NEW YORK – KN Dimestore, a division of Knowledge Networks, announced today the signing of three major new publishers and media technology companies that will leverage its real-time survey data delivery to optimize online ad campaigns. The new clients — video ad network BrightRoll, video marketing company TubeMogul, and socially oriented ad facilitator SocialVibe – join companies like Rocket Fuel and interclick in relying on KN Dimestore for expressed intent data and brand metrics to power their optimization engines.

Key to the agreements is KN Dimestore’s platform, which enables seamless insertion of multi-question surveys into streaming video and display ads, without disrupting the user experience. Dimestore results are then transferred in real time, enabling clients to easily incorporate that attitudinal and brand metric data into predictive algorithms for optimization purposes, or store the findings within a database for use in identifying and building audience models.

“Agencies and brands feel more comfortable committing to large buys when they know a provider will maximize performance in real time,” said Bright Roll Senior VP of Research and Marketing Daryl McNutt. “Video ad providers need to fine-tune their results immediately based on consumer feedback, and KN Dimestore’s platform gives us that ability. Moreover, the results the agencies obtain make them even more eager to renew.”

“Real-Time Optimization has become a clear business advantage for our clients,” said Florian Kahlert, KN Dimestore Senior VP of Business Insight. “Our experience in powering RTO with expressed intent data from online surveys means that a growing number of companies see KN Dimestore as a key value-add. We’re pleased to see this approach, which we pioneered in display last year, gain momentum in the video and social markets.”

The new client companies are:

BrightRoll, the leading provider of online video advertising services;
SocialVibe, whose value-exchange advertising platform rewards consumers for their attention to rich media brand engagements; and
TubeMogul, the first demand side platform built exclusively for video advertising.

KN Dimestore, a subsidiary of Knowledge Networks – one of the top 15 custom market research companies in the U.S. – provides cost-effective and easy-to-implement online ad effectiveness measurement solutions to agencies, networks, and online publishers. Developed by online advertising insiders, the company’s survey technology allows clients to conduct multi-question custom surveys within the footprint of the ad campaign (display or video) without requiring overlays or pop-up invitations.

Knowledge Networks is passionate about research in marketing, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do. We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.

KN delivers affordable, statistically valid online research through KnowledgePanel® and leverages a variety of other assets, such as world-class advanced analytics, an industry-leading physician panel, an innovative platform for measuring online ad effectiveness, and a research-ready behavioral database of frequent supermarket and drug store shoppers.

SAN FRANCISCO, CA – BrightRoll, the leading provider of digital video advertising services, today announced the launch of real-time bidding for buyers on its online video advertising marketplace, The BrightRoll Exchange (BRX). The availability of real-time bidding allows buyers to target audiences at the individual impression level across BRX’s vast inventory of premium digital video content, while leveraging a dynamic pricing model to optimize campaign spend. Leading buyers including RocketFuel, Turn, DataXu, MediaMath, Media6Degrees and TubeMogul have signed on to execute video buys in real time via BRX.

“Online video advertising now reaches half of the American population and this trend will only accelerate,” said Bill Demas, president and CEO of Turn. “As advertisers increasingly use video to connect with their audiences, we are seeing a strong demand for RTB efficiencies in video. This partnership with BrightRoll enables brands to leverage Turn’s leading media and audience optimization capabilities to drive audience engagement across the largest sources of premium video content on the web.”

Media buyers who take advantage of BRX’s real-time bidding functionality can optimize performance by targeting only the users that are most valuable to them using anonymized data. Unlike bulk buying, which targets large audiences by category at a fixed rate, real-time bidding enables buyers to purchase video ads on an impression-by-impression basis at the price they’re willing to pay. BRX conducts a dynamic auction for each impression, enabling true market pricing so that buyers minimize their spend by paying for only the impressions they want.

