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AOL Names Graham Moysey General Manager, AOL Canada

AOL Names Graham Moysey General Manager, AOL Canada

Well Known in Canada’s Digital industry, Moysey to Lead AOL Canada and will be a Member of the Global Management Council TORONTO – AOL Inc. announced that Graham Moysey will join the company as General Manager, AOL Canada. Moysey will work with the Global Senior Executives and the Canadian leadership team to oversee the development [...]

September 3rd, 2010 | Posted in Ad & Media Strategies,Ad Networks and Platforms | Read More »

BrightTag Raises Series A Round Led by TomorrowVentures & New World Ventures

BrightTag Raises Series A Round Led by TomorrowVentures & New World Ventures

- Funding to support growth of industry’s first Data Rights Management Platform – Investors also include EPIC Ventures and The I2A Fund CHICAGO – BrightTag™ digital media’s first Data Rights Management Platform for marketers and publishers, announced it has closed its Series “A” financing round. TomorrowVentures and New World Ventures led the round, which also [...]

September 3rd, 2010 | Posted in Ad & Media Strategies,Ad Networks and Platforms | Read More »

Tremor Media to Deliver Advanced Video Advertising Formats in HTML5

Tremor Media to Deliver Advanced Video Advertising Formats in HTML5

Acudeo® is First To Power Advanced In-stream Video Ad Formats on the iPad NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has developed HTML5 compatibility for its advanced interactive video ad formats. Tremor Media leads the industry by offering the most versatile and advanced in-stream ad formats available [...]

September 2nd, 2010 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Products,Ads by Creative,Ads by Display,Brightcove,In-Stream Ads,Internet Strategy,Mobile Advertising,Monetization Strategy,Pre-roll Ads,Rich Media Ads,Tremor Media,Video Ads,Video Platforms | Read More »

iVdopia Surpasses over 1 Billion Rich Media and 100 Million Video Ad Impressions across Mobile Devices

iVdopia Surpasses over 1 Billion Rich Media and 100 Million Video Ad Impressions across Mobile Devices

With this Milestone, iVdopia Takes Leadership as the Largest Video and Rich Media Mobile Advertising Network in the Industry SAN JOSE, Calif. – iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, announced that the company has surpassed over one billion rich media and 100 million video mobile advertising impressions. With this milestone, [...]

September 2nd, 2010 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ads by Creative,Mobile Advertising,Rich Media Ads,Video Ads | Read More »

Adchemy Selects Crescendo’s App Delivery Controller to Deliver Optimized Advertising Experiences on a Massive Scale

Adchemy Selects Crescendo’s App Delivery Controller to Deliver Optimized Advertising Experiences on a Massive Scale

Innovative Digital Marketing Superstar Chooses AppBeat DC for Optimal Throughput, Acceleration and Predictability MENLO PARK, Calif. – Crescendo Networks, the recognized performance leader for accelerating and optimizing application delivery for web properties, announced that Adchemy selected its AppBeat DC application delivery controller to scale their ad optimization platform.

September 2nd, 2010 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Revenue Optimization,Digital Marketing,Monetization Strategy,Online Marketing,Search Marketing (SEM) | Read More »

AdoTube Launches Vertically-Integrated Buy-Side Video Advertising Platform

AdoTube Launches Vertically-Integrated Buy-Side Video Advertising Platform

AdoTube platform aims to expand in-stream video advertising market by eliminating cost, format and asset barriers for advertisers White-label version helps advertisers streamline many services into one cohesive, intuitive platform NEW YORK – AdoTube announced the commercial availability of a complete in-stream video advertising platform that brings together an entire ecosystem of tools to facilitate [...]

September 1st, 2010 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ad Products,Ads by Creative,Ads by Display,In-Stream Ads,Video Ads | Read More »

CanadianListed Introduces Hyper-Local Approach to Online Classified Ads Marketplace

CanadianListed Introduces Hyper-Local Approach to Online Classified Ads Marketplace

New, Free and Family-Friendly Classifieds Provide Unique Ability to Search for Products and Services within Neighborhoods, Towns and Cities NAPERVILLE, Ill. – CanadianListed.com, a new online classifieds site, is presenting consumers and businesses with a more effective way to sell and buy products and services within their cities, towns, or even within the ultra-local confines [...]

August 31st, 2010 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ad Targeting | Read More »

MySpace and Fox Audience Network Announce Organizational Integration Plan

MySpace and Fox Audience Network Announce Organizational Integration Plan

MySpace to Leverage FAN’s Team and Leading Advertising Platform; FAN President Adam Bain to Depart LOS ANGELES – News Corporation’s MySpace (http://www.MySpace.com) and Fox Audience Network (FAN) announced a plan to integrate the FAN business directly with MySpace. The move will enable MySpace to leverage FAN’s team and its leading technology platform. In addition, FAN [...]

August 30th, 2010 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Internet Strategy,MySpace,Social Media Advertising,Social Networks | Read More »

Contextual Ad Leader Vibrant Shows 50+% Growth in 2nd Quarter 2010

Contextual Ad Leader Vibrant Shows 50+% Growth in 2nd Quarter 2010

“Advertising as Content” Trend Boosts Vibrant Revenue; In-Text Continues to Bridge Gap Between Search and Display NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, is reporting 51% Y-Y growth in Q2’10, and 45% Y-Y growth in H1’10. Categories which have shown particular strength globally during the first half of 2010 include Automotive [...]

August 27th, 2010 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ads by Creative,Ads by Display,Display Ads,In-text Ads,Internet Strategy,Online Marketing,Search Marketing (SEM) | Read More »

Yield Software Announces Free Pay-Per-Click Bid Management System

Yield Software Announces Free Pay-Per-Click Bid Management System

Yield Web Marketing Suite Lite Enables Any Online Advertiser to Optimize Campaigns Across Google, Yahoo! and Bing for Free SES San Francisco 2010 SAN FRANCISCO – Search Engine Strategies (SES) Yield Software, a leading provider of next-generation online marketing technology, announced that it has introduced a new version of its flagship Web marketing system called [...]

August 26th, 2010 | Posted in Ad & Media Strategies,Ad Metrics,Ad Networks and Platforms,Ad Operations,Ad Products,Ads by Pricing,Advertising and Marketing Events,CPC Advertising,Digital Marketing,Internet Marketing Services,Internet Strategy,Online Marketing,Search Engine Strategies,Search Marketing (SEM) | Read More »

IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification

IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification

Companies Advance Brand Safety in the Industry NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, [...]

August 25th, 2010 | Posted in 24/7 Real Media,Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ad Serving,Adify,Burst Media,Digital Intelligence,Google AdSense,Google AdWords,IAB,Online Advertising Challenges,Specific Media,Tremor Media,ValueClick | Read More »

ValueClick Integrates LucidMedia’s Contextual Technology into its Online Advertising Platform

ValueClick Integrates LucidMedia’s Contextual Technology into its Online Advertising Platform

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK), one of the world’s largest integrated online marketing companies, announced that it has partnered with LucidMedia (www.lucidmedia.com) to enable enhanced contextualization services within ValueClick’s online advertising platforms.

August 23rd, 2010 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ad Serving,Ads by Creative,Display Ads,LucidMedia,Monetization Strategy,ValueClick | Read More »

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