based on a profile or past web surfing behavior. Administered in late November to more than 1,600 U.S. adults aged 18 years or older, the online survey found the majority (78.2%) of respondents recall seeing online ads that appeared to be tailored to them based on a previous visit to the advertiser website. One-third (34.2%) of respondents who recall seeing a dynamic ad say they dislike them while one-quarter (27.7%) say they like them, and 38.1% had no opinion.

Among respondents who dislike dynamic ads, the reason most often cited for their negative feelings is that the ads are “annoying and distracting” (54.9%). Other reasons cited include: ads usually feature a product the user is not interested in (38.2%), ads infringe on privacy (33.4%) and ads follow the user around the web (27.5%). The study also found considerable differences between age segments and perceptions of dynamic ads: one-third (35.2%) of respondents aged 18-34 years “like” dynamic ads compared to one-quarter (25.1%) of respondents aged 35-54 years and 16.7% of respondents 55 or older.

For the most part, dynamic ads have little impact on a consumer’s opinion about the specific company and/or product being advertised. Overall, only 17.4% of respondents say they have a better impression of the company or product as a result of seeing a dynamic ad after a previous visit to the advertiser’s website, and 10.9% have a worse opinion. Interestingly, men are significantly more likely than women (23.2% vs. 11.6%) to have a better impression of a company or product after seeing an ad tailored to them based on a previous visit to the advertiser’s website.

Surprisingly, more than one-quarter (28.4%) of respondents say they would not mind if a website tracked and stored non-personally identifiable information (non-PII) if it meant they would see advertising more relevant to their interests. Nearly one-half (47.9%) of respondents say they object. Men are much more likely than women to approve of a website using non-PII for targeting purposes: 37.3% vs. 19.8%.

“With ubiquitous media coverage and government attention towards Internet privacy and security, consumers are more aware than ever that what they do online may be tracked in one form or another,” said David Stein, Chief Technology Officer at Burst Media. “Online advertisers can respond by ensuring their messages are relevant to their target audience. When a consumer sees an advertising message at the right place, at the right time and in the most relevant context, brands are best positioned to instill trust and action. Equally, web publishers must commit to consumer privacy and make certain a fully-fleshed out privacy policy is current and relevant to the needs of the audience.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading seller of vertically targeted audiences found in the long tail of the Internet. By working together with web publishers and advertisers, the company leverages the value of rich long tail content to enable brands to reach loyal, highly segmented audiences in a brand-safe and quality-assured environment. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London. For more information, visit www.BurstMedia.com or call 781.272.5544.

LONDON – Burst Media UK, (www.burstmedia.co.uk), a leading seller of targeted Internet audiences to brand and performance advertisers,  announced that it has signed an agreement to act as the exclusive sales house in the United Kingdom for premier online music website Sony Music Entertainment UK (www.sonymusic.co.uk). Burst will be the exclusive seller of Sony Music UK’s display advertising such as integrated campaigns and sponsorships.

As one of the web’s leading video and entertainment websites, Sony Music UK delivers premium music and pop culture content to millions of passionate music fans. The site offers in-depth coverage of music news, Sony artists, new music releases, upcoming tour information and more. A subsidiary of Sony Music Entertainment, one of the largest music and entertainment companies in the world, Sony Music UK has a broad array of local artists and international superstars, as well as a vast catalogue comprised of some of the most important recordings in history.

“This is the perfect marriage of two brands that have expertise reaching engaged audiences,” said Samantha Sawyer, VP Digital Business Group, Sony Music UK. “No other entertainment, interest or lifestyle pursuit can evoke as wide a range of emotions as music. We understand this and look forward to working with Burst to deliver this insight to advertising partners.”

With the addition of Sony Music UK, Burst extends its leadership position as the go-to venue for advertisers to reach loyal audiences on premium websites.

“Sony Music UK is an excellent complement to other sites within the Burst publisher group and further enhances our ability to reach influential audiences,” said Ian Woolley, Managing Director, Burst Media UK. “By offering top music content, Sony Music UK has gained a substantial and dedicated fan base. We are very proud to be exclusively representing its display advertising inventory.”

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Battery Records, Beach Street Records, Black Seal, BNA Records, Cinematic, Columbia Nashville, Columbia Records, Epic Records, Essential Records, Flicker Records, Fo-Yo Soul, GospoCentric, Hitz Committee Entertainment, J Records, Jive Records, LaFace Records, Legacy Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony Classical, Sony Music Latin, Star Time International, Verity Records, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

About Burst Media

Burst Media UK, formerly OTP Media, was established in 2002 with the aim of offering publishers of websites the opportunity to maximise advertising revenue, and advertisers the best possible return on their investment in terms of reaching their target markets cost effectively. Burst Media UK is part of US-based Burst Media (www.BurstMedia.com), a leading seller of targeted Internet long tail audiences to brand and performance advertisers. Burst Media UK is located in London. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States. For more information, visit www.BurstMedia.com.

BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, has partnered with FOX Sports Interactive Media (FSIM) to launch the FOX Sports Ad Network, a vertical ad network developed around long tail sports content websites. The FOX Sports Ad Network is a premier solution for advertisers looking to reach a predominantly male sports enthusiast audience ages 25-49.

“FOX Sports is an important global media brand. Our partnership with them reflects a mutual desire to extend the reach of the FOX Sports brand by inviting quality sports web publishers in the long tail of the internet to join the FOX Sports Ad Network,” said Jarvis Coffin, CEO of Burst Media. “No one knows how to build vertical networks as well as Burst Media. The focus is always on the audience and quality of content, and partnering with FSIM establishes a new vehicle to bring the valuable sports audience online to advertisers.”

The FOX Sports Ad Network currently consists of 38 sites that attract 3.9 million unique visitors and offer advertisers over 66 million page views monthly. The network is expected to include more than 100 sites by the end of 2010. The network is made up of long tail web sites that feature original sports content – sites such as footballnewsnow.com, patsfans.com, theozone.net, and fantasynascarpreview.com. “FOX Sports Ad Network is an opportunity to associate our site with a recognized leader in sports programming,” said Chuck Carroll, publisher of footballnewsnow.com. “Their commitment to providing relevant advertising from some of the most recognizable brands today is unmatched. The high quality ads will definitely help build trust with our readers.”

The FOX Sports Ad Network gives advertisers an easy solution to reach valuable audiences in a single online media buy. The network, which will be sold by both FSIM and Burst, can be purchased run-of-network, or targeted to specific geography, daypart, or sport content type.

Burst built the FOX Sports Ad Network using its proprietary adConductor™ technology. As an end-to-end technology solution offering outsourced professional services, adConductor provides FOX Sports Ad Network with not only ad management, but also publisher recruitment and relationship management services.

“The male sports audience is an important demographic for advertisers to reach,” said Kyle McDoniel, Vice President, Business Development at FSIM. “By leveraging Burst Media’s expertise in ad network development coupled with its adConductor technology, we’ve expanded advertisers’ access to this audience and associated FOX Sports with quality long tail websites that provide great sports content.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

About FOX Sports Interactive Media

FOX Sports Interactive Media, the digital arm of the FOX Sports Media Group, is a leader in digital sports programming, offering sports fans a comprehensive mix of news, exclusive analysis, fantasy games and the Internet’s largest collection of online sports video. FOXSports.com’s video content ranges from event-based programming at major events – such as the BCS Championship, World Series and NFL Playoffs – to studio shows, which feature both FOX Sports Television talent and the site’s leading editorial voices, including Mark Kriegel, Jason Whitlock and Ken Rosenthal. FSIM also manages Scout Media, a network of localized sports sites and the undisputed leader in both online and print recruiting information. The group also includes WhatIfSports, a community built around the Internet’s leading sports simulation games.

New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, released findings from its 1H 2010 Trust Index. The report provides insight into compliance and brand safety in online advertising with the intentions of increasing trust and accountability in the market. Highlights from the Trust Index include: identification of the best-in-class networks in the market with regard to non-compliance, benchmarks for advertising delivery and types of non-compliance and an analysis of the overall industry performance. DoubleVerify analyzed hundreds of advertisers, thousands of verified campaigns and more than 150 billion advertising impressions between January and June 2010 to produce the bi-annual report, which can be downloaded at: http://www.doubleverify.com/trust-index-1h-2010/

To identify the top performers in the industry, DoubleVerify analyzed networks based on benchmarks of non-compliance, including: instances of ads served out of inclusion lists, in exclusion lists, alongside inappropriate content and ads served to international audiences. Companies determined top performers include (listed alphabetically): AOL’s Advertising.com, AudienceScience, Burst Media, FOX Audience Network, interclick, Microsoft Media Network, Tribal Fusion and ValueClick Media.