“The use of DataXu’s unique impression-level decisioning technology integrated with BRX maximizes performance against an advertiser’s marketing objectives, increasing confidence that their investment in online video is money well spent,” said Adrian Tompsett, director of business development at DataXu. “Advertisers and agencies get superior campaign results by combining the sight, sound, and motion of online video with programmatic buying, optimization and advanced analytics.”

“The launch of our real-time bidding capabilities comes in direct response to market demand and the incredible momentum we have behind us as the largest video ad exchange in the industry,” said BrightRoll CEO and co-founder Tod Sacerdoti. “Since its inception, we’ve focused on making BRX the leading marketplace for buyers and sellers. This translates to highly targeted, efficient video campaigns for advertisers and more revenue for publishers.”

BRX offers buyers the reach, targeting, delivery controls and reporting capabilities required to execute brand-safe video campaigns at scale. Access to its real-time bidding capabilities are available via a simple technical integration and certification process.

About The BrightRoll Exchange
The BrightRoll Exchange (BRX) is the world’s premier online video advertising marketplace with thousands of sites and more than 100 million monthly unique viewers. BRX offers buyers access to massive pools of audited, brand-safe inventory, transparent site-lists and advanced audience targeting. BRX provides publishers a convenient and effective way to maximize monetization of their available inventory. For more information visit www.brx.com or read more on the BRX blog.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore Media Metrix service. Interest in the annual World Series of Poker Tournament drove traffic to Online Gambling sites during the month as the heavily anticipated ‘main event’ commenced. More than 170 million Americans visited a Retail site in July shopping for toys, tickets, and other consumer goods.

“The World Series of Poker tournament brought out the competitive side of Americans in July, prompting millions to visit online gambling sites to test their card-playing skills,” said Jeff Hackett, senior vice president of comScore Media Metrix. “Retails sites were also popular in July, with Toy sites faring particularly well as parents shopped for games and activities to keep their kids occupied during their summer vacation.”

Americans Place their Bets
The ‘main event’ of the World Series of Poker annual tournament took place in July, spurring interest in the game among Americans. More than 13.4 million people visited an Online Gambling site during the month, an 11-percent increase versus June. PokerStars ranked as the category leader with 2.4 million visitors (up 8 percent), followed by FullTiltPoker with 2.3 million visitors (up 14 percent), Kingolotto Network with 2.0 million visitors (up 31 percent), and UltimateBet.com Online Poker with 1.0 million visitors (up 33 percent).

Online Retail Sites Busy During Summer
Several Retail sub-categories ranked among the top gaining categories for the month, including Toys, Mall, Tickets and Consumer Goods. Parents found ways to keep vacationing students busy with Toys sites, up 11 percent in July to 18.4 million visitors. Toysrus Sites ranked #1 in the category with 6.6 million visitors during the month (up 4 percent), followed by The LEGO Group with 2.9 million (up 24 percent), Disney Shopping with 1.7 million (up 7 percent) and AmericanGirl.com with 1.3 million (up 75 percent).

Mall sites also flourished during the month, growing 11 percent to 18.1 million visitors. Sam’s Club ranked #1 in the category with 4.7 million visitors (up 6 percent). HSN.com followed in second with 3.6 million visitors (up 18 percent), while FingerHut.com had 2.0 million visitors (up 24 percent) and MyDealMatch.com had 1.8 million visitors (up 9 percent).

Travel Information Sites Soar through July
The Travel Information site category saw strong growth during the month with 59.2 million visitors, up 11 percent versus June to reach the all-time high for the category. TravelAdNetwork ranked #1 with 18.9 million visitors, representing a 16-percent increase since June. TripAdvisor Sites ranked second with 13.1 million visitors, followed by Yahoo! Travel with 11.0 million visitors (up 14 percent), AOL Travel with 5.1 million (up 7 percent) and Bing Travel with 4.9 million (up 6 percent).

