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Category: AdMob

Smaato Names Madvertise as 33rd Ad Network Partner

Otilia Otlacan | November 30, 2009 | 2 Comments

Partnership sustains Smaato’s lead as largest mobile advertising network REDWOOD SHORES, Calif & BERLIN – Smaato Inc. (www.smaato.com), the leading global mobile ad optimizer and mobile advertising company, announced that Madvertise, the leading regional ad network in Germany, Austria and Switzerland, has joined the Smaato network as its 33rd ad network partner. This cementsglobal position [...]

AdMob Launches New Video Ad Unit with Real-Time Interactivity for the iPhone

Otilia Otlacan | November 25, 2009 | 1 Comment

New Ad Unit Lets Brands Engage Consumers Socially and Creatively SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest-growing mobile advertising networks, continued its leadership in advertising on the iPhone with the launch of its new Interactive Video Ad Unit for the iPhone. This ad unit is the first to bring true [...]

Statement from CEO of Mojiva, Regarding Google’s $750 Million Acquisition of AdMob

Otilia Otlacan | November 16, 2009 | 1 Comment

NEW YORK – Dave Gwozdz, CEO of Mojiva Inc. issued the following statement: “The news that Google acquired mobile advertising player AdMob for $750 million confirms the legitimacy of the mobile advertising industry, and overcomes any skepticism of whether small screens can offer big opportunities to reach mobile consumers,” says Dave Gwozdz, CEO of Mojiva [...]

Explosive Growth of Usage on New Devices Highlights Rapid Changes in Mobile Industry

Otilia Otlacan | November 4, 2009 | 4 Comments

According to AdMob September 2009 Metrics Report, New Devices with Touch Screens, Wi-Fi Connectivity, and Applications Are Driving Growth SAN MATEO, Calif. – AdMob, the world’s largest mobile advertising platform, examined the rapid and global growth of mobile Web and application usage over the past two years in their September 2009 AdMob Mobile Metrics Report. [...]

AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership

Otilia Otlacan | September 3, 2009 | 2 Comments

DUBLIN – Research and Markets has announced the addition of the “AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership” report to their offering. AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players such as Third Screen Media and Doubleclick.

AdMob July 2009 Metrics Report Compares Android and iPhone App Usage

Otilia Otlacan | September 1, 2009 | 2 Comments

Twice as Many Paid Apps Downloaded Per User on Apple App Store Compared to Android Market SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, examines the discovery, usage, and purchasing patterns of mobile applications in its July 2009 Mobile Metrics Report. This latest report combines AdMob network data with survey [...]

AdMob Announces Agreement to Acquire AdWhirl

Otilia Otlacan | August 31, 2009 | 2 Comments

Plans Industry’s First Open Source Mediation Solution for the Mobile Ecosystem SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, announced that it has entered into a definitive agreement to acquire the assets of AdWhirl, the industry’s most widely utilized mobile ad mediation solution. The acquisition of AdWhirl is an [...]

AdMob June 2009 Metrics Report Details Distribution of iPhone OS Devices by Country

Otilia Otlacan | July 29, 2009 | 0 Comments

46% of iPhone & iPod touch Users Outside the U.S. and Growing SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, examines the geographic distribution of iPhone OS users in its June 2009 Mobile Metrics Report. AdMob’s latest report also uses this network data in combination with Apple disclosed figures to [...]

AdMob May 2009 Metrics Report Examines the Distribution of Usage of iPhone Applications

Otilia Otlacan | July 2, 2009 | 2 Comments

Top Applications in the Apple App Store Had More Than 1 Million Users SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, examines the distribution of consumer usage of iPhone applications in its May 2009 Mobile Metrics Report. In less than one year, the Apple App Store has grown to more [...]

AdMob Unveils New Research on Demographics and Behavioral Characteristics of iPhone and iPod touch Users

Otilia Otlacan | June 24, 2009 | 0 Comments

More Than 40 Percent of iPhone and iPod touch Users Access the Internet More Frequently From Their Mobile Device Than From a Computer SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, released new research on the demographics and behavioral characteristics of iPhone and iPod touch users in the US. [...]

iPhone Application Advertising Platform AdWhirl Closes $1 Million Seed Round

Otilia Otlacan | June 24, 2009 | 0 Comments

Startup Helping iPhone Developers Make Money via Free Applications MENLO PARK, Calif. – AdWhirl, the most popular ad platform solution among iPhone application developers, announced that it has closed a one million dollar seed round led by Foundation Capital, with additional participation by several angel investors.

AdMob Brings New Social, Search, and Rich Media Ad Units to the iPhone

Otilia Otlacan | June 11, 2009 | 1 Comment

AdMob Is Helping Application Developers Get Ready for the iPhone 3.0 Operating System SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, announced new social, search, and rich media ad units for the iPhone. These new ad units will be available in early July and build on the unmatched reach [...]