“In order for brand dollars to shift online, advertisers need to trust that their campaigns are running as intended and the Trust Index provides an overview of how the industry is doing against those expectations,” said Oren Netzer, CEO of DoubleVerify. “Our data shows that improvements are being made across the board to increase brand safety and trust. Verified campaigns especially showed vast improvement in non-compliance. Nevertheless, there’s still work to be done and we hope this data will provide benchmarks for advertising vendors to guide them toward these goals and move the industry forward.”

DoubleVerify took additional data into consideration when analyzing overall non-compliance of the online advertising industry, including: instances when multiple ads from the same advertiser were served, when ads were served alongside a competitor and when ads were served below the fold. According to the report, the most compliant advertising networks had an average of 2 percent incidents of non-compliance over the first six months of 2010. In comparison, the ten networks that struggled most saw an average of 37 percent incidents of non-compliance. Additionally, the most compliant platforms (DSPs, Ad Exchanges and Trading Desks) showed an average of 6 percent incidents of non-compliance – outperforming the lower tier of players by almost five times.

While each industry sector showed an effort to decrease non-compliance, all players were subject to fluctuations that illustrate the fact that even the best players face issues. The Trust Index details the overall average of non-compliance as well as the standard deviation of each group of industry players, showing how much variation there is from the “average”.  The standard deviation for the top performing advertising networks, for example, was 17 percent across campaigns. The standard deviation for the lowest performing ad networks was 28 percent.

DoubleVerify also analyzed how non-compliance on specific campaigns changed over time. Advertisers who worked with DoubleVerify to monitor, remediate and block non-compliant impressions witnessed a 67 percent decrease in inappropriate content and a 72 percent decrease in internationally targeted traffic.

Additional highlights around overall advertising delivery norms include:
• 44 percent of ads on verified campaigns were served below the fold
• 10 percent of advertising pages included multiple ads by the same advertiser
• 4 percent of ads in verified campaigns were shown alongside a competitor’s ads

For more information and to view the report in its entirety, visit http://www.doubleverify.com/trust-index-1h-2010/

Methodology
DoubleVerify used a robust set of data analysis tools to analyze online advertising campaign activity across more than 150 billion advertiser campaign impressions from January 1, 2010 through June 30, 2010. Types of non-compliance analyzed include instances of ads served out of inclusion lists, in exclusion lists, alongside inappropriate content, multiple ads from the same advertiser, ads alongside a competitor, below the fold ads and ads served to international audiences. The data in the analysis was carefully normalized to the best of our ability. Advertising delivery providers were categorized into 3 main categories: Advertising Networks, Platforms (includes DSPs, ad exchanges and trading desks) and Publishers. Video Networks and Video Publishers were not included in this analysis.

About DoubleVerify
DoubleVerify (www.doubleverify.com) is the worldwide leader in online advertising verification and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies more than 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.

NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, the guidelines are part of a far-reaching industry initiative lead by the IAB to increase buyer control over the placement and context of advertising on ad networks and exchanges. The announcement was made at ClickZ Connected Marketing Week in San Francisco, where the IAB Networks & Exchanges Committee programmed a one-day forum on ad networks and exchanges.

The first 16 IAB member companies that will self-certify in early 2011 are:

24/7 Real Media

Fox Audience Network

Adify

Google

AOL/Advertising.com

ScanScout

AudienceScience

Specific Media

Burst Media

Traffic Marketplace

Casale Media

Tremor Media

ContextWeb, Inc. / ADSDAQ Exchange

Yahoo!

CPX Interactive

ValueClick Media

“We applaud the efforts of these ad networks and exchanges to be the first to commit to the standards and practices covered by ‘Networks & Exchanges Quality Assurance Guidelines,’” said Randall Rothenberg, President and CEO, IAB. “It is no small task to undergo the self-certification process and, once compliant, these organizations will provide marketers the highest level of brand safety. Every agency and marketer should consider compliance with these guidelines as a buying standard and we invite additional ad networks and exchanges to join the program.”

“The IAB Quality Assurance Guidelines demonstrate to marketers and agencies that we put brand safety first,” said Jay Sears, General Manager of ContextWeb, Inc.’s ADSDAQ Exchange, and Co-Chair of the IAB Networks & Exchanges Committee. “These 16 companies that have raised their hand must now engage in a full-scale implementation that will require extensive training and investment—it shows a true commitment to control, transparency and simplifying the buying of digital media.”

“The certification program we designed is a way to provide marketers and agencies a standardized approach that will make buying advertising easier and give increased control over where ads are placed,” said David Jacobs, Senior Vice President, Advertising.com, and Co-Chair of the IAB N&E Ad Certification Working Group. “We anticipate broad adoption of these guidelines by parties participating in the self certification process.”

The rigorous self-certification process requires the participating companies to:

Attend IAB training sessions developed to guide compliance officers through the proper implementations of the guidelines
Conduct quarterly internal audits to test compliance with the guidelines
Submit forms to the IAB from both the compliance officer and business unit leader attesting to adherence to the guidelines
“Networks & Exchanges Quality Assurance Guidelines” can be found on the IAB website at: http://www.iab.net/ne_guidelines.

About the IAB’s Networks & Exchanges Committee:

The IAB Networks and Exchanges Committee is comprised of senior leaders of ad networks and ad exchanges that are general member companies. The committee is dedicated to furthering the interests of ad networks and ad exchanges in today’s complex ad marketplace. Committee objectives are to foster the highest standards of professionalism and accountability in relationships with publishers, advertisers and the agency community, to develop programs that enable revenue growth, and to create best practices that protect consumers and the industry. A full list of Committee member companies can be found at: http://www.iab.net/networks_and_exchanges_committee.

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, introduced Burst Moms Spotlight Sites, a unique offering that provides advertisers with exclusive access to a select group of content rich websites that deliver “CEO Moms” and key household decision makers. With a kickoff roster of 23 sites, including MomsWhoThink.com, Parent Previews and CropMom, Burst Moms Spotlight not only provides an advertiser access to a valuable audience, but also offers guaranteed premium ad placements and custom integrated creative executions.

“Our commitment to long tail web publishers gives us an unequaled ability to deliver highly customized solutions to advertisers looking to reach vertical audiences,” said Jarvis Coffin, CEO of Burst Media. “Our Moms Spotlight Sites offering provides our publishers with the quality brand advertising they demand, and advertisers exclusive access to content-rich web sites and integrated creative opportunities to get their message noticed.”

Moms Spotlight Sites offers brand advertisers the opportunity to “lock-in” guaranteed premium inventory and premium placement – allowing them to connect with the targeted audiences responsible for making household purchasing decisions. Advertisers can also align themselves with exclusive content and leverage innovative and creative solutions including in-stream video, guaranteed home pages, guaranteed section openers, content integration, roadblocks, wallpaper units and other forms of high impact rich media.

“Burst’s exclusive offering differentiates them from other networks,” said Chris Vander Sys, co-founder of MomsWhoThink.com. Added co-founder Judy Schumer, “Burst’s Moms Spotlight program makes it easy for advertisers to reach our highly valued audience while we continue to produce and deliver the best moms-focused content available on the web. The ‘Spotlight’ offers a unique opportunity for advertisers to promote their products and services to actual household decision makers like our audience.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of the Seed Corn Advertising Network as a new client of its adConductor™ ad management technology and services. The Seed Corn Advertising Network (SCA Network) has recently formed a premier vertical content network, serving more than 3,400 specialty-content web sites, organized in more than 400 channels. adConductor will provide ad serving and ad management support across this network.

The Seed Corn Advertising Network offers brand advertisers an efficient way to reach audiences online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The SCA Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also allow the network to target and optimize ad campaigns to its highly engaged visitors without advertising waste.

“We are looking forward to launching “SCA Networks” – our premium ad network utilizing Burst Media’s Industry leading adConductor ad management and technology platform,” said Andrew Stern, President of Seed Corn Advertising. “In a survey of over 7 different solutions, the adConductor platform stood out as the most innovative and scalable system on the market today. With this move, we now have the ability to offer many new services and technologies to our clients such as full transparency, access to an exchange, re-targeting, network forecasting, custom RFP building tools and industry leading optimization strategies. We hope that this improved technology and more robust platform will help our network grow to the next level and are ready to offer the full suite of products to our base of over 300 advertisers.”

adConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. adConductor is one of the largest independent vendors of ad management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities.