Top 50 Properties
Google Sites ranked as the #1 property in July with 178 million visitors, followed by Yahoo! Sites with 174 million and Microsoft Sites with 165 million. The Mozilla Organization jumped 10 positions in the ranking with 35.1 million visitors, while The Washington Post Company climbed 5 spots to 27.7 million visitors.

Top 50 Ad Focus Ranking
BrightRoll Video Network led the July Ad Focus ranking with a potential reach of 96 percent of Americans online, followed by SpotXchange Video Ad Network with a 93-percent reach. YuMe Video Ad Network climbed four spots to capture the #3 ranking with an 89-percent reach.

Table 1
___________________________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
July 2010 vs. June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                      .
Total Unique Visitors (000)
Jun-10    Jul-10    % Change    Rank by
Unique
Visitors
Total Internet : Total Audience    215,061   213,584      -1         N/A
PCH.COM                              4,957     7,599      53         200
Apollo Group, Inc.                   5,605     7,259      30         206
NFL Internet Group                   7,583     9,744      28         160
Mail.com Media Corporation           4,925     6,017      22         250
Intergi Entertainment And Games      7,968     9,582      20         164
Manta.com                           11,790    14,177      20         105
TheFind                             11,419    13,721      20         109
The Mozilla Organization            29,576    35,115      19          29
MerchantCircle.com                   7,270     8,602      18         177
Staples.com Sites                    5,852     6,874      17         213
___________________________________________________________________________________
*Ranking based on the top 250 properties in July 2010. Excludes entities whose growth was
primarily due to implementation of Media Metrix 360 unified digital audience measurement.

Table 2
_______________________________________________________________________________________
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
July 2010 vs. June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                          .
Total Unique Visitors (000)
Jun-10    Jul-10    % Change
Total Internet : Total Audience        215,061   213,584       -1
Gambling – Online Gambling              12,054    13,418       11
Retail – Toys                           16,592    18,423       11
Retail – Mall                           16,330    18,070       11
Travel – Information                    53,537    59,163       11
Retail – Tickets                        26,733    28,990        8
Business to Business                    49,735    53,687        8
Retail – Consumer Goods                 23,292    24,926        7
Entertainment – Humor                   48,484    51,793        7
Business/Finance – Personal Finance     57,403    60,816        6
Services – Coupons                      32,723    34,507        5
_______________________________________________________________________________________

Please follow this link to view tables 3 and 4: http://comscore.com/Press_Events/Press_Releases/2010/8/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_July_2010

comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

NEW YORK – August 9, 2010 – Magnetic (www.magnetic.is), the leader in search re-targeting, today announced integration with BrightRoll, the leading provider of online video advertising services, to improve and optimize performance on video ads. BrightRoll now has a key differentiator, where it can apply the pinpoint accuracy of search engine marketing to deliver brand-building engaging ads to customers wherever they are on the purchase funnel. This is one of multiple agreements Magnetic has entered with video ad networks.

Search engine marketing is the highest performing form of advertising on the web. Magnetic applies this performance to other forms of display advertising. When users finish researching interests and leave the search engine, Magnetic’s search data enables re-targeting on all types of ads wherever consumers are on the web to significantly increase conversions. Magnetic has more than 200 million user profiles on a wide array of consumer interests such as finance, autos, consumer packaged goods, and travel.

“The amazing power of online video creates a visceral response from users, given how engaging the ads can be. Imagine serving a stylistic video of a BMW racing through the streets of New York to a user who is in purchase mode for a luxury car – and we know this because the user’s key word searches show the exact intent. This is the branding opportunity we are delivering,” said Josh Shatkin-Margolis, CEO of Magnetic. “By combining this opportunity with search, the highest converting source of data, we’ve made it easy for advertisers to create a perfect synergy of ad creative, media, and data.”

According to comScore, more than 177 million U.S. Internet users watched video content in June, and it recognizes BrightRoll as a top video ad networks in terms of potential reach of the total U.S. population. Online video advertising offers more variety and options in visually engaging with consumers than static text ads. As the segment applies search re-targeting to find the right audience in online video advertising, BrightRoll advertisers can now leverage search intent data with their own knowledge of what consumers want.

