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Category: Ad Networks and Platforms
MediaMind Launches Global Publisher Unit
NYC, NY – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, announced today the establishment of the MediaMind Global Publisher Unit (http://publisher.mediamind.com ). Following the unification of three technology powerhouses—MediaMind, Unicast, and Eyewonder under the DG umbrella—now online publishers have access to additional resources and services worldwide to bolster their rich [...]
Intertainment Media Inc. Closes Investment in Award Winning Advertising Technology – Shiny Ads
Canada’s technology incubator, Intertainment Media, takes stake in Toronto advertising technology start up NEW YORK / LOS ANGELES / SAN MATEO / TORONTO – Intertainment Media Inc. (“Intertainment” or the “Company”) (TSXV:INT / OTCQX: ITMTF / FRA: I4T) announced that it has finalized its early stage investment in Shiny Ads, an award winning advertising technology [...]
American Family Insurance Deploys Cutting-Edge Mobile Ad Campaign
Mojiva, the Mobile Ad Network and Mindshare Facilitates Insurance Provider’s Strategic Mobile Campaign NEW YORK — Mojiva (www.mojiva.com), the mobile ad network that specializes in making “big idea,” cross-platform mobile strategies come to life at scale, today announced a multi-execution ad campaign with American Family Insurance (www.amfam.com) that emphasizes engagement and awareness with mobile audiences. [...]
mediaFORGE Challenges Foundations of Clicks & View-through Impressions for Campaign Optimization
White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY – mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns for impressions, post-impression attribution, and click-through rate (CTR) does not give an adequate understanding of campaign performance, and how post-engagement is [...]
adMarketplace Posts 78% Revenue Increase in 4th Quarter
Leading Search Syndication Network Boosted By Direct Advertiser Growth NEW YORK – Powered by increased spend from direct advertisers, adMarketplace, the leading search syndication platform, posted its fourth consecutive record quarter as revenue increased 78% in the fourth quarter over the same period in 2010.
Millennial Media Announces New Solution to Drive Engagement within Branded Apps
Innovative “App Engagement Program” Allows Brands to Reach Consumers Who Have Previously Downloaded Their Apps and Drive Sustained Usage BALTIMORE – Millennial Media, the independent leader in mobile advertising, announced a new solution for advertisers to drive usage and engagement within their branded apps. The new “App Engagement Program” will allow brands to re-engage users [...]
LiveRail Launches Advertiser-Focused Technology Platform to Deliver Efficient Video Advertising
LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising SAN FRANCISCO – LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising LiveRail, provider of the world’s largest real-time online video ad platform, today announced the launch of LiveRail For Advertisers, a new ad serving product [...]
Mojiva Mobile Ad Network Eclipses One Billion Unique Devices in Monthly Global Reach
With Almost a Quarter of a Billion Unique Devices Reached in the US, Mojiva’s Global Saturation is Attributed to Growing Demand from Advertisers and Publishers for a Mobile Presence New York – Mojiva, the mobile ad network that specializes in making “big idea,” cross-platform, mobile strategies come to life at scale, today announced a monumental [...]
OBJE: Crowd-Sourcing Could Change Online Advertising Forever
SARASOTA, Fla. – Could the click-ad era be drawing to a close? It certainly could be, if Obscene Jeans Corp. (OTCBB:OBJE) has its way. The company is exploring the development of new crowd-sourcing ad software and online technology platforms that could make online ads generate cash for both clients and consumers.
Frannie Danzinger Joins Bizo to Further Fuel the Company’s Growth
Ad industry veteran to lead strategic account development and media strategies for the world’s largest business audience marketing platform, joins company during a period of triple-digit run-rate growth SAN FRANCISCO – Bizo, the global leader in business audience marketing, today announced that Frannie Danzinger has joined the company as director of marketplace development. A well-known [...]
LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email Marketing
Integration with Convertro’s Attribution Service Gives Advertisers a Greater Understanding of the Value of LiveIntent’s Publishers’ Exchange Inventory New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has integrated its services with advertising technology from Convertro, the leader in providing advertisers enhanced transparency into the [...]
Jun Group Puts Value on Earned Media, Study Finds Average Social Video Campaign Earns More Than 30% Additional Media Value-to-Spend
NEW YORK – “Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, today announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results.
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