“There is an ongoing transformation of the advertising space and sophisticated vertical networks like the ones built by Seed Corn Advertising are taking part in the evolutionary process,” said Sean Keaveny, SVP of adConductor. “Advertising is finally moving toward the content-rich collection of sites that consumers visit and use. Advertisers who capitalize on the opportunities provided with this new approach will break through media clutter and reach the most interested consumers for their offer.”

About Seed Corn Advertising

Founded in 2002, Seed Corn Advertising, Inc (www.seedcornadv.com) is an online ad network and agency delivering over 3 billion impressions per month across its search and display networks. With over 300 advertisers and over 6,000 sites and 200 publishers in its network, Seed Corn Advertising has a robust and International reach and is highly regarded as one of the few one-stop-shops for online companies looking to reach active and qualified consumers at an affordable price. Seed Corn Advertising operates out of Studio City, California. For more information, visit www.seedcornadv.com or call 818-760-3999.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. The company’s Giant Realm unit represents some of the leading gaming sites that attract males age 18-34. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey focusing on online grocery shopping habits, the impact of online ads on consumers’ purchase decisions, and consumers’ use of online coupons. Administered in late March to nearly 3,200 adults 18 years and older, the survey revealed that Internet food and product ads have considerable influence in the decision making process for both online and in-person store shoppers.

The survey found good news for marketers in a number of consumer product categories typically stocked in grocery stores. Among these categories, at least seven out of ten shopper’s purchase decisions are influenced by online ads. These categories include entertainment items, such as movies and books, and household cleaning products. Additionally, nearly two thirds (65%) of shoppers looking for canned or boxed grocery products, and three out of five shoppers with appetites for bakery items and frozen goods are also influenced by online ads (60% and 59%).

Of the respondents who currently shop or are considering to shop online for groceries, several critical factors come into play while deciding which retailer to turn to. Price and quality (22% and 21%) are identified as the most significant considerations when deciding which online grocer to buy from. Time-saving (12%) and schedule-friendly (11%) options were also noted as deciding factors.

“Online grocery shoppers are incredibly valuable consumers,” said Mark Kaefer, Marketing Director at Burst Media. “And these consumers are heavily driven by price and quality, giving advertisers a distinct opportunity to target price-based incentives and leverage capabilities of web-based advertising to run special geographic, demographic and behavioral-based promotions.”

The Burst survey also found targeted coupons and sales promotions offered online for both online and offline redemption are especially popular with women. One out of three women (33%) said they redeemed an Internet coupon at a grocery store while 57% of women 55-64 years have used an Internet coupon while grocery shopping.

Online grocery shopping is set to gain traction in 2010 as the economy grows stronger and consumers see it as a viable option to visiting a brick and mortar store. The study found that 44% of respondents who have not already purchased grocery products online reported they are or may be considering making the transition. Furthermore, nearly a quarter (24%) of 18-24 year old primary grocery shoppers said they have shopped for groceries online, suggesting a promising future for online grocery shopping.

For more information about this Burst Media survey, download the full report at http://burstmedia.com/research/research.asp.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. The company’s Giant Realm unit represents some of the leading gaming sites that attract males age 18-34. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, announced it has completed the acquisition of On The Phone Media Limited – which conducts business as OTP Media (OTP). The strategic acquisition reinforces Burst Media’s position as the primary enabler of vertical content online and its 15-year commitment to providing complete advertising solutions to web publishers and advertisers.

OTP Media, established in 2002, has grown to become a leading advertising network in the United Kingdom with a particular focus on premium advertising. OTP’s publisher relationships span verticals including parenting, automotive, sport, food and entertainment.

Burst was the 16th largest ad network in the U.K. in February 2010, reaching nearly 12.3 million unique viewers. OTP will further enhance Burst’s presence in the U.K. market while providing a platform to expand the services it provides web publishers and advertisers. Advertisers will now have broader solutions to reach their target audiences, and OTP will gain access to Burst’s proven resources, processes, systems and technology.

“OTP Media shares our core value of championing online vertical content and the web publishers that produce it,” said Jarvis Coffin, CEO of Burst Media. “This acquisition adds to the value of what both companies can bring to U.K. publishers and the resources they can put to work for U.K. advertisers trying to reach engaged audiences online.”

Since its founding in 1995, Burst has focused on the Internet’s unique ability to deliver rich vertical content to hundreds of millions of loyal visitors every day. Advertisers have recognized the value of vertical content sites and have always been able to turn to Burst in order to reach their target audiences.

“By joining forces with the industry’s premier provider of services to vertical content publishers, we now have access to their proven business processes and technical resources,” said Ian Woolley, Managing Director of OTP Media. “This acquisition helps us both to expand our services and solutions that we provide publishers, and it will allow advertisers to closer engage with their target audiences.”

About OTP Media

OTP Media (www.otpmedia.com) was established in 2002 and works with premium publishers and brand advertisers to deliver innovative, bespoke, targeted marketing solutions which increase publisher revenues and deliver superior brand targeting, whilst maintaining the integrity of both the site and the brand. OTP Media exclusively represents sites such as www.streetmap.co.uk, www.carpages.co.uk, www.deliaonline.com, www.192.com, and www.Robbiewilliams.com. The company is based in London.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States. For more information, visit www.BurstMedia.com or call 781.272.5544

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey focusing on the Internet’s impact on sports content. Administered earlier this month to over 2,200 adults 18 years and older, the survey compared the demand for sports content online versus TV. Although people turn the TV on to watch the actual game, the Internet tops the charts for both men and women (36.1% and 32.7% respectively) as their primary source to get sports news and information. The Internet is trailed by local TV programming (23.7%), national TV networks (15.1%), local newspaper (6.7%), national newspaper (3.6%), and sports radio (2.9%).

Among the key age segments, 18-24 years and 25-34 years, the Internet far outweighs both local and national TV coverage as the primary source of sports news and information. Not surprisingly, adults 55 years and over still turn to local TV news over the Internet.

Among all respondents sports content is in demand – regardless of which media is cited as their primary source. Nearly one-half (49.2%) of respondents use the Internet to check sports scores and 41.3% read sports-related news stories online. Interestingly, nearly as many women as men use the Internet to check sports scores (47.3% vs. 50.5%), read sports stories (39% vs. 42.8%) and visit professional team sports sites (25.2% vs. 26.2%). The Burst survey also found that despite all of the hype over online video services today, over one-half (55%) of all respondents indicated that they have never watched live streaming game coverage on the Internet.

“It’s abundantly clear that men and women of all ages are active consumers of sports content online,” said Chuck Moran, Chief Marketing Officer for Burst Media. “This provides marketers an opportunity to expand the reach of their campaigns targeted to sports enthusiasts by adding an online component. Also, by utilizing a multichannel strategy of combining internet and TV, advertisers can surround their target audience with coordinated messaging for greater impact.”

Particularly interesting to web content providers, the survey finds that although the Internet is the most popular media source for sports content, it is not perceived as the best source. Overall, national TV sports networks, such as ESPN, are viewed by respondents as the best place to get sports information and news. However, men believe national TV sports networks and Internet sports content sites deliver equivalent sports content (30.1% and 28.7% of men, respectively.)

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, announced that the company has completed the acquisition of the business and assets of New York-based Giant Realm, Inc. (www.giantrealm.com).

Giant Realm is a leading online media company that targets the tough to reach male 18-34 year old demographic by delivering original, high-quality content from respected voices in the hottest areas of entertainment – including gaming, film, television, humor, music and gadgets. Giant Realm provides advertisers with the opportunity to integrate their brand into communities of gamers and entertainment enthusiasts and has recently introduced a series of custom ad units giving marketers new ways to capture the attention of this elusive audience.

This strategic acquisition reinforces Burst’s position as a premier enabler of vertical content online. It also enhances Giant Realm’s track-record of success with the ability to leverage Burst’s resources, processes, systems and technology. Giant Realm will continue to operate as a division of Burst Media.

“In a short period of time, Giant Realm has demonstrated its ability to succeed in building a top-notch entertainment network targeting the highly coveted male audience,” said Jarvis Coffin, CEO of Burst Media. “This acquisition represents a tremendous opportunity for us to support vertical content providers and present advertisers with an effective platform for reaching their well-qualified, targeted audiences.”

Burst, since its founding in 1995, has focused on the Internet’s unique ability to deliver rich vertical content to hundreds of millions of loyal visitors every day. This focus means advertisers have always been able to turn to Burst in order to deeply engage with their target customers. The union of Burst and Giant Realm supports vertical content publishers who want to realize the high value of their inventory by offering advertisers greater access to their target audience, and exciting creative executions.