“We view search re-targeting as a valuable tool that allows advertisers to reach specific consumers who will be most receptive to their brand messages,” said Tod Sacerdoti, CEO of BrightRoll. “By combining Magnetic’s targeting technology with our video advertising platform, we’re able to solve the needs of our advertisers by delivering targeted campaigns at scale with a high return on investment.”

Magnetic is making search re-targeting easy for ad networks, agencies and DSPs. Its open marketplace leverages search intent data for all types of display advertising.

About Magnetic
Magnetic™ makes search re-targeting easy. The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online. With more than 200 million search profiles, Magnetic significantly lifts the value of media and improves campaign performance. Magnetic’s advanced technology provides the largest payment to search data providers. It is the search data partner of choice for more than 90 leading agencies, ad networks and DSPs. Magnetic is headquartered in New York, funded by investors including Roger Ehrenberg, Founder Collective and NYC Seed. For more information visit: www.magnetic.is.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month, and Google Sites accounting for 39 percent of all videos viewed online in the U.S.

Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in November as it delivered 12.2 billion videos viewed with YouTube.com accounting for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 924 million videos viewed (3.0 percent) followed by Viacom Digital with 500 million (1.6 percent) and Microsoft Sites with 480 million (1.5 percent).

_________________________________________________________________________
Top U.S. Online Video Content Properties* by Videos Viewed
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                            Videos (000)          Share (%) of Videos
Total Internet : Total Audience      30,986,670                  100.0%
Google Sites                         12,215,994                   39.4%
Hulu                                    923,805                    3.0%
Viacom Digital                          499,497                    1.6%
Microsoft Sites                         479,638                    1.5%
Yahoo! Sites                            470,804                    1.5%
Fox Interactive Media                   446,460                    1.4%
Turner Network                          336,952                    1.1%
CBS Interactive                         287,588                    0.9%
AOL LLC                                 227,797                    0.7%
MEGAVIDEO.COM                           201,199                    0.6%

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________________

Top 10 Video Content Properties by Viewers

More than 170 million viewers watched an average of 182 videos per viewer during the month of November. Google Sites attracted 129 million unique viewers during the month (94.7 videos per viewer), followed by Yahoo! Sites with more than 55 million viewers (8.5 videos per viewer) and Fox Interactive Media with 50 million viewers (8.9 videos per viewer). The average Hulu viewer watched 21.1 videos during the month, representing another all-time high for the property.

_________________________________________________________________________
Top U.S. Online Video Content Properties* by Unique Viewers
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                        Unique Viewers    Average Videos
(000)           Per Viewer
Total Internet : Total Audience       170,647            181.6
Google Sites                          129,037             94.7
Yahoo! Sites                           55,145              8.5
Fox Interactive Media                  49,981              8.9
CBS Interactive                        47,460              6.1
Hulu                                   43,738             21.1
Microsoft Sites                        43,280             11.1
Viacom Digital                         42,572             11.7
FACEBOOK.COM                           31,107              5.1
AOL LLC                                30,992              7.4
Amazon Sites                           27,169              2.6

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________________

Top Video Ad Networks by Potential Reach

In November, Tremor Media ranked as the #1 video ad network with a potential reach of 85 million viewers, or 49.8 percent of the total viewing audience. Advertising.com Video Network ranked second with a potential reach of 80 million viewers (47.1 percent penetration) followed by YuMe Video Network with 73 million viewers (43.0 percent).

