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Many Video Ad Networks Apply Magnetic Search Data for Precise Targeting of Consumer Interests for Nearly Half of U.S. Online Video Audience NEW YORK – August 9, 2010 – Magnetic (www.magnetic.is), the leader in search re-targeting, today announced integration with BrightRoll, the leading provider of online video advertising services, to improve and optimize performance on [...]
August 10th, 2010 | Posted in Ad & Media Strategies,Ad Metrics,Ad Networks and Platforms,Ad Operations,Ad Products,Ad Serving,Ad Targeting,Ads by Creative,BrightRoll,Internet Strategy,Video Ads,Video Platforms | Read More »
Hulu Extends All-Time High to 924 Million Videos Viewed RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record [...]
January 14th, 2010 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ads by Creative,Ads by Display,Advertising Reports and Studies,BrightRoll,Digital Intelligence,Facebook,In-Stream Ads,Internet Strategy,Online Media,Pre-roll Ads,Rich Media Ads,Social Media Advertising,Social Networks,SpotXchange,Tremor Media,Video Ads,Video Platforms,YuMe,comScore | Read More »
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue. Online Video Advertising Networks 2007 – 2010: Emerging and Surging This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting. Each video [...]
October 27th, 2009 | Posted in Ad & Media Strategies,Ad Metrics,Ad Networks and Platforms,Ad Operations,Ad Products,Ad Serving,Ads by Creative,Ads by Display,Advertising Reports and Studies,BrightRoll,Digital Intelligence,DoubleClick DFP,EyeWonder,MediaMind Eyeblaster,Overlay Ads,Pointroll,Pre-roll Ads,Tremor Media,Video Ads,Video Platforms,YuMe | Read More »
Average Video Viewer Watched Nearly 10 Hours of Online Video During the Month RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. [...]
October 13th, 2009 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ads by Creative,Advertising Reports and Studies,BrightRoll,Digital Intelligence,Internet Marketing Services,SpotXchange,Tremor Media,Video Ads,Video Platforms,YuMe,comScore | Read More »
TV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus; Hulu Reaches All-Time High with 457 Million Video Views RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online [...]
September 10th, 2009 | Posted in Ad & Media Strategies,Ad Metrics,Ad Networks and Platforms,Ad Operations,Ads by Creative,Ads by Display,Advertising Reports and Studies,BrightRoll,Digital Intelligence,Google,In-Stream Ads,Internet Strategy,Online Media,Pre-roll Ads,SpotXchange,Tremor Media,Video Ads,Video Platforms,Yahoo,comScore | Read More »
DUBLIN – Research and Markets has announced the addition of the “Online Video Advertising Networks 2007 – 2010: Emerging and Surging” report to their offering. This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.
July 23rd, 2009 | Posted in Ad & Media Strategies,Ad Metrics,Ad Networks and Platforms,Ad Operations,Ads by Creative,Ads by Display,Advertising Reports and Studies,BrightRoll,Digital Intelligence,EyeWonder,In-Stream Ads,Overlay Ads,Pointroll,Pre-roll Ads,Rich Media Ads,SpotXchange,Tremor Media,Video Ads,VideoEgg,YuMe | Read More »
Advertisers, Agencies Flocking to Branded Video Network to Drive Efficiency, Increase Reach and Reduce Campaign Costs San Francisco – May 23, 2008 – BrightRoll, the only branded video advertising network, today announced the end of video rich media fees in response to industry-wide demand from advertisers seeking a more cost-effective and scalable way to execute [...]
May 23rd, 2008 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ads by Creative,BrightRoll,Video Ads | Read More »
SAN FRANCISCO–(BUSINESS WIRE)–BrightRoll, Inc., the world’s largest video advertising network, today announced a proprietary HD advertising unit, a first-of-its-kind ad network offering that allows branded advertisers to deliver campaigns in high-definition across BrightRoll’s extensive network of premium publishers. Despite massive retail promotions around HDTV, a dramatic rise in HD content and studies demonstrating the superior [...]
March 17th, 2008 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ads by Creative,BrightRoll,Video Ads,Video Platforms | Read More »