“By joining forces with one of the advertising industry’s true champions of quality, vertical content online, we now have more resources at our disposal that will allow us to help grow our publishers and provide an even larger audience of qualified consumers to advertisers,” said James Green, CEO of Giant Realm.

Mir Arif and Jonathan Adler of the Madison Park Group advised Giant Realm on this transaction.

About Giant Realm, Inc.

Giant Realm, Inc. (www.giantrealm.com) is a rapidly-growing online media company which helps marketers to reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. The Giant Realm Publisher Group delivers authentic content and community to enthusiasts of popular entertainment categories including video games, film/TV and humor. The New York-based company exclusively represents all websites that are part of its publisher group and allows its publishers to monetize 100% of their ad inventory. According to Google Analytics, Giant Realm currently reaches 60 million individuals worldwide and 22 million in the U.S. every month.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey focused on consumer’s 2009 holiday spending outlook. Administered last month to over 2,300 adults 18 years and older, the survey found that 62.8% of consumers plan to spend the same or cut back on their holiday purchases compared to 2008. Although consumers plan to hold tight with their spending this holiday season, 85.3% of respondents will shop online.

Given prevailing economic concerns, it is not a surprise that only 14.6% of respondents expect to spend more this holiday season than they did in 2008, while one third (32.7%) expect to spend less and 30.1% expect to spend about the same as they did last year. Interestingly, women will be more frugal than men this holiday season with 38.1% planning to spend less on gifts and entertainment, compared to 27.3% of all men. All income segments will trim holiday spending this year with 29.5% of respondents reporting household income (HHI) of less than $35,000 cutting holiday spending, as will almost half (46.3%) of households reporting HHI of $35,000-$75,000, and nearly one-third (31.3%) of households reporting HHI of $75,000 or more.

The Internet has undoubtedly become a go-to holiday shopping resource. Despite the fact that 63% of consumers express concern over credit card security when making an online purchase, seven out of ten (69.3%) still plan to make an online holiday purchase. Consumers will also use the Internet to “window shop”. The most popular online window-shopping activities are comparing different retailers to find the best price (56.8%), and comparing the features of different brands (55.3%).

The Burst study also found that there does not seem to be a clear start to the holiday shopping season as only one out of ten (13.6%) respondents consider “Black Friday” (the day after Thanksgiving) to be the official kick-off.

“There is no denying that consumers will be shopping online this holiday season, and it is clear that the holiday shopping season for consumers has no definitive starting point,” said Chuck Moran, Chief Marketing Officer for Burst Media. “This provides an incredible opportunity for marketers to spread their holiday message on the Internet this year. Advertisers can start building awareness now, and quickly change to a more seasonal action as the holidays approach.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey on public concern about the H1N1 virus. The online survey, conducted September 1–September 3, 2009 was administered to more than 1,200 adults 18 years and older. The survey found that three out of five (61%) respondents are concerned about someone in their family contracting the H1N1 virus.

Households with children attending elementary school, middle school, high school, or college are significantly more concerned than those without school age children about contracting the H1N1 flu (67% versus 58%). The level of concern about contracting the H1N1 virus increases in older age segments – rising from 57% among 18-24 year olds to 71% with respondents 65 years and older.

The Burst survey found that no media outlet has established itself as the definitive source of information regarding H1N1 preparedness. National broadcast news was cited by 24% of respondents as their primary H1N1 information source – followed closely by internet websites (21%), and local broadcast news (19%).

Other primary H1N1 information resources cited by respondents include newspapers (13%), personal physician (7%), child’s school (2%) and local pharmacy (2%). Nearly two-thirds (64%) of respondents say it is likely they will search the Internet for information and tips on how to prepare for and treat H1N1. Respondents, when searching on the web for information on how to prepare for and treat H1N1, will primarily visit health and wellness content sites (41%), government websites (26%), newspaper websites (21%), internet portals (20%), and local television station websites (19%).

To help advertisers reach health information seekers this cold and flu season, Burst Media has launched the Burst Health & Wellness Network. The network features 125 content rich websites that delivers 54 million ad impressions. The network also features content sub-channels that allow advertisers to target specific consumer segments – including family health, women’s health, and seniors’ health.

“HealthGuru.com is the web’s largest provider of health video and the leading destination site for health information among 18 to 40 year olds. Burst has been a valuable partner for us and we are excited about being part of their Health and Wellness Network,” said Christopher Bruno, publisher of HealthGuru.com. “Our audience – college students, expecting moms, and young families – is at the epicenter of a potential H1N1 flu epidemic and we’re responding to that need by creating content to inform our audience about the virus and all of their health needs.”

The Burst Health and Wellness Network features standard Interactive Advertising Bureau (IAB) ad units and rich media placements such as expandables, in-banner video, and interstitials as well as custom sponsorships and programs. As with all Burst networks, advertisers and media buyers are provided with comprehensive campaign management and consolidated reporting.

“Health marketers are some of the most active advertisers online. They have very specific needs – including targetable consumer segments and vetted quality health content,” said Don Byrnes, Executive Vice President of Media Sales for Burst Media. “As a unique, pre-packaged solution, the Burst Health & Wellness Network delivers on both these requirements with targeted reach in a fully transparent environment that provides marketers with site level reporting.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web publishers, released the results of a survey focused on consumer interaction with online content.

Administered earlier this month to nearly 1,900 adults 18 years and older, the survey found that although a majority (53.1%) of respondents belong to at least one social networking site, the amount of time spent on the sites is somewhat short, compared to overall time spent online. For example, the research found that while 40% of 18-34 year olds spend 11 hours or more per week online—less than ½ hour a day (or 3.5 hours/week) of that time is spent on social media sites.

Survey respondents were asked where they spend their remaining time online. Not surprisingly, the type of content varies based on age segment; respondents 18-34 years indicate they are drawn to entertainment news and gaming sites, while Baby Boomers (ages 45-64 years) gravitate toward sites providing local/national news, shopping/comparison shopping, and health information.

Also of interest was the fact that over half (52.5%) of Baby Boomers surveyed indicated that they did not belong to a social networking site – pointing to potential opportunity in the social networking space to reach this active demographic. This opportunity, however, may not be fully realized with the current selection of social networking options. Among Boomers not belonging to a social networking site, a huge majority (96.3%) feel these sites are focused on age groups other than their own.

“There is no denying the fact that social networks are hugely popular, but it is important to recognize that Internet users still spend a significant portion of their time online visiting content sites,” said Chuck Moran, Vice President of Marketing at Burst Media. “The results of this survey reveal a tremendous opportunity for marketers to utilize both social media and the thousands of high quality Long Tail web sites to reach their target audiences.”

To view the full copy of Burst’s Online Insights report please visit http://www.burstmedia.com/research/research.asp.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced a partnership with Anchor Intelligence, the foremost provider of traffic quality solutions that assess search and publisher ad inventory. The partnership enhances Burst’s existing inventory auditing systems with additional visibility into site traffic quality, and gives advertisers an enhanced level of protection from click fraud – ultimately improving ROI through better performance.

Through Burst’s partnership with Anchor Intelligence, web sites and ad networks utilizing adConductor™, Burst’s ad management and optimization platform, will also have enhanced insight into their own and affiliates’ traffic quality.

“Our partnership with Anchor Intelligence will contribute to Burst’s ad inventory optimization and traffic filtering programs and allow us to deliver even more value to our advertiser and publisher partners by enhancing our commitment to provide the highest quality traffic sources,” said Harry Klein, COO Burst Media. Burst joins the ranks of Ask.com, Technorati, LookSmart, Vivaki (Publicis Groupe), and several other industry leaders in partnering with Anchor Intelligence to protect advertisers and improve advertising performance.

“As advertising budgets continue to shift from traditional media to online, and vulnerabilities are increasingly exploited at the expense of advertisers, click fraud is and will continue to be a considerable challenge,” said Ken Miller, CEO of Anchor Intelligence. “It’s reassuring to see leading ad networks like Burst Media employing advanced measures to ensure the safety of their advertisers from fraudsters.”

Over the last fourteen years Burst Media has earned a reputation in the industry for unparalleled integrity and transparency. During this time, Burst has helped thousands of advertisers reach engaged audiences and web publishers manage and grow their business.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

About Anchor Intelligence

Anchor Intelligence Inc., headquartered in Mountain View, CA, is the traffic quality solutions provider of choice among ad networks, search engines, and advertisers. Using Anchor Intelligence’s ClearMark, the industry’s first and only real-time traffic scoring system, industry players obtain the necessary intelligence to fight click and impression fraud, efficiently manage traffic sources, and capitalize on high quality clicks while maximizing advertiser ROI. For more information, visit: www.anchorintelligence.com.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey on back-to-school shopping habits.