_________________________________________________________________________
Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                                            Unique Viewers     Viewer Penetration
(000)
Total Internet : Total Audience                           170,647           100.0%
Tremor Media – Potential Reach                             84,977            49.8%
Advertising.com Video Network – Potential Reach            80,403            47.1%
YuMe Video Network – Potential Reach                       73,419            43.0%
SpotXchange Video Ad Network – Potential Reach             66,090            38.7%
BBE – Potential Reach                                      55,562            32.6%
BrightRoll Video Network – Potential Reach                 49,754            29.2%
TidalTV – Potential Reach                                  39,944            23.4%
ScanScout Network – Potential Reach                        33,531            19.6%
Digital Broadcasting Group (DBG) – Potential Reach         26,283            15.4%
Nabbr – Potential Reach                                    17,646            10.3%
_________________________________________________________________________

Other notable findings from November 2009 include:

The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 20.0 percent penetration of online video viewers, BBE with 17.5 percent, and BrightRoll Video Network with 16.6 percent.
84.8 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 12.2 hours of video.
128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).
38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).
The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.
The duration of the average online video was 4.0 minutes.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

To order this report:

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with Google Sites accounting for more than 10 billion.

Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in August as it surpassed the 10 billion videos viewed threshold, representing 40 percent of all videos viewed online. YouTube.com accounted for 99 percent of all videos viewed at the Google Sites property. Microsoft Sites ranked second with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent).

_________________________________________________________________
Top U.S. Online Video Content Properties* by Videos Viewed
August 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property           Videos (000)      Share (%) of Videos
Total Internet       25,366,195          100.0
Google Sites         10,051,924           39.6
Microsoft Sites         546,547            2.2
Viacom Digital          539,471            2.1
Hulu                    488,255            1.9
Fox Interactive Media   380,115            1.5
Yahoo! Sites            355,226            1.4
Turner Network          298,991            1.2
CBS Interactive         168,993            0.7
Disney Online           162,934            0.6
AOL LLC                 156,871            0.6

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________

Top 10 Video Content Properties by Viewers

More than 161 million viewers watched an average of 157 videos per viewer during the month of August. Google Sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft Sites with 54.9 million viewers (10 videos per viewer) and Yahoo! Sites with 51.6 million viewers (6.9 videos per viewer).

_________________________________________________________________
Top U.S. Online Video Content Properties* by Unique Viewers
August 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property             Unique Viewers (000)    Average Videos per Viewer
Total Internet                    161,109             157.4
Google Sites                      121,393              82.8
Microsoft Sites                    54,859              10.0
Yahoo! Sites                       51,583               6.9
Fox Interactive Media              48,914               7.8
Viacom Digital                     42,415              12.7
Hulu                               38,513              12.7
CBS Interactive                    35,688               4.7
Turner Network                     28,151              10.6
AOL LLC                            28,092               5.6
Facebook.com                       24,229               4.1

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________

Top Video Ad Networks by Potential Reach

In August, Tremor Media ranked as the #1 video ad network with a potential reach of 68 million viewers, or 42.2 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 59.1 million viewers (36.7 percent penetration) followed by ScanScout Network with 57.6 million viewers (35.7 percent).

_______________________________________________________________________________________
Top U.S. Online Video Ad Networks by Potential Unique Viewers
August 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                                             Unique Viewers (000)     Viewer Penetration
Total Internet : Total Audience                                   161,109                  100.0
Tremor Media – Potential Reach                                     68,010                   42.2
YuMe Video Network – Potential Reach                               59,100                   36.7
ScanScout Network – Potential Reach                                57,581                   35.7
Broadband Enterprises Video Network – Potential Reach              54,858                   34.1
BrightRoll Video Network – Potential Reach                         53,369                   33.1
Advertising.com Video Network – Potential Reach                    52,996                   32.9
SpotXchange Video Ad Network – Potential Reach                     47,304                   29.4
Break Media Video Ad Network – Potential Reach                     35,672                   22.1
Digital Broadcasting Group (DBG) – Potential Reach                 26,537                   16.5
TidalTV – Potential Reach                                          21,101                   13.1
_______________________________________________________________________________________

Other notable findings from August 2009 include:

The top video ad networks in terms of their actual delivered reach were: Tremor Media Video Network (19.5 percent penetration of all online video viewers), BrightRoll Video Network (16.2 percent penetration), and BroadbandEnterprises.com (14.8 percent penetration).
81.6 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 582 minutes of video, or 9.7 hours.
120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
The duration of the average online video was 3.7 minutes.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Hulu Reaches All-Time High with 457 Million Video Views

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.

