New Kantar Solution Gives Advertisers the Power to Go Beyond Reach and Optimize Campaigns Based on Impact Compete, Dynamic Logic, DoubleVerify integrate audience, ad viewability, brand and behavioral data into…
Programmatic Marketing Platform Employs Data Science to Drive Business Goals with Unprecedented Choice and Flexibility Boston – DataXu today introduced the industry’s first Algorithm Marketplace, a major new addition to its enterprise…
appssavvy’s Activity-Based Ad Units Employ IAB “Rising Stars” Canvasses for Brand Advertising Naturally in a User’s Activity Stream and Native to The Experience NEW YORK, NY – “Scale” and “standard”…
UW Computer Science Professor, founder of Nemean Networks, is Expert in Internet Traffic Measurement, Large Data Analytics and Internet Security MADISON, WI - Broadcast Interactive Media (BIM), whose evolving suite of Web, video, and mobile publishing tools…
BOSTON – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly…
Leading Facebook® Strategic Preferred Marketing Developer to accelerate Facebook performance advertising in key market LONDON - Nanigans, Inc., the lifetime value based advertising technology company, announced the opening of a European…
Integrated search across all content types – video, audio, text and image – drives enhanced navigation and user engagement across 96 Univision online properties BOSTON - RAMP, the industry’s leading provider…
Chitika to provide Mobile Ad Serving Monetization and Off-Network Search Syndication WESTBOROUGH, Mass. - Chitika announced a multi-year extension of its relationship with Yahoo!. Chitika, a leading online and mobile ad…
Consumers, specifically women, are interacting on social media via advertising cues to show support for favorite brands BURLINGTON, MA - Burst Media, (http://burstmedia.com), a leading online media company and wholly owned…
Marchese Returns to His Roots to Lead SocialVibe to the Next Phase LOS ANGELES - SocialVibe announced that founder Joe Marchese will return to the company as Chief Executive Officer. Marchese…