The survey, which was administered to more than 2,100 households with children attending elementary school, middle school, high school, or college found that nearly two-thirds (63.6%) of back-to-school shopping is done in July, August or September – with August accounting for 38.6% of back-to-school shopping. Additionally, the survey found that nearly half (48.6%) of parents will spend more than $250 on each child for back-to-school. The survey found that despite the current economic recession only 15.7% of shoppers will spend less money this back-to-school season and almost one-quarter (24.9%) will actually spend more money than last year.

To help advertisers reach back-to-school purchasing decision makers this season, Burst has launched the Burst Back-to-School Network. The network features 125 content rich sites that draw the three key decision making audiences for back- to-school purchases: moms, teens, and college students.

“Burst is our top ad network and we’re excited about being part of their Back-to-School Network. It’s a perfect fit for Coolmath!” said Karen Davis, CEO of Coolmath.com. “As the world’s most popular online source for math education and games, the Coolmath.com network of sites draws an audience of students, parents and teachers — the ideal target for advertisers looking to reach the back to school shopper.”

Burst’s Back-To-School Network delivers 246 million impressions and 73.6 million unique views monthly and can be targeted as a whole – or an advertiser can target any segment or combinations of segments. The network features standard IAB ad units and rich media placements such as expandables, in-banner video, and interstitials as well as custom sponsorships and programs. As with all Burst networks, advertisers and media buyers are provided with comprehensive campaign management and consolidated reporting.

“Now more than ever, brand advertisers are seeking the most cost-effective ways to reach key purchasing decision makers with a high composition audience and, in turn, less media waste,” said Don Byrnes, Executive Vice President of Media Sales for Burst Media. “As a unique, pre-packaged solution, the Burst Back-to-School Network achieves this targeted reach with one single online media buy.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, (http://www.burstmedia.com/research/research.asp), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey on summer travel. The survey, administered last month to nearly 2,000 adults 18 years and older, revealed that three-quarters (76.3%) of respondents will take a personal trip or vacation this summer that will entail travel at least 100 miles from home.

Among this “summer travel” segment, 40.8% say the number of trips they plan to take is “the same” as the number they took last year; 24.4% say they will be traveling more frequently, and one-third (34.6%) of summer travelers will travel less frequently. Among respondents traveling less frequently, 71.3% say the recession has impacted their summer travel plans. Also of interest was the finding that two out of three respondents (63.3%) are “online” during their vacations.

Not surprisingly, nearly all (80.3%) summer travelers indicated they will use the Internet to help plan their vacations, but of particular interest was the survey’s revelation of the significant connection between affluence and Internet usage for travel planning. Among income segments, respondents reporting household income (HHI) of $100,000 or more were most likely (88.2%) to use the Internet to help plan their summer travel.

“Consumers are actively using the Internet as an information resource and a place to make travel purchases,” said Chuck Moran, VP of Marketing for Burst Media. “Online advertisers can benefit greatly from leveraging the web’s ability to target specific travel audiences – such as families, and the affluent – with content that is highly meaningful and engaging to the viewer.”

When asked to select what features/content of a travel website make them return to it, respondents cited destination information (46.3%) and the ability to check flight, hotel and car rental rates/availability (45.2%) as the most popular options.

To view the full copy of Burst’s Online Insights report please visit http://www.burstmedia.com/research/research.asp.

About Burst Media

An online media and technology company founded in 1995, Burst Media (http://www.burstmedia.com/research/research.asp) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit http://www.burstmedia.com/research/research.asp or call 781.272.5544.

BURLINGTON, Mass. – adConductor™, a division of Burst Media, announced the launch of its SmartTag™ solution. SmartTag allows online media companies with large sites, multiple sites, or affiliates to quickly translate their existing targeting hierarchies into adConductor’s ad management and optimization platform. SmartTag’s advanced capabilities eliminate the time-consuming task of manually categorizing content, remapping targeting elements, or loading multiple ad tags onto a site or into an existing ad server. SmartTag makes it easy for web publishers to implement adConductor – giving them greater flexibility when choosing an ad management and optimization solution, and allowing them to quickly monetize inventory across their owned and operated, or affiliate websites.

“With the introduction of SmartTag, it is now easier than ever for online media properties to implement adConductor’s full suite of ad management and optimization tools, and quickly and efficiently monetize their ad inventory,” says Sean Keaveny, Senior Vice President, adConductor Sales. “By partnering with adConductor, online media companies and web publishers benefit from best in class revenue management tools without the headache of loading multiple ad tags or remapping their current site targeting structure.”

As an end-to-end technology solution offering outsourced professional services, adConductor provides online media properties with a consolidated system to manage their websites and affiliates. adConductor is specifically designed to empower publishers with sophisticated proposal-generating, inventory forecasting, campaign targeting, campaign management, and campaign optimization tools needed to meet the needs of their advertisers.

adConductor is one of the largest independent providers of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities. Current adConductor clients include MTV Networks, Arts Ad Network, Dwell Partner Network and Reed Business Information.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).

______________________________________________________________________________
Top 25 Ad Networks

April 2009 vs. April 2008

Total U.S. – Home/Work/University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)
Apr-2008        Apr-2009       % Change

Total Internet: Total Audience          190,728         192,875           1

Platform-A                              170,508         176,455           3
Yahoo! Network                          160,206         167,129           4
Google Ad Network                       155,882         164,518           6
ValueClick Networks                     140,930         160,307          14
Specific Media                          144,773         158,012           9
FOX Audience Network                        N/A         149,249         N/A
24/7 Real Media                          99,959         147,668          48
Traffic Marketplace                     114,682         143,519          25
Microsoft Media Network US              119,595         139,674          17
Tribal Fusion                           135,113         138,274           2
Casale Media – MediaNet                 127,184         137,884           8
interCLICK                              107,961         134,834          25
Turn, Inc                                60,617         134,028         121
Adconion Media Group                    117,965         133,498          13
CPX Interactive                          69,178         130,370          88
Collective Network by Collective Media   88,279         129,808          47
ADSDAQ by ContextWeb                     93,815         123,534          32
AudienceScience (formerly Revenue Science)  N/A         121,001         N/A
Burst Media                              89,670         116,727          30
Undertone Networks                       72,940          97,053          33
AdBrite                                  81,838          91,033          11
Pulse 360                                   N/A          82,574         N/A
Vibrant Media                            72,351          80,779          12
Adify                                       N/A          73,467         N/A
Kontera                                  52,159          72,870          40
______________________________________________________________________________

“Underscoring the growing importance of ad networks to the digital advertising economy, each of the top 25 ad networks has expanded its reach during the past year,” commented Jack Flanagan, comScore executive vice president. “It almost seems that new ad networks are emerging every day, each aimed at helping advertisers achieve their campaign objectives, whether it’s to deliver reach and frequency or to target a specific audience segment.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey administered to more than 4,500 women 18 years or older. The survey was designed to better understand consumers’ use of the Internet for household purchases, including the use of coupons. In addition to finding that 34% of respondents are using coupons more frequently today than they were six months ago, the survey also uncovered that nearly 70% (69.4%) of respondents would print and redeem an Internet coupon for a product they would be interested in purchasing.

Although the Sunday newspaper is still the primary source of coupons for 29.2% of respondents (down from 35.3% in 2002), the survey revealed a substantial increase in the use of the Web for coupons – rising from a 3.8% reading in 2002 to 16.0% today. Other media cited as a respondents’ primary source of coupons include in-store circulars (14.9%), mail packs/direct mail (13.5%), weekday newspapers (8.3%), in-store dispensers (5.4%) and magazines (2.2%).

Additionally, the survey found that Internet coupons are particularly effective in attracting consumers’ attention. Three-quarters (75.2%) of women 35-54 years indicated they would print and redeem an Internet coupon – this compares to 62.2% of women 18-34 years and 67.7% of women 55 years and older.

“The use of the Internet as a source for coupons has soared,” said Chuck Moran, VP of Marketing for Burst Media. “The advantage of Internet coupons over their paper counterparts is that advertisers can more finely target their offers – whether through content, geographic or even behavioral targeting. Additionally, the immediacy and ability to measure performance on the Internet allow marketers to run last minute promotions and react to changing market conditions.”

To view the full copy of Burst’s Online Insights report on consumer spending online please visit http://www.burstmedia.com/research/current.asp.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – adConductor™, a division of Burst Media, announced the launch of adConductor Inventory Exchange, a standalone product that allows online media properties to build reach quickly and transparently without the hassles of acquiring sites or recruiting affiliates. Offering billions of impressions per month, this unique platform is an ideal solution for all online media entities, web publishers, ad networks, and ad exchanges that need to build targeted reach. With no volume commitments required, no “seat” to acquire, and no software to install, adConductor Inventory Exchange clients can access high quality online display advertising inventory on-demand.