Top 10 Video Content Properties by Videos Viewed

In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 percent) followed by Microsoft Sites with 631 million videos viewed (3.0 percent).
_____________________________________________________________________________

Top U.S. Online Video Content Properties* by Videos Viewed July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                   Videos       Share (%) of   Videos

Total Internet         21,371,342              100.0

Google Sites            8,953,948               41.9
Viacom Digital            812,343                3.8
Microsoft Sites           630,631                3.0
Fox Interactive Media     558,500                2.6
Hulu                      457,010                2.1
Turner Network            390,848                1.8
Yahoo! Sites              374,746                1.8
Disney Online             169,756                0.8
CBS Interactive           150,165                0.7
ABC Television            137,800                0.6
_____________________________________________________________________________

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Top 10 Video Content Properties by Viewers

More than 158 million viewers watched an average of 135 videos during the month of July. Google Sites surpassed its all time high with 121 million unique viewers during the month (74.1 videos per viewer), followed by Microsoft Sites with 65 million viewers (9.8 videos per viewer) and Fox Interactive Media with 52 million viewers (10.8 videos per viewer).
_____________________________________________________________________________

Top U.S. Online Video Content Properties* by Unique Viewers July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                Unique Viewers (000)    Average Videos per Viewer

Total Internet                       158,384                        134.9

Google Sites                         120,852                         74.1
Microsoft Sites                       64,540                          9.8
Fox Interactive Media                 51,830                         10.8
Yahoo! Sites                          47,363                          7.9
Viacom Digital                        42,415                         19.2
Hulu                                  38,132                         12.0
Turner Network                        35,676                         11.0
CBS Interactive                       30,736                          4.9
AOL LLC                               24,161                          5.2
FACEBOOK.COM                          20,517                          4.0
_____________________________________________________________________________

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Top Video Ad Networks by Potential Reach

In July, ScanScout Network ranked as the #1 video ad network with a potential reach of 80.1 million viewers, or 50.6 percent of the total viewing audience. Tremor Media ranked second with a potential reach of 71.1 million viewers (44.9 percent penetration) followed by YuMe Video Network with 68.1 million viewers (43.0 percent).

_____________________________________________________________________________

Top U.S. Online Video Ad Networks by Unique Viewers July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                           Unique Viewers (000)    Viewer Penetration

Total Internet : Total Audience                 158,384                 100.0
ScanScout Network – Potential Reach              80,134                  50.6
Tremor Media – Potential Reach                   71,170                  44.9
YuMe Video Network – Potential Reach             68,163                  43.0
Broadband Enterprises Video Network -            62,680                  39.6
Potential Reach
BrightRoll Video Network – Potential Reach       62,357                  39.4
Advertising.com Video Network – Potential Reach  53,802                  34.0
SpotXchange Video Ad Network – Potential Reach   47,428                  29.9
Break Media Video Ad Network – Potential Reach   36,262                  22.9
Nabbr – Potential Reach                          19,918                  12.6

_____________________________________________________________________________

Other notable findings from July 2009 include:

The top video ad networks in terms of their actual delivered reach were: Tremor Video Network (20.1 percent viewer penetration), Brightroll Video Network (17.4 percent), and BroadbandEnterprises.com (14.4 percent).
81.0 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 500 minutes of video, or 8.3 hours.
120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer).
48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer).
The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer.
The duration of the average online video was 3.7 minutes.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09. 3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape. Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009, according to this published report.

