Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe’s Premium Publishers LONDON – AdMeld (www.admeld.com), the leader in ad network optimisation for premium publishers, announced the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom. The move allows publishers across Europe to harness the enhanced levels of efficiency, transparency [...]
December 29th, 2009 | Posted in Ad & Media Strategies,Ad Groups & Agencies,Ad Metrics,Ad Networks and Platforms,Ad Operations,Ad Products,Ad Revenue Optimization,AdJug,Audience Measurement,Online Advertising Challenges,ROI Measurement | Read More »
LOS ANGELES – July 1, 2008 – the Rubicon Project (www.rubiconproject.com)an advertising technology company focused on Ad Network Optimization and AdJug Ltd (www.adjug.com), the online advertising marketplace where advertisers and publishers can buy and sell ads directly, announces an international partnership to help publishers and advertisers achieve optimal monetization on ad inventory across multiple geographies. [...]
July 10th, 2008 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ad Revenue Optimization,AdJug,Advertising Industry Deals,Internet Strategy,Rubicon Project | Read More »