“In the hyper-competitive online advertising arena, having the ability to offer advertisers the scale to deliver campaigns and budgets is vital,” says Sean Keaveny, Senior Vice President, adConductor Sales. “adConductor’s Inventory Exchange offers media properties a flexible, full-service solution to forecast and build reach within the editorial and audience guidelines of their media business without the expense and commitment of acquiring and managing sites or the complications associated with securing quality inventory from self-service exchanges.”

adConductor Inventory Exchange extends reach beyond owned or affiliated sites to provide seamless access to ad inventory from thousands of web publishers. The adConductor Inventory Exchange offers advanced demographic and geographic targeting capabilities and additional audiences for remarketing and retargeting. All of these features are provided in a transparent environment that gives members control of parameters such as frequency caps and campaign filters. adConductor Inventory Exchange also offers a dedicated team of campaign experts to forecast inventory, traffic and test creative, optimize campaign performance, and pay publishers in a single, easy transaction.

adConductor is one of the largest independent providers of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities. For more information on the adConductor Inventory Exchange visit www.adconductor.com/inventory_exchange.html.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

The vast majority (80.1%) of web surfers indicated concern about the privacy of their personal information such as age, gender, income and web surfing habits. Concern about privacy is prevalent among all age segments, and increased with the respondent’s age from 67.3% among respondents 18-24 years to 85.7% of respondents 55 years and older.

“Online privacy is a prevailing concern for web surfers,” said Chuck Moran, VP of Marketing for Burst Media. “Advertisers must take concrete actions to mitigate consumers’ privacy concerns and at the same time continue to deliver their message as effectively as possible. In addition and as recently seen in the news flare up regarding Facebook’s privacy controversy, publishers need to be completely transparent about their privacy policies.”

The survey also found that most web users believe web sites are tracking their behavior online. Three out of five (62.5%) respondents indicated it is likely that a web site they visit collects information on how they navigate and interact with it.

Also of note was the revelation that personal privacy is not something people are willing to give up for more relevant advertising. Based strictly on the description “advertisements more relevant to interest,” only one-in-five (23.2%) respondents would not mind if non-personally identifiable information was collected if ads were better targeted.

To view the full copy of Burst’s Online Insights report on privacy please visit http://www.burstmedia.com/research/current.asp.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced the appointment of Jim Garrity to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer (CMO) of Wachovia Corporation in July of 2007, will provide strategic leadership and support for Burst’s global business objectives.

“Jim Garrity has a longstanding reputation as a dynamic leader who has played a key role in elevating the brands of Fortune 50 companies,” said Jarvis Coffin, president and chief executive officer for Burst Media. “His vast experience and proven success in marketing both services and technology will be a tremendous asset to Burst.”

During his decade long tenure as CMO of Wachovia, Garrity played an instrumental role in transforming the brand (Wachovia) into a national financial services powerhouse. He also developed a highly regarded marketing ROI measurement system that ultimately moved marketing investment choices from intuitive and anecdotal guesses to fact-based decisions. Prior to that role, Garrity held executive roles in sales and marketing at IBM and Compaq. At Compaq he led a rebranding effort as they entered more mainstream markets and introduced more innovative products.

“Today more than ever, companies rely on Burst’s unparalleled targeting capabilities to reach deeper and engage more with their audiences,” said Jim Garrity. “I look forward to supporting the company as it continues to deliver consistent, bankable results for web publishers, advertisers, and media professionals around the world.”

He also served as a member of the board of directors for the Association of National Advertisers (ANA) from 1995-2007 and as Chairman in 1998. Garrity founded the ANA’s New Technologies Committee in 1995 and chaired the committee until 2007. From 1996-2007 he was a member of the board of directors for the AdCouncil.

Garrity is a co-founder of Bellwether Digital Bridge, LLC, a consulting firm which helps advertisers, agencies, and digital media companies bridge the gap between traditional and digital media with integrated marketing campaigns. Additionally, he sits on the Board of Advisors to two technology companies, Yap (Charlotte, NC) and Visual IQ (Waltham, MA).

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Burlington, MA – January 13, 2009 – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news. Anchored by redOrbit.com and powered by Burst Media, the network includes more than 60 science and technology-focused websites, providing a unique opportunity for web marketers to reach 22 million highly educated, affluent and influential individuals. “The redOrbit Network aggregates original space, science, technology, and health content into a single entity,” said Eric Ralls, Founder and Publisher of redOrbit.com. “The network’s audience is intellectually curious – a trait that often puts them at the cutting edge for consumer products and services. They are the ideal audience for advertisers looking to reach technically savvy consumers who not only purchase products and services, but also influence the purchases of their family and friends.”

By providing web marketers with access to so many high impact sites at once, the redOrbit Network offers minimal buying complexity. As with all Burst Network offerings, the redOrbit Network provides full transparency, detailed reporting, and dedicated service.

“Advertisers recognize the increasing need for efficient media buys across appropriate mid and long tail sites on the internet,” said Don Byrnes, EVP of Media Sales at Burst Media. “The redOrbit Network offers media buyers a way to reach this desirable audience by combining the trust and experience of Burst Network with the editorial leadership of the highly recognized mid-tail publisher redOrbit.com.”
About redOrbit

RedOrbit, Inc., headquartered in Texas, was founded in November 2002. The web site, redOrbit.com, was launched in May 2003, with the goal of creating the largest, most unique internet community with the strongest consumer brand in the most underserved niche on the Web. redOrbit.com has since become the premier internet destination for space, science, health, and technology enthusiasts around the globe. For more information, visit www.redOrbit.com.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the world’s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network.

The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also enable the Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.

“Meeting the transparency and control requirements of the publishers in our Network and exceeding the performance expectations of our advertisers are key components of our vertical network strategy,” said Andy Horvitz, Vice President and General Manager of The Arts Ad Network. “adConductor, with its hosted offering and top notch professional services team, best meets our needs both for the launch of the network and as our organization and business grows.”

adConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. adConductor is one of the largest independent vendors of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities.

“There is an ongoing transformation of the advertising space and sophisticated vertical networks like the one built by The Arts Ad Network are taking part in this evolutionary process,” said Sean Keaveny, SVP of adConductor. “Advertisers are asking for the content-rich collection of sites that consumers visit and use. Advertisers who capitalize on the opportunities provided with this new approach will break through media clutter and reach the most interested consumers for their offer.”

About The Arts Ad Network

The Arts Ad Network is the world’s premier fine and performing arts content vertical ad network. The company represents a portfolio of content-rich arts web sites, with an audience of over 3,000,000 unique visitors monthly. The Arts Ad Network sells online advertising and sponsorship programs to brand advertisers and works closely with its publisher and agency partners to build successful campaigns. The Arts Ad Network is a division of Artfact.

Founded in 1989, Artfact.com is the largest global marketplace of fine and decorative arts, antiques, collectibles, and estate auctions and includes live online bidding with audio and video. The Artfact database now includes more than $101/£67 billion in unabridged auction results, including works by over 500,000 international artists. Artfact’s RFC Systems software manages the entire business of prestigious auction houses in seven countries and four languages. In 2007, Artfact purchased Invaluable.com, the leading provider of auction marketing services and databases to the United Kingdom market.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor ™, which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media (www.BurstMedia.com) released the results from a survey on the topic of ad clutter. The survey was administered to over 4,000 web users with the purpose of better understanding how ad clutter impacts a web users’ Internet experience, as well as its impact on the perception of advertisers who place ads on cluttered sites. Overwhelmingly, the findings reveal that websites cluttered with advertisements do a disservice to the publisher, the advertiser and the visitor.

According to the survey results, ad clutter not only annoys the audience but it also diminishes ad effectiveness. An astonishing three-quarters (75.5%) of the respondents who remain on a site they perceive to be cluttered say they pay less attention to advertisements appearing on its pages.

Additionally, although respondents accept that advertising will appear on a web page, for a majority (52.6%), there is low tolerance for more than two advertising units per web page. More than one-quarter (29.9%) of survey respondents immediately leave a site if they perceive it to be cluttered. Women are more likely than men to abandon a site that appears cluttered – 32.1% versus 27.5%.

A resounding survey finding is the negative impact advertising clutter has on a consumer’s perception of an advertiser’s products and services. One out of two (52.4%) respondents has a less favorable opinion of an advertiser when their advertising appears on a web page they perceive as cluttered. One-half (56.4%) of women claim clutter negatively impacts their opinion of an advertiser, versus 48.3% of men.