The report, Online Video Advertising Networks 2007 – 2010: Emerging and Surging, details video inventory and gross media spend for both up-and-coming and established avail executions, including in-banner video, remnant/3rd party pre-roll sales, video overlays, video search and podcasting.

Each video advertising network vertical is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, media spend and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 39% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Major video search networks Blinkx, Truveo and Magnify.net handled a combined 420 million average monthly search requests in 2008, and forecast to generate $30 million in corresponding revenue 2009.

Podcast inventory averaged some 84 million units per month in 2008, taking in gross billings estimated at $25.9 million, equaling approximately 55% of total paid media spend made against branded premium and semi-professional content categories.

“Video advertising networks are a vital economic engine of online video monetization,” commented research director Paul A. Palumbo.

“These tenacious, entrepreneurial networks are endemic to the broadband publishing medium, propelling video advertising inevitably onward toward greater accountability, higher ROI and wider adoption by agencies and marketers.”

Some of the Topics covered:
EXECUTIVE SUMMARY
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2008
AD NETWORK SHARE OF PREMIUM PRE-ROLL GROSS BILLINGS: 2008
VIDEO OVERLAY NETWORK MEDIA SPEND AND AVAIL GROWTH
VIDEO OVERLAY NETWORK GROSS MEDIA BILLINGS: 2008 – 2010
VIDEO SEARCH GROSS MEDIA BILLINGS: 2007 – 2010
VIDEO ADVERTISING AND SEARCH NETWORKS: 2007 – 2010

Companies Mentioned:
Adapt.Tv
Aol/Truveo
Bbe (Broadband Enterprises)
Brightroll
Eyeblaster
Eyewonder
Kiptronic
Magnify.Net
Mixpo
Pointroll
Scanscout
Spotxchange
Tremor Media
Videoegg
Wizzard Software/Media
Worldnow
Yume Networks

For more information visit http://www.researchandmarkets.com/research/2d50db/online_video_adver

San Francisco – May 23, 2008 – BrightRoll, the only branded video advertising network, today announced the end of video rich media fees in response to industry-wide demand from advertisers seeking a more cost-effective and scalable way to execute video ad campaigns across branded properties online.

Agencies and the advertisers they represent are increasingly frustrated with the challenges of implementing online video campaigns. The need to work with multiple vendors, increased use of new video ad formats and lack of clarity into inventory quality play a significant role in eroding efficiencies, leading to poor performance and limited campaign distribution.

BrightRoll’s integrated solution allows advertisers to execute all of their online video advertising campaigns through a single vendor, including media distribution without video rich media fees – eliminating the hassles of working with multiple vendors to execute an online video campaign.

Among the advertisers seeing success from their recent BrightRoll-executed campaigns are Liberty Mutual and The National Geographic Channel. These advertisers and their agencies have benefitted from streamlined campaign execution, reduced fees and enhanced operational efficiency.

BrightRoll offers media distribution through its network of more than 500 branded publishers and supports every widely accepted display and video ad unit. The company’s video rich media services offer a compelling solution for advertisers that are looking to integrate video advertising into display inventory in addition to in-stream inventory, and major agencies are adopting its approach.

“BrightRoll enables agencies to convert any piece of video content into a compelling online video campaign at the price of media distribution,” said Tod Sacerdoti, founder & CEO, BrightRoll. “Advertisers’ budgets should only be spent on creating and distributing compelling content, and our massive, cost-effective reach coupled with best of breed video technology is a can’t miss proposition for agencies.”

As video advertising continues to gain momentum (eMarketer expects rich media and video ad spending to reach $9.4 billion by 2012), BrightRoll is helping leading brands take advantage of the medium by making campaign execution and development more streamlined, targeted and cost-effective.

“We believe that BrightRoll’s distribution, customization and service offerings uniquely serve the needs of our agency,” said Vivian Herron, digital media planner, Hill Holliday. “BrightRoll allows us to accurately and cost-effectively target campaigns, such as the Liberty Mutual Responsibility Project, and the additional video rich media services allow our agency and our clients to maximize the value of every dollar in the campaign budget.”