The survey also found that ad clutter’s negative impact on respondents’ opinions increases with age. Less than half (46.8%) of respondents 18-24 years were impacted negatively by clutter whereas nearly two-thirds (63.2%) of respondents 55 years and older were unfavorably impacted.

“One of the main obstacles to getting consumers’ attention online is ad clutter,” said Chuck Moran, VP of Marketing for Burst Media. “It is critical for advertisers to ensure their messages are being placed in a high quality content environment to receive the maximum exposure they deserve, and to preserve their brand’s reputation.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced the successful launch of the Kiwibox Teen Network, at www.KiwiboxNetwork.com. The network is anchored by Kiwibox (the primary business unit of Magnitude Information Systems, Inc: OTC Bulletin Board: MAGY, www.Kiwibox.com), the first social networking destination and online magazine where teens produce, discover, and share content while connecting with friends. Comprised of 21 teen-focused websites, the network allows brand advertisers to reach 8.6 million unique users across 93 million monthly ad impressions – making it one of the largest content rich web properties to reach teens.

For advertisers, the Kiwibox Teen Network represents a new way to reach a highly valued audience in a fully transparent, youth-safe environment. For publishers, it allows them to monetize their inventory more effectively with access to larger brand campaigns as well as participate in other partnership opportunities, providing additional revenue streams.

“Student.com is a social networking and resource site just for students. It made perfect sense for us to be part of this new teen network of sites put together by Burst Media,” said Jeff Edelman, Founder and Publisher of Student.com. “By being part of a network of sites that enhance the lives of teens, we can offer our visitors more relevant advertising, and provide advertisers an environment where their message will be seen and remembered.”

The partnership further cements Kiwibox’s position as a premier provider of teen content, and places the Kiwibox brand in front of more advertisers looking for a consolidated way to reach the elusive teen audience.

“By partnering with Burst Media to build the Kiwibox Teen network, we will allow brand advertisers to cost-effectively reach teens in one single online media buy,” said Mike Howard, COO of Kiwibox.com. “Members of the network will be able to leverage our extensive knowledge of how teens connect online and build value for advertisers. As we continue to expand the network, our partners will have an increased ability to share ideas, content, tools and marketing opportunities across both the web and mobile platforms.”

The network allows advertisers to reach teens using standard banners and creative integration opportunities. Kiwibox has a nine year history of developing and executing brand campaigns including contests, custom game integration, section sponsorships, micro-sites, site skins, and many other out-of-the-box placements.

“At Burst it is our approach to provide our clients with the most targeted manner in which to reach their audiences,” said Don Byrnes, EVP of Media Sales at Burst Media. “Our relationship with Kiwibox has allowed us to do this for the coveted teen audience who devour online content daily.”

To learn more about the Kiwibox Teen Network please visit:

www.KiwiboxNetwork.com.

About Kiwibox

Founded in 1999, Kiwibox.com is the first social networking destination and online magazine where teens produce, discover, and share content. Kiwibox members are teens in the know who go to Kiwibox to enjoy personalized content and share their interests with peers. Kiwibox provides one of the largest distribution and marketing channels to connect advertisers with the highly sought after teen audience, in a controlled and interactive environment. Kiwibox is the primary business unit of Magnitude Information Systems, Inc.(Magnitude) (OTC Bulletin Board: MAGY). For more information, visit www.Kiwibox.com.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the launch of the Burst Auto Intenders Network, powered by adConductor™. Unlike other vertical ad networks, this Network consists of an advertising program that moves beyond content to include behavioral targeting of ads to consumers who have exhibited purchase-intent behaviors such as a price search or configuration by make and model on in-market automotive sites. Ads are shown to these in-market auto shoppers when they visit any of 4,600 highly-targetable web sites in Burst Network.

“Reaching consumers at the tipping point of a major purchase decision is critical for marketers,” said David Cooperstein, CMO of Burst Media. “Our Auto Intenders Network gives auto marketers the opportunity to reach the consumer who has displayed in active interest in buying a car, even when they are engaged in other, lifestyle-oriented content. In this challenging economic environment, being able to reach the active shopper is powerful opportunity marketers cannot pass up.”

The behavioral component of the Burst Auto Intenders Network allows advertisers to take advantage of the broad reach provided by Burst Network to potentially reach over 50% of all in-market auto consumers. Additionally, the Network includes auto specific content that appeals to auto buyers and enthusiasts, and can be packaged with lifestyle content to reach valuable demographic segments such as Moms, men, environmentally aware consumers, and luxury seekers.

In addition to the benefits to advertisers, the Burst Auto Intenders Network provides web publishers with high quality brand advertising at higher CPMs. The Burst Auto Intenders Network joins other Burst vertical networks as a tool for advertisers to reach out to consumers with specific interests and invite them to engage with their brands. Other Burst vertical audience networks include Entertainment, Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, Thought Leaders and Wellness. Burst also offers publisher-led networks including the CDKitchen Cooking Network, the RealGM Sports Network, the Daily Jolt College Network and the Kiwibox Teen Network.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, today announced the launch of the Burst Thought Leaders Network. The network contains 140 websites delivering more than 150 million impressions monthly. Burst’s Thought Leaders Network delivers information to an affluent, predominantly male audience that is 35 years and older. Sites included in the network present an ideal venue for advertisers to reach decision makers who possess tremendous buying power and influence on consumer trends.

“Today’s thought leaders are drawn more than ever to the real time updates that news and information websites provide,” said David Cooperstein, CMO of Burst Media. “As news about the economy, politics, and world events affect decision makers, advertisers have an opportunity to create affinity with them through timely, targeted messages on content rich sites.”

“Our readers are riveted by the current stream of international, economic and political news,” said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. “They look to us to provide up-to-the-minute information that helps them better understand world events and the impact they have on their lives. By being part of a network of high quality, news driven sites we believe we will be able to offer our visitors more relevant advertising, and offer advertisers an environment where their message will be respected and read.”

The Burst Thought Leaders Network includes sites and blogs covering a variety of topics including: news, finance, politics, business, technology and international affairs. Many of the websites in the Burst Thought Leaders Network have been pre-qualified to run custom advertising creative and rich media ad units like expandables and in-banner video as well as high-impact sponsorships and placements. Additionally, many sites in the Network offer a clickable wallpaper unit. This cutting-edge creative unit, powered by AdCamo, offers advertisers a much larger creative footprint on websites to grab the attention of this very important and influential audience.

The Burst Thought Leaders Network joins other Burst vertical networks as a tool for advertisers to reach out to consumers with specific interests and invite them to engage with their brands. Other Burst vertical audience networks include Entertainment, Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, and Wellness. Burst also offers the CDKitchen Cooking Network, the RealGM Sports Network, and the Daily Jolt College Network.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, today announced that its ad management technology and services platform, AdConductor, has been selected by MTV Networks to power “MTVN Tribes,” the company’s vertical ad networks initiative. MTV Networks (MTVN), a division of Viacom (NYSE: VIA), recently announced MTVN Tribes, a series of demographic-focused vertical ad networks built around the company’s core online properties, including MTV.com, VH1.com, CMT.com, Spike.com and ParentsConnect.com. Tribes will use AdConductor for ad management, ad serving and publisher relationship services.

AdConductor enables centralized management of advertising operations across large networks of owned and affiliated websites. The technology platform coordinates the various aspects of ad network management including: inventory management and forecasting; ad sales; campaign setup, delivery and optimization; campaign reconciliation; and state of the art publisher reporting and management. As a result, AdConductor enables its publisher clients to offer advertisers highly engaged audiences with maximum advertising efficiency. Tribes extends the vertical reach of MTVN’s online presence, offering advertisers an efficient avenue to reach targeted consumer segments.

“There is an ongoing transformation of the advertising space, and sophisticated vertical networks like the ones built by MTV Networks are catalysts in this evolutionary process,” said Sean Keaveny, Senior Vice President of AdConductor Sales. “The portal mentality is losing ground and advertising is finally moving toward focused, content-rich websites that consumers visit and use. Advertisers that capitalize on the opportunities MTV Networks’ Tribes provide will break through the media clutter and engage finely targeted consumer segments on high quality, branded web properties.”

“Integrating a complete solution for the management of advertising distribution over many sites is a critical component of our vertical network strategy,” said Heather Hopkins, Senior Vice President and General Manager of Tribes for MTV Networks. “Tribes is about leveraging the power of the Web to connect the right marketer to the right consumer – at the right time and place. AdConductor helps us deliver on our commitment to always offering relevant advertising to consumers with an array of passions and interests.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

“AdConductor has been a part of our advertising operations for years,” said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. The Christian Science Monitor (csmonitor.com), is one of the most respected international daily newspapers, and recently renewed its contract with AdConductor. “Burst understands a publisher’s needs and their commitment to transparency in all of their applications assures us of the quality we demand. It is a pleasure to continue to work with AdConductor to enable our targeted advertising services.”

The growth of AdConductor’s client base solidifies its position as a leading ad management and ad serving technology for independent web publishers. AdConductor offers two different service levels – AdConductor’s Desktop solution is designed for publishers who are looking for a single-site ad serving and campaign management solution to power advertising programs. AdConductor also offers an Enterprise solution that enables centralized management of advertising operations across large networks of affiliated websites. AdConductor incorporates Burst Media’s twelve years of technological innovation and online advertising best practices, delivering its capabilities via multiple secure ad serving data centers.

“The online publishing environment is transforming, becoming even more specialized as content becomes customized for users,” said Sean Keaveny, Senior Vice President, AdConductor Sales. “By choosing AdConductor as a mechanism for advertising delivery, publishers can finely match appropriate ad content to their sites to maximize revenue opportunities.”

AdConductor client wins and renewals include: Americas’ SAP Users’ Group (ASUG), CatholicContent.com, EveryZing, F+W Media, Inc., Ideal Media, LLC., Kidz Bop L.L.C., MedTech Publishing Company, LLC, mybeautybestfriend, National Association of REALTORS® (realtors.org), Pangea Media, PawSpot.com, Powderhouse Productions, Inc. (shoetube.tv), RegionalServicesRated.com (RatingSmart.com), SheZoom, Inc., Summit Publishing Company, The Christian Science Monitor, The Daily Hampshire Gazette (GazetteNET.com), THEOOZE, Valassis Communications Inc., and Velocityscape.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

- Burst Media launches wellness ad network;

- Novus Print Media Network and Tribune Media Net expand partnership to include local online advertising;

- 130 year old Michigan newspaper takes internet ad sales to the next level with Local Thunder.

“Panraven’s StoryAds solution represents a new, dynamic media type that has already demonstrated exceptional user engagement in the form of impressive click-through and pass-along rates,” said Cecyl Hobbs, CFO of Panraven. “Burst’s 12 years of experience working directly with publishers and advertisers affords them a unique understanding of the needs of this marketplace. We chose to work exclusively with Burst Media as our launch partner to bring the powerful StoryAds creative unit to a huge network of advertisers and independent web publishers.”

With highly interactive capabilities, Panraven’s StoryAds offers versatile solutions for advertisers to communicate their message to consumers. This new rich media unit offers robust, easy-to-use tools and template designs to help advertisers build their own StoryAds with existing creative assets. Additionally, Panraven’s StoryAds can be shared by consumers via email, Facebook and MySpace pages, or blog posts. StoryAds also allow for full user interaction including data entry, testimonials, contests, sweepstakes submission, and more.

As a partner to Panraven, Burst Network can distribute an advertiser’s StoryAds across the more than 4,600 high quality independent websites in its fully transparent online ad network. Advertisers utilizing Panraven’s rich media technology will be able to employ Burst Network’s robust targeting, optimization, tracking and reporting capabilities. StoryAds exemplifies Burst’s commitment to expand the creative options available to advertisers from an ad network. Creative solutions available on Burst Network include rich media, mobile, video and other “out-of-the-box” interactive ad units.
About Panraven

Panraven offers an exciting and powerful new way for people to capture, share and treasure their memories and passions. The multimedia service allows people to chronicle and communicate their life experiences through vibrant, expressive stories that can be viewed and shared online and printed in high-quality professionally bound books. Founded in 2005 and based in Cambridge, Massachusetts, Panraven is privately held. For more information, visit www.panraven.com.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

“Our partnership with Burst Media provides a unique opportunity that benefits advertisers, publishers, and consumers,” said Mark Miller, Managing Director of The Daily Jolt. “By partnering to create a college focused vertical advertising network, Burst Media provides an experienced national sales team that leverages the Daily Jolt’s brand equity and position in the college marketplace. This will allow publishers and advertisers to reach a broad audience and to provide targeted offers to the right people.”

In a recent Burst Media research study, college students were found to be the only demographic that spends more time online than with any other media type. The Daily Jolt College Network gives brand advertisers an easy solution for reaching these valuable college students and alumni in a single online media buy that provides comprehensive campaign management and consolidated reporting. The partnership will further cement The Daily Jolt’s position as a premier provider of content to college students, and bring the Daily Jolt brand in front of more advertisers looking to reach students across campuses nationwide.

“Working with The Daily Jolt as a partner presents a great opportunity for Burst Media and its clients,” declares Jarvis Coffin, CEO and co-founder of Burst Media. “The audience this network delivers has disposable income, an incredible influence on what’s in and what’s out, and is still developing brand loyalties. The beauty of the Daily Jolt College Network is that it brings this audience together – and will make it easy for advertisers to reach a highly valued target connected to truly great content, all in a single media buy.”

Burst’s Daily Jolt College Network is the third publisher-sponsored ad network to be launched by Burst Network in 2008, following the debut of the RealGM Sports Network and CDKitchen Cooking Network. Access to the Daily Jolt College Network is available only through Burst Network, Burst Media’s brand advertising division. This exclusive offering provides publishers in the network an expert sales team with deep advertiser relationships. Burst Media’s other branded vertical network offerings include the Burst Green Network, Burst Family Travelers Network, Burst Life Stages Network, Burst Early Adopters Network, and Burst Moms Network.

Click here to learn more about the Daily Jolt College Network or visit www.burstmedia.com/dailyjolt.asp.
About The Daily Jolt

The DailyJolt operates a national network of 200 campus-specific web sites run by a team of students on each campus. The Jolt is an authentic student voice – independent of the school’s Administration – featuring Campus Forums, Food Guide, Job Board, Love & Relationships Forums, Marketplace, Movies & Music, Ride Board, Sports, and Technology. The site’s content caters to males and females ages 18-30 that are either in college or have recently graduated. The Daily Jolt was first started by a group of college students from Amherst and Brown in 1999 and currently serves 15 million impressions to 500,000 unique visitors per month.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Burlington, MA-July 08, 2008- Burst Media, a leading provider of advertising representation, services and technology to independent web publishers, today announced that Reed Business Information (RBI) has renewed its contract for AdConductor, Burst’s online advertising management solution. AdConductor offers an integrated ad operations technology platform, and management services that enable web publishers and media companies to power online advertising operations. RBI has renewed with AdConductor to continue the success they have had with the growth of their online ad sales.

Reed Business Information provides a range of communication and information channels including magazines, online media, and marketing services around the globe. In 2006, RBI turned to AdConductor for a technology and service solution to manage ad operations for their various online publications. AdConductor’s well-tested and highly scalable inventory forecasting, campaign management, reporting, targeting and billing tools help Reed Business Information deliver the advertising they sell across their network of B2B web sites.

“As a business to business publisher, we had ample opportunity to expand digitally but lacked the infrastructure to manage our growing online advertising business,” said John Blanchard, Vice President of Manufacturing of Reed Business Information. “AdConductor provides us with the tools and expertise that help deliver online ads to the right place, at the right time, and maximize our yield. The AdConductor team of dedicated professionals helps us to continually refine the processes, build custom applications and reports and offer the support that our ad operations need. Partnering with AdConductor has definitely had a positive impact on our online revenue.”

The AdConductor technology serves billions of ads every month to thousands of websites, ad networks and leading publishing organizations like RBI. AdConductor’s easy to use interface, inventory forecasting, campaign optimization, campaign reporting and customer service all contributed to RBI’s decision to renew their contract. In addition RBI cited the increased efficiency, cost effectiveness and a maximized CPM yield as factors in their decision to renew their relationship with AdConductor.

“The business opportunity presented by online advertising is becoming critical to offline publishers,” said Jarvis Coffin, CEO of Burst Media. “Publishers like Reed Business Information understand the need to manage their online business with a scalable solution like AdConductor to fuel business growth. AdConductor is honored to be working with Reed Business Information to deliver top-tier technology and services to their business publications.”
About Reed Business Information

Reed Business Information (RBI), the largest business-to-business publisher in the U.S., offers business professionals in the media, manufacturing, electronics, construction and retail industries more than 80 market-leading, business-to-business publications, 55 Websites, custom publishing, directories, research and direct-marketing lists. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) – a world-leading publisher and information provider operating in the science and medical, legal, and business-to-business industry sectors. Additional information can be found at www.reedbusiness.com/us.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.