“Video is one of the most compelling forms of advertising on the market and we feel that BrightRoll’s level of customization and distribution channels ideally suits the needs of our agency and our clients including The National Geographic Channel,” said Aaron Driver, media planner, Mediasmith. “By including rich media services, video delivery, and a top tier site list in its offering, BrightRoll has allowed us to successfully and cost-effectively execute campaigns that capture our target audience’s attention.”

Launched in July 2006, BrightRoll is the only advertising network wholly focused on matching quality brand advertisers with the country’s top branded media properties. The company executes video campaigns on two-thirds of the top 100 online media properties in the United States.

About BrightRoll

BrightRoll is the world’s largest and most trusted video advertising network, having served billions of advertisements since founding. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including more than half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, California. BrightRoll offers its service at http://www.brightroll.com.

Despite massive retail promotions around HDTV, a dramatic rise in HD content and studies demonstrating the superior performance of HD ads, television advertisers have yet to fully realize the benefits of HD due to a lack of critical mass amongst TV owners. Indeed, the Consumer Electronics Association estimated HDTV penetration at just 33% of U.S. households as of July 2007.

BrightRoll’s proprietary HD unit takes advantage of the overwhelming number of consumers with broadband connections and LCD monitors, as well as the growing number of advertisers with HD-ready creative. With BrightRoll, advertisers can now use HD content to reach more than 65% of all Internet consumers, which is significantly higher than the reach of HD ad units on television or any other medium. Additionally, BrightRoll simplifies HD campaigns for advertisers by providing access to the largest segment of pre-approved, HD-ready publishers online and eliminating rich media delivery fees which reduce the value of campaign ad spend.

BrightRoll is offering innovative advertisers the industry’s broadest reach across branded, HD-ready publishers and is working with a variety of entertainment and technology advertisers and agencies to develop, experiment with and deliver compelling high touch campaigns.

“To date, video advertising has been limited in terms of video unit size and quality and advertisers have continually struggled to scale campaigns across large amounts of branded inventory,” said Mike Racic, senior vice president, Universal McCann. “BrightRoll’s new full screen, HD unit offers a vehicle to reach our targeted audiences at scale, helping us to promote ad campaigns in an environment that is both powerful and brand-friendly.”

Since the company’s launch in July 2006, BrightRoll has secured its place as a premier video advertising network that connects hundreds of top tier publishers and advertisers looking to deliver high-quality, compelling campaigns that are targeted, trackable and scaleable. BrightRoll’s advertising network offers unmatched ad delivery and campaign management solutions across brand-safe inventory that is ideally suited to leading brand advertisers.

As high-quality advertisements begin to make their way online, BrightRoll works with advertisers and media agencies to realize the benefits of transparent, measurable and more engaging online media campaigns. BrightRoll was the first video ad network to offer full screen ads which can now be optimized for high-definition viewing and targeted to reach desirable audiences at rates lower than television.

“Our new HD advertising unit enables our advertising clients to deliver more impactful and higher quality online video campaigns to a large, targeted audience,” said Tod Sacerdoti, CEO, BrightRoll. “BrightRoll is committed to delivering online video advertising innovations and empowering our brand advertising clients to deliver, track and manage video campaigns that push the boundaries of current market offerings.”

BrightRoll executes video campaigns on hundreds of publisher sites, including more than 50% of the top 100 online media properties in the United States. The average BrightRoll video campaign reaches over 50 million unique users over a six-week period. A video advertising innovator, BrightRoll is built entirely on proprietary video ad serving, targeting and optimization technology.

About BrightRoll

BrightRoll is the world’s largest and most trusted video advertising network, having served more than 1 billion advertisements in the last 12 months. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including more than half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, Calif. BrightRoll offers its service at http://www.brightroll